Sony Pixel Power calrec Sony

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII

13/03/2023

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII Aerial camera combined AirPixel tracking data with lens and focus data into single feed By Ken Kerschbaumer

Monday, March 13, 2023 - 1:50 pm

Print This Story | Subscribe

Story Highlights

A company in the sports-video-production industry with a name like Racelogic seems destined to have an impact in the world of motorsports. So, when the company made news at this year's Super Bowl with Fox Sports (as well as at last year's Final Four with then Turner Sports), the first mystery to solve was what is the connection to racing.

More on that in a bit, but first a quick refresher on the company's role at the Super Bowl and the Final Four. With AR graphics increasingly used in sports productions, one limitation is that, because the a traditional tracking system relies on optical tracking, the camera must always have the field (or court/floor) within the frame so that the system can compute where the camera is physically located. As a result, AR elements can be laid only into cameras that are shooting downward.

Racelogic's Julian Thomas (left) and Ferry Bult at Super Bowl LVII, where the company's technology helped Fox Sports deploy a new form of AR

That is where Racelogic and its AirPixel system fit in. The company places a receiver on the camera system and installs RF beacons around the shooting environment. The RF beacons keep track of where the camera is relative to the field; the camera no longer needs to keep the field/court/floor within the shot. And insertion of AR graphics in camera shots looking straight ahead or even at an upward angle are now possible.

For Racelogic, getting to this point has been a 30-year journey that began in 1992 when Managing Director Julian Thomas created high-tech electronic gearbox-control systems for race cars in Buckingham, UK (where the company is still based). The technology provided a bit too much of an edge in the racing world, and Thomas and Racelogic had to pivot. He saw an opportunity in the need for automotive designers to get better test data.

The automotive companies, he explains, would strap a fifth, drag wheel behind the car to measure speed and breaking distance and when GPS became accurate and usable. I was one of the first to strap a GPS onto a car during testing. It was highly accurate and could measure everything.

When autonomous-car development began, another opportunity came up as development moved from outside to indoors. Indoor testing allowed the testers to create artificial fog and other weather conditions without having to wait for Mother Nature. Being indoors, however, meant that GPS could no longer be used.

We designed and developed an indoor positioning system, says Thomas, and now that is used on their indoor testing facilities. When COVID hit, the automotive industry went off a cliff, and then Ferry Bult[, business development manager, AirPixel product line, Racelogic] and I had a chat about using it in the film and TV industry. We took our beacon technology and made it more accurate so we could use it to match up augmented graphics with the position on the pitch: the AirPixel system.

The RF-beacon technology works very similar to GPS: each beacon is the equivalent of a GPS satellite, and the beacons communicate with the receiver over ultra-wideband. Based on its communication with the beacons, the receiver calculates the location of the camera with great precision.

We communicate with only one beacon at a time, says Thomas. It's like a polling system but thousands of times per second; we can work out within 1 or 2 cm where the receiver is. And we have a very accurate inertial measurement unit built into the receiver that measures the pan, tilt, and roll of the camera.

At Super Bowl LVII, the receiver was mounted beneath the Sony camera in the Skycam system flying over the field. The camera combined AirPixel's tracking data with lens and focus data and sent a single data feed directly to the Unreal Engine-based Pixotope platform, which rendered elements created by Silver Spoon.

The technology has also found believers in Hollywood, which increasingly is shooting in massive virtual studios with massive blue sheets. Disney's 2022 Pinocchio, for example, was shot with blue sheets more than 60 ft. high. In film production, the AirPixel system helps the director and the production team roll an AR element into a green-screen studio to see how it will look and make changes.

They had this big blue room, notes Thomas. There was no reference for anything, and the director wanted to be able to see where elements like the sea or fairground were in a shot. That's where we cut our teeth as well as allowing him to see in real time the graphics in the background.

The first live broadcast that Racelogic was involved with was the 2022 Final Four.

Lee Estroff[, director, technical operations, WBD Sports,] took the risk, says Bult. That was a hard one for us, but we learned a lot, and it went very well. And then we did a couple of tests with Fox Sports.

The AirPixel system can also communicate with up to five cameras at once (that number will soon be increased to seven), enabling production of multiple camera angles of the same AR object.

The main goal is combining camera tracking with AR, not tracking cars, says Bult. We could do other things, but we're looking at camera tracking and advanced AR for things like film visual effects and now sports.

Working in broadcast, especially live sports, is more challenging than Hollywood because things cannot be fixed in post. Today, the company has offices not only in Buckingham but also in Detroit, Germany, and France, and other offices are in the works.

Live sports and production are more demanding, says Bult, as you aren't on a film set, wher
LINK: https://www.sportsvideo.org/2023/03/13/how-racelogics-rf-beacons-took-...
See more stories from svg

More from Sports Video Group

19/05/2026

Cisco and USGA Announce Multiyear Partnership Extension

Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...

19/05/2026

Urban Edge Network and Spiideo Partner to Enhance NAIA Sports Streaming

Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...

19/05/2026

Warner Bros. Discovery Announces Expanded Roland-Garros 2026 Coverage

Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...

19/05/2026

Tubi Launches FIFA World Cup 2026 FOX Hub

Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...

19/05/2026

Telefnica and Sony Conduct 5G mmWave Broadcast Trial at Movistar Arena

Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...

19/05/2026

Ross Production Services Integrates Calrec Argo M into New Hypermax-1 Truck

Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...

19/05/2026

Panasonic Projector and Display Acquires HIVE Media Control

Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...

19/05/2026

Globecast Completes Major Renovation of Singapore Facility

Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...

19/05/2026

Grass Valley Signs Three-Year Enterprise Agreement with Phoenix Broadcast Solutions

Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...

19/05/2026

Watch Brasil Selects Bitmovin for Streaming Player, Encoder, and Observability

Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...

19/05/2026

Ateme and Akamai Power Nepal Premier League Live Streaming

Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...

19/05/2026

CMSI Supports ESPNs NCAA Gymnastics Championships Coverage

CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...

19/05/2026

SVG Rewind: TGLs SmartPin Cam Offers a Whole New Perspective for Golf

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...

19/05/2026

SVG Rewind: FOX IndyCar Takes In-Car AR Graphics to New Heights

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...

19/05/2026

NEP Supershooter 11 and 65 Roll Out To Meet Different Production Needs

Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...

18/05/2026

For PPI, New Patents and ProCrewz App Development Portend Positive Outlook for 2026

Despite a bumpy start to the year, the provider of event-production support and ...

18/05/2026

Daktronics to Install 11 LED Displays at UNCs Kenan Stadium in 2026

Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...

18/05/2026

CBS LA and Los Angeles Rams Announce Multi-Year Local Television Partnership

CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...

18/05/2026

Skyline Communications Integrates DataMiner xOps with AWS Elemental MediaConnect Router

Skyline Communications has announced an integration between its DataMiner xOps p...

18/05/2026

eCLUTCH Expands International Distribution and Content Partnerships

eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...

18/05/2026

Behind The Mic: Yankees Legends Reunite to Call Game Against Red Sox with Kevin Burkhardt

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/05/2026

NBC Sports Brings the WNBA Back Home After 23 Years Away

With 22 games this season, the production team looks forward to tweaking and enhancing the coverage After 8,660 days off the air, the WNBA returned to NBC yest...

15/05/2026

Seattle Sounders FC and Reign FC Announce Seattle Soccer Celebration at Waterfront Park

Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...

15/05/2026

How Sound Designer Dan Brumm Built Blueys Audio World with Sennheiser and Neumann

Dan Brumm has served as sound designer on Bluey, the Australian children's t...

15/05/2026

Applications Close May 31 for Mark Brunner Professional Audio Scholarship

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...

15/05/2026

Netflix Expands NFL Coverage With Additional Games Starting in 2026

Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...

15/05/2026

Ateme Supports TVRIs SRT-Based Live Sports Contribution and Distribution Workflow

Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...

15/05/2026

Concacaf Launches New Website and Mobile App Powered by Deltatre

Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...

15/05/2026

Qatar Media Corporation Launches QBC Business Channel in 4K via Eutelsat

Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...

15/05/2026

Amazon to Serve as Exclusive Launch Home of MLS Original Series Cup Dreams on May 14

Major League Soccer has announced four original content series timed to the 2026...

15/05/2026

AIMS to Focus on IPMX Education at InfoComm 2026

The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...

15/05/2026

InfoComm 2026To Feature Sports, Broadcast, and Live Event Technologies

InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...

15/05/2026

Tracy McGradys Ones Basketball League Signs First Streaming Agreement with Fubo Sports Network

Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...

15/05/2026

Disguise and Creative Technology Return for Eighth Year at Eurovision Song Contest 2026

Disguise has partnered with Creative Technology (CT) to deliver visual playback ...

15/05/2026

Sony Announces Alpha 7R VI Camera and FE 100-400mm F4.5 GM OSS Lens

Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...

15/05/2026

SVG GameDay, Ep. 15: New Jersey Devils Joe Kuchie - Growing the Game in the Garden State

In-venue and creative video staffers at the professional and collegiate level ha...

15/05/2026

Ratings Roundup: ESPN Secures Top Viewed Second Round Game 4 of Stanley Cup on Cable; NBA Draft Lottery Viewership Up 23%

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

15/05/2026

The Future of Sports Analytics: Building Trust and Intelligence With SmerSports and Cisco

For sports organizations, the most valuable assets are often the most sensitive:...

15/05/2026

NFL Broadcast Schedule Roundup: Breaking Down CBS, ESPN, FOX, NBC, Netflix, and Prime Lineups

The NFL's broadcast partners released their 2026 regular season schedules ye...

15/05/2026

Netflix Steps Into the Cage for First MMA Production With Rousey-Carano Showdown at Intuit Dome

Besides drawing on experience with boxing, the production integrates specialty c...

14/05/2026

Sweetwater and Airstream Unveil Mobile Dolby Atmos Recording Studio

Sweetwater and Airstream have announced a custom-built Dolby Atmos mobile recording studio inside an Airstream trailer, set to tour music festivals, schools, tr...

14/05/2026

American Association of Professional Baseball Expands Broadcast Distribution for 2026 Season

The American Association of Professional Baseball (AAPB) has announced a new par...

14/05/2026

ESPN to Establish Week-Long Super Bowl LXI Broadcast Center on Santa Monica Beach

ESPN has announced plans to transform Santa Monica Beach into a broadcast hub du...

14/05/2026

Amagi Announces Major Upgrade to CLOUDPORT Cloud Broadcast Platform

Amagi has announced a significant update to Amagi CLOUDPORT, its cloud-based broadcast playout platform. The update includes 250-plus features shipped in FY25-2...

14/05/2026

Clear-Com to Showcase New Products and Platform Updates at InfoComm 2026

Clear-Com will exhibit at InfoComm 2026 (Booth N7005, June 17-19, Las Vegas Convention Center), introducing a new product that builds on Arcadia Central Station...

14/05/2026

Ikegami to Exhibit at BroadcastAsia 2026 with Two New Viewfinder Premieres

Ikegami will exhibit at BroadcastAsia 2026 (Stand 5D3-1, Singapore Expo, May 20-22), introducing two new viewfinders alongside its existing camera, control, and...

14/05/2026

dB Broadcast Delivers IP-Based OB Trucks for Cloudbass Featuring Grass Valley LDX 100 Cameras

Grass Valley has announced that dB Broadcast has delivered new IP-based outside ...

14/05/2026

NAGRAVISION and WPBSA Launch Play Snooker Digital Platform

NAGRAVISION, a Kudelski Group company, has announced a partnership with the World Professional Billiards and Snooker Association (WPBSA) to launch Play Snooker,...

14/05/2026

Belden To Acquire RUCKUS Networks for Approximately $1.85 Billion

Belden Inc. has announced a definitive agreement to acquire RUCKUS Networks from Vistance Networks for approximately $1.85 billion. The transaction has been app...

14/05/2026

NVIDIA Releases Content Localization Blueprint for AI-Assisted Dubbing and Speech Translation

NVIDIA has released the Content Localization Blueprint, a modular reference arch...