
Verizon Expands Wireless Capability at Renovated Churchill Downs More and faster access supports social media, online betting, and first-responders By Dan Daley, Audio Editor
Wednesday, April 3, 2024 - 7:00 am
Print This Story | Subscribe
Story Highlights
In a place that's all about horses, the Verizon Frontline Response Team will deploy a lot of COWs. When implemented at a venue, including for large-scale sports events, the quickly mobile cellular on wheels, or COWs, temporarily supplement a venue's installed cellular infrastructure to accommodate massive crowds and support the first responders that protect them. In March, Verizon displayed several of the devices at Churchill Downs, where some will be deployed on May 4 for the 150th running of the Kentucky Derby.
A Verizon Response Team Satellite Pico-cell on Trailer (SPOT) temporary mobile connectivity solution provides eFemtos and/or Wi-Fi to emergency-operations centers and first responders,
That milestone is expected to generate unprecedented demand for tickets (limited to 150,000 since 2020), and many - if not most - ticketholders will be devouring broadband by the gigabit, saturating social media with selfies. To accommodate them, Verizon's response team will further deploy its Rapid Response Connectivity Unit (RRCU), which provides connectivity to specific areas while being able to broayt6dcast secure Wi-Fi and cellular communications.
Verizon's wireless arsenal comprises the Satellite Pico-cell on Trailer (SPOT), which provides eFemtos and/or Wi-Fi to emergency-operations centers and first responders where connectivity is challenging or nonexistent; an array of cell-equipped drones; a MatSing ball antenna, capable of replacing 14 conventional cell sites; and a Robotic Emergency Dog (RED), one of several Ghost Robotics dogs that the Verizon Frontline Innovation Team is using to explore and develop potential mobile-connectivity solutions intended to support first responders.
The Frontline Team's job is to keep first responders connected, says Scott Hansen, associate director, network performance, Verizon. They're going to be the first ones on the scene: if, let's say, a tornado takes out connectivity, they're going to roll these trucks in, be the first on the ground to restore connectivity for Verizon customers. Even if you're not [a customer], they will figure out a way to help you out.
Last year, Verizon significantly expanded its 5G Ultra Wideband service, deployed on its C-band spectrum - the culmination of the 5G C-band spectrum it acquired at an FCC auction - in the Louisville area. The expanded coverage includes Churchill Downs and the downtown KFC YUM! Center, home to the University of Louisville Cardinals men's and women's basketball teams. Louisville residents and visitors will be able to use a full 160 MHz of spectrum, nearly doubling the 5G bandwidth previously available in the area. (Verizon won C-Band licenses for the 140-200 MHz spectrum in all available markets and began deploying 60 MHz in the first 46 areas in 2022.)
Hansen adds that the same expanded spectrum and assets will be available for the PGA Championship round at Louisville's Valhalla Golf Club in May.
One of two Satellite Pico-cell on Trailers (SPOTs) to be deployed at Churchill Downs
Churchill Downs will have access to the expanded 5G coverage during the Kentucky Derby (Saturday, May 4; NBC, Peacock streaming, and Universo in Espa ol), but the track already has 12 cells installed around the venue providing 5G millimeter-wave coverage.
Churchill Downs Doubles Down The coverage will enhance Churchill Downs' newly expanded paddock area, which is finishing a three-year-long upgrade estimated at as much as $200 million. It's intended to bring fans closer to the prerace parade of horses and replace the traditional paddock where the horses are saddled for races.
One of several Ghost Robotics Robotic Emergency Dogs (REDs) tested by the Verizon Frontline Innovation Team in developing mobile-connectivity solutions to support first responders
Although support for emergency services is critical, Hansen says, the need for significantly expanded wireless coverage is driven by social media. To broaden and deepen fan engagement, those channels are increasingly relied on by all sports, but particularly by sports that have seen drops in popularity and attendance in recent years; horseracing, for example, has seen attendance decline 30% since 2000. Strengthening broadband coverage, especially at marquee events like the Derby, buttresses use of social media to promote the sport, says Hansen, who is about to work his tenth Derby race, dating to when 3G was state of the art.
A Bet on Betting Another dynamic driving the need for expanded spectrum at sports venues is the rapid proliferation of online sports betting. Wagering not only is offered on the outcome of games and races but can become as granular as individual plays and moments, or so-called micro bets. The resulting need for immediacy puts additional strain on cellular networks.
There are multiple sports-betting apps now, notes Hansen. That is a large portion of the internet traffic throughout the day, for sure, and has to be growing every year. Since sports-betting apps have come into existence, [network] demand has gone up, and usage has gone up, which taxes the network throughout the day, especially in that 5:00-7:00 window: there are no races going on, and everybody's on their phone trying to get their other bets in. That's why millimeter-wave 5G and C-band have become so important.
The first year [those apps] came out, their servers crashed, he continues. Initially, everybody thought it was the [cell] carriers, but it was actually their servers; there was so much server traffic. They have built that up. We haven
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
05/11/2025
A 13-year old company that serves as a master control/disaster recovery hub for PBS stations says it has seen little financial impact from cuts to public broadc...
05/11/2025
To no one's surprise, the NFL's most dominant franchise in recent years attracts the most TV viewers, according to new research by S&P Global Markete In...
05/11/2025
MELBOURNE, Australia Atomos today introduced Ninja TX GO, a new HDMI monitor-recorder that combines a brighter screen, advanced monitoring tools, professional c...
05/11/2025
WASHINGTON Despite the ongoing government shutdown, Federal Communications Commission Chairman Brendan Carr has announced a tentative agenda for the agency'...
05/11/2025
The College Football Playoff (CFP), ESPN and TNT Sports have announced kick times and broadcast information for the 2025 CFP First Round, which will launch the ...
05/11/2025
NEW YORK IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry ...
05/11/2025
SINGAPORE Appear, an Oslo-based provider of live production technology, is opening a new facility in Singapore as part of the company's expansion into the A...
05/11/2025
DALLAS Parks Associates has released new data showing just how far the dramatic shift to streaming services has gone in recent years. Currently, more than nine ...
05/11/2025
New schedule will be live on-air Monday 10 November
Brand-new Today with David McCullagh from 9am
Oliver Callan in all-new extended show from 11am to 1pm
Kie...
05/11/2025
Explore the future with Science Week on RT
Dive into a week of innovative, themed programming and content across RT television, radio and online
Includes a ...
05/11/2025
Get ready for six weeks of United FC, a brand-new, feel-good teen docuseries kic...
04/11/2025
SVG Sit-Down: Why Professional Fight League CEO John Martin Believes Growth Is I...
04/11/2025
SVG All-Stars: David Koppett, Executive Producer, Live Sports and Studio, NESN a...
04/11/2025
From concept to kick-off: How TAMS could transform sports workflows By Paul Markham
Tuesday, October 28, 2025 - 09:43
Print This Story
Techex tx darwin pr...
04/11/2025
College Hoops Preview 2025: The CW Tips Off Third Season of ACC Men's/Women&...
04/11/2025
College Hoops Preview 2025: Big Ten Network Heats Up for Busy Season With 500 Me...
04/11/2025
College Hoops Preview 2025: CBS Sports Readies 300+ Game Broadcasts Across Its P...
04/11/2025
College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, an...
04/11/2025
College Hoops Preview 2025: ESPN Remote-Ops Team Preps for Massive Slate of 7,40...
04/11/2025
Never-before-seen footage of Selena Quintanilla and her family's band offers...
04/11/2025
Joel Edgerton at Train Dreams Park City premiere (photo by Soul Brother / Shutterstock for Sundance Film Festival)...
04/11/2025
Today, we announced our third quarter 2025 earnings, marking strong momentum as we surpassed 700 million Monthly Active Users and achieved double-digit subscrib...
04/11/2025
Idag rapporterar vi v rt resultat f r det tredje kvartalet 2025, vilket markerar en stark och fortsatt tillv xt d vi passerade 700 miljoner m natliga aktiva an...
04/11/2025
SBS calls for bold, thought-provoking factual ideas: up to $50,000 in developmen...
04/11/2025
Tomorrow's fight will demand networks that deliver both capacity and survivability, the speed to move mission applications at scale, and the resilience to e...
04/11/2025
New York, NY - November 3, 2025 - Neptune BidCo US Inc. (the Issuer or the Co...
04/11/2025
WASHINGTON The National Association of Broadcasters took aim at YouTube TV and its owner Google in a blog post for its heavy hand in deciding what viewers can ...
04/11/2025
HACKENSACK, N.J. The European Broadcasting Union (EBU) has awarded LiveU a five-year contract to deliver 24/7 live news content through its Eurovision News Exch...
04/11/2025
Bob Dylan Awarded Honorary Doctorate from Berklee College of Music The songwriter, performer, and cultural icon is recognized for a six-decade career that redef...
04/11/2025
SAN JOSE, Calif. Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives develope...
04/11/2025
Harmonic (NASDAQ: HLIT) today announced an expanded partnership with Spectrum to extend the company's industry-leading cOS vCMTS and advanced network and o...
04/11/2025
The inauguration of Empresa de Meios Audiovisuais' (EMAV's) first virtual studio in Lisbon marks a major technological milestone for the Portuguese audi...
04/11/2025
ZTransform, a leader in transformational system design, integration, and launch services for broadcasters, sports venues, educational facilities, and corporate ...
04/11/2025
Fred Baumgartner's op-ed (ATSC 3.0: I Cant Imagine Anyone Defending Our Current Adoption Strategy) on the broadcast industry's transition to ATSC 3.0 dr...
04/11/2025
Q&A with Music Alum Andrew van der Paardt The oboist and English horn player reports back from the pit of the New York City Ballet Orchestra, and tells how he...
04/11/2025
Damien Moloney as Jim Bergerac
As filming wraps on the highly anticipated second series of Bergerac(6x60'), UKTV today unveils a selection of first look im...
04/11/2025
Tuesday 4 November 2025
To view this content, please enable our use of cookies....
04/11/2025
Back to All News
Netflix and Embratur launch audiovisual tourism guide at the W...
04/11/2025
Back to All News
Frankenstein' Sightings Grip Hollywood With Halloween Wee...
04/11/2025
From the recent SMPTE Media Technology Summit in Pasadena, with FilmLight Image Engineer, Daniele Siragusano, and Research Engineer, Julius Tschannerl.
Matchin...
04/11/2025
Begins Thursday November 6 on RT One and RT Player at 10:15pm
Camogie: Inside...
04/11/2025
In Berlin on Tuesday, Deutsche Telekom and NVIDIA unveiled the world's first...
04/11/2025
When inspiration strikes, nothing kills momentum faster than a slow tool or a frozen timeline. Creative apps should feel fast and fluid - an extension of imagin...
04/11/2025
Douglas W. Phillips and Steven M. Paul join Scripps Research Board of Directors Finance and biomedical leaders bring decades of experience in investment strateg...
03/11/2025
SVG Sit-Down: Inside the Sports Rights Landscape (and the new IMG) with Andrew D...
03/11/2025
Challenging the norm: How TNT Sports is evolving coverage of the men's and w...
03/11/2025
Inspired storytelling: TNT Sports' Pete Thomas on creating opportunities out...
03/11/2025
NBA 2K League Returns With New Format Featuring NBA Players, Creators, and FansSeason will include online tournaments, in-person events, and open-ladder fan com...
03/11/2025
Live on the Water: The Rowing Channel Pulls Off Historic Production at Head Of T...