Sony Pixel Power calrec Sony

Berklee Honors TuneCore CEO at Annual Music Business Lecture


Berklee Honors TuneCore CEO at Annual Music Business Lecture Andreea Gleeson was the featured guest at the 30th Annual James G. Zafris Distinguished Lecture Series.


Callista Chan and Kelly Wong

November 28, 2023

From left: Andreea Gleeson, Tonya Butler, Hayley Roets

Image by Sam French

Berklee's Music Business/Management Department commemorated the 30th annual James G. Zafris Distinguished Lecture series with guest speaker Andreea Gleeson, chief executive officer at TuneCore, the leading development partner for artists who self-release their music, owned by digital music company Believe. As this year's honoree, Gleeson was recognized for her outstanding contribution to music business education.

Gleeson joined TuneCore in 2015 as a member of the company's senior leadership team and has made significant contributions to the growth of TuneCore, first as chief marketing officer and then as chief revenue officer before taking over as CEO in 2021. For nearly a decade, she has played a pivotal role in propelling the company's substantial growth. Under her guidance, TuneCore has established itself as one of the most dynamic and innovative companies in the independent music space.

Besides having a phenomenally strong, smart, passionate, and may I say fashionable CEO in Andreea Gleeson, what impressed me the most about TuneCore is that they are artist-centric, said Tonya Butler, chair of the Music Business/Management Department. Their initiative to help artists produce better music is a sign that they seek to promote not just any music, but good music. TuneCore cares about the craft, which perfectly aligns them with our mission at Berklee.

Tonya Butler (left) presents Andreea Gleeson (right) with a plaque commemorating this falls lecture series.

Image by Christopher Wares

In a conversation between Gleeson and Butler, Gleeson spoke to students about her pathway to success in the music industry and her experience working to develop the global platform. She also shared her insights on a range of topics, from creating value for independent artists to AI's role in the industry, and how TuneCore is investing in artists in order to help them grow at scale in today's digital world.

Gleeson commented, I am so honored to have been able to speak to the brilliant students at Berklee College of Music as part of the James G. Zafris Distinguished Lecture series, joining an exclusive list of honorees that includes many music industry executives I admire. It was inspiring to join Professor Butler on campus and be able to interact directly with the next generation of artists and executives that will continue to push our industry forward.

Following the interview, TuneCore presented a session titled Master Class for the Self-Releasing Musician, led by Hayley Roets, manager of artist and partner relations at TuneCore, where she covered the key assets that artists need to distribute their music, as well as the required steps before and after the artists' release goes to digital service providers.

About the Zafris Lecture SeriesThe James G. Zafris Distinguished Lecture Series for Music Business/Management is Berklee's first endowed visiting lecture series, established by the Board of Trustees in 1992 and named after James G. Zafris, a longtime chair of the board and one of its founding members. Past Zafris lecturers have included Jon Platt, chairman and CEO of Sony Music Publishing; Bruce Lundvall, president and CEO of Blue Note Label Group; Hilary Rosen, then-president of the Recording Industry Association of America (RIAA); Dina Lapolt, a renowned entertainment attorney; and Jeff Harleston, general counsel and executive vice president of business and legal affairs at Universal Music Group.

Related Categories


Most Popular

Elena Pinderhughes

Image courtesy of the artist

Berklee Announces 2023 Fall Signature Series Lineup This years series will feature Elena Pinderhughes, Braxton Cook, Pavel N ez, and the Pletenitsa Balkan Choir, as well as a career-spanning tribute to Madonna.


Andrea Recalde

Image by Raisa Akhtar

Student Spotlight: Andrea Recalde The vocalist from Quito, Ecuador, talks about songwriting across language barriers, taking inspiration from family, and rediscovering dad-rock.

Terri Lyne Carrington Receives Luise Vosgerchian Teaching Award from Harvard Carrington was honored with the award at a ceremony from Harvard's Office for the Arts, in partnership with the Harvard University Department of Music, on November 27.

Berklee Artists Collaborate on Song for Grammy-Nominated Album Marianna Matyja and V ctor Badillo B.M. '22 contributed to Lupita Infante's Amor Como En Las Pel culas De Antes, which is up for Best M sica Mexicana Album.

Read All

Subscribe The latest sounds, stories, and ideas, sent to your inbox weekly.
See more stories from berklee

North America Stories


Cinpolis and Sundance Institute partner to launch the first edition of the Sundance Film Festival CDMX

Sundance Film Festival CDMX 2024 will take place from April 25th to 28th in Cin ...


Film Festival Watch: Catch These 10 Sundance-Supported Docs at True/False Film Fest

By Stephanie Ornelas One of the rewards of being part of a filmmaker's jou...


Give Me the Backstory: Get to Know Angela Patton and Natalie Rae, the Co-Directors of Daughters

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...


2024 NAB Show to Shine Spotlight on Creator Economy

WASHINGTON The 2024 NAB Show, April 13-17 in Las Vegas, will spotlight the people and technology behind the multi-billion dollar creator economy, which encomp...


SMPTE and the IMF User Group Have Joined Forces

SMPTE and the IMF User Group Have Joined Forces Brie Clayton February 29, 2024 0 Comments SMPTE , the home of media professionals, technologists, and ...


Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design

Photographer Philipp Paulus Stays Fashion Forward with Blackmagic Design Brie Clayton February 29, 2024 0 Comments Motion is what makes potential cus...


DirecTV Made Whole Again After Nationwide Signal Outage

DirecTV said Wednesday that all of its channels have returned to its satellite TV service after an outage caused many of its customers to lose those signals ear...


Locality, Warner Bros. Discovery Ink Deal To Drive Greater Local Ad Revenue

NEW YORK Local video solutions provider Locality and Warner Bros. Discovery have entered into a strategic local video advertising partnership that gives the for...


Starfish Technologies Showcases Enhanced Stream Processin...

Starfish Technologies, a pioneer in transport stream processing, will use its NAB presence to highlight how its innovative software products can deliver valuabl...


Creators, Services Need to Be Multi-lingual

Creators, Services Need to Be Multi-lingual Andy Marken February 28, 2024 0 Comments Hero image source The Gambler, Paramount It's either vi...


Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K

Helmut Lang Pre Fall 2024 Campaign Shot with Blackmagic Cinema Camera 6K Brie Clayton February 28, 2024 0 Comments Blackmagic Design today announced t...


Leader Announces New Additions to ZEN Series Test and Measurement Instruments

Leader Announces New Additions to ZEN Series Test and Measurement Instruments Brie Clayton February 28, 2024 0 Comments Accompanying image illustrates...


The Global Studio: Engineers Discuss New Strategies for Broadcast Facilities Design

The Global Studio: Engineers Discuss New Strategies for Broadcast Facilities Des...


NFL Media Expands Combine Coverage With Player-Tracking Robo on Catwalk, Exclusive Show on NFL+

NFL Media Expands Combine Coverage With Player-Tracking Robo on Catwalk, Exclusi...


SVG New Sponsor Spotlight: G3DVu's Craig Dutra on Offering Cost-Effective AR Solutions to All

SVG New Sponsor Spotlight: G3DVu's Craig Dutra on Offering Cost-Effective AR...


Referee-Mounted Camera Used in German Bundesliga for First Time

Referee-mounted camera used in German Bundesliga for first time By George Bevir Tuesday, February 27, 2024 - 10:13 Print This Story A camera was mounted t...


Next on Netflix: Blockbuster Entertainment Ka Next Level

Back to All News Next on Netflix: Blockbuster Entertainment Ka Next LevelPlay Video Play Video Entertainment 29 February 2024 GlobalIndia Link copied to c...


Scott Foley to Star In Heartwarming Romantic Comedy Feature 'La Dolce Villa'

Back to All News Scott Foley to Star In Heartwarming Romantic Comedy Feature La...


Netflix Orders Medical Drama Series 'Pulse' From Zoe Robyn And Carlton Cuse

Back to All News Netflix Orders Medical Drama Series Pulse From Zoe Robyn And C...


Unbreaking an Industry Begins with Honest Conversations and Better Collaboration

The industry is at breaking point in the midst of seismic change but it can survive if stakeholders act collectively starting now, urged Jeff Rosica, Presiden...


HPA President Seth Hallen Entreats Media Professionals to Lead During Era of Transformative Change

This year, I believe we are starting a new chapter, actually an entirely new pla...


FOR-A provides turnkey solution for MAP new OB truck

Complete production centre in Dubai...


February 29, 2024

Scripps Research scientists reveal how first cells could have formed on Earth New phospholipid discovery brings researchers closer to understanding how primordi...

29/02/2024 Leaps Into the Cloud With GeForce NOW

GFN Thursday celebrates this leap day with the addition of a popular game store to the cloud. Stream the first titles from Blizzard Entertainment's Battle....


February 28, 2024

How molecular handedness emerged in early biology Scripps Research chemists fill a major gap in origin-of-life theories. February 28, 2024 LA JOLLA, CA Mole...


Give Me the Backstory: Get to Know 6 Black Filmmakers With Shorts at the 2024 Sundance Film Festival

A still from Tajana Tokyo's Salone Love, which screened as part of Short F...


I Am L3Harris: Wilma Abam-DePass

My journey is a reminder that with determination, resilience and the support of a strong community, anything is possible....


Space Systems Command Approves L3Harris Design Plans for Digital Sensor Payload

Our advanced sensor design will enable Space Systems Command satellites to track missile launches and hypersonic glide vehicles from medium Earth orbit....


Grass Valley Announces Strategic Partnership with First Gulf Company to Amplify Presence in the Middle East Market

Montreal, Canada - February 27, 2024 - Grass Valley, the leading innovator for l...


Tegna Names Tom Cox Chief Growth Officer

TYSONS, Va. Tegna Inc. has announced that Tom Cox has been promoted to the newly created position of chief growth officer reporting to president and CEO Dave Lo...


Keepit opens UK headquarters to complete UK market entry

Keepit, a global leader in cloud backup and recovery solutions, today signalled its commitment to the UK market, announcing the opening of a UK headquarters in ...


Jonathan Wales Immerses Horror Film Audiences

When it comes to horror films, production teams work hard to find new approaches to scare audiences. Today, with Dolby Atmos and immersive sound growing in popu...


LAs LightenUp Inc Expands Its Ayrton Inventory with Rival...

LightenUp Inc. (LUI), a Los Angeles-based professional lighting company, has added 48 Ayrton Rivale Profiles to its extensive inventory of Ayrton fixtures and q...


XL8 Achieves the TPN Gold Shield for Cloud Security

XL8 is proud to announce that it has successfully achieved itsTrusted Partner Network (TPN) Gold Shield status for cloud security. MediaCAT, a cloud-based local...


Ateme Transcoders Integrate Verance Aspect Watermarking

Ateme, a global leader in video compression, delivery and streaming solutions with innovation at its core, and Verance, a global watermarking platform that powe...


FOR-A provides turnkey solution for MAP new OB truck

FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, has implemented a complete system for Media and Art Production...


New Patented Traffic-Shaping Technology From Cobalt Iron...

Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has received another new patent, this time on its technol...


Broadpeak Collaborates With Deutsche Telekom Global Carri...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for video service providers and pay-TV operators worldwide, annou...


Ateme, Verance Integrate Aspect Watermarking With TITAN Transcoder

PARIS Ateme and Verance have integrated the Verances Aspect Watermarking within the audio chain of Atemes TITAN transcoders, the companies said....


Come Join Fun at Watch Party for Big Night In 2024

Big Night In for the Arts, the partnership between WRAL-TV and the arts councils of Wake, Durham, Chatham, and Orange counties is right around the corner on Thu...


Announcing the 2024 Issue of STAGES Magazine: Future Proof

Announcing the 2024 Issue of STAGES Magazine: Future Proof This issue takes a deep dive into how a Boston Conservatory education lays the foundation for futu...


40 Years Later, Thriller's Grammy Sweep Still Resonates

40 Years Later, Thriller's Grammy Sweep Still Resonates Professors Lil John Roberts and Mimi Jones, part of the team leading the upcoming Michael Jackson ...


Cozi TV Marks Little House on the Prairie' Anniversary With Month-Long Celebration

Cozi TV celebrates the 50th anniversary of Little House on the Prairie with a mo...


Telemundo Names Gemma Garcia Executive VP of News

Gemma Garcia has been named executive VP of Telemundo's news division. She has oversight of Noticias Telemundo's news programming, editorial units, digi...


Bob Juback, WBTW Myrtle Beach Anchor, Sets Retirement

Bob Juback, anchor for WBTW Myrtle Beach, South Carolina, will retire on Friday, March 1. He has spent 32 years at the WBTW anchor desk....


Netflix Getting Cross-Platform Data From Kantar In Spain

Kantar Media said that it has been engaged by Netflix in Spain and will provide Netflix with a cross-platform view of its performance compared to linear and on-...


Brightcove Using Google Ad Manager To Monetize Video

Streaming technology company Brightcove said it made a strategic deal with Google to use Google Ad Manager to help customers monetize video content and serve mo...


Read the February 2024 Issue of B+C Multichannel News'

Matt Sharp, founder and CEO of Sharp Entertainment, is the 2024 B+C Multichannel News Producer of the Year. In a Q&A, he shares his successful recipe for durabl...


Madhive Launches Local CTV Market For Political Advertising

Ad tech company MadHive launched a marketplace for political advertisers looking to buy local connected TV inventory....