
How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII Aerial camera combined AirPixel tracking data with lens and focus data into single feed By Ken Kerschbaumer
Monday, March 13, 2023 - 1:50 pm
Print This Story | Subscribe
Story Highlights
A company in the sports-video-production industry with a name like Racelogic seems destined to have an impact in the world of motorsports. So, when the company made news at this year's Super Bowl with Fox Sports (as well as at last year's Final Four with then Turner Sports), the first mystery to solve was what is the connection to racing.
More on that in a bit, but first a quick refresher on the company's role at the Super Bowl and the Final Four. With AR graphics increasingly used in sports productions, one limitation is that, because the a traditional tracking system relies on optical tracking, the camera must always have the field (or court/floor) within the frame so that the system can compute where the camera is physically located. As a result, AR elements can be laid only into cameras that are shooting downward.
Racelogic's Julian Thomas (left) and Ferry Bult at Super Bowl LVII, where the company's technology helped Fox Sports deploy a new form of AR
That is where Racelogic and its AirPixel system fit in. The company places a receiver on the camera system and installs RF beacons around the shooting environment. The RF beacons keep track of where the camera is relative to the field; the camera no longer needs to keep the field/court/floor within the shot. And insertion of AR graphics in camera shots looking straight ahead or even at an upward angle are now possible.
For Racelogic, getting to this point has been a 30-year journey that began in 1992 when Managing Director Julian Thomas created high-tech electronic gearbox-control systems for race cars in Buckingham, UK (where the company is still based). The technology provided a bit too much of an edge in the racing world, and Thomas and Racelogic had to pivot. He saw an opportunity in the need for automotive designers to get better test data.
The automotive companies, he explains, would strap a fifth, drag wheel behind the car to measure speed and breaking distance and when GPS became accurate and usable. I was one of the first to strap a GPS onto a car during testing. It was highly accurate and could measure everything.
When autonomous-car development began, another opportunity came up as development moved from outside to indoors. Indoor testing allowed the testers to create artificial fog and other weather conditions without having to wait for Mother Nature. Being indoors, however, meant that GPS could no longer be used.
We designed and developed an indoor positioning system, says Thomas, and now that is used on their indoor testing facilities. When COVID hit, the automotive industry went off a cliff, and then Ferry Bult[, business development manager, AirPixel product line, Racelogic] and I had a chat about using it in the film and TV industry. We took our beacon technology and made it more accurate so we could use it to match up augmented graphics with the position on the pitch: the AirPixel system.
The RF-beacon technology works very similar to GPS: each beacon is the equivalent of a GPS satellite, and the beacons communicate with the receiver over ultra-wideband. Based on its communication with the beacons, the receiver calculates the location of the camera with great precision.
We communicate with only one beacon at a time, says Thomas. It's like a polling system but thousands of times per second; we can work out within 1 or 2 cm where the receiver is. And we have a very accurate inertial measurement unit built into the receiver that measures the pan, tilt, and roll of the camera.
At Super Bowl LVII, the receiver was mounted beneath the Sony camera in the Skycam system flying over the field. The camera combined AirPixel's tracking data with lens and focus data and sent a single data feed directly to the Unreal Engine-based Pixotope platform, which rendered elements created by Silver Spoon.
The technology has also found believers in Hollywood, which increasingly is shooting in massive virtual studios with massive blue sheets. Disney's 2022 Pinocchio, for example, was shot with blue sheets more than 60 ft. high. In film production, the AirPixel system helps the director and the production team roll an AR element into a green-screen studio to see how it will look and make changes.
They had this big blue room, notes Thomas. There was no reference for anything, and the director wanted to be able to see where elements like the sea or fairground were in a shot. That's where we cut our teeth as well as allowing him to see in real time the graphics in the background.
The first live broadcast that Racelogic was involved with was the 2022 Final Four.
Lee Estroff[, director, technical operations, WBD Sports,] took the risk, says Bult. That was a hard one for us, but we learned a lot, and it went very well. And then we did a couple of tests with Fox Sports.
The AirPixel system can also communicate with up to five cameras at once (that number will soon be increased to seven), enabling production of multiple camera angles of the same AR object.
The main goal is combining camera tracking with AR, not tracking cars, says Bult. We could do other things, but we're looking at camera tracking and advanced AR for things like film visual effects and now sports.
Working in broadcast, especially live sports, is more challenging than Hollywood because things cannot be fixed in post. Today, the company has offices not only in Buckingham but also in Detroit, Germany, and France, and other offices are in the works.
Live sports and production are more demanding, says Bult, as you aren't on a film set, wher
More from Sports Video Group
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
27/05/2026
Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...
27/05/2026
ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...
27/05/2026
Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...
27/05/2026
Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...
27/05/2026
Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...
27/05/2026
Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...
27/05/2026
ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...
27/05/2026
FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...
27/05/2026
The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions
In t...
27/05/2026
FOX Sports' Mike Davies breaks down the vision for this summer's showcas...
27/05/2026
HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...
27/05/2026
FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...
27/05/2026
One of the most memorable Postseasons in baseball history would have had no memo...
27/05/2026
NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...
27/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
27/05/2026
With the Opening Match just over two weeks away, the entire sports-production-te...