Sony Pixel Power calrec Sony

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII

13/03/2023

How Racelogic's RF Beacons Took AR to New Heights at Super Bowl LVII Aerial camera combined AirPixel tracking data with lens and focus data into single feed By Ken Kerschbaumer

Monday, March 13, 2023 - 1:50 pm

Print This Story | Subscribe

Story Highlights

A company in the sports-video-production industry with a name like Racelogic seems destined to have an impact in the world of motorsports. So, when the company made news at this year's Super Bowl with Fox Sports (as well as at last year's Final Four with then Turner Sports), the first mystery to solve was what is the connection to racing.

More on that in a bit, but first a quick refresher on the company's role at the Super Bowl and the Final Four. With AR graphics increasingly used in sports productions, one limitation is that, because the a traditional tracking system relies on optical tracking, the camera must always have the field (or court/floor) within the frame so that the system can compute where the camera is physically located. As a result, AR elements can be laid only into cameras that are shooting downward.

Racelogic's Julian Thomas (left) and Ferry Bult at Super Bowl LVII, where the company's technology helped Fox Sports deploy a new form of AR

That is where Racelogic and its AirPixel system fit in. The company places a receiver on the camera system and installs RF beacons around the shooting environment. The RF beacons keep track of where the camera is relative to the field; the camera no longer needs to keep the field/court/floor within the shot. And insertion of AR graphics in camera shots looking straight ahead or even at an upward angle are now possible.

For Racelogic, getting to this point has been a 30-year journey that began in 1992 when Managing Director Julian Thomas created high-tech electronic gearbox-control systems for race cars in Buckingham, UK (where the company is still based). The technology provided a bit too much of an edge in the racing world, and Thomas and Racelogic had to pivot. He saw an opportunity in the need for automotive designers to get better test data.

The automotive companies, he explains, would strap a fifth, drag wheel behind the car to measure speed and breaking distance and when GPS became accurate and usable. I was one of the first to strap a GPS onto a car during testing. It was highly accurate and could measure everything.

When autonomous-car development began, another opportunity came up as development moved from outside to indoors. Indoor testing allowed the testers to create artificial fog and other weather conditions without having to wait for Mother Nature. Being indoors, however, meant that GPS could no longer be used.

We designed and developed an indoor positioning system, says Thomas, and now that is used on their indoor testing facilities. When COVID hit, the automotive industry went off a cliff, and then Ferry Bult[, business development manager, AirPixel product line, Racelogic] and I had a chat about using it in the film and TV industry. We took our beacon technology and made it more accurate so we could use it to match up augmented graphics with the position on the pitch: the AirPixel system.

The RF-beacon technology works very similar to GPS: each beacon is the equivalent of a GPS satellite, and the beacons communicate with the receiver over ultra-wideband. Based on its communication with the beacons, the receiver calculates the location of the camera with great precision.

We communicate with only one beacon at a time, says Thomas. It's like a polling system but thousands of times per second; we can work out within 1 or 2 cm where the receiver is. And we have a very accurate inertial measurement unit built into the receiver that measures the pan, tilt, and roll of the camera.

At Super Bowl LVII, the receiver was mounted beneath the Sony camera in the Skycam system flying over the field. The camera combined AirPixel's tracking data with lens and focus data and sent a single data feed directly to the Unreal Engine-based Pixotope platform, which rendered elements created by Silver Spoon.

The technology has also found believers in Hollywood, which increasingly is shooting in massive virtual studios with massive blue sheets. Disney's 2022 Pinocchio, for example, was shot with blue sheets more than 60 ft. high. In film production, the AirPixel system helps the director and the production team roll an AR element into a green-screen studio to see how it will look and make changes.

They had this big blue room, notes Thomas. There was no reference for anything, and the director wanted to be able to see where elements like the sea or fairground were in a shot. That's where we cut our teeth as well as allowing him to see in real time the graphics in the background.

The first live broadcast that Racelogic was involved with was the 2022 Final Four.

Lee Estroff[, director, technical operations, WBD Sports,] took the risk, says Bult. That was a hard one for us, but we learned a lot, and it went very well. And then we did a couple of tests with Fox Sports.

The AirPixel system can also communicate with up to five cameras at once (that number will soon be increased to seven), enabling production of multiple camera angles of the same AR object.

The main goal is combining camera tracking with AR, not tracking cars, says Bult. We could do other things, but we're looking at camera tracking and advanced AR for things like film visual effects and now sports.

Working in broadcast, especially live sports, is more challenging than Hollywood because things cannot be fixed in post. Today, the company has offices not only in Buckingham but also in Detroit, Germany, and France, and other offices are in the works.

Live sports and production are more demanding, says Bult, as you aren't on a film set, wher
LINK: https://www.sportsvideo.org/2023/03/13/how-racelogics-rf-beacons-took-...
See more stories from svg

More from Sports Video Group

16/10/2026

LA Clippers Relaunch ClipperVision for 2026-27 Season, Unveils DTC and OTA TV Plans

The LA Clippers have announced their local television plan for the 2026-27 seaso...

16/10/2026

NFL Media Chief Hans Schroeder Talks Fragmentation, ESPN-NFL Network Deal, and Potential for Early Rights Opt-Out

At sports-media summit, he describes the success of the one-year-old agreement a...

16/10/2026

Parks Associates, InterDigital Release White Paper on HDR and the Future of Video

Parks Associates, in partnership with InterDigital, has published a white paper ...

16/10/2026

Cisco Expands Work With Hawks, Cavaliers, Brooklyn Sports & Entertainment

Cisco is expanding its work with the Atlanta Hawks, Cleveland Cavaliers, and Brooklyn Sports & Entertainment (BSE) as the 2026-27 NBA season gets underway, prov...

16/10/2026

BMG Introduces Media Command Managed Media Operations Platform

Broadcast Management Group (BMG) has introduced Media Command, a private cloud broadcast platform that integrates recording, media asset management (MAM), chann...

16/10/2026

TNDV, GameTime Productions Expand REMI Role for Team Boxing League Season 4

TNDV and GameTime Productions have expanded their remote production responsibilities for Team Boxing League (TBL) for the league's recently completed fourth...

16/10/2026

SVG GameDay, Ep. 35: San Francisco 49ers Laura Johnson - Live Events by the Bay

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

16/10/2026

BBright White Paper: Design Services. Deliver Channels.

Broadcast and streaming are converging around live media. Traditional broadcasters increasingly distribute their linear services through streaming platforms alo...

16/10/2026

DAZN, Guardians League Announce Free-to-View Surf Racing Partnership

DAZN and Guardians League, a new professional franchise surf racing series, have announced a multi-year global broadcast partnership. Guardians League events wi...

16/10/2026

Sobatech Group Uses Blackmagic Design for Remote Production of F4 Spanish Championship and Eurocup-3

Sobatech Group is producing live coverage of the F4 Spanish Championship and Eur...

16/10/2026

Disney, Dude Perfect Announce Creative Partnership

The Walt Disney Company and Dude Perfect have announced an integrated creative partnership. Dude Perfect will develop original content for its own channels insp...

16/10/2026

NBC Sports Set To Produce Games 1 and 4 as WNBA Finals Return to NBC for First Time Since 2002

Onsite studio show will accompany game productions in San Francisco and Atlanta ...

16/10/2026

SVG Sit-Down: Grass Valley CTO Ian Fletcher on the Strengths of Avora and Why DMF, MXL, and Third-Party Relationships are Important

Grass Valley s AMPP platform continues to grow in popularity, especially with th...

16/10/2026

FloSports, NLL Announce Exclusive Multiyear Global Streaming Partnership

FloSports and the National Lacrosse League (NLL) have entered a multiyear media partnership that makes FloSports the exclusive global streaming home of the NLL....

16/10/2026

PBR's Jason Jacquette on Producing the Team Series at UBS Arena

At PBR Teams Series: Maverick Days at UBS Arena in Belmont Park, NY, PBR Executive Producer Jason Jacquette took a few minutes with SVG to discuss how his team ...

15/10/2026

E!, USA Sports to Air Live from the Orange Carpet: WNBA Finals

E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...

15/10/2026

Eutelsat Renews Antik Telecom and A1 Partnership at 16 East

Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...

15/10/2026

SVG Sit-Down: FOR-As Ernie Leon on Software-Node Production, Ai for 9:16 Needs

FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...

15/10/2026

Cerberus Tech Introduces Livelink Studio for On-Demand Live Production

Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...

15/10/2026

USSI Global Promotes Amanda Flynn to Chief Operating Officer

USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...

15/10/2026

DAZN, Titan World Series Extend Partnership

DAZN and Titan World Series have extended their partnership for the coming seasons, with the aim of bringing Titan events free-to-view to audiences worldwide. T...

15/10/2026

Sony Introduces ECM-W5 Wireless Microphone System

Sony Electronics has introduced the ECM-W5 wireless microphone system for video creators, which pairs two transmitters with one receiver. It transmits over a li...

15/10/2026

Perfect Game Extends Partnership With Turtlebox as Official Bluetooth Speaker and Audio Provider

Perfect Game has extended its partnership with Turtlebox as the Official Bluetoo...

15/10/2026

Eden Project Uses LiveU EcoSystem for Live Learning Program

Eden Project, the UK-based visitor attraction, social enterprise, and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proj...

15/10/2026

HuskerVision Builds ST 2110 Production Facility With Grass Valley

HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...

15/10/2026

ESPN Launches ESPN JV YouTube Channel for Kids

ESPN has launched ESPN JV (Junior Varsity), a YouTube channel aimed at introducing young audiences to sports through family-friendly content. The channel featur...

15/10/2026

SMAC Entertainment, CAA, EverWonder Studio Launch Grand Slam of Flag Women's Flag Football Series

SMAC Entertainment, Creative Artists Agency (CAA), and EverWonder Studio have la...

15/10/2026

PGA Tour's Farmers Insurance Skins Game Returns to Prime Video on Black Friday

The Farmers Insurance Skins Game will return to Prime Video globally on Black Fr...

15/10/2026

Netflix Gets Exclusive FIFA World Cup 2030 Rights in Spain and Andorra

Netflix will exclusively broadcast every match of the FIFA World Cup 2030 in Spain and Andorra. The tournament marks the 100th anniversary of the World Cup and ...

15/10/2026

TNT Sports Proceeds With 1080p HDR Shows as Rays-Guardians Series Shifts to Cleveland for Game 3

Production elements for the ALCS include Nucleus cameras, Proton cameras, UmpCam...

15/10/2026

MultiDyne Introduces SilverBack Fiber Camera Kits for Cinema Cameras

MultiDyne Video & Fiber Optic Systems has introduced complete fiber camera kits built around its SilverBack Series for integrating digital cinema cameras into l...

15/10/2026

DIRECTV Launches Build Your Own Multiview for Sports

DIRECTV has launched Build Your Own Multiview, a feature that lets fans select up to four eligible channels to watch together on one screen. Beginning Oct. 13, ...

15/10/2026

ICAT Logistics Names Jonathan Stein Global Vice President of Sports and Live Events

ICAT Logistics has named Jonathan Stein Global Vice President of Sports and Live...

15/10/2026

LA Clippers Announce 2026-27 Television Broadcast Plan

The LA Clippers have announced their local television plan for the 2026-27 season. ClipperVision, which takes over from FanDuel Sports Network SoCal, will broad...

14/10/2026

Fifth Annual Silicon Valley Video Summit Names Video Pioneer Andrew Cross as 2027 Conference Chair

The Silicon Valley Video Summit (SVVS), the premier gathering for the region'...

14/10/2026

SVG Remote Production Forum 2026: All Sessions Now Available To Watch on SVG PLAY

Hosted at Warner Bros. Discovery's Techwood Studios, the event explored the ...

13/10/2026

#GALSNGEAR's Tequity Talk Podcast Returns for Third Season

#GALSNGEAR has released Season 3 of its Tequity Talk podcast, with new episodes dropping every Tuesday through December 15. Hosted and executive produced by #GA...

13/10/2026

Most Valuable Promotions Appoints Joe Setley as SVP of Products and Digital Media

Most Valuable Promotions (MVP) has appointed Joe Setley as Senior Vice President...

13/10/2026

Zixi and TAG Video Systems Extend Integration for SCTE-35 Verification and Content Matching

Zixi and TAG Video Systems have announced an extended integration enabling the Z...

13/10/2026

LTN and Sony Integrate Ci Media Cloud with LTN Schedule Playout

LTN has announced an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform, connecting cloud-based media management with linear playou...

13/10/2026

Infront Productions Announces New Management Structure

Infront has established a new management structure for Infront Productions. Amikam Kranz, Senior Vice President Media, Betting, Technology and Production, assum...

13/10/2026

Just Women's Sports Acquires Victra Sports, Launches App and Sport-Specific Channels

Just Women's Sports (JWS) has announced three developments: the acquisition ...

13/10/2026

Cinematographer Philip Lozano AFC Uses Sony Rialto Mini for Evil Dead Burn Car Fight Sequence

Cinematographer Philip Lozano AFC used the Sony Rialto Mini (VENICE Extension Sy...

13/10/2026

Op-Ed: Beyond the Newsroom - Why the Story Object Model Is Sports Media's Next Big Economic Shift

In a fundamental change, one expensive act of content creation could become many...

13/10/2026

SVG Digital Engagement Forum 2026 Hits NYC on December 15; HBS Director of Digital Johannes Franken to Keynote

The annual event will explore streaming, personalization, partnering with indepe...

13/10/2026

Freestyle Chess Partners with Game+ for North American Distribution

Freestyle Chess has announced a partnership with Game+, bringing coverage to 3.5 million households across Canada and the United States. The partnership launche...

13/10/2026

St. Louis Blues and Gray Media To Simulcast 10 Blue Note+ Games on First Alert ABC

The St. Louis Blues and Gray Media have announced a multi-year partnership to si...

13/10/2026

Spalk Expands NBA and NFL Multilingual Commentary Partnerships

Spalk has announced expanded multilingual commentary partnerships with the NBA and NFL. For the NBA, Spalk will provide remote broadcasts in Greek, Portuguese, ...

13/10/2026

All 32 Teams, One Night: ESPN's NHL Frozen Frenzy Returns for Fourth Season

Every NHL team. Five hours of nonstop hockey. ESPN's Frozen Frenzy is back The busiest night of the NHL season returns tonight with ESPN's NHL Frozen F...

13/10/2026

Mobile TV Group Goes Full-Stack With the MTVG Production Platform, Mountain Media Center

The longtime production-facilities provider also continues to roll out new mobil...