Following a comprehensive review, Sky today announces that MediaCom has been reappointed as Skys media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain.
The new contract will build on Sky and MediaComs existing relationship by bringing the best strategic thinking to Skys brand across five European territories; the UK, Ireland, Spain, Germany and Austria.
After participating in a three-way pitch, MediaCom has been selected for their talent, creative thinking and insights, as well as their commitment to improve the effectiveness and efficiency of Skys media spend.
Sky began a media buying review in October 2017 following significant changes to Skys business, the media landscape and the media market since the last UK review in 2004. As one of Europes largest advertisers, Sky undertook the review as good business practice.
Prior to the new contract Sky had been supported in the five reviewed territories by a range of media-buying agencies including MediaCom, iProspect and Mindshare. Sky Italia was not included in this review and continues to be supported by MEC and Simple Agency.
MediaCom is expected to begin working on the relevant Sky accounts from July 1 2018.
Stephen van Rooyen, CEO of Sky UK, said, Todays announcement builds on our long term partnership with MediaCom and sets industry-leading standards for the transparency and accountability of media-buying practices. MediaCom share our ambition to continually improve the way we use media and, together, we will improve the effectiveness of Skys media spend across Europe.
Josh Krichefski, CEO of MediaCom UK, said, Im thrilled that Sky have chosen to reappoint MediaCom. Sky is a business with innovation at its core. This has led to the brilliant content that has defined Skys position as a leading broadcaster, as well as a business that establishes leadership positions in every sector it moves into. Were proud of the relationship weve built over the last 14 years and we will now build on that, mirroring Skys drive and creativity in the work we deliver for them. The team at Sky always challenge us, and we are very excited about this new chapter
-ENDS-
Notes to Editors
More Information
Harrison Kelly, Sky
Harrison.Kelly@sky.uk / + 44 (0) 7966571342
Claire Ferguson, MediaCom
claire.ferguson@mediacom.com
Joanne Brenner, MediaCom
joanne.brenner@mediacom
About Sky
Sky is Europes leading entertainment company, serving 23 million customers across seven countries - UK, Ireland, Germany, Austria, Italy, Spain and Switzerland. The company had annual reported revenues of £12.9 billion in 2016/17, and is Europes leading investor in television content with an annual programming spend of around £7 billion.
From exclusive partnerships with HBO, Showtime and Warner Bros. to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. Whether thats through the multi-award winning next generation box, Sky Q, or Skys contract-free online streaming service, NOW TV, customers have access to the latest movies, drama, sports and kids entertainment wherever and whenever they like. This is all supported by Skys best in class customer service.
Skys success is not just based on what the company does but how it does it. Three new major commitments have been launched for Skys corporate campaign Sky Ocean Rescue; the reduction of our own single-use plastics by 2020; an investment fund of £25 million over five years in technology solutions; and support of marine protected areas across our markets.
Sky has over 31,000 employees and is listed as one of The Times Top 50 employers for women, as well as being recognised in the Stonewall list of Top 50 LGBT-inclusive employers. Sky is listed on the London Stock Exchange (SKY).
About MediaCom
MediaCom is The Content + Connections Agency , working on behalf of its clients to leverage their brands entire system of communications across paid, owned and earned channels to step change their business outcomes. Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes Sky, DFS, GlaxoSmithKline, Tesco and Cancer Research UK. MediaCom UK was named Campaigns Agency of the Decade and has recently been named the Best Agency in the World in the 2018 Gunn Report.
MediaCom is a member of WPP, the worlds largest marketing communications services group, and part of GroupM, WPPs consolidated media investment management arm.
For more information, visit www.mediacom.co.uk
Find us on Twitter @mediacomuk
Follow us on Instagram @mediacomuk
Join us on LinkedIn at linkedin.com/company/mediacom
For any PR queries please contact Claire Ferguson claire.ferguson@mediacom.com or Joanne Brenner at MediaCom joanne.brenner@mediacom
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednesdays at 9:30pm
...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
Following a comprehensive review, Sky today announces that MediaCom has been reappointed as Skys media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain.
