Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of U.S. Patent No. 12,124,509 titled "Automated Media Analysis for Sponsor Valuation". This new patent is the 7th U.S. patent issued to Relo Metrics, which also holds a robust portfolio of issued patents in Australia and Europe, underscoring its position as the most advanced provider of AI-powered, real-time sponsorship valuation in the industry. With a focus on high speed video, text, and image analysis leveraging computer vision, Relo Metrics solidifies its standing as the industry's source for innovation, scale, and unmatched accuracy in sports marketing and analytics.
This newly issued patent builds on Relo's dedication to setting the highest standards for currency-grade data in sponsorship analytics. The patent covers a proprietary system that uses computer vision and machine learning to analyze sponsor visibility in real-time sports broadcasts. By pairing sponsor logos with specific locations or items within a venue and calculating aggregated media value based on exposure duration, Relo Metrics offers brands, agencies, and rights holders unparalleled insights into sponsorship ROI, and creates the ability to connect partners and value this fast growing segment of marketing.
"Relo Metrics is dedicated to transforming how brands measure and optimize sponsorship value," said Jay Prasad, CEO of Relo Metrics. "This new patent represents our ongoing commitment to creating a currency-grade standard that powers immediate, actionable insights across the live economy. With each new patent, we reinforce our role as the trusted source for accurate and scalable data that moves the sports marketing industry forward."
Innovative Solutions to Meet Industry Demand for Real-Time, Scalable Sponsorship Valuation Relo Metrics' IP portfolio positions it uniquely as the only platform offering real-time, AI-driven sponsorship analytics that power decisions across brands, teams, and media stakeholders. Each patent in the portfolio has been strategically developed to address a specific challenge in sponsorship analytics, from live media exposure valuation to automated, multi-channel tracking of brand visibility.
The latest U.S. patent leverages machine learning to create a data standard that teams, leagues, brands, and agencies can rely on to make informed sponsorship decisions. This approach distinguishes Relo Metrics from traditional competitors by providing granular and scaled data that integrates seamlessly into strategic planning, fan engagement strategies, and sponsorship deal negotiations.
Here are highlights from the overall portfolio of IP held by the company:
Automated Analysis of Image or Video Data and Sponsor Valuation:
Patent No. 10,303,951: This patent involves analyzing visual data to determine the valuation of sponsorship exposure. It aligns closely with Relo Metrics goals of assessing brand visibility through computer vision.
Machine Learning Models for Identifying Sports Teams in Image or Video Data:
Patent No. 10,417,499: This patent describes the application of machine learning to identify sports teams depicted in media, essential for tracking team-specific sponsorships and analyzing exposure by team association.
Augmenting Video Data with Real-Time Sponsor Metrics:
Patent No. 10,255,505: This patent allows for the augmentation of live video data to display real-time sponsor metrics, which is crucial for providing dynamic valuation insights, a feature that provides Relo Metrics a competitive edge in live-event sponsorship optimization.
Identifying Visual Objects in Video Using Video Fingerprinting:
Patent No. 10,089,533: This patent outlines a method to identify and track visual objects within video feeds using fingerprinting technology. This is valuable for Relo Metrics' AI-driven tracking of brand exposure across different video formats.
Driving the Future of Granular training Data in Sports Sponsorship As the live economy continues to grow, the demand for standardized, actionable data is at an all-time high. Relo Metrics has invested heavily in building a portfolio that not only powers real-time insights but also establishes a data standard that can be trusted and utilized across the sports ecosystem. The next phases of creating language models and generative AI applications will be more seamless with these IP assets.
With seven U.S. patents and expanding IP in Australia and Europe, Relo Metrics is scaling globally to meet the needs of sports rights holders and brands. The company's innovative solutions turn brand visibility into quantifiable, actionable insights, allowing teams, leagues, and brands to unlock the full financial potential of their sponsorship assets.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of U.S. Patent No. 12,124,509 titled "Automated Media Analysis for Sponsor Valuation". This new patent is the 7th U.S. patent issued to Relo Metrics, which also holds a robust portfolio of issued patents in Australia and Europe, underscoring its position as the most advanced provider of AI-powered, real-time sponsorship valuation in the industry. With a focus on high speed video, text, and image analysis leveraging computer vision, Relo Metrics solidifies its standing as the industry's source for innovation, scale, and unmatched accuracy in sports marketing and analytics.
