
How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII Aerial camera combined AirPixel tracking data with lens and focus data into single feed By Ken Kerschbaumer
Monday, March 13, 2023 - 1:50 pm
Print This Story | Subscribe
Story Highlights
A company in the sports-video-production industry with a name like Racelogic seems destined to have an impact in the world of motorsports. So, when the company made news at this year's Super Bowl with Fox Sports (as well as at last year's Final Four with then Turner Sports), the first mystery to solve was what is the connection to racing.
More on that in a bit, but first a quick refresher on the company's role at the Super Bowl and the Final Four. With AR graphics increasingly used in sports productions, one limitation is that, because the a traditional tracking system relies on optical tracking, the camera must always have the field (or court/floor) within the frame so that the system can compute where the camera is physically located. As a result, AR elements can be laid only into cameras that are shooting downward.
Racelogic's Julian Thomas (left) and Ferry Bult at Super Bowl LVII, where the company's technology helped Fox Sports deploy a new form of AR
That is where Racelogic and its AirPixel system fit in. The company places a receiver on the camera system and installs RF beacons around the shooting environment. The RF beacons keep track of where the camera is relative to the field; the camera no longer needs to keep the field/court/floor within the shot. And insertion of AR graphics in camera shots looking straight ahead or even at an upward angle are now possible.
For Racelogic, getting to this point has been a 30-year journey that began in 1992 when Managing Director Julian Thomas created high-tech electronic gearbox-control systems for race cars in Buckingham, UK (where the company is still based). The technology provided a bit too much of an edge in the racing world, and Thomas and Racelogic had to pivot. He saw an opportunity in the need for automotive designers to get better test data.
The automotive companies, he explains, would strap a fifth, drag wheel behind the car to measure speed and breaking distance and when GPS became accurate and usable. I was one of the first to strap a GPS onto a car during testing. It was highly accurate and could measure everything.
When autonomous-car development began, another opportunity came up as development moved from outside to indoors. Indoor testing allowed the testers to create artificial fog and other weather conditions without having to wait for Mother Nature. Being indoors, however, meant that GPS could no longer be used.
We designed and developed an indoor positioning system, says Thomas, and now that is used on their indoor testing facilities. When COVID hit, the automotive industry went off a cliff, and then Ferry Bult[, business development manager, AirPixel product line, Racelogic] and I had a chat about using it in the film and TV industry. We took our beacon technology and made it more accurate so we could use it to match up augmented graphics with the position on the pitch: the AirPixel system.
The RF-beacon technology works very similar to GPS: each beacon is the equivalent of a GPS satellite, and the beacons communicate with the receiver over ultra-wideband. Based on its communication with the beacons, the receiver calculates the location of the camera with great precision.
We communicate with only one beacon at a time, says Thomas. It's like a polling system but thousands of times per second; we can work out within 1 or 2 cm where the receiver is. And we have a very accurate inertial measurement unit built into the receiver that measures the pan, tilt, and roll of the camera.
At Super Bowl LVII, the receiver was mounted beneath the Sony camera in the Skycam system flying over the field. The camera combined AirPixel's tracking data with lens and focus data and sent a single data feed directly to the Unreal Engine-based Pixotope platform, which rendered elements created by Silver Spoon.
The technology has also found believers in Hollywood, which increasingly is shooting in massive virtual studios with massive blue sheets. Disney's 2022 Pinocchio, for example, was shot with blue sheets more than 60 ft. high. In film production, the AirPixel system helps the director and the production team roll an AR element into a green-screen studio to see how it will look and make changes.
They had this big blue room, notes Thomas. There was no reference for anything, and the director wanted to be able to see where elements like the sea or fairground were in a shot. That's where we cut our teeth as well as allowing him to see in real time the graphics in the background.
The first live broadcast that Racelogic was involved with was the 2022 Final Four.
Lee Estroff[, director, technical operations, WBD Sports,] took the risk, says Bult. That was a hard one for us, but we learned a lot, and it went very well. And then we did a couple of tests with Fox Sports.
The AirPixel system can also communicate with up to five cameras at once (that number will soon be increased to seven), enabling production of multiple camera angles of the same AR object.
The main goal is combining camera tracking with AR, not tracking cars, says Bult. We could do other things, but we're looking at camera tracking and advanced AR for things like film visual effects and now sports.
Working in broadcast, especially live sports, is more challenging than Hollywood because things cannot be fixed in post. Today, the company has offices not only in Buckingham but also in Detroit, Germany, and France, and other offices are in the works.
Live sports and production are more demanding, says Bult, as you aren't on a film set, wher
More from Sports Video Group
02/11/2026
The founder/CEO says new app combines JWS content and scoreboard with real-time ...
02/11/2026
The men's and women's Villanova and Notre Dame basketball teams will get...
02/11/2026
CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...
02/11/2026
Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation
The WTA (Women's ...
02/11/2026
UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...
02/11/2026
Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...
02/11/2026
ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...
02/11/2026
X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...
02/11/2026
UK outside broadcast specialist Cloudbass has completed a proof of concept for s...
02/11/2026
Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...
02/11/2026
The Grand Slam of Curling (GSOC) has signed a multi-year media agreement with DAZN. DAZN will carry live and on-demand GSOC and Rock League action free outside ...
02/11/2026
The WTA and TikTok announced a global content partnership to expand how fans discover and follow women's tennis through player-led storytelling, creator con...
02/11/2026
RTL News has rebuilt Audio Control Room TR 1 at its Cologne headquarters around ...
02/11/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
02/11/2026
VP, Global Sales, Gary Rosen describes an expanded product line that enhances the company's sports focus
The pain of parting is nothing to the joy of meet...
30/10/2026
A highlight clip goes to air after a person says yes. What would it take to say how often that yes had to be earned?
Andreas EhstandA common design for automat...
30/10/2026
SNF's Chiefs-Seahawks leads the week with 26.3 million, Prime Video's Pa...
30/10/2026
The company aims to be more horizontal and not vertical' in managing sports rights and producing events
GRUP MEDIAPRO has begun charting a new course that...
30/10/2026
Player mics, an in-arena drone, enhanced replay operations, and a full onsite pr...
29/10/2026
Jameis Winston and Willie Colon are among current and former players hosting pro...
29/10/2026
After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay an...
29/10/2026
The National Hockey League is taking on a larger role in local game production w...
29/10/2026
Media Links has appointed Mikhail Zavalin Market Development Technical Specialis...
29/10/2026
Gravity Media delivered the live broadcast and media infrastructure for the 2026...
29/10/2026
Rise AV has announced the 23 women selected for the second year of its Elevate program, a six-week management and leadership development course. The cohort incl...
29/10/2026
The F d ration Internationale de l'Automobile (FIA) and Amazon Web Services (AWS) have announced a global partnership under which AWS becomes the Official A...
29/10/2026
Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years...
29/10/2026
FloSports and the Pac-12 Conference have entered a media partnership that will b...
29/10/2026
TSN will launch Film Never Lies Grey Cup Playoffs Watchalong, an altcast hosted by TSN football analyst Luke Willson, for two CFL Grey Cup Playoffs games. Wills...
29/10/2026
For decades, broadcasters have designed production around one rule: build for th...
29/10/2026
Live event production company FOH Productions has built a portable camera switch...
29/10/2026
Gravity Media is marking its 25th year facilitating the host broadcast for the M...
29/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
29/10/2026
LA28 has named film producer Kathleen Kennedy Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games. Kennedy, an eight-time Academy Award nom...
29/10/2026
In-house local telecasts have added new camera angles, graphics package, and dee...
29/10/2026
In this SVG New Sponsor Spotlight, Jake Blount, EVP, Sales, ICAT Logistics, disc...
28/10/2026
MLB Network is nearly all-day media day coverage across MLB Now, MLB Central, ML...
28/10/2026
Voyage Audio and Shure microphones are in the forefront of the sector's transition to digital
Microphones may have come late to the digital table, but they...
28/10/2026
Having long resisted the transition, broadcast audio's most fundamental element is finally entering the digital era
About 25 years ago, a microphone manufa...
28/10/2026
The Wireless Microphone Spectrum Alliance (WMSA), formed in 2025 to raise awareness with government entities about wireless microphone operations, has held meet...
28/10/2026
The manufacturer's brands span a variety of markets, with a focus on radio, streaming, intercom
Telos Alliance was at last month's IBC in Amsterdam onc...
28/10/2026
Companies presented latest offerings and explored opportunities in sports broadc...
27/10/2026
Satellite, bonded cellular, and IP- and cloud-based solutions. Those are three o...
27/10/2026
Eutelsat has renewed its partnership with Qatar Media Corporation (QMC), Qatar...
27/10/2026
PROTON Camera Innovations GmbH will show the PROTON FLEXY at SATIS 2026 (Booth A13-B12), after the camera won a Best in Market award in the ProAV category at IB...
27/10/2026
ATSC, the Broadcast Standards Association, has reported results from a laboratory validation and live demonstration in Brazil of interference cancellation and s...
27/10/2026
The PGA Tour announced Monday that Brian Gordon has joined PGA Tour Studios as executive producer and head of live content. He began with the Tour on Oct. 26 an...
27/10/2026
The NBA has announced agreements to establish a framework for NBA-related predic...
27/10/2026
Apple Music, the NFL and Roc Nation have announced that JAY-Z will perform at the Apple Music Super Bowl LXI Halftime Show at SoFi Stadium in Los Angeles on Sun...
27/10/2026
DIRECTV and DAZN have signed a multi-year distribution agreement for local telec...