ARwall announces ARFX StudioBox pre-orders at NAB
Brie Clayton April 11, 2023
0 Comments
ARFX StudioBox is a new turnkey solution for In-Camera Virtual Production powered by the upcoming ARFX App and marketplace of scenes. This new ARFX ecosystem requires no coding, no scripting, no 3D modeling skills, and no additional tracking hardware - empowering independent filmmakers to start creating solo in under an hour.
At NAB 2023 ARwall will introduce ARFX StudioBox, a turnkey solution designed to enable professional filmmakers and solo creators to get started in Virtual Production. The result of a seven-year development process, ARFX StudioBox and the ARFX App seamlessly integrate with smart devices - currently iOS, Android coming soon - without the need for costly, additional tracking hardware. Instead, creators can use their existing mobile devices, with TVs or projectors as backdrops, to create in-camera XR illusions that previously took professional experience and gear to achieve.
ARFX StudioBox consolidates every piece of the Virtual Production puzzle into one place, enabling filmmakers to customize their color, lighting, and camera settings in a matter of minutes - with no in-depth coding, game engine, or 3D design experience required. Instead, creators choose from a marketplace of professionally designed and lit scenes integrated into the app, with curated backdrop vistas, a powerful color lab, and many unique filmmaking cheat tools, so you can always get the right shot. It's like an entire studio's backlot is available for filmmakers to shoot on.
The ARFX product ecosystem is a result of over a 100 Virtual Production deployments by the ARwall team, most notably for Nightflyers (2018, NBCUniversal / Netflix) and the Emmy-winning Muppets Haunted Mansion (2021, Disney / The Muppet Studio), for which ARwall served as the Virtual Production effects department. In 2020, ARwall launched the first prosumer-focused line of Virtual Production tools and software, and has since enjoyed a close relationship with independent creators around the world.
NAB Show attendees can take advantage of an exclusive offer to pre-order ARFX StudioBox at a discounted price.
Showcasing ARFX Lens at the Canon booth
Canon will host hands-on ARFX Lens demos with its C300 Mark III and C500 Mark II cameras. Guests will have the opportunity to experiment with this plug-and-play integration that requires no gears, no lens mapping, no calibration, and no physical lens encoding. Instead, the new ARFX Comp Pro Plugin for UE5 receives lens data directly from the lens serial port, a proprietary innovation of Canon and ARwall. Currently, the solution supports the Canon 18-80mm EF 5-Pin Modified and the Canon 17-120 EF/PL lenses.
Related COW News
April 12, 2023Experience GhostFrame at NAB Show 2023Seeing really is believing - until you see how GhostFrame hides live video in
April 11, 2023StreamGuys Rolls Out Contribution Network Service for NAB Show 2023New service brings together proven StreamGuys toolsets to simplify enterprise-level contribution workflows
We invite everyone to visit our booth at NAB and experience the ARFX Lens firsthand, says Jocelyn Hsu, Chief Product Officer and Co-Founder of ARwall. This innovative solution, co-created by Canon and ARwall, offers filmmakers a superior lens emulation option, freeing them from the burden of setup times that take 30 to 60 minutes with physical lens mapping. Instead, they plug and shoot, allowing them to focus on the storytelling.
HTC Vive and Antilatency partnerships
ARwall also announces its official partnership with HTC Vive Mars and Antilatency, acting as an official reseller for both camera tracking technologies. Through these new partnerships, ARwall continues to strive towards making Virtual Production more affordable to filmmakers, bringing a new level of quality to this type of content.
We are always seeking new and innovative ways to enhance the Virtual Production experience, says Rene Amador, CEO and Co-Founder of ARwall. With the announcement of ARFX StudioBox, and our partnerships with Vive and Antilatency, we can offer creators of every level an opportunity to start working with XR in no time. Whether you're a professional filmmaker looking to get started with the tech, or you just want a great Zoom backdrop, you can trust we'll have a solution.
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
ARwall announces ARFX StudioBox pre-orders at NAB 
