Infront Strengthens Diamond League Global Broadcast Network Through Spate of New Agreements

Infront has further strengthened the 2026 Diamond League's international broadcast distribution ahead of the European leg of the calendar, securing a series of new agreements across key global markets.

As the exclusive media rights partner of the Diamond League, Infront has added new broadcasters in Europe and Asia while continuing long-standing partnerships with major free-to-air and premium broadcasters across athletics' strongest markets.

New additions for the 2026 season include TV2 Denmark, SpoTV across Indonesia, the Philippines, Singapore and Macau, as well as new agreements in Bulgaria, Mongolia, Albania, Kosovo and Belarus.

These additions build on an established international distribution network that already includes leading free-to-air broadcasters such as BBC in the United Kingdom, CBC in Canada, CCTV in China, Globo in Brazil, L' quipe in France, NRK in Norway and SVT in Sweden.

The broad mix of free-to-air, pay-TV and streaming partnerships ensures that the Diamond League remains widely accessible to athletics fans globally, while continuing to strengthen its reach in both established and emerging markets. In total, agreements have been struck with more than 50 broadcasters, ensuring this season's events enjoy coverage across over 150 territories worldwide.

Jens Mennigmann, co-head of media at Infront, said: The Wanda Diamond League already benefits from an exceptionally strong set of international broadcasters, so our focus has been building strategically on that foundation. These new agreements strengthen our reach across broad markets as athletics looks to widen its exposure globally.

Petr Stastny, Diamond League AG CEO, said: The global visibility of the Wanda Diamond League is central to how we connect with fans throughout the season and continue growing the sport internationally. Infront has again delivered a strong international broadcast network that combines consistency in our core athletics markets with targeted expansion into new territories. That balance is important for athletes, fans, our partners and the continued development of the series globally.

The 2026 Diamond League season continues in Rome on 4 June following the opening stages of in Shanghai and Xiamen in China as well as Rabat, Morocco. It will feature 15 meetings across four continents and brings together many of the world's leading track and field athletes throughout the year with the final taking place in Brussels, Belgium.

Beyond the Diamond League, Infront continues to strengthen its position as one of the leading global media rights partners in athletics through its wider collaboration with World Athletics. Alongside the Diamond League, Infront also manages the international media rights for the World Athletics Ultimate Championship, set to make its debut in Budapest, Hungary, from 11-13 September 2026, the World Athletics Continental Tour Gold and the World Athletics Indoor Tour.

LINK:	https://www.sportsvideo.org/2026/06/08/infront-strengthens-diamond-lea...
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