Sony Pixel Power calrec Sony

National Geographic Partners Takes Home Total of 9 Awards in Cannes Lion 2018 Wins First-Ever Gold Lion with Breaking2

27/06/2018

Created in partnership with Nike to chronicle three runners' journey to break the two hour marathon, the documentary took first place in the Sports: Film, Series & Audio category

CANNES, FRANCE (June 26, 2018) National Geographic Partners took home nine awards last week at the 2018 Cannes Lions 2018 International Festival of Creativity, including a Gold Cannes Lion for Breaking2, a branded content documentary created in partnership with Nike that chronicles the journey of three elite runners in their attempt to run a marathon in under two hours. The award is the first-ever Gold Cannes Lion that the organization has received, winning in the Sports: Film, Series & Audio category of the Entertainment Lions. National Geographic Partners also received a Bronze Cannes Lion for Breaking2 in the TV & VOD Non-Fiction category.

From our first meeting with Nike, both teams knew we had the potential to create something remarkable but the end result was even better than we could've imagined, said Brendan Ripp, Executive Vice President of Partnerships for National Geographic Partners. We're thrilled to have our work recognized by such an internationally-revered organization, and to have shared this inspiring story about pushing limits and going further on a global stage.

Featuring breathtaking cinematography, the film chronicles the journey of three world-class runners and their teams as they try to defy the unthinkable breaking the two hour marathon barrier. Breaking2 is about the intersection of technology and the human spirit. From testing in wind tunnels and running labs in the United States, to balancing training with their day-to-day lives in eastern Africa, to the final heart-pounding race in Italy, the film follows these pioneers on their global trek to break the two-hour barrier. National Geographic Studios, in association with Dirty Robber, an Academy Award-nominated production and entertainment company, produced the film that broadcast globally last September.

In terms of both partnership and storytelling, Breaking2' has reset the bar, said Claudia Malley, Executive Vice President of Partner Solutions for National Geographic Partners. It's a story that speaks to Nike's core philosophy and values inspiring everyday people to push their limits. And it's a film that speaks to National Geographic's core DNA resolving to go further, even when faced with the unknown or the impossible. The documentary broke through with consumers globally and we are thrilled to be recognized with this prestigious award

Broadcast in 67 countries and in 34 languages, audiences around the world found themselves rooting for each runner as their unique stories and personalities came to life. The documentary had a global reach of 231 million across all platforms, and garnered more than 4 million mixed-media documentary views.

By capitalizing on our collective strengths, we were able to create something so much more impactful than a sports documentary, telling a story that entertained audiences across the world - emotionally, intellectually and physiologically, said Ripp. If this award stands as a testament to anything, it's that there's no limit to what National Geographic can do when we partner with brands who share our vision and values.

These wins for Breaking2 were bolstered by an additional Silver Cannes Lion, as well as four Bronze Cannes Lions, for National Geographic Partners' Astronaut Reality Helmet, a wearable immersive experience housed within a replica space helmet inspired by their series, One Strange Rock.

The organization's Latin America division was also awarded a Silver Cannes Lion for their Green Definition initiative, which made National Geographic Latin America the first television channel capable of saving energy by lowering the amount of pixels used to broadcast content. And Camelpower, a Nissan campaign produced by National Geographic Partners Abu Dhabi, which featured the first-ever unit to measure automotive performance in the desert, received a Bronze Cannes Lion as well.

Breaking2 was produced by National Geographic Studios in partnership with Nike and in association with Dirty Robber. Credits include: Brian Lovett, Executive Producer (National Geographic Studios); Martin Desmond Roe, Director (Dirty Robber); Betsy Forhan, Executive Producer (National Geographic Channel); Mark McCambridge, Executive Producer (Nike); Chris Uettwiller, Executive Producer (Dirty Robber); Jason Puris, Executive Producer (Dirty Robber); Kevin T. Mohs, Vice President of Production (National Geographic Channel); and Kathlyn Horan, Producer (Dirty Robber).

About National Geographic Partners LLC

National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 130 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the
LINK: http://press.nationalgeographic.com/2018/06/26/national-geographic-par...
See more stories from nationalgeographic

More from National Geographic

16/01/2019

National Geographic Magazine, February 2019

CLICK HERE FOR PDF...

15/01/2019

National Geographic Offering Federal Employees Complimentary Tickets to See Free Solo in IMAX

National Geographic will offer complimentary tickets to select screenings of FRE...

11/01/2019

NATIONAL GEOGRAPHIC LAUNCHES NEW MOBILE APP IN UNITED STATES AND CANADA

New digital experience gives users 24/7 access to Nat Geo in their pockets (WASHINGTON DC - Jan. 10, 2019) - National Geographic just launched a new mobile app...

20/12/2018

What To Eat When

WHAT TO EAT WHEN A STRATEGIC PLAN TO HACK YOUR METABOLISM DRS. MIKE ROIZEN AND MICHAEL CRUPAIN TAP INTO THE LATEST RESEARCH ON OUR BIOLOGICAL CLOCK TO OPTIMIZE...

13/12/2018

National Geographic Magazine, January 2019

Click Here For PDF To access press release for The Future of Medicine, click here....

07/12/2018

National Geographic Brings Viewers on Immersive, Global Expeditions

National Geographic has partnered with YouTube to create three virtual reality series that transport audiences to the far reaches of the world WASHINGTON Dece...

06/12/2018

National Geographic Announces Winners of the 2018 National Geographic Photo Contest

WASHINGTON (Dec. 6, 2018)-Selected from nearly 10,000 entries, a photo of thousa...

27/11/2018

National Geographic Travel Reveals the Best Trips of 2019

National Geographic Traveler's Editors and Explorers Identify 28 Essential Destinations and Experiences for the Year Ahead WASHINGTON (Nov. 27, 2018) - Wit...

13/11/2018

National Geographic: Symphony for Our World 2019 North America Tour Announced

National Geographic and Jason Michael Paul Entertainment, Inc., Bring Bleeding Fingers Music and National Geographic's Vast Archives Together for a First-in...

13/11/2018

MUMFORD & SONS CONFIRM EXCLUSIVE ALBUM SCREENINGS IN PARTNERSHIP WITH NATIONAL GEOGRAPHIC

FOURTH STUDIO ALBUM DELTA OUT THIS FRIDAY, NOVEMBER 16 BAND CONFIRMS MASSIVE 63...

09/11/2018

ALL OVER THE MAP: A Cartographic Odyssey

By Betsy Mason & Greg Miller Maps are one of the best tools ever invented for illustrating and exchanging ideas. -From the Introduction by Betsy Mason and G...

19/10/2018

National Geographic Magazine, November 2018

CLICK HERE FOR PDF...

15/10/2018

National Geographic Announces Initiative to Donate 1,000 Underwater Drones to Explore the Ocean

The S.E.E. Initiative launches on Open Explorer, National Geographic's digit...

15/10/2018

NATIONAL GEOGRAPHIC PARTNERS WITH WATTPAD FOR PLANET OR PLASTIC? INITIATIVE

National Geographic Joins Wattpad to Raise Awareness of the Global Plastic Crisis, Inspire Wattpad Users to Preserve the Planet TORONTO (October 15, 2018)-Nati...

15/10/2018

National Geographic Launches 2018 Photo Contest

Entries accepted until November 15 at 12 p.m. EST WASHINGTON (Oct. 15, 2018) - National Geographic invites photographers from around the world to enter the 201...

05/10/2018

National Geographic Pairs Contemporary Photography with Historic Collection in THEN AND NOW Flash Print Sale

Signed or Officially Stamped 8 10 Prints for $100. Nine Days Only. WASHINGTON (...

27/09/2018

Parks Project Collaborates with National Geographic on Apparel and Accessories Collection Launching October 9

Parks Project has joined forces with the iconic adventure and exploration brand ...

25/09/2018

Exclusive Resorts Forms Global Partnership with National Geographic Expeditions

National Geographic to offer iconic trips for Exclusive Resorts Members September 25, 2018 - Denver, CO: Exclusive Resorts, the world's elite private vacat...

20/09/2018

NATIONAL GEOGRAPHIC TO PREMIERE ASHEVILLE BY DESIGN, THE NEXT INSTALLMENT OF NETWORK'S WEEKLY TRAVEL BLOCK

Premiering Thursday, September 20 at 6:30/5:30c, Asheville By Design, Celebrates...

18/09/2018

G Adventures and National Geographic Expeditions Add New Journeys' to South America and Europe for 2019

Small-group tours in Bolivia, Northern Peru, Portugal, Romania and Hungary are n...

10/09/2018

National Geographic and Heineken Join Forces to Launch A Wild Lager Story

The branded content partnership tells the unique story of scientific discovery behind the H41 Wild Lager WASHINGTON (September 10, 2018) -Following the U.S. la...

10/09/2018

National Geographic Magazine, October 2018

CLICK HERE FOR PDF Keywords: Brent Stirton, Charlie Hamilton James, Chris Fagan, David Littschwager, Elizabeth Kolbert, Falcons, Jellyfish, Last Tribes of the...

31/08/2018

National Geographic Set to Pull Kids into Universe of Exploration, Adventure and Science with First-Ever 360-Degree Fiction Franchise

Global Campaign for EXPLORER ACADEMY Kicks Off at National Book Festival Washin...

24/08/2018

National Geographic Takes Planet or Plastic? Initiative Back-to-School

National Geographic Kids and National Geographic Education Team Up to Offer Easy Ways to Help Families Go Single-Use-Plastic Free As They Kick Off New School Ye...

20/08/2018

Breaking News: Some Arctic Ground No Longer Freezing-Even in Winter, Spokesperson & Visuals Available

**Breaking News** Exclusive: Some Arctic Ground No Longer Freezing-Even in Win...

16/08/2018

Statement in Support of Shahidul Alam

National Geographic is deeply concerned about the health and well-being of renowned photographer, educator and humanitarian Shahidul Alam. A bright light in the...

14/08/2018

National Geographic Magazine, September 2018

Click here for PDF To access press release for The Story of a Face, click here. Keywords: Antibiotic Resistance, Antibiotics, Cleveland Clinic, David Quammen...

14/08/2018

The Story of a Face: National Geographic Unveils Youngest Full-Face Transplant Recipient in American History

With unprecedented access granted by the Cleveland Clinic, National Geographic d...

08/08/2018

LINDBLAD EXPEDITIONS EXPANDS LONG-TERM STRATEGIC PARTNERSHIP WITH NATIONAL GEOGRAPHIC PARTNERS

NEW YORK, August 7, 2018 - Lindblad Expeditions Holdings, Inc. (NASDAQ: LIND; th...

08/08/2018

National Geographic Expeditions and PONANT announce an extensive long-term cruise partnership

National Geographic and PONANT create a new strategic partnership to develop its...

25/07/2018

LINDBLAD EXPEDITIONS-NATIONAL GEOGRAPHIC ELIMINATE SINGLE-USE PLASTIC FLEETWIDE

NEW YORK, NY, July 25, 2018 Lindblad Expeditions-National Geographic announced today that they have successfully completed a comprehensive single-use plastics...

11/07/2018

National Geographic Magazine, August 2018

Click here for PDF...

06/07/2018

Media Alert: America's Oldest Dog Discovery Helps Solve Canine DNA Riddle, Spokesperson & Images Available

**Media Alert** America's Oldest Dog Discovery Helps Solve Canine DNA Riddl...

28/06/2018

NATIONAL GEOGRAPHIC ANNOUNCES 2018 TRAVEL PHOTOGRAPHER OF THE YEAR

Reiko Takahashi of Japan named contest winner with a spectacular underwater photo of a humpback whale WASHINGTON (June 28, 2018)-A photograph of a humpback wh...

28/06/2018

Breaking News: Tiny Moon Has Potential to Host Life as We Know It, Spokesperson & Visuals Available

**Breaking News** Tiny Moon Has Potential to Host Life as We Know It Spokesper...

27/06/2018

National Geographic Partners Takes Home Total of 9 Awards in Cannes Lion 2018 Wins First-Ever Gold Lion with Breaking2

Created in partnership with Nike to chronicle three runners' journey to brea...

22/06/2018

Media Alert: Koko the Gorilla, Spokesperson & Images Available

**Media Alert** Why Koko the Gorilla Mattered Featured twice on the cover of National Geographic magazine, Koko led to major revelations about animal empathy ...

21/06/2018

Media Alert: Why This Year's Summer Solstice Is Longest Ever, Spokesperson Available

**Media Alert** This Summer Solstice, Earth's Days Are Longer Than Ever Ea...

20/06/2018

Media Alert: Explaining the U.S. Space Force, Spokesperson Available

**Media Alert** Would a U.S. Space Force Be Legal? Get the Facts. With the president calling for a new military branch this week, get the pros and cons of th...

18/06/2018

National Geographic Magazine, July 2018

Click here for PDF Keywords: Anand Varma, Andrew Revkin, Andy Revkin, bats, Carnivorous Bats, Christine Brennan, Climate Change, Diversity in America, Hector...

18/05/2018

National Geographic Traveler Cover to Feature Top Photo from Your Shot Photo Assignment

The June/July National Geographic Traveler cover image was taken by a photograph...

16/05/2018

National Geographic Magazine, June 2018

CLICK HERE FOR PDF...

16/05/2018

Planet or Plastic? Media Toolkit

CLICK HERE FOR MEDIA TOOLKIT...

11/05/2018

National Geographic and Wall Street Journal Enter Multi-Platform Collaboration

Includes production of Far & Away , a high-end business travel magazine with supporting digital and social content WASHINGTON (May 9, 2018)-National Geographi...

06/05/2018

Breaking News: Mystery Behind Tut's Tomb Revealed, Spokesperson & Visuals Available

**Breaking News** It's Official: Tut's Tomb Has No Hidden Chambers Afte...

01/05/2018

Media Alert: National Geographic Launches Domesticated, A New Online Hub Dedicated to Pets

**Media Alert** National Geographic Launches Domesticated, A New Online Hub D...

26/04/2018

Exclusive: What May be World's Largest Ancient Mass Child Sacrifice Discovered in Peru

**National Geographic Exclusive News** What May be World's Largest Ancient ...