Sony Pixel Power calrec Sony

Fox Sports Taps iRacing to Fill NASCAR Void; Real-World Drivers Face Off in Virtual World

20/03/2020

Fox Sports Taps iRacing to Fill NASCAR Void; Real-World Drivers Face Off in Virtual World By Ken Kerschbaumer, Editorial Director

Friday, March 20, 2020 - 3:57 pm

Print This Story | Subscribe

Story Highlights

Fox Sports, NASCAR, and iRacing are giving NASCAR icon Dale Earnhardt, Jr. a chance to once again race on FS1 (as well as the Fox Sports app) alongside a number of other legends as they jump in a virtual car to race on a virtual version of the Homestead-Miami Speedway. And the virtual competition will help feed a real hunger for sports fans longing for live competition on TV in the wake of the Coronavirus pandemic.

iRacing competitions feature it all, including digital wrecks that can knock drivers out of the race.

For Steve Myers, president of iRacing, the opportunity gives a company that has been around for 16 years a chance to take its PC racing simulation software and make a difference beginning at 1:30 EST on Sunday.

We've been working really hard to be in this position so that we can step in and provide not only NASCAR fans but also drivers a sense of normalcy, he says.

The deal with Fox Sport came about after Fox Sports NASCAR analyst Jeff Gordon called Dale Earnhardt, Jr., who has been a great friend to iRacing over the year, to try and connect Myers with Fox Sports PCEO and Executive Producer Eric Shanks to discuss the possibility of getting iRacing onto big-time TV.

We sketched out an idea and they loved it right away, says Myers. Dale has been a big advocate and I can go on and on about how he has helped us. And now the entire industry has bought into this as we actually had to change the format to have two heats because we had too many drivers and we only wanted 35 cars on the track.

iRacing is well versed in the production of a broadcast-quality virtual show vas it has streamed out Tuesday night racing for 11 years. Competitions like the NASCAR Coca-Cola iRacing Series sees 40 of the best simulation racers compete for $300,000 over 20 races, including $100,000 for the season points winner. The Tuesday night race this year averaged 280,000 live views this week compared to 248,000 last year.

The iRacing headquarters in Chelmsford, MA features a new $200,000 control room that was built last November and contains all of the racing computers, a production switcher, and more.

We hired people from the broadcast world like producers and then have some of the remote in for things like cameras and spotters, says Myers. We can connect and do everything remotely, but we host all of the stuff ourselves, create the Website, software, and have our own servers and database.

On Sunday all of the drivers will race from their homes and all that is required is a typical videogame racing system that can be picked up at Best Buy (although some pros do have full racing cockpits with wraparound screens while others wear VR goggles). iRacing has laser scanned all the tracks to make sure all the bumps are accounted for (as well as light poles and other features).

The most unique aspect of the race on Sunday is that it will feature real drivers competing in a simulation that can make use of some of their skills but not all of them.

Some are going to be doing this for the first time this week and those guys will be fun to watch as they will realize there is a reason guys in the Esports series get $100,000 because it's a hard skill to master, says Myers. And the first timers will struggle at first because they have to get used to racing without all of their senses. But if they treat it with the same patience they do racing in the real world they will be fine.

FOX NASCAR broadcasters Jeff Gordon, Mike Joy and Larry McReynolds call the action from the iRacing virtual Homestead-Miami Speedway. Bowyer, who expanded his role with FOX Sports earlier this year, serves as the in-car analyst, competing in an iRacing simulator in the FOX NASCAR Charlotte studio.

The race production is done at our headquarters and then the signal is sent to Fox in the same way a signal leaves from a production truck at a regular event, says Myers. Then Fox will add in the talent while we do all the cameras and graphics.

The race is expected to last around 90 minutes depending on things like crashes and wrecks. Race control will determine how wrecks that might occur at the back of the pack will impact race stoppages.

Myers says that regardless of whether or not iRacing is on TV he and the team will be offering up NASCAR racing every Sunday until real-world racing returns.

This is a unique opportunity to offer competitive and entertaining racing to our viewers as we all work through these challenging times together, says Brad Zager, FOX Sports Executive Producer, EVP/Head of Production & Operations.

Adds Myers: We are establishing a trustworthy relationship with Fox Sports and if we do a good job there are some opportunities down the road.

Of course, it wouldn't be a sports event this weekend without taking some extra precautions. It's taken the world about a week to understand the importance of following CDC guidelines and Zager says the well-being of all involved is paramount.

We are following CDC guidelines to maintain a safe work environment, as the well-being of all those involved is paramount, says Zager. We value our relationships across the NASCAR community and appreciate all of the effort that it took in bringing this project to life.

Myers says the iRacing office is down to essential personnel only and cleanliness guidelines are being followed. The only wrinkle in plans for the rest of the season would be if the government prevents essential personnel from getting to the office.

Other competitors include NASCAR Hall of Fame driver Bobby Labonte, two-time and defending NASCAR CUP SERIES champion Kyle Busch, 2012 NASCAR CUP SERIES champion Brad Keselo
LINK: https://www.sportsvideo.org/2020/03/20/fox-sports-taps-iracing-to-fill...
See more stories from svg

More from Sports Video Group

12/09/2025

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow Focus Coverage

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...

12/09/2025

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped Format

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor Friday, Sep...

11/09/2025

Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front of Them

Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front o...

11/09/2025

Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL Debuts

Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL DebutsBy Ken Kerschbaumer, Editorial Director Thursday, September 11, 2025 - 7:00 am Pr...

11/09/2025

NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights on Holiday Matchups, Second-Ever Playoff Game

NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights o...

11/09/2025

College Football Kickoff 2025: NBC Sports Pushes HDR Image Quality, Aerial Drones for Big Ten Saturday Night' and Notre Dame on NBC'

College Football Kickoff 2025: NBC Sports Pushes HDR Image Quality, Aerial Drone...

10/09/2025

Fox Sports Ups College Football Look as Canon, Sony Power Shallow Focus Coverage

Fox Sports Ups College Football Look as Canon, Sony Power Shallow Focus CoverageBy Ken Kerschbaumer, Editorial Director Wednesday, September 10, 2025 - 8:00 a...

10/09/2025

SAVE THE DATE: SVG College Summit Returns to Atlanta, May 27-28, 2026

SAVE THE DATE: SVG College Summit Returns to Atlanta, May 27-28, 2026By SVG Staff Wednesday, September 10, 2025 - 10:00 am Print This Story | Subscribe St...

10/09/2025

SVG Students to Watch: Chloe Gosk, Monmouth University

SVG Students to Watch: Chloe Gosk, Monmouth UniversityThe New Jersey native is honing her skills as a replay operatorBy Brandon Costa, Director of Digital Wed...

10/09/2025

SVG Campus Shot Callers: Alex Souza, Assistant AD for Broadcast and Technology, Coastal Carolina University

SVG Campus Shot Callers: Alex Souza, Assistant AD for Broadcast and Technology, ...

09/09/2025

Canon EOS C50 is Canon's Smallest, Lightest Cinema Camera Ever

Canon EOS C50 is Canon's Smallest, Lightest Cinema Camera EverBy Ken Kerschbaumer, Editorial Director Tuesday, September 9, 2025 - 9:00 am Print This St...

09/09/2025

ReachTV Elevates Its Game To Bring Live Sports to Travelers

ReachTV Elevates Its Game To Bring Live Sports to TravelersThe company is redefining sports distribution across airports, hotels, digital platformsBy Brandon Co...

09/09/2025

SVG All-Stars: Rusty West, Coordinating Producer of Live Events Technology, NBC Sports Bay Area & NBC Sports California

SVG All-Stars: Rusty West, Coordinating Producer of Live Events Technology, NBC ...

09/09/2025

AWS Elemental at 10: A Steady Stream of Cloud-based Video Processing Innovation for Live Sports

AWS Elemental at 10: A Steady Stream of Cloud-based Video Processing Innovation ...

08/09/2025

Behind The Mic: John Fanta Finalizes Move to NBC; ESPN Gears Up for Fall of Football With NFL, CFB Announce Teams

Behind The Mic: John Fanta Finalizes Move to NBC; ESPN Gears Up for Fall of Foot...

08/09/2025

Powered Up: Inside the Los Angeles Chargers' New Content Studio at The Bolt

Powered Up: Inside the Los Angeles Chargers' New Content Studio at The Bolt Chargers SVP, Brand Creative & Content Jason Lavine offers a look at the facili...

08/09/2025

NFL Kickoff 2025: YouTube Breaks Ground With First Free Global NFL Stream, Backed by NBC's Production Muscle

NFL Kickoff 2025: YouTube Breaks Ground With First Free Global NFL Stream, Backe...

08/09/2025

Dolby Vision 2 Promises to Make HDR Viewing Even Better

Dolby Vision 2 Promises to Make HDR Viewing Even BetterBy SVG Staff Friday, September 5, 2025 - 10:14 am Print This Story | Subscribe Story Highlights Ea...

08/09/2025

BMG, Optimist Studios Combine Forces in L.A. to Give Content Creators Maximum Firepower

BMG, Optimist Studios Combine Forces in L.A. to Give Content Creators Maximum Fi...

08/09/2025

CSI Sports/Fight Sports Announces 2026 Tyson-Mayweather Mega-Fight; Teases Streaming/Broadcast Deal

CSI Sports/Fight Sports Announces 2026 Tyson-Mayweather Mega-Fight; Teases Strea...

08/09/2025

NFL Kickoff 2025: Fox Sports Upgrades A' Game Production with Ovation, Game Creek Video's Latest Mobile Unit

NFL Kickoff 2025: Fox Sports Upgrades A' Game Production with Ovation, Game...

08/09/2025

NFL Kickoff 2025: FOX Sports Launches Groundbreaking New LED-Fueled XR/AR Stage

NFL Kickoff 2025: FOX Sports Launches Groundbreaking New LED-Fueled XR/AR StageThe revamp of Stage B follows in the footsteps of FOX's Stage A, which launch...

08/09/2025

NFL Kickoff 2025: CBS Sports Has Big Production Plans for Blockbuster Matchups, Increases Camera Count Across All Games

NFL Kickoff 2025: CBS Sports Has Big Production Plans for Blockbuster Matchups, ...

08/09/2025

NFL Kickoff 2025: ESPN Opens Latest Era of Monday Night Football With New Trucks and a New Director

NFL Kickoff 2025: ESPN Opens Latest Era of Monday Night Football With New Trucks...

28/08/2025

Esports World Cup 2025: Saudis Share Masterplan to Boost Esports on Global Stage

The new oil is sports': Saudis share masterplan to boost esports on global stage By Adrian Pennington Tuesday, August 26, 2025 - 08:49 Print This Story...

28/08/2025

Esports World Cup 2025: Team Falcons Defend Title as Broadcast Production Ramps Up the Game

Esports World Cup 2025: Team Falcons Defend Title as Broadcast Production Ramps ...

28/08/2025

Report: Mobile-First Content has Overtaken the Big Screen as the Way Fans Watch Sports

Report: Mobile-first content has overtaken the big screen as the way fans watch ...

28/08/2025

New Era: A Pro's Guide to ESPN's Expanded College Football Playoff Graphics Package

New Era: A Pro's Guide to ESPN's Expanded College Football Playoff Graph...

28/08/2025

College Football Kickoff 2025: The CW Heads Into ACC, Pac-12 Schedule With New Pregame CW Football Saturday Countdown'

College Football Kickoff 2025: The CW Heads Into ACC, Pac-12 Schedule With New P...

28/08/2025

Live From US Open 2025: Tennis Channel Returns With Onsite Studio Show

Live From US Open 2025: Tennis Channel Returns With Onsite Studio Show New set has a prime site; production is handled remotely By Ken Kerschbaumer, Editorial ...

28/08/2025

NBC Sports Drives Its Coverage of NASCAR Cup Series Into Postseason

NBC Sports Drives Its Coverage of NASCAR Cup Series Into Postseason Key technical upgrades for 2025 include modified Peacock Pit Box By Mark J Burns, SVG Contr...

28/08/2025

College Football Kickoff 2025: TNT Sports Launches First Big 12 Campaign With Onsite Crews, NEP ND6, 16 Cameras

College Football Kickoff 2025: TNT Sports Launches First Big 12 Campaign With On...

28/08/2025

College Football Kickoff 2025: ESPN Gears Up for 1,000+ Games With Massive Operational Footprint

College Football Kickoff 2025: ESPN Gears Up for 1,000+ Games With Massive Opera...

28/08/2025

F&F's GTX21, the Company's Largest Production Unit, Hits the Road for CBS College Football

F&F's GTX21, the Company's Largest Production Unit, Hits the Road for CB...

27/08/2025

US Open 2025: ESPN Aims To Bring Viewers' Ears Closer to the Net

US Open 2025: ESPN Aims To Bring Viewers' Ears Closer to the Net The audio team is serving up more player and coach audio, reduced latency By Dan Daley, A...

27/08/2025

Riedel Brings Flex Licensing to Simply Live; Intros RiView VAR

Riedel Brings Flex Licensing to Simply Live; Intros RiView VAR Expanded RiMotion replay, Venue Gateway contribution offerings, and Connect API also debut By Ke...

27/08/2025

UEFA Women's Euro 2025: Heather Winn on Splitting the Difference in Sound for the Host Broadcast, BBC Sport

UEFA Women's Euro 2025: Heather Winn on splitting the difference in sound fo...

27/08/2025

Cosm, NFL Ink New Deal for 2025 Season; Includes Post-Season, Super Bowl LX

Cosm, NFL Ink New Deal for 2025 Season; Includes Post-Season, Super Bowl LX Thursday Night Football, Sunday Night Football also on tap for fans hungry to immers...

27/08/2025

Taking Steps for Sound: Warner Bros. Discovery Sports on How It's Ramping Up Audio in the UCI Mountain Bike World Series

Taking steps for sound: Warner Bros. Discovery Sports on how it is ramping up au...

26/08/2025

Former Sony and Broadcast Industry Tech Leader Alec Shapiro Dead at 72

Former Sony and Broadcast Industry Tech Leader Alec Shapiro Dead at 72 For more than 40 years he changed the industry while leading Sony, Panasonic, Chyron, and...

26/08/2025

TCL Team Boxing League Prepares To Wrap Third Season

TCL Team Boxing League Prepares To Wrap Third Season Young league focuses on team aspect, deploys REMI production model By Mark J Burns, SVG Contributor Tues...

26/08/2025

Banana Ballin': Fan First Entertainment Conveys Savannah Bananas Magic via Remote Production, Out-of-the-Box Thinking

Banana Ballin': Fan First Entertainment Conveys Savannah Bananas Magic via R...

26/08/2025

Broadcast Industry Tech Leader Alec Shapiro Dead at 72

Broadcast Industry Tech Leader Alec Shapiro Dead at 72 For more than 40 years he changed the industry while leading Sony, Panasonic, Chyron, and the industry at...

25/08/2025

IBC 2025: Grass Valley's Adam Marshall on IBC Intros, Partnerships, and Gen AI

IBC 2025: Grass Valley's Adam Marshall on IBC Intros, Partnerships, and Gen ...

25/08/2025

How XR and AR Are Changing Everything: An SVG Australia Summit Panel Discussion

How XR and AR Are Changing Everything: An SVG Australia Summit Panel Discussion Leaders from ARL, Champion Data, Nine Entertainment, and Vizrt break down the im...

21/08/2025

SVG New Sponsor Spolight: MyCaseBuilder's Steve Holand on Creating Custom Cases for Everything From Cameras to Championship Trophies

SVG New Sponsor Spolight: MyCaseBuilder's Steve Holand on Creating Custom Ca...

21/08/2025

Building From the Back: Will AI Benefit European Football Production and Distribution?

Building From the Back: Will AI Benefit European Football Production and Distrib...