iQIYI Launches New Android and Kindle Fire Based Apps Featuring Dolby Audio

Dolby zone enables the best possible mobile entertainment sound on up to 150 new TV shows, movies, and sporting events a month Beijing, February 25, 2014-Dolby Laboratories, Inc. (NYSE: DLB) and iQIYI, a subsidiary of Baidu (NASDAQ: BIDU) and one of the largest Internet and mobile video service providers in China, announced today that iQIYIs new Android™ and Kindle Fire ™ apps will feature a dedicated Dolby zone, with up to 150 new Dolby Audio encoded TV shows, movies, and sporting events with more natural and lifelike mobile entertainment sounds added each month.

More and more consumers are demanding a better mobile entertainment experience. By delivering high-quality audio from Dolby, we can deliver the best entertainment experience and differentiate our service from competitors, said Xianghua Yang, Vice President of Mobile Business and Paid Users Operation, iQIYI.

This launch marks a major milestone in the collaboration between iQIYI and Dolby. In September 2013, iQIYI started enabling Dolby Audio encoding in iQIYIs existing content workflow. It was soon followed by the launch of the iQIYI and Dolby Joint Test Center, facilitating adoption of Dolby Audio by over-the-top (OTT) television and set-top-box manufacturers to help them ensure a premium audio entertainment experience for consumers.

Dolby is delighted to work further with iQIYI to extend the premium entertainment content experience with Dolby Audio to the mobile space, said Mike Chao, Managing Director, Greater China, Dolby Laboratories. This is a success for the entire mobile ecosystem. Consumers in China using mobile devices featuring Dolby technology can now expect the best on the go experiences with iQIYIs Dolby zone.

About Dolby Audio

Dolby Audio is an essential part of high-definition entertainment in the living room and is fast becoming the preferred way to deliver high-quality sound for mobile entertainment.

About iQIYI

iQIYI was founded by Baidu, the worlds largest Chinese search engine and launched on April 22, 2010. Since its launch, iQIYI has pursued the ultimate user experience, thus becoming an industry model in promoting all-around innovation in products, technologies, and marketing.

On May 7, 2013, iQIYI announced a merger with PPS. Following the merger, iQIYI became Chinas largest network video platform with iQIYI and PPS brands. According to IUT data released by iResearch in August 2013, iQIYI and PPS ranked 1st in terms of all-platform user scale and duration of video viewed, covering a total of 357 million viewers. At the mobile end, the two brands mobile video covered 66.579 million users in August, accounting for over 50 percent of the industry.

In the future, iQIYI will continue upholding the objective of offering customers richer video content and a better viewing experience, to achieve multiple wins of users, video sites, partners, and advertisers.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and meaningful in Dolby. For more information, please visit www.dolby.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Android is a trademark of Google Inc. Kindle Fire is a trademark of Amazon Technologies, Inc. S14/27798 DLB-G

Media Contact:

Lila Fu

Dolby Laboratories

Tel: 86-10-5910-32466

Mobile: 86-1391-092-0986

lila.fu@dolby.com

LINK:	http://investor.dolby.com/releasedetail.cfm?ReleaseID=828554...
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