
Verizon Expands Wireless Capability at Renovated Churchill Downs More and faster access supports social media, online betting, and first-responders By Dan Daley, Audio Editor
Wednesday, April 3, 2024 - 7:00 am
Print This Story | Subscribe
Story Highlights
In a place that's all about horses, the Verizon Frontline Response Team will deploy a lot of COWs. When implemented at a venue, including for large-scale sports events, the quickly mobile cellular on wheels, or COWs, temporarily supplement a venue's installed cellular infrastructure to accommodate massive crowds and support the first responders that protect them. In March, Verizon displayed several of the devices at Churchill Downs, where some will be deployed on May 4 for the 150th running of the Kentucky Derby.
A Verizon Response Team Satellite Pico-cell on Trailer (SPOT) temporary mobile connectivity solution provides eFemtos and/or Wi-Fi to emergency-operations centers and first responders,
That milestone is expected to generate unprecedented demand for tickets (limited to 150,000 since 2020), and many - if not most - ticketholders will be devouring broadband by the gigabit, saturating social media with selfies. To accommodate them, Verizon's response team will further deploy its Rapid Response Connectivity Unit (RRCU), which provides connectivity to specific areas while being able to broayt6dcast secure Wi-Fi and cellular communications.
Verizon's wireless arsenal comprises the Satellite Pico-cell on Trailer (SPOT), which provides eFemtos and/or Wi-Fi to emergency-operations centers and first responders where connectivity is challenging or nonexistent; an array of cell-equipped drones; a MatSing ball antenna, capable of replacing 14 conventional cell sites; and a Robotic Emergency Dog (RED), one of several Ghost Robotics dogs that the Verizon Frontline Innovation Team is using to explore and develop potential mobile-connectivity solutions intended to support first responders.
The Frontline Team's job is to keep first responders connected, says Scott Hansen, associate director, network performance, Verizon. They're going to be the first ones on the scene: if, let's say, a tornado takes out connectivity, they're going to roll these trucks in, be the first on the ground to restore connectivity for Verizon customers. Even if you're not [a customer], they will figure out a way to help you out.
Last year, Verizon significantly expanded its 5G Ultra Wideband service, deployed on its C-band spectrum - the culmination of the 5G C-band spectrum it acquired at an FCC auction - in the Louisville area. The expanded coverage includes Churchill Downs and the downtown KFC YUM! Center, home to the University of Louisville Cardinals men's and women's basketball teams. Louisville residents and visitors will be able to use a full 160 MHz of spectrum, nearly doubling the 5G bandwidth previously available in the area. (Verizon won C-Band licenses for the 140-200 MHz spectrum in all available markets and began deploying 60 MHz in the first 46 areas in 2022.)
Hansen adds that the same expanded spectrum and assets will be available for the PGA Championship round at Louisville's Valhalla Golf Club in May.
One of two Satellite Pico-cell on Trailers (SPOTs) to be deployed at Churchill Downs
Churchill Downs will have access to the expanded 5G coverage during the Kentucky Derby (Saturday, May 4; NBC, Peacock streaming, and Universo in Espa ol), but the track already has 12 cells installed around the venue providing 5G millimeter-wave coverage.
Churchill Downs Doubles Down The coverage will enhance Churchill Downs' newly expanded paddock area, which is finishing a three-year-long upgrade estimated at as much as $200 million. It's intended to bring fans closer to the prerace parade of horses and replace the traditional paddock where the horses are saddled for races.
One of several Ghost Robotics Robotic Emergency Dogs (REDs) tested by the Verizon Frontline Innovation Team in developing mobile-connectivity solutions to support first responders
Although support for emergency services is critical, Hansen says, the need for significantly expanded wireless coverage is driven by social media. To broaden and deepen fan engagement, those channels are increasingly relied on by all sports, but particularly by sports that have seen drops in popularity and attendance in recent years; horseracing, for example, has seen attendance decline 30% since 2000. Strengthening broadband coverage, especially at marquee events like the Derby, buttresses use of social media to promote the sport, says Hansen, who is about to work his tenth Derby race, dating to when 3G was state of the art.
A Bet on Betting Another dynamic driving the need for expanded spectrum at sports venues is the rapid proliferation of online sports betting. Wagering not only is offered on the outcome of games and races but can become as granular as individual plays and moments, or so-called micro bets. The resulting need for immediacy puts additional strain on cellular networks.
There are multiple sports-betting apps now, notes Hansen. That is a large portion of the internet traffic throughout the day, for sure, and has to be growing every year. Since sports-betting apps have come into existence, [network] demand has gone up, and usage has gone up, which taxes the network throughout the day, especially in that 5:00-7:00 window: there are no races going on, and everybody's on their phone trying to get their other bets in. That's why millimeter-wave 5G and C-band have become so important.
The first year [those apps] came out, their servers crashed, he continues. Initially, everybody thought it was the [cell] carriers, but it was actually their servers; there was so much server traffic. They have built that up. We haven
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
14/03/2026
Combines mic, USB interface & wireless IEMs
Following a successful Kickstarter campaign, HISONG have announced that their innovative AirStudio S1 device is ...
14/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/03/2026
Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2...
14/03/2026
Telestream Advances Production-Ready AI Across Its Product Portfolio
Brie Clayton March 13, 2026
0 Comments
New AI capabilities drive smarter automati...
14/03/2026
Kraken Graded in DaVinci Resolve Studio
Brie Clayton March 13, 2026
0 Comments
Senior Colorist Dylan Hopkin delivers the first Scandinavian feature in...
14/03/2026
Tedial Powers the Future of Media Operations at NAB Show 2026
Brie Clayton March 13, 2026
0 Comments
Transforming Media Through Intelligence, Flexibil...
13/03/2026
Recently named CEO Andreas Eriksson has taken the helm at Net Insight at a pivot...
13/03/2026
Scripps Sports and Ally Financial are partnering with the Professional Women's Hockey League (PWHL) to broadcast its first game on national linear televisio...
13/03/2026
Disney+ has launched Verts, a vertical video feed on its U.S. mobile app, markin...
13/03/2026
LTN, a managed IP video transport company, and Appear, a live production technol...
13/03/2026
The Professional Fighters League (PFL) has announced an agreement with Sportradar for global betting data and streaming rights. Under the deal, Sportradar becom...
13/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/03/2026
The streamer will be the first entertainment platform to offer AI-enabled vertical video for live games, starting with the NBA...
13/03/2026
Ease Live, an Evertz company specializing in interactive graphical overlays, has deployed its platform on Red Bull TV for Premier Padel coverage. The deployment...
13/03/2026
Monday Night Football, ESPN's premiere NFL property, has continued to be improved and upgraded from a production perspective. Alternative broadcasts are aug...
13/03/2026
At NAB Show 2026, Net Insight (booth W1653) is introducing the Nimbra 520, a high-density media processing node for live contribution and distribution across ma...
13/03/2026
Harmonic (booth W2831) has announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous gene...
13/03/2026
Riedel Communications has announced the expansion of its Managed Technology Divi...
13/03/2026
Telestream (booth W1503) has announced the expansion of Telestream Cloud Services with the introduction of UP, a cloud-native solution for ingest, orchestration...
13/03/2026
From awards ceremonies and sports honors shows to festivals and fan conventions,...
13/03/2026
Overtime has announced a partnership with Metro by T-Mobile, naming Metro the Of...
13/03/2026
At NAB 2026, Calrec (booth C6907) will IP Ecosystem powered by True Control 2.0, integrating the company's IP-native Argo consoles - including the U.S. debu...
13/03/2026
Ratings Roundup is a rundown of recent ratings news derived from press releases ...
13/03/2026
Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we're taking that even ...
13/03/2026
The new Spotify Legends Club has opened its doors. Its members: select German-sp...
13/03/2026
Pushing drum sampler technology into new territories
The latest version of Klevgrand's software drum sampler has just arrived, boasting a newly designe...
13/03/2026
Expanded headphone support & engine improvements
IK Multimedia's recently introduced ARC On-Ear system brings the power of their monitoring-correction s...
13/03/2026
Extra sound collections, more presets & new Keys category
UVI's rhythm and pattern instrument has just received a major update that introduces four new ...
13/03/2026
Over a year ago, L3Harris delivered the first missionized Bombardier Global 6500 aircraft for U.S. Indo-Pacific Command. Two ATHENA-R platforms now average 400+...
13/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/03/2026
Harmonic (NASDAQ: HLIT) today announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous ...
13/03/2026
When Ewing Covenant Church made the decision to return to its original, historic building, affectionately called 1867 Sanctuary for weekly worship, the congre...
13/03/2026
Marshall Electronics introduces its first all-IP 4K POV camera, the CV574-WP, at NAB 2026 (Booth C8339). The CV574-WP supports NDI |HX, providing ultra-efficien...
13/03/2026
At NAB Show 2026, Net Insight introduces Nimbra 520, a high-density media processing node designed to simplify live contribution and distribution across both ma...
13/03/2026
Abandon Editorial Signs With Micha l Dimitri for West Coast Representation
Brie Clayton March 12, 2026
0 Comments
Abandon Editorial is excited to part...
13/03/2026
Documentary The Bulldogs Shot and Edited with Blackmagic Design
Brie Clayton March 12, 2026
0 Comments
Editorial tools helped shape film in real time,...
13/03/2026
AE Captions as Fast as CapCut - No Plugins
Graham Quince March 12, 2026
0 Comments
Stop wasting hours clicking through nested compositions and manuall...
13/03/2026
New Music USA and Berklee Institute of Jazz and Gender Justice Announce 2026 Nex...
13/03/2026
13 Mar 2026
VEON Delivers Record Digital Growth: 4Q25 Digital Revenues Grow 84%...
13/03/2026
Friday 13 March 2026
Sky Adds Blood on Snow to Original Film Slate in Acquisiti...
13/03/2026
RT has announced today that Rick O'Shea is the new presenter of Arena RT Radio 1's flagship weeknight arts and culture programme. Rick has been pres...
13/03/2026
Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish n...
12/03/2026
Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...
12/03/2026
Utah Scientific Expands Technology Partner Program With Integrations From Audina...