
Berklee Honors TuneCore CEO at Annual Music Business Lecture Andreea Gleeson was the featured guest at the 30th Annual James G. Zafris Distinguished Lecture Series.
By
Callista Chan and Kelly Wong
November 28, 2023
From left: Andreea Gleeson, Tonya Butler, Hayley Roets
Image by Sam French
Berklee's Music Business/Management Department commemorated the 30th annual James G. Zafris Distinguished Lecture series with guest speaker Andreea Gleeson, chief executive officer at TuneCore, the leading development partner for artists who self-release their music, owned by digital music company Believe. As this year's honoree, Gleeson was recognized for her outstanding contribution to music business education.
Gleeson joined TuneCore in 2015 as a member of the company's senior leadership team and has made significant contributions to the growth of TuneCore, first as chief marketing officer and then as chief revenue officer before taking over as CEO in 2021. For nearly a decade, she has played a pivotal role in propelling the company's substantial growth. Under her guidance, TuneCore has established itself as one of the most dynamic and innovative companies in the independent music space.
Besides having a phenomenally strong, smart, passionate, and may I say fashionable CEO in Andreea Gleeson, what impressed me the most about TuneCore is that they are artist-centric, said Tonya Butler, chair of the Music Business/Management Department. Their initiative to help artists produce better music is a sign that they seek to promote not just any music, but good music. TuneCore cares about the craft, which perfectly aligns them with our mission at Berklee.
Tonya Butler (left) presents Andreea Gleeson (right) with a plaque commemorating this falls lecture series.
Image by Christopher Wares
In a conversation between Gleeson and Butler, Gleeson spoke to students about her pathway to success in the music industry and her experience working to develop the global platform. She also shared her insights on a range of topics, from creating value for independent artists to AI's role in the industry, and how TuneCore is investing in artists in order to help them grow at scale in today's digital world.
Gleeson commented, I am so honored to have been able to speak to the brilliant students at Berklee College of Music as part of the James G. Zafris Distinguished Lecture series, joining an exclusive list of honorees that includes many music industry executives I admire. It was inspiring to join Professor Butler on campus and be able to interact directly with the next generation of artists and executives that will continue to push our industry forward.
Following the interview, TuneCore presented a session titled Master Class for the Self-Releasing Musician, led by Hayley Roets, manager of artist and partner relations at TuneCore, where she covered the key assets that artists need to distribute their music, as well as the required steps before and after the artists' release goes to digital service providers.
About the Zafris Lecture SeriesThe James G. Zafris Distinguished Lecture Series for Music Business/Management is Berklee's first endowed visiting lecture series, established by the Board of Trustees in 1992 and named after James G. Zafris, a longtime chair of the board and one of its founding members. Past Zafris lecturers have included Jon Platt, chairman and CEO of Sony Music Publishing; Bruce Lundvall, president and CEO of Blue Note Label Group; Hilary Rosen, then-president of the Recording Industry Association of America (RIAA); Dina Lapolt, a renowned entertainment attorney; and Jeff Harleston, general counsel and executive vice president of business and legal affairs at Universal Music Group.
Related Categories
News
Most Popular
Elena Pinderhughes
Image courtesy of the artist
Berklee Announces 2023 Fall Signature Series Lineup This years series will feature Elena Pinderhughes, Braxton Cook, Pavel N ez, and the Pletenitsa Balkan Choir, as well as a career-spanning tribute to Madonna.
Latest
Andrea Recalde
Image by Raisa Akhtar
Student Spotlight: Andrea Recalde The vocalist from Quito, Ecuador, talks about songwriting across language barriers, taking inspiration from family, and rediscovering dad-rock.
Terri Lyne Carrington Receives Luise Vosgerchian Teaching Award from Harvard Carrington was honored with the award at a ceremony from Harvard's Office for the Arts, in partnership with the Harvard University Department of Music, on November 27.
Berklee Artists Collaborate on Song for Grammy-Nominated Album Marianna Matyja and V ctor Badillo B.M. '22 contributed to Lupita Infante's Amor Como En Las Pel culas De Antes, which is up for Best M sica Mexicana Album.
Read All
Subscribe The latest sounds, stories, and ideas, sent to your inbox weekly.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
13/09/2025
ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...
13/09/2025
AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
13/09/2025
Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
12/09/2025
(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...
12/09/2025
The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...
12/09/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
12/09/2025
New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data.
Keepit, the world s only independent, cloud-nativ...
12/09/2025
Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...
12/09/2025
Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....
12/09/2025
TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...
12/09/2025
Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....
12/09/2025
AMSTERDAM At this year's IBC2025, the Advanced HDR by Technicolor initiative will be pushing broadcasters to adopt a more dynamic, frame-by-frame conversion...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
September 12th, 2025
Tribeca X and The Female Quotient to Host Powerhouse Em...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
Back to All News
New International Crime Series Road (WT)' Explores Twiste...
12/09/2025
Back to All News
First Look: Thai Crime Drama Everybody Loves Me When I'm ...
12/09/2025
Back to All News
Netflix Marks 10 Years in Japan, Announces Three New Series Th...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front o...
11/09/2025
Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL DebutsBy Ken Kerschbaumer, Editorial Director
Thursday, September 11, 2025 - 7:00 am
Pr...
11/09/2025
NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights o...