Breaking the Bottleneck - Building Time to Value Solution...

The media industry's rapid transformation presents organizations with both unprecedented opportunities and challenges. Over the years, Dalet has been at the forefront of this space, delivering bespoke solutions tailored to the unique needs of our clients. However, as the industry evolves, so must we.

Over the past 12 months we have made a strategic shift in our engineering approach specifically with our flagship media management platform Dalet Flex moving from a custom-built solution to streamlined, standardized packages. This change is about more than just technology; it's about putting our customers at the center of every decision we make. Addressing their needs for simplicity, efficiency, and speed, and building workflows that deliver measurable value with reduced complexity and cost.

This is not just an update to our platform; it's a new way of thinking that's transformed our company culture.

From Bespoke to Standardized Excellence For years, Dalet operated as a consulting business with a product, delivering custom solutions for every individual client. While this bespoke approach showcased our technical expertise, it also came with challenges long implementation timelines, high costs, and a level of complexity that could slow customers' time to value.

To address these challenges head-on, we made the decision to productize Dalet Flex. Instead of creating bespoke installations or as I would like to say, reinventing the wheel for each client, we've identified around 15 core workflows that serve as the foundation for 90% of the operations. These workflows are available on day one with Dalet Flex, allowing our customers to get up and running much faster and still maintain the ability to customize the installation to meet their unique business and operational needs.

This is an 80/20 model 80% standardized best-practice workflows, 20% available for client-specific customization that strikes the perfect balance of efficiency with flexibility. Customers still have the ability to tailor the platform to meet their unique needs, but they benefit from a foundation of proven, high-quality workflows that streamline implementation, upgrades, and maintenance.

A Consumer Mindset At the heart of this shift is a newfound focus on listening to and understanding our users. Historically, technology decisions were often led by engineers, prioritizing technical specifications without always taking into consideration the user experience. We've turned this on its head, applying a B2C-like mindset to enterprise software by putting the end user at the center of our decision-making process.

This isn't just about building software that works it's about creating solutions that are intuitive, accessible, and enjoyable to use. It's about recognizing that our users are not just businesses, but people, and treating them as consumers who deserve an exceptional product experience.

Addressing Core Customer Pain Points Our new approach is designed to tackle three interconnected pain points commonly faced by media organizations:

Time to Value: Customers need solutions that deliver results quickly. By offering ready-to-use workflows, we're drastically reducing implementation times, enabling customers to see tangible benefits faster.

Complexity: The technical Lego box model where customers had to assemble every piece of their solution has been replaced with pre-built workflows that simplify deployments and reduce the need for extensive professional services.

Cost: By standardizing our offerings, we're able to lower implementation costs, making Flex more accessible to a broader range of organizations without compromising on quality.

This commitment to solving real-world challenges is driving us to design solutions that don't just meet technical requirements but deliver meaningful value to our customers.

A Cultural Transformation Shifting from bespoke solutions to a product-first approach requires more than just technical changes it demands cultural transformation. At Dalet, this shift begins with our people.

We've restructured our organization to connect R&D teams directly with customer pain points. By hearing firsthand how our products are used in the field, our engineers are more motivated and empowered than ever before. This flywheel of motivation has fostered a sense of ownership and pride that's driving innovation and improving the quality of every solution we deliver.

We've also formed cross-functional teams that bring together pre-sales, professional services, product, and R&D. These teams operate with unified objectives, ensuring that everyone at Dalet is aligned on delivering the best possible outcomes for our customers.

Supporting Every Customer's Journey While our focus on standardization brings significant benefits, we understand that some of our larger enterprise clients require specialized solutions. That's why we're committed to continuing to support these customers with custom enhancements on top of our core platform.

For existing customers, our migration strategy is designed to be as seamless as possible. Each client's solution will be reviewed individually to determine how much of their current setup can be covered by our new standardized workflows. Every migration is an opportunity to identify additional best practices that can be incorporated into future Flex packages, ensuring that every client benefits from the collective innovation happening across our customer base.

Wisdom of the Crowd The shift to productize Dalet Flex is about more than reducing costs or simplifying workflows it's about building a foundation for the future. By leveraging the collective experience and insights of our customers, we're creating solutions that are not only innovative but scalable, supportable, and ready to

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