Upfronts 2017: Complete Coverage
Turner Broadcasting came to its upfront presentation armed with new programming and results that proved that its new approaches to advertising produced better.
At the Theater at Madison Square Garden, the Time Warner unit said it was committed to improving the viewing experience for consumers while boosting the returns on spending for its marketing clients.
Ive been with Turner for 30 years and whats clear to me, now more than ever, is that having a deep, diverse set of premium content is vital in not only reaching consumers, but turning them into devoted fans of your brand, said David Levy, president of Turner.
From new content and ad models that break the mold to strategic investments in technology and platforms beyond just the television screen, Turners upfront was about renewing our commitment to our highly engaged and loyal fans, as well as to our advertising partners who, in turn, support us in bringing these experiences and innovations to life, Levy said.
Turner's TBS said it signed a new four-year deal with Conan O'Brien that will keep his late-night show on the network through 2022. It also extends Team Coco, which creates digital content, podcasts and games.
TBS also greenlit three new series: Miracle Workers, starring Daniel Radcliffe and Owen Wilson; The Dress Up Gang, from Regular Show creator J.G. Quintel; and a reboot of the game show Joker's Wild featuring Snoop Dogg, Tracy Morgan, Cedric the Entertainer, Taylor Mosby and Dante Hoagland.
TNT greenlit two documentary series, Michael Moore Live From the Apocalypse and Who Run the World?, from Sarah Jessica Parker, Morgan Spurlock and Refinery29.
Related: Adult Swims Shivering Truth' Pilot Features Voices of Hill, Cera
TNT is also working with Ridley Scott to develop a night of original science fiction programming.
Turner will be rolling out nearly 17,000 hours of original content during the 2017-18 season. And its networks can be found on more apps and devices.
On the ad sales side, Turner said its premium content combined with data-driven ad products is showing results.
We believe in pushing the boundaries. And we have the results to prove it. Turner is committed to leading the industry. We remain and always have been a trusted partner, said Turner ad sales president Donna Speciale.
We have rebuilt Turner to put the consumer at the center and to support you. To meet your needs and expectations, Speciale told the media buyers in the audience. We're proud of how we've done it, and how well our solutions are working.
Turner has done more than 130 deals based on specific audiences-as opposed to the traditional broad demos-using its TargetingNow and AudienceNow products-and the CPM (cost to reach 1,000 viewers) has been lowered by as much as 20% while in-target impressions rose 24%.
Related: Upfronts 2017: CNN Greenlights Five New Original Series
I understand you are tired of paying more for less. Well, now consider paying more for more, Speciale said.
Turner has spent the past several years investing in new ad models and award-winning data and content solutions through its Turner Ignite business unit, achieving big results for advertisers while keeping fans engaged with Turner's portfolio.
Turner joined with Fox Networks Group and Viacom to announce OpenAP, which aims to standardize audience buying across the industry, simplifying it for agencies and clients.
Turner was also an early proponent of reducing commercial loads to improve the viewer experience and boost the effectiveness of the remaining ads.
First on truTV and later on TNT, the moves have paid off in deeper engagement with audiences, increased awareness of brands within that programming, and greater sales compared to traditional commercial breaks, Turner said.
truTV will significantly increase available inventory with reduced commercial interruptions, which will make up 15% of the network's total prime schedule. There will also be additional original content from TNT that will be in this format beginning this fall.
Turner last year launched its Native Plus format, providing brands the opportunity to tell their story within Turner's premium programming. Nearly every Turner network has utilized the format, with almost nine hours of traditional commercial time replaced with approximately 200 Native Plus storytelling pods.
Turner has also tapped into its social following across its brands to support what it calls omnichannel campaigns for advertisers. Through Launchpad, the company's social optimization capability, more than 375 million views were delivered for brands in 2016. Turner said it is doubling down on Launchpad this year and expanding internationally to meet the global demand from marketers wanting to engage with the company's fans across its portfolio.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Upfronts 2017: Complete Coverage
