
Berklee Honors TuneCore CEO at Annual Music Business Lecture Andreea Gleeson was the featured guest at the 30th Annual James G. Zafris Distinguished Lecture Series.
By
Callista Chan and Kelly Wong
November 28, 2023
From left: Andreea Gleeson, Tonya Butler, Hayley Roets
Image by Sam French
Berklee's Music Business/Management Department commemorated the 30th annual James G. Zafris Distinguished Lecture series with guest speaker Andreea Gleeson, chief executive officer at TuneCore, the leading development partner for artists who self-release their music, owned by digital music company Believe. As this year's honoree, Gleeson was recognized for her outstanding contribution to music business education.
Gleeson joined TuneCore in 2015 as a member of the company's senior leadership team and has made significant contributions to the growth of TuneCore, first as chief marketing officer and then as chief revenue officer before taking over as CEO in 2021. For nearly a decade, she has played a pivotal role in propelling the company's substantial growth. Under her guidance, TuneCore has established itself as one of the most dynamic and innovative companies in the independent music space.
Besides having a phenomenally strong, smart, passionate, and may I say fashionable CEO in Andreea Gleeson, what impressed me the most about TuneCore is that they are artist-centric, said Tonya Butler, chair of the Music Business/Management Department. Their initiative to help artists produce better music is a sign that they seek to promote not just any music, but good music. TuneCore cares about the craft, which perfectly aligns them with our mission at Berklee.
Tonya Butler (left) presents Andreea Gleeson (right) with a plaque commemorating this falls lecture series.
Image by Christopher Wares
In a conversation between Gleeson and Butler, Gleeson spoke to students about her pathway to success in the music industry and her experience working to develop the global platform. She also shared her insights on a range of topics, from creating value for independent artists to AI's role in the industry, and how TuneCore is investing in artists in order to help them grow at scale in today's digital world.
Gleeson commented, I am so honored to have been able to speak to the brilliant students at Berklee College of Music as part of the James G. Zafris Distinguished Lecture series, joining an exclusive list of honorees that includes many music industry executives I admire. It was inspiring to join Professor Butler on campus and be able to interact directly with the next generation of artists and executives that will continue to push our industry forward.
Following the interview, TuneCore presented a session titled Master Class for the Self-Releasing Musician, led by Hayley Roets, manager of artist and partner relations at TuneCore, where she covered the key assets that artists need to distribute their music, as well as the required steps before and after the artists' release goes to digital service providers.
About the Zafris Lecture SeriesThe James G. Zafris Distinguished Lecture Series for Music Business/Management is Berklee's first endowed visiting lecture series, established by the Board of Trustees in 1992 and named after James G. Zafris, a longtime chair of the board and one of its founding members. Past Zafris lecturers have included Jon Platt, chairman and CEO of Sony Music Publishing; Bruce Lundvall, president and CEO of Blue Note Label Group; Hilary Rosen, then-president of the Recording Industry Association of America (RIAA); Dina Lapolt, a renowned entertainment attorney; and Jeff Harleston, general counsel and executive vice president of business and legal affairs at Universal Music Group.
Related Categories
News
Most Popular
Elena Pinderhughes
Image courtesy of the artist
Berklee Announces 2023 Fall Signature Series Lineup This years series will feature Elena Pinderhughes, Braxton Cook, Pavel N ez, and the Pletenitsa Balkan Choir, as well as a career-spanning tribute to Madonna.
Latest
Andrea Recalde
Image by Raisa Akhtar
Student Spotlight: Andrea Recalde The vocalist from Quito, Ecuador, talks about songwriting across language barriers, taking inspiration from family, and rediscovering dad-rock.
Terri Lyne Carrington Receives Luise Vosgerchian Teaching Award from Harvard Carrington was honored with the award at a ceremony from Harvard's Office for the Arts, in partnership with the Harvard University Department of Music, on November 27.
Berklee Artists Collaborate on Song for Grammy-Nominated Album Marianna Matyja and V ctor Badillo B.M. '22 contributed to Lupita Infante's Amor Como En Las Pel culas De Antes, which is up for Best M sica Mexicana Album.
Read All
Subscribe The latest sounds, stories, and ideas, sent to your inbox weekly.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
15/11/2025
BURBANK, Calif. The Walt Disney Company and YouTube TV have reached a new multi-year distribution agreement, ending a carriage dispute that had blacked out ABC,...
15/11/2025
PLYMOUTH, Wis. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Systems headquarte...
15/11/2025
NEW YORK NBCUniversal has announced that it will be launching NBC Sports Network (NBCSN), a 24/7 linear network featuring a wide range of marquee sporting event...
15/11/2025
WASHINGTON The Federal Communications Commission has released an updated agenda for its Open Meeting on Thursday, November 20, 2025, which is scheduled to comme...
15/11/2025
JERSEY CITY, N.J. OpenVault has released new data showing that DOCSIS 3.1 and higher services are driving significant across-the-board increases in speed and co...
15/11/2025
ATLANTA Gray Media has concluded an agreement with the Ohio Valley Conference ( OVC ) to broadcast OVC college basketball games across 20 Gray markets in five s...
15/11/2025
NEW BERN, N.C. Wheatstone has named company veteran Darrin Paley vice president of business accounts, effective immediately....
15/11/2025
Back to All News
Netflix Serves Up the Trailer for Dining with the Kapoors'...
14/11/2025
Op-Ed: The Automation Imperative - Why AI Is the Only Scalable Defense Against L...
14/11/2025
FutureSPORT 2025: Caretta Research on why streaming won't save broadcasters By Jo Ruddock
Monday, November 10, 2025 - 14:37
Print This Story
Caretta R...
14/11/2025
Daneysse Daniels, Emmy-Winning Production Manager and Beloved Teammate at TNT Sp...
14/11/2025
The NBA 2K League Returns as an Immersive Entertainment Ecosystem' With Non...
14/11/2025
Inaugural SVG LIVE! Conference Brings 250 Top Sports and Entertainment Producti...
14/11/2025
(L-R) Suzette Quintanilla, Isabel Castro, and Chris P rez attend the 2025 Sundan...
14/11/2025
This week, Casa Spotify lit up Las Vegas with an unforgettable celebration of Latin music and culture ahead of the 26th Annual Latin Grammy Awards. Hosted at th...
14/11/2025
Boston Conservatory Orchestra to Perform at Carnegie Hall for United Nations Gen...
14/11/2025
Berklee Alum Lewis Pickett Wins Record of the Year at Latin Grammy Awards Pickett, a 2009 graduate, was nominated six times across three categories at this ye...
14/11/2025
PLYMOUTH, Wisc. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Services headquar...
14/11/2025
What if your idle operations centers, inactive cloud time, staff or you as a freelancer could start generating revenue tomorrow?
NECF Corporation today announc...
14/11/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, today announced that it has been recognized as a Major Player in the IDC MarketS...
14/11/2025
The recent ADAC RAVENOL 24h Race at Germany's legendary N rburgring circuit marked a milestone for live broadcast production, and Clear-Com played a pivota...
14/11/2025
Streaming tech companies M2A Media and Unified Streaming provided key software components that enabled the world's leading sports entertainment platform, DA...
14/11/2025
Lightware, an industry leader in signal management solutions, is strengthening its commitment to sustainability through a series of people-focused ESG (Environm...
14/11/2025
WASHINGTON As the federal government shut down comes to an end, the Federal Communications Commission has further extended some filing deadlines and issued some...
14/11/2025
STAMFORD, Conn. In the run-up to being spun off from Comcast, Versant has announced that USA Sports will be the new brand and division name for the company'...
14/11/2025
Friday 14 November 2025
Documentary short, Children No More, comes to Sky this December
Following its world premiere at DOC NYC yesterday, Sky today announces...
14/11/2025
Friday 14 November 2025
Sky to remain the home of Ryder Cup and DP World Tour through 2029
Sky and the DP World Tour have today announced a four-year partners...
14/11/2025
Rohde & Schwarz redefines border security with comprehensive signals intelligenc...
14/11/2025
Rohde & Schwarz, together with Samsung, first to validate 3GPP NR-NTN conformanc...
14/11/2025
Back to All News
Netflix Unveils the Trailer of City of Shadows
Entertainment
14 November 2025
GlobalSpain
Link copied to clipboard
PREMIERING ON NETFLIX ...
14/11/2025
Today's AI workloads are data-intensive, requiring more scalable and afforda...
14/11/2025
The Late Late Toy Show blasts off!
RT launches The Late Late Toy Show's of...
14/11/2025
Scripps Research study reveals how uterine contractions are regulated by stretch and pressure during childbirth Molecular insights could lead to improved labor ...
13/11/2025
Versant Announces USA Sports as New Brand for Sports PortfolioBy SVG Staff
Thursday, November 13, 2025 - 6:15 am
Print This Story | Subscribe
Story Highli...
13/11/2025
SVG Campus Shot Callers: Mike Szlamowicz, Assistant Athletics Director, Sport an...
13/11/2025
REMI Realities: Finding Success in Switching, Replay, Graphics, Commentary, and ...
13/11/2025
SVG Sit-Down: E1's Laurence Boyd Shares the Tech Challenges of the 2025 Race...
13/11/2025
Versant's USA Sports Inks Five-Year Rights Deal With New Pac-12 ConferencePac-12 Enterprises will produce all USA Network games in partnership with USA Spor...
13/11/2025
NBCU To Launch New NBC Sports Network on Nov. 17By SVG Staff
Thursday, November 13, 2025 - 10:40 am
Print This Story | Subscribe
Story Highlights
NBCUniv...
13/11/2025
2025 Sports Broadcasting Hall of Fame: Glenn Adamo, Artist of StorytellingBy Ken Kerschbaumer, Editorial Director
Thursday, November 13, 2025 - 11:29 am
Pri...
13/11/2025
(L-R) Jessica Hargrave, Tig Notaro, Stef Willen, Ryan White, Megan Falley, and A...
13/11/2025
By Roni Jo Draper
My father was born and raised in the Yurok village of Weitpus, in what is now considered Northern California. There at the fork of the Klamat...
13/11/2025
At Spotify, we're always working to help creators earn, grow, and connect wi...
13/11/2025
This year, Spotify has introduced even more ways for users to take control of their listening experience. Whether you're refreshing your Discover Weekly wit...
13/11/2025
Today, Spotify is beginning to roll out a powerful new feature designed to help listeners jump back into stories they've put down, whether it's after a ...
13/11/2025
NASA and L3Harris conducted a full-duration RS-25 hot fire test Nov. 12 on the Fred Haise Test Stand at Stennis Space Center near Bay St. Louis, Mississippi, ma...
13/11/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
13/11/2025
A groundbreaking new study by the BBC and the European Broadcasting Union (EBU) has found serious problems with news summaries generated by AI assistants....
13/11/2025
Luxembourg and Long Beach, CA, 12 November 2025 - SES, a leading space solutions company, announced today an extended multi-year, multi-launch services agreemen...