Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of U.S. Patent No. 12,124,509 titled "Automated Media Analysis for Sponsor Valuation". This new patent is the 7th U.S. patent issued to Relo Metrics, which also holds a robust portfolio of issued patents in Australia and Europe, underscoring its position as the most advanced provider of AI-powered, real-time sponsorship valuation in the industry. With a focus on high speed video, text, and image analysis leveraging computer vision, Relo Metrics solidifies its standing as the industry's source for innovation, scale, and unmatched accuracy in sports marketing and analytics.
This newly issued patent builds on Relo's dedication to setting the highest standards for currency-grade data in sponsorship analytics. The patent covers a proprietary system that uses computer vision and machine learning to analyze sponsor visibility in real-time sports broadcasts. By pairing sponsor logos with specific locations or items within a venue and calculating aggregated media value based on exposure duration, Relo Metrics offers brands, agencies, and rights holders unparalleled insights into sponsorship ROI, and creates the ability to connect partners and value this fast growing segment of marketing.
"Relo Metrics is dedicated to transforming how brands measure and optimize sponsorship value," said Jay Prasad, CEO of Relo Metrics. "This new patent represents our ongoing commitment to creating a currency-grade standard that powers immediate, actionable insights across the live economy. With each new patent, we reinforce our role as the trusted source for accurate and scalable data that moves the sports marketing industry forward."
Innovative Solutions to Meet Industry Demand for Real-Time, Scalable Sponsorship Valuation Relo Metrics' IP portfolio positions it uniquely as the only platform offering real-time, AI-driven sponsorship analytics that power decisions across brands, teams, and media stakeholders. Each patent in the portfolio has been strategically developed to address a specific challenge in sponsorship analytics, from live media exposure valuation to automated, multi-channel tracking of brand visibility.
The latest U.S. patent leverages machine learning to create a data standard that teams, leagues, brands, and agencies can rely on to make informed sponsorship decisions. This approach distinguishes Relo Metrics from traditional competitors by providing granular and scaled data that integrates seamlessly into strategic planning, fan engagement strategies, and sponsorship deal negotiations.
Here are highlights from the overall portfolio of IP held by the company:
Automated Analysis of Image or Video Data and Sponsor Valuation:
Patent No. 10,303,951: This patent involves analyzing visual data to determine the valuation of sponsorship exposure. It aligns closely with Relo Metrics goals of assessing brand visibility through computer vision.
Machine Learning Models for Identifying Sports Teams in Image or Video Data:
Patent No. 10,417,499: This patent describes the application of machine learning to identify sports teams depicted in media, essential for tracking team-specific sponsorships and analyzing exposure by team association.
Augmenting Video Data with Real-Time Sponsor Metrics:
Patent No. 10,255,505: This patent allows for the augmentation of live video data to display real-time sponsor metrics, which is crucial for providing dynamic valuation insights, a feature that provides Relo Metrics a competitive edge in live-event sponsorship optimization.
Identifying Visual Objects in Video Using Video Fingerprinting:
Patent No. 10,089,533: This patent outlines a method to identify and track visual objects within video feeds using fingerprinting technology. This is valuable for Relo Metrics' AI-driven tracking of brand exposure across different video formats.
Driving the Future of Granular training Data in Sports Sponsorship As the live economy continues to grow, the demand for standardized, actionable data is at an all-time high. Relo Metrics has invested heavily in building a portfolio that not only powers real-time insights but also establishes a data standard that can be trusted and utilized across the sports ecosystem. The next phases of creating language models and generative AI applications will be more seamless with these IP assets.
With seven U.S. patents and expanding IP in Australia and Europe, Relo Metrics is scaling globally to meet the needs of sports rights holders and brands. The company's innovative solutions turn brand visibility into quantifiable, actionable insights, allowing teams, leagues, and brands to unlock the full financial potential of their sponsorship assets.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of U.S. Patent No. 12,124,509 titled "Automated Media Analysis for Sponsor Valuation". This new patent is the 7th U.S. patent issued to Relo Metrics, which also holds a robust portfolio of issued patents in Australia and Europe, underscoring its position as the most advanced provider of AI-powered, real-time sponsorship valuation in the industry. With a focus on high speed video, text, and image analysis leveraging computer vision, Relo Metrics solidifies its standing as the industry's source for innovation, scale, and unmatched accuracy in sports marketing and analytics.
