
How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII Aerial camera combined AirPixel tracking data with lens and focus data into single feed By Ken Kerschbaumer
Monday, March 13, 2023 - 1:50 pm
Print This Story | Subscribe
Story Highlights
A company in the sports-video-production industry with a name like Racelogic seems destined to have an impact in the world of motorsports. So, when the company made news at this year's Super Bowl with Fox Sports (as well as at last year's Final Four with then Turner Sports), the first mystery to solve was what is the connection to racing.
More on that in a bit, but first a quick refresher on the company's role at the Super Bowl and the Final Four. With AR graphics increasingly used in sports productions, one limitation is that, because the a traditional tracking system relies on optical tracking, the camera must always have the field (or court/floor) within the frame so that the system can compute where the camera is physically located. As a result, AR elements can be laid only into cameras that are shooting downward.
Racelogic's Julian Thomas (left) and Ferry Bult at Super Bowl LVII, where the company's technology helped Fox Sports deploy a new form of AR
That is where Racelogic and its AirPixel system fit in. The company places a receiver on the camera system and installs RF beacons around the shooting environment. The RF beacons keep track of where the camera is relative to the field; the camera no longer needs to keep the field/court/floor within the shot. And insertion of AR graphics in camera shots looking straight ahead or even at an upward angle are now possible.
For Racelogic, getting to this point has been a 30-year journey that began in 1992 when Managing Director Julian Thomas created high-tech electronic gearbox-control systems for race cars in Buckingham, UK (where the company is still based). The technology provided a bit too much of an edge in the racing world, and Thomas and Racelogic had to pivot. He saw an opportunity in the need for automotive designers to get better test data.
The automotive companies, he explains, would strap a fifth, drag wheel behind the car to measure speed and breaking distance and when GPS became accurate and usable. I was one of the first to strap a GPS onto a car during testing. It was highly accurate and could measure everything.
When autonomous-car development began, another opportunity came up as development moved from outside to indoors. Indoor testing allowed the testers to create artificial fog and other weather conditions without having to wait for Mother Nature. Being indoors, however, meant that GPS could no longer be used.
We designed and developed an indoor positioning system, says Thomas, and now that is used on their indoor testing facilities. When COVID hit, the automotive industry went off a cliff, and then Ferry Bult[, business development manager, AirPixel product line, Racelogic] and I had a chat about using it in the film and TV industry. We took our beacon technology and made it more accurate so we could use it to match up augmented graphics with the position on the pitch: the AirPixel system.
The RF-beacon technology works very similar to GPS: each beacon is the equivalent of a GPS satellite, and the beacons communicate with the receiver over ultra-wideband. Based on its communication with the beacons, the receiver calculates the location of the camera with great precision.
We communicate with only one beacon at a time, says Thomas. It's like a polling system but thousands of times per second; we can work out within 1 or 2 cm where the receiver is. And we have a very accurate inertial measurement unit built into the receiver that measures the pan, tilt, and roll of the camera.
At Super Bowl LVII, the receiver was mounted beneath the Sony camera in the Skycam system flying over the field. The camera combined AirPixel's tracking data with lens and focus data and sent a single data feed directly to the Unreal Engine-based Pixotope platform, which rendered elements created by Silver Spoon.
The technology has also found believers in Hollywood, which increasingly is shooting in massive virtual studios with massive blue sheets. Disney's 2022 Pinocchio, for example, was shot with blue sheets more than 60 ft. high. In film production, the AirPixel system helps the director and the production team roll an AR element into a green-screen studio to see how it will look and make changes.
They had this big blue room, notes Thomas. There was no reference for anything, and the director wanted to be able to see where elements like the sea or fairground were in a shot. That's where we cut our teeth as well as allowing him to see in real time the graphics in the background.
The first live broadcast that Racelogic was involved with was the 2022 Final Four.
Lee Estroff[, director, technical operations, WBD Sports,] took the risk, says Bult. That was a hard one for us, but we learned a lot, and it went very well. And then we did a couple of tests with Fox Sports.
The AirPixel system can also communicate with up to five cameras at once (that number will soon be increased to seven), enabling production of multiple camera angles of the same AR object.
The main goal is combining camera tracking with AR, not tracking cars, says Bult. We could do other things, but we're looking at camera tracking and advanced AR for things like film visual effects and now sports.
Working in broadcast, especially live sports, is more challenging than Hollywood because things cannot be fixed in post. Today, the company has offices not only in Buckingham but also in Detroit, Germany, and France, and other offices are in the works.
Live sports and production are more demanding, says Bult, as you aren't on a film set, wher
More from Sports Video Group
24/09/2026
Broadcast Management Group (BMG) is supporting Virginia Public Media (VPM), the ...
24/09/2026
RED Digital Cinema's RED V-RAPTOR [X] and RED V-RAPTOR XL [X] cameras with the Phantom Track feature are the first cameras to receive GhostFrame Pro Certifi...
24/09/2026
Bringing together the full family of networks, FOX Sports is also adding Tubi, F...
24/09/2026
Virginia Polytechnic Institute and State University (Virginia Tech) has unveiled...
24/09/2026
The blog collects SVG's reporting on AI across U.S. and European sports broadcasting
Since SVG launched the AI Innovation Lab in April to advance the devel...
24/09/2026
SVG's annual TranSPORT conference, which will be held on Tuesday, Oct. 20 in...
24/09/2026
The self-built Master Control Room has cut streaming operations incident-respo...
24/09/2026
Ortana Media Group, the software systems integrator behind the Cubix workflow platform, has connected AudioShake's audio separation models to ScorePlay thro...
24/09/2026
AudioShake has released Multi-Speaker 2.0, the company's newest Multi-Speaker model, which removes 75% more noise and offers 32% better separation of overla...
24/09/2026
By Jon Morgan, Founder and Executive Producer, Ryval Studios
For Major League B...
24/09/2026
Spectrum SportsNet has revealed its comprehensive programming and live game broa...
24/09/2026
The Charlotte Hornets has unveiled new broadcast partnerships with Gray Media an...
24/09/2026
DAZN will be the exclusive direct-to-consumer streaming partner for the Detroit Pistons beginning with the 2026-27 season. Subscriptions are available at DAZN.c...
24/09/2026
The National Hockey League (NHL) has made an agreement with Spectrum that will allow Spectrum TV customers in the Minnesota Wild local broadcast territory to wa...
24/09/2026
The Carolina Hurricanes has reached a multi-year distribution agreement to provi...
24/09/2026
The St. Louis Blues has introduced Blue Note as the name of the new, exclusive ...
24/09/2026
Blue Jackets Hockey Network, the television home for Blue Jackets hockey, is coming to Spectrum TV under a new carriage agreement between the National Hockey Le...
23/09/2026
Four control rooms support B1G+ streams, videoboard shows, creative content, and...
23/09/2026
By Andrew Cohen, SVG Coorespondant
The Mountain West debuted its new Replay Operations Center at the start of this football season, bringing real-time collabor...
23/09/2026
The Taylorville, IL, native is pushing creative boundaries at Ball State, gaining reps across directing, technical directing, tape, and more than 100 ESPN+ broa...
22/09/2026
The annual preseason content-gathering event brought 36 NHL players to Las Vegas, where ESPN used 2.5 kilowatts of laser power and a motion-control camera syste...
22/09/2026
Neumann has introduced the KK 104 A (cardioid) and KK 105 A (supercardioid) wireless capsule heads, succeeding the KK 204 and KK 205. The new capsules are compa...
22/09/2026
The NFL and TMRW Sports have announced a new annual Pro Flag Showcase to be held during Super Bowl LXI week in Los Angeles. The event will feature top flag foot...
22/09/2026
Washington State University has unveiled a new end zone video display and audio ...
22/09/2026
Disney's SVP of Live Operations and Engineering details the technology behin...
22/09/2026
Cosm has announced two senior promotions. Mazen Alawar has been promoted to SVP,...
22/09/2026
Mississippi State University's University Television Center has purchased four KOKUSAI DENKI SK-UHD7000-S2 cameras since 2024, with plans to add two more, a...
22/09/2026
Net Insight has announced that Christine Kjellvard will assume the role of interim Chief Financial Officer on November 1, 2026. Kjellvard has previously held in...
22/09/2026
Net Insight has announced Zyntai TimeNode Access, a compact PTP Grandmaster designed for distributed edge sites. The product carries secure, precise time across...
21/09/2026
Manifold Technologies, developer of software-defined, FPGA-accelerated infrastructure for live production, has named Ryhaan Williams as Chief Commercial Officer...
21/09/2026
Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them,...
21/09/2026
Major League Wrestling (MLW) has announced a streaming distribution agreement with Tubi for its weekly series MLW FUSION. Beginning September 17, new episodes w...
21/09/2026
Disney Entertainment has announced that Adam Smith has been named Chairman, Direct-to-Consumer, with responsibility for Disney and Hulu including product, engi...
21/09/2026
United Airlines and DISH have announced an agreement to bring live professional ...
21/09/2026
SES and JioStar have announced a multi-year agreement under which SES will provide satellite distribution services for JioStar's television channel portfoli...
21/09/2026
The Detroit Red Wings have announced details for their inaugural season on Detro...
21/09/2026
Manifold Technologies has appointed Ryhaan Williams as Chief Commercial Officer for North America, effective October 1, 2026. Based in Jacksonville, Florida, Wi...
21/09/2026
Angels Broadcast Television (ABTV), the local television home of the Los Angeles...
21/09/2026
The 2026 US Open Tennis Championships marked a year of change with respect to TV...
21/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
18/09/2026
Qvest has appointed Jens Miedek as Senior Vice President Sales, Media and Entertainment. Before joining Qvest, Miedek spent 16 years at Riedel Communications an...
18/09/2026
Fonn Group has acquired full ownership of everviz, a cloud-native platform for interactive charts, maps, and data-driven graphics, and will rebrand it as Teikna...
18/09/2026
Other World Computing (OWC) has announced the acquisition of OpenDrives, a provider of software-defined video and rich media storage management solutions. The a...
18/09/2026
Kaltura and Verimatrix have announced a partnership integrating Verimatrix's Digital Rights Management and security capabilities into Kaltura's Cloud TV...
18/09/2026
The sixth edition of the World Nomad Games combined traditional sports, large-scale cultural performances, and some decidedly modern broadcast technology. Held ...
18/09/2026
DAZN and Super League Basketball (SLB) have extended their partnership for the 2026-27 season. Every Championship, Cup, and Play-Off fixture will be available l...
18/09/2026
Nielsen has announced that its Streaming Content Ratings (SCR) product will move from weekly to daily data delivery, with clients now receiving viewership data ...
18/09/2026
ESPN will present LALIGA's ElCl sico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-mat...
18/09/2026
The University of Pennsylvania's Division of Recreation and Intercollegiate ...