Following a comprehensive review, Sky today announces that MediaCom has been reappointed as Skys media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain.
The new contract will build on Sky and MediaComs existing relationship by bringing the best strategic thinking to Skys brand across five European territories; the UK, Ireland, Spain, Germany and Austria.
After participating in a three-way pitch, MediaCom has been selected for their talent, creative thinking and insights, as well as their commitment to improve the effectiveness and efficiency of Skys media spend.
Sky began a media buying review in October 2017 following significant changes to Skys business, the media landscape and the media market since the last UK review in 2004. As one of Europes largest advertisers, Sky undertook the review as good business practice.
Prior to the new contract Sky had been supported in the five reviewed territories by a range of media-buying agencies including MediaCom, iProspect and Mindshare. Sky Italia was not included in this review and continues to be supported by MEC and Simple Agency.
MediaCom is expected to begin working on the relevant Sky accounts from July 1 2018.
Stephen van Rooyen, CEO of Sky UK, said, Todays announcement builds on our long term partnership with MediaCom and sets industry-leading standards for the transparency and accountability of media-buying practices. MediaCom share our ambition to continually improve the way we use media and, together, we will improve the effectiveness of Skys media spend across Europe.
Josh Krichefski, CEO of MediaCom UK, said, Im thrilled that Sky have chosen to reappoint MediaCom. Sky is a business with innovation at its core. This has led to the brilliant content that has defined Skys position as a leading broadcaster, as well as a business that establishes leadership positions in every sector it moves into. Were proud of the relationship weve built over the last 14 years and we will now build on that, mirroring Skys drive and creativity in the work we deliver for them. The team at Sky always challenge us, and we are very excited about this new chapter
-ENDS-
Notes to Editors
More Information
Harrison Kelly, Sky
Harrison.Kelly@sky.uk / + 44 (0) 7966571342
Claire Ferguson, MediaCom
claire.ferguson@mediacom.com
Joanne Brenner, MediaCom
joanne.brenner@mediacom
About Sky
Sky is Europes leading entertainment company, serving 23 million customers across seven countries - UK, Ireland, Germany, Austria, Italy, Spain and Switzerland. The company had annual reported revenues of £12.9 billion in 2016/17, and is Europes leading investor in television content with an annual programming spend of around £7 billion.
From exclusive partnerships with HBO, Showtime and Warner Bros. to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether thats through the multi-award winning next generation box, Sky Q, or Skys contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Skys best in class customer service.
Skys success is not just based on what the company does but how it does it. Three new major commitments have been launched for Skys corporate campaign Sky Ocean Rescue; the reduction of our own single-use plastics by 2020; an investment fund of £25 million over five years in technology solutions; and support of marine protected areas across our markets.
Sky has over 31,000 employees and is listed as one of The Times Top 50 employers for women, as well as being recognised in the Stonewall list of Top 50 LGBT-inclusive employers. Sky is listed on the London Stock Exchange (SKY).
About MediaCom
MediaCom is The Content + Connections Agency , working on behalf of its clients to leverage their brands entire system of communications across paid, owned and earned channels to step change their business outcomes. Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes Sky, DFS, GlaxoSmithKline, Tesco and Cancer Research UK. MediaCom UK was named Campaigns Agency of the Decade and has recently been named the Best Agency in the World in the 2018 Gunn Report.
MediaCom is a member of WPP, the worlds largest marketing communications services group, and part of GroupM, WPPs consolidated media investment management arm.
For more information, visit www.mediacom.co.uk
Find us on Twitter @mediacomuk
Follow us on Instagram @mediacomuk
Join us on LinkedIn at linkedin.com/company/mediacom
For any PR queries please contact Claire Ferguson claire.ferguson@mediacom.com or Joanne Brenner at MediaCom joanne.brenner@mediacom
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
03/03/2026
From April 30 to May 3, Sundance Film Festival: CDMX 2026 will offer a selection of exciting independent cinema.
Mexico City, March 3, 2026 - At a moment of he...
03/03/2026
For many, finding time or headspace to pick up a book can feel out of reach, but...
Following a comprehensive review, Sky today announces that MediaCom has been reappointed as Skys media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain.
