Sports personalities Jim Nantz and Tony Romo kicked of the CBS upfront show, the pair starring in a pre-game video loaded with football/television double entendres.
It feels like a Super Bowl, said Romo.
Nantz mentioned how new head coach, Joe Ianniello, has already put his stamp on the team since stepping in for Leslie Moonves.
Related: CBS Reveals Fall Programming
Nantz, Romo, reporter Tracy Wolfson and Jo Ann Ross, president and chief ad revenue officer, then stepped on stage at Carnegie Hall.
Hello friends, and hello friends with money, quipped Nantz.
Ross, clad in shoulder pads and a football jersey, spoke next. It's been a wild ride since we last met, she said, for CBS, the industry and the world in general.
She boasted lasting stability for clients of CBS. Advertising on CBS gets you reach and scale, she said.
She talked up CBS All Access, addressable TV, and brand-safe content. She boasted of Madam Secretary being awarded for its representation of females.
There has never been a better time for all of us to lead the change we want to see, Ross said.
David Nevins, chief creative officer, came out next. He spoke of deep engagement between CBS content and its viewers. He cited the strategic course laid out by Ianniello.
Nevins called CBS All Access a place for passionate viewers. He labelled Showtime premium-cable royalty. Smithsonian Channel, Pop and CBS Sports Network, he said, are smart, sexy and sweaty.
Nevins mentioned the depth and talent in the executive ranks at CBS. We are honored to be America's most watched network today, as we have for the past decade, he said, and plan to be for the future.
Entertainment President Kelly Kahl talked up the new programs. He spoke of CBS' more diverse and inclusive series.
He singled out the 279 episodes of The Big Bang Theory. This show is among the very finest comedies ever to grace this network, he said.
The cast and Chuck Lorre were brought to stage, eliciting a standing ovation.
This has been an unbelievable journey for us all, we're very grateful, Lorre said.
Kahl next plugged The Late Show with Stephen Colbert. Stephen is the most topical, influential and relevant voice in late night, said Kahl.
Colbert said he read a four-page summary from William Barr about CBS. Turns out Les Moonves is totally exonerated! he quipped.
Colbert discussed new programs such as FBI: Most Wanted. When it comes to finding new voices, CBS will take a chance with anyone who's already on CBS, he joked.
Colbert said Big Bang is going off the air so the cast can enter the Democratic race for the presidency. All are polling ahead of John Hickenlooper, he said.
Kahl brought out Thom Sherman, senior executive VP of programming, to talk about the new shows. He talked about the shows' thought-provoking concepts, cultural relevance and inclusivity.
Cedric the Entertainer of The Neighborhood came out to discuss programming. He mentioned how many people approach him in public to discuss his show, a testament to broadcast TV.
Cedric introduced Bob Abishola, and cast members Billy Gardell and Folake Olowofoyeku.
Sherman then shared The Unicorn, with cast members Walton Goggins and Michaela Watkins, among others, stepping on stage. Goggins said the show is about finding out who you are on the other side of loss.
Carol's Second Act has Patricia Heaton learning to be a doctor after getting divorced and retiring from teaching. Heaton, Kyle MacLachlan and the rest of the cast came out. This is a comedy with heart, and America is going to love it, said Heaton.
Susan Zirinsky, president of news, was out next. She mentioned the one hell of a journey her career has represented.
We have the right people in the right places, she said of CBS News. The entire news organization feels energized.
She spoke of the hard news of the heart on CBS This Morning, and praised Gayle King. She brought out the new CBS This Morning team, King, Anthony Mason and Tony Dokoupil.
We will give it 110%, said King.
Zirinsky then talked up new evening anchor Norah O'Donnell. Norah has street cred like no other anchor in the business, said Zirinsky.
O'Donnell spoke of the hunger and thirst for news in America. Moving the newscast to Washington, she added, is a game-changer.
James Corden, The Late Late Show host, was next out. He singled out the anchors for not starting their newscasts with, You're not going to believe this shit.
Sherman then discussed the new CBS dramas. Legal drama All Rise shows judges, prosecutors and public defenders in Los Angeles. The cast, including Simone Missick, Wilson Bethel and Marg Helgenberger, trotted out. Missick likened the series to a roller coaster. It is fast, it is fun, it will have you holding your breath one moment and laughing the next.
Michelle and Robert King's Evil looks at where evil deeds come from.
Star Katja Herbers called working with the Kings a dream come true.
Sherman shared the mid-season shows, including comedy Broke and dramas FBI: Most Wanted from Dick Wolf and Tommy, with Edie Falco as the LAPD chief.
Kahl brought out Noriko Kelley, executive VP of program planning and scheduling, to share CBS' night-by-night schedule. Kelley called it an aggressive 52-week plan.
Kahl termed it a classic CBS fall schedule, plugged the CBS team, and wrapped things up.
North America Stories
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
25/03/2026
Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...
25/03/2026
The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team
In the live-sports-video ind...
25/03/2026
Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...
25/03/2026
SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...
25/03/2026
TVU Networks is working with Reuters on a phased migration from satellite to a c...
25/03/2026
Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...
25/03/2026
Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...
25/03/2026
Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...
25/03/2026
Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season.
Continuing to improve the ...
25/03/2026
MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...
25/03/2026
IPC, a provider of integrated communication solutions, will make its NAB 2026 de...
25/03/2026
Live production categories were led by NBC, FOX, and ESPN's NFL coverage...
25/03/2026
The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
25/03/2026
L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...
25/03/2026
L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...
25/03/2026
The company expands leadership team under Chief Revenue Officer Amilcar Perez
S...
Sports personalities Jim Nantz and Tony Romo kicked of the CBS upfront show, the pair starring in a pre-game video loaded with football/television double entendres.
