mDialog Announces First-Ever In-Stream Apps, Allowing Brands to Engage with iPad Video Audience

mDialog reinvents the traditional 30 second commercial break by syncing in-stream rich media companion apps bringing mid-roll video ads to life

Los Angeles, CA November 2, 2010 mDialog announces the launch of the first HTML5 based in-stream rich media apps ad overlay platform for streaming video on iPad. Video publishers can now generate additional revenue from their video content on the iPad with in-stream rich media companion apps.

The vast majority of video on the iPad is watched in full screen mode, which means the companion ad revenue opportunity is lost. mDialog solves this by bringing the rich media companion ad experience into the video stream and synchronizes its delivery with an associated mid-roll video ad. This new type of ad unit provides a level of targeted brand engagement never before experienced by the iPad video audience.

mDialogs video-as-a-service mobile ad platform makes it extremely easy for video publishers to create, target, stream and measure interactive video ad pods using either an advertisers new or existing rich media creative. Publishers simply add the mDialog Player SDK for iPad (available for both HTML5 and Objective C) to their site or App and theyre done. mDialogs in-stream app technology makes extensive use of HTML5s interactive capabilities, which means a video publisher or broadcasters rich media companion video ad pods will work identically in both apps or websites on the iPad.

We worked very closely with leading broadcasters and media agencies to bring the in-stream brand experience to life. The tablet video user is rapidly becoming the most sought after audience by broadcasters and brands alike. This in-stream ad experience allows the audience to lean forward and interact with the traditional mid-roll video ad said Greg Philpott, CEO of mDialog.

mDialog is also excited to announce extensive support for third party ad platform and analytics service integration. The mDialog Platform can now utilize the VAST 2.0 specification to traffic ads to the iPad and iPhone from VAST compliant ad platforms such as Doubleclicks DART for Publishers and Freewheel . This allows broadcasters to broaden the reach of their otherwise flash based video ads - all achieved without any additional work from the Publishers Ad Ops team. Our seamless integration with third party ad platforms via our VAST based service is extremely compelling to publishers wanting to reach iOS devices without changing their ad ops workflow commented Greg Philpott.

In addition to mDialogs built in, real-time reporting features, publishers and advertisers can now also track the performance of both their in-stream video ads and in-stream rich media apps via mDialogs integration with third party reporting services such as Nielsen and ComScore .

Press Image - mDialog Logo

Press Image - In Stream App: Campaign Management

Press Image - In Stream App: In Stream Banner

Press Image - In Stream App: Example Application

Video Demonstration - In Stream App: Video Demonstration

For more information, contact Sandy Gillians at sgillians@mdialog.com.

About mDialog

The mDialog platform is a real-time, Video as a Service (VaaS) solution that provides video publishers and advertisers a suite of in-stream ad services for mobile devices. The mDialog Dynamic Ad-insertion service lets advertisers increase the relevancy of their brand messaging with real-time, mobile-specific ad-targeting through geo-location, audience interactivity and device aware ad frequency capping.

LINK:	http://www.mdialog.com/press.html#11...
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