Panasonic Enterprise Solutions Company is working with the Bristol Motor Speedway to adapt its Colossus TV for the Pilot Flying J Battle at Bristol - the largest game in college football history on September 10, 2016, when the University of Tennessee Volunteers take on the Virginia Tech Hokies.
The Pilot Flying J Battle at Bristol is a highly-visible and premiere event for us, says Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. We're inviting new guests into our home and, we need to ensure that all of our high-end production equipment and displays operate at peak performance for the best fan experience. Having worked with the Panasonic team on the Colossus TV project from its inception, we were convinced that they were the right partner to provide us with superior in-game production support.
Panasonic Xperiences, the digital networks content and service team associated within the Panasonic Sensory Solutions group, will provide a full suite of production and control room services, including cutting-edge, high-definition content, dynamic imaging technology, custom animations, live game day support, event management and broadcast support.
Prior to the game, the Panasonic Xperiences team will consult on all technical aspects of Colossus TV, including the placement of video cameras, booking of crews and engineering services. Panasonic will also oversee the complete clock and statistical data paths and act as a liaison between Bristol Motor Speedway and ABC/ESPN TV, ensuring that all broadcast requirements and needs are met. The Panasonic Xperiences team is working with Bristol Motor Speedway to produce all aspects of a world-class in-stadium production. Those efforts include joint development of game day scripts, timelines and specialty content intended to enhance the fan experience and engagement through the use of the Panasonic Dynamic Canvas platform, a one-of-a-kind statistics and data parsing solution for the game.
During the game, Panasonic will take charge of the event's Colossus TV Show which includes the direction of a 35-plus-person team for a seamless execution of on-field, video production, bands and fan engagement activities. Together with the Bristol Motor Speedway team, Panasonic Xperiences is leading the development of the most sophisticated and exciting in-venue experience ever produced.
We are honored to have the opportunity to develop and support this historic event, says Michael Rocha, Director of Content Services, Panasonic Xperiences. The largest college football game deserves the best technology to create the ultimate fan experience. Bristol is the perfect place for this, as they are continuing to be pioneers in the sporting world, and we are thrilled to be their partner.
Panasonic provided the initial systems integration, installation and support to develop and deploy the state-of-the-art video boards and control room at Bristol Motor Speedway in the spring of this year. The speedway boasts the world's largest, outdoor only, free-standing, center hung screen display in the world. The structure weighs 135,000 pounds (more than 67 tons). Colossus features four LED video displays, each one measuring 63 feet wide and 29.5 feet tall, offering 1,864.8 total square feet of viewing area per side.
Most recent headlines
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
Panasonic Enterprise Solutions Company is working with the Bristol Motor Speedway to adapt its Colossus TV for the Pilot Flying J Battle at Bristol - the largest game in college football history on September 10, 2016, when the University of Tennessee Volunteers take on the Virginia Tech Hokies.
