SVG Sports Content Management Forum Draws 230+ Attendees to Dissect the Latest in Media Storage and Workflows Industry leaders from Warner Bros. Discovery, NASCAR, Major League Baseball, the NBA, FOX Sports, CBS Sports, and more took the stage By Brandon Costa, Director of Digital
Thursday, July 25, 2024 - 11:59 am
Print This Story | Subscribe
Story Highlights
The annual SVG Regional Sports Production Summit returned to New York City on Wednesday as more than 230 industry professionals attended to learn about the latest in sports media- and workflow-management.
Developed by Sports Video Group's Sports Content Management (SCM) Advisory Committee and its Chair Anne Graham, Manager, Media Strategy & Project Planning, Warner Brothers Discovery, the event spotlighted the current state of the industry and how sports-media organizations can future-proof their content in an ever-changing world. Key topics included adapting to remote and hybrid workflows, storage and archiving on prem and in the cloud, the rise of AI and ML, best practices in metadata assignment and management, MAM and orchestration planning, and much more.
The 2024 SVG Sports Content Management Forum was held in New York City on Wednesday. The event opened with welcoming remarks from chairwoman Chair Anne Graham, Manager, Media Strategy & Project Planning, Warner Brothers Discovery.
All sessions from the 2024 Sports Content Management Summit will be available to watch on demand at SVG PLAY in the coming weeks.
The event opened with its tradition State of the Industry session. Sports leagues and broadcasters dissected the intricacies of today's media management workflow and offering their takes on navigating the complexities of organizing, storing, and accessing vast amounts of digital content. The session, which addressed asset tagging and metadata enrichment to cloud-based storage solutions and AI-driven content management systems featured Graham, as well as Byron Chapman, PGA TOUR, Director of Media Asset Management & Media Workflows; Ericka Duffy, Riot Games, Media Asset Manager; Dustin Myers, Fox Sports, SVP, Production Operations; and Dana Stone, NBA, VP, Digital Media Technologies.
Rounding out the morning sessions was a panel addressing the implementation and impact of Artificial Intelligence. What are the best media-management applications for both traditional-AI and generative-AI (GenAI) technologies and how can these tools push automation? What are the implications of text-to-video generation platforms - like OpenAI's Sora - within the sports-media space (for example, seamlessly upscaling HD to 4K)? A panel discussion featuring Byron Chapman, PGA TOUR, Director of Media Asset Management & Media Workflows; Travis Couture, Twelve Labs, Founding Solutions Architect; Louis Matignon, Perfect Memory, Head of Sales, EMEA; and Dustin Myers, Fox Sports, SVP, Production Operations addressed these challenging questions.
The event opened with a State of the Industry conversation featuring (from left) moderator Jason Dachman, Graham, PGA TOUR's Byron Chapman, Riot Games Ericka Duffy, FOX Sports' Dustin Myers, and the NBA's Dana Stone.
The afternoon opened with a bang with a keynote presentation from Chris Wolford, NASCAR, Managing Director, Media & Event Technology. In an effort to increase efficiency and boost its production capabilities, NASCAR implemented Perfect Memory's Cognitive Asset Management (CAM) solution into its central production environment earlier this year. The CAM system, which is being utilized for all post-production MAM needs, is able to fully integrate with NASCAR's data APIs for live and archival metadata of the sport. Attendees were treated to a dive into this innovative MAM-as-a-Brain approach that allows NASCAR to process, enrich, and search for content more easily thanks to auto-generated metadata and a next-gen search engine.
The rest of the afternoon showcased more thought-provoking panels, including a discussion on leveraging the cloud in content creation, distribution, and monetization. Industry leaders shared how they are leveraging cloud technology to bridge gaps, streamline workflows, and unlock new possibilities in their media management workflows. Discussing that topic was Chris Cruz, CBS Sports, Senior Director of Media Services; Pete Leone, Veritone, Sales Director for Sports and Live Entertainment; Manuel Minut, Vidispine - An Arvato Systems Brand, Solutions Architect; Grant Nodine, NHL, SVP, Technology; and David Rosen, Sony, VP, Cloud Applications and Solutions.
The 2024 SVG Sports Content Management Forum was highlighted by a keynote presentation from Chris Wolford, NASCAR, Managing Director, Media & Event Technology.
Next, Major League Baseball presented a comprehensive breakdown of how the MLB Media Center connects the league to its broadcast partners. This new portal provides the league's international and domestic broadcast partners with access to indexed content, including melt reels, highlights, game recaps, and interviews, for download and use on their platforms. Padraic Boyle, MLB Advanced Media, Senior Director, Enterprise Media and Brett Kaplan, MLB Network, Senior Content Services Lead shared their experiences.
Another roundtable discussion addressed the future of media storage. How are technology providers ensuring reliability and accessibility in the ever-changing landscape of sports media? Thought leaders offered a look at the latest trends and advancements in storage/archive hardware, software, and infrastructure, including high-performance storage arrays, tape-based archiving systems, cloud storage solutions, and hybrid storage architectures. Participating in the conversation were Mark Anderson, Seagate Technology, Manager, Channel Systems and Solutions Sales Team; Abhijit Dey, Perifery, GM and COO; Mark Russak, Warne
More from Sports Video Group
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
27/05/2026
Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...
27/05/2026
ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...
27/05/2026
Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...
27/05/2026
Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...
27/05/2026
Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...
27/05/2026
Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...
27/05/2026
ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...
27/05/2026
FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...
27/05/2026
The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions
In t...
27/05/2026
FOX Sports' Mike Davies breaks down the vision for this summer's showcas...
27/05/2026
HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...
27/05/2026
FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...
27/05/2026
One of the most memorable Postseasons in baseball history would have had no memo...
27/05/2026
NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...
27/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
27/05/2026
With the Opening Match just over two weeks away, the entire sports-production-te...
SVG Sports Content Management Forum Draws 230+ Attendees to Dissect the Latest in Media Storage and Workflows Industry leaders from Warner Bros. Discovery, NASCAR, Major League Baseball, the NBA, FOX Sports, CBS Sports, and more took the stage By Brandon Costa, Director of Digital 
