Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of U.S. Patent No. 12,124,509 titled "Automated Media Analysis for Sponsor Valuation". This new patent is the 7th U.S. patent issued to Relo Metrics, which also holds a robust portfolio of issued patents in Australia and Europe, underscoring its position as the most advanced provider of AI-powered, real-time sponsorship valuation in the industry. With a focus on high speed video, text, and image analysis leveraging computer vision, Relo Metrics solidifies its standing as the industry's source for innovation, scale, and unmatched accuracy in sports marketing and analytics.
This newly issued patent builds on Relo's dedication to setting the highest standards for currency-grade data in sponsorship analytics. The patent covers a proprietary system that uses computer vision and machine learning to analyze sponsor visibility in real-time sports broadcasts. By pairing sponsor logos with specific locations or items within a venue and calculating aggregated media value based on exposure duration, Relo Metrics offers brands, agencies, and rights holders unparalleled insights into sponsorship ROI, and creates the ability to connect partners and value this fast growing segment of marketing.
"Relo Metrics is dedicated to transforming how brands measure and optimize sponsorship value," said Jay Prasad, CEO of Relo Metrics. "This new patent represents our ongoing commitment to creating a currency-grade standard that powers immediate, actionable insights across the live economy. With each new patent, we reinforce our role as the trusted source for accurate and scalable data that moves the sports marketing industry forward."
Innovative Solutions to Meet Industry Demand for Real-Time, Scalable Sponsorship Valuation Relo Metrics' IP portfolio positions it uniquely as the only platform offering real-time, AI-driven sponsorship analytics that power decisions across brands, teams, and media stakeholders. Each patent in the portfolio has been strategically developed to address a specific challenge in sponsorship analytics, from live media exposure valuation to automated, multi-channel tracking of brand visibility.
The latest U.S. patent leverages machine learning to create a data standard that teams, leagues, brands, and agencies can rely on to make informed sponsorship decisions. This approach distinguishes Relo Metrics from traditional competitors by providing granular and scaled data that integrates seamlessly into strategic planning, fan engagement strategies, and sponsorship deal negotiations.
Here are highlights from the overall portfolio of IP held by the company:
Automated Analysis of Image or Video Data and Sponsor Valuation:
Patent No. 10,303,951: This patent involves analyzing visual data to determine the valuation of sponsorship exposure. It aligns closely with Relo Metrics goals of assessing brand visibility through computer vision.
Machine Learning Models for Identifying Sports Teams in Image or Video Data:
Patent No. 10,417,499: This patent describes the application of machine learning to identify sports teams depicted in media, essential for tracking team-specific sponsorships and analyzing exposure by team association.
Augmenting Video Data with Real-Time Sponsor Metrics:
Patent No. 10,255,505: This patent allows for the augmentation of live video data to display real-time sponsor metrics, which is crucial for providing dynamic valuation insights, a feature that provides Relo Metrics a competitive edge in live-event sponsorship optimization.
Identifying Visual Objects in Video Using Video Fingerprinting:
Patent No. 10,089,533: This patent outlines a method to identify and track visual objects within video feeds using fingerprinting technology. This is valuable for Relo Metrics' AI-driven tracking of brand exposure across different video formats.
Driving the Future of Granular training Data in Sports Sponsorship As the live economy continues to grow, the demand for standardized, actionable data is at an all-time high. Relo Metrics has invested heavily in building a portfolio that not only powers real-time insights but also establishes a data standard that can be trusted and utilized across the sports ecosystem. The next phases of creating language models and generative AI applications will be more seamless with these IP assets.
With seven U.S. patents and expanding IP in Australia and Europe, Relo Metrics is scaling globally to meet the needs of sports rights holders and brands. The company's innovative solutions turn brand visibility into quantifiable, actionable insights, allowing teams, leagues, and brands to unlock the full financial potential of their sponsorship assets.
Most recent headlines
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of U.S. Patent No. 12,124,509 titled "Automated Media Analysis for Sponsor Valuation". This new patent is the 7th U.S. patent issued to Relo Metrics, which also holds a robust portfolio of issued patents in Australia and Europe, underscoring its position as the most advanced provider of AI-powered, real-time sponsorship valuation in the industry. With a focus on high speed video, text, and image analysis leveraging computer vision, Relo Metrics solidifies its standing as the industry's source for innovation, scale, and unmatched accuracy in sports marketing and analytics.
