Sony Pixel Power calrec Sony

A transformao das operadoras a cabo na Amrica Latina

11/11/2022

Por Christine Oury, vice presidente, Global Field Marketing

Rohit Mehra, vice-presidente de vendas da NAGRA, acompanhado de outros panelistas - Gilbert Minionis, CEO, NetUno, Sergio Andr s Restrepo, CEO, Cable Mio, y Andre Costa, CEO, Use Telecom - discutiu qual a import ncia da qualidade e da experi ncia na oferta de servi os, como as operadoras menores e at locais podem competir com as maiores, o uso de dados nessa transforma o e o que esperar do futuro, para fornecer um valor agregado ainda maior para os assinantes.

Como destacamos em um blog recente, a agrega o de conte do e o valor dos dados de comportamento do assinante s o os geradores de valor mais importantes que uma operadora pode adicionar a uma proposta de consumo. Isso se aplica a operadoras a cabo e telcos na Am rica Latina. Operadores a cabo menores, em particular, t m uma enorme vantagem - elas oferecem servi os hiper locais e conhecem seus clientes.

Nesse sentido, h uma grande oportunidade para fornecer servi os de valor agregado para manter os clientes fi is e engajados, incluindo agrega o e pre os inteligentes de servi os. Ademais, medida que a seguran a do estilo de vida conectado se torna uma preocupa o crescente para os consumidores, os operadores t m a oportunidade de se tornar o provedor de estilo de vida digital para seus clientes, protegendo a rede dom stica e a automa o de sua resid ncia.

Agrega o inteligente

A NAGRA est bem posicionada para ajudar as operadoras a cabo na Am rica Latina a aumentar sua competitividade, contribuindo para as operadoras de telecomunica es e TV por assinatura em todo o mundo em sua estrat gia de transforma o digital. Na Am rica Latina, a Claro Col mbia um exemplo de como as solu es agregadas da NAGRA est o redefinindo a rela o assinante/operadora.

A Claro Box TV, da Claro Col mbia, lan ada em 2021, est oferecendo a melhor experi ncia de televis o e a NAGRA OpenTV Video Platform foi fundamental para ajudar a operadora a atender necessidade de agrega o de conte do e agrega o de servi os e aplicativos de terceiros - incluindo Netflix - para obter receita adicional de crescimento.

O decodificador baseado em Android TV permite que os assinantes da Claro Col mbia assistam ao conte do que quiserem, quando quiserem, com servi os avan ados, incluindo v deo sob demanda, start-over, catch-up TV, DVR em nuvem e controle remoto de voz, juntamente com uma experi ncia de usu rio moderna.

O comportamento do consumidor orquestrou uma mudan a na abordagem da agrega o de conte do e ajudou a reformular os modelos de neg cios tradicionais. Operadoras a cabo e telcos da Am rica Latina podem aproveitar isso hoje para oferecer um novo n vel de envolvimento e experi ncia ao cliente , explica Mehra.

Pre o inteligente

A NAGRA tamb m est auxiliando as operadoras a acelerar suas estrat gias de transforma o digital, ajudando-as a prever as rea es dos consumidores a mudan as de pre os e outros eventos que podem ser avaliados antes que as a es de neg cios sejam implementadas.

Para tanto, a plataforma NAGRA Insight Smart Pricing e sua abordagem de assinante digital twin permite a simula o de vari veis cr ticas, oferece condi es para quantificar a tomada de decis o e ajuda a identificar a estrat gia certa para adquirir, reter e aumentar suas vendas. Isso garante que o assinante receba o pre o e o pacote que melhor reflete seu uso e intera o com o servi o.

Ao utilizar uma solu o como o Insight Smart Pricing, as operadoras podem proteger a competitividade e alcan ar um crescimento sustent vel e duradouro, prevendo proativamente as mudan as no comportamento do assinante. Isso, por sua vez, ajuda a personalizar as ofertas ao consumidor e minimizar o churn, beneficiando os investimentos e a receita das operadoras.

Protegendo estilos de vida conectados

claro que a seguran a est no centro do que fazemos na NAGRA. Somos muito ativos na regi o em rela o prote o de conte do contra pirataria para preservar as receitas das operadoras. Mas, medida que os consumidores se conectam cada vez mais, novas amea as seguran a devem ser abordadas.

Operadoras a cabo e telcos t m um papel a desempenhar nesse sentido e podem fornecer um servi o coeso que abrange n o apenas ecossistemas tecnol gicos espec ficos, mas tamb m todas as lacunas entre eles para fornecer aos consumidores uma oferta de seguran a abrangente para todos os seus dispositivos conectados. Essa oferta protege n o apenas seus dados e estilos de vida digitais, mas tamb m pode fornecer outros servi os importantes, como identificar dispositivos problem ticos que dominam o WiFi em redes dom sticas e fornecer solu o remota de problemas.

O NAGRA Scout uma solu o que aborda esses aspectos-chave. Projetado para o consumidor, em sua ess ncia, ele se concentra em entender os padr es e perfis t picos de comportamento do assinante, para que aprenda como as vidas digitais funcionam. Protegendo os consumidores em casa ou mesmo em outros ambientes, tamb m permite a prote o de rede inteligente com base nos dados de presen a do usu rio.

Em resumo, com as mudan as no cen rio econ mico e pol tico regional atingido pelos efeitos da pandemia, o estilo de vida digital dos consumidores mudou drasticamente e as operadoras a cabo e telecomunica es tiveram que se adaptar muito rapidamente, com novas solu es e servi os para seus assinantes. A NAGRA, como l der no mercado na Am rica Latina, continua a oferecer solu es que capacitam as operadoras e empresas de telecomunica es com ferramentas para ajudar a aumentar o engajamento dos assinantes, reduzir a rotatividade, aumentar a fidelidade e, acima de tudo, aumentar as receitas.

Entre em contato conosco se tiver alguma d vida ou coment rio!
LINK: https://dtv.nagra.com/transformacao-das-operadoras-cabo-na-america-lat...
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