Sony Pixel Power calrec Sony

Monetizing Streaming Video on YouTube Live: Easy to Do, Difficult to Scale

07/02/2020

Part 1 of 5:Live streaming video is expected to account for as much as 84% of all internet traffic in 2020, and the total value of the live streaming industry is estimated to top $124 billion by 2025. That's a lot of traffic - and a lot of potential ad dollars.

YouTube claims that successful creators earn five to six figures per year on their platform, and that the number of creators earning that much grew by 40% from 2018 to 2019. They are, however, less forthcoming when it comes to disclosing how many fall into that category. But the fact remains: there is significant money to be made with YouTube ads in live streaming.

So, for those who are earning well, how does YouTube monetization work? Content creators who stream on YouTube Live can access monetization options through the platform's Partner Program (as long as they meet the minimum criteria of at least 1000 subscribers and 4000 hours of watched video). Those options include selling ads, subscriptions, merchandise, and more. Let's take a closer look.

How to Make Money on YouTube Live with AdvertisingYouTube creators in the Partner Program connect their AdSense accounts and YouTube places ads within their streaming content. Advertisers bid on ad inventory based on reach as well as on geographic, demographic, and interest targeting, and YouTube serves the winning ad. Creators are paid based on cost-per-click or cost-per-view - the advertiser chooses which they want - and the creator earns 55% of the revenue generated. A typical charge is 18 cents per view, but a view only counts if the ad plays until at least halfway through.

Serving ads through the YouTube Live Partner Program is relatively easy but there are drawbacks. As a content creator, you have very little control over which ads will appear. You can block ad categories or even ads from specific advertisers, but you can't be selective about which advertisers will be associated with your content. Whoever wins the auction will have their ad displayed.

And there are additional limitations to consider. For example:

You're limited to just one pre-roll, one mid-roll, and one display or overlay ad per stream. That may be fine for shorter content but if your streams are longer, the only workaround is the highly manual process of splitting your content into multiple, short feeds, each with its own ads.

Mid-roll ads must be manually inserted.

Spot length is limited to 7 and 15 second only and all ads, regardless of length, are skippable, which means hitting that critical halfway point can be difficult.

All ads are disabled in players embedded on external sites with auto-start turned on, so those viewers will never see your ads.

Only pre-roll ads are viewable on mobile. Mid-roll, display, and overlay ads reach desktop viewers only.

Other Ways to Earn Money on YouTube LiveYouTube Live has also added additional monetization options in an effort to mitigate the uncertainty of ad placement - uncertainty caused by their own limitations.

Super Chat and Super Stickers:

Viewers can pay to pin comments or stickers on live streams. At VidCon 2019, YouTube boasted that Super Chat is used by more than 90,000 channels, with some streams earning upwards of $400 per minute. (You might need a grain of salt with that.)

Merchandise Sales:

Content creators, in partnership with a merchandise supplier, can embed a box below their videos where viewers can browse and purchase products for sale.

Paid Subscriptions:

Creators with more than 30,000 subscribers can offer paid memberships with up to five subscription levels. The higher the level, the higher the price point and the better the perks.

The Bigger the Audience, The Bigger the ChallengeYouTube Live monetization options are extremely difficult to scale for producers with significant viewership. Every one of the limitations listed above is an obstacle to maximizing revenue. Content creators want more control over ad pricing as well as over which YouTube ads they will accept, and from which advertisers. On the buy-side, advertisers also want more control over which inventory their ads support.

Fortunately, YouTube Live monetization options are not the only game in town.

Coming Up Next:Check back soon for Part 2 of this series, where we'll offer a guide to monetizing streaming media, both directly through YouTube Live as well as through third-party alternatives.

Contact us to learn more about how WO Digital Ad Solution can help you monetize streaming video content.

For press inquiries, contact media@wideorbit.com.
LINK: https://www.wideorbit.com/blog/monetizing-streaming-video-youtube-live...
See more stories from wideorbit

More from WideOrbit

03/07/2025

Centralized Cross-Platform Campaigns and Unified Sales Workflows with WO Fusion

In today's fragmented media landscape, advertisers expect more than just reach - they want seamless cross-platform campaigns that deliver measurable results...

18/06/2025

The Quest to Streamline Local TV Advertising: Automation, Programmatic, and the Path Forward

By Brian Thoman, WideOrbit Chief Technology Officer...

11/06/2025

Cross-Platform Ad Sales: What It Means and Why It Matters

In today's rapidly evolving media landscape, advertising is more complex than ever. As media consumption spans linear, streaming, on-demand, and digital pla...

30/05/2025

Unlocking the Power of Integrated Ad Tech in a Converged Media World

By Brian Thoman, WideOrbit Chief Technology Officer...

13/05/2025

Introducing Browser Access for WO Automation for Radio: Record Remote Voice Tracks Anytime, Anywhere

More than ever, radio stations today are challenged to provide the best experien...

16/04/2025

Is the Consultative Sales' Strategy Hurting the Sales Process?

Last month at Borrell Phoenix, Devlin Jefferson, WideOrbit SVP, Professional Services, teamed up with Brock Berry, CEO and Co-Founder of AdCellerant, to present...

27/03/2025

Turning Digital-Only Clients into Legacy Buyers (and Vice Versa)

At Borrell Phoenix earlier this month, Devlin Jefferson, WideOrbit SVP, Professional Services, had the privilege of moderating a panel discussion on the importa...

27/01/2025

WideOrbit Looks Back at 2024 - Plus a Glimpse Forward to 2025

As 2025 begins, it's the perfect time to reflect on the milestones and trends that defined the media industry in 2024. At WideOrbit, last year brought excit...

05/11/2024

What's New in WO Fusion: WideOrbit's Next-Generation Ad-Sales Tool

Local TV broadcasters face growing complexity in managing multi-platform campaigns. The demand for precise audience targeting and efficient workflow processes i...

08/10/2024

Efficiency Drives Converged Linear + Digital Revenue

The convergence of linear and digital media presents both opportunities and challenges for traditional TV and radio broadcasters. Robust linear and digital syst...

03/10/2024

The Surge in Women's Sports TV Viewing: A New Era for Advertising Opportunities

With the WNBA's semifinal playoff round underway, and the first gender-equal...

20/08/2024

Celebrating the Evolution of Radio: From Invention to Advertising

With National Radio Day on August 20 and Radio Commercials Day on August 28, this is the perfect time to reflect on the profound impact radio continues to have ...

13/08/2024

WideOrbit and Comscore Collaborate to Offer Users Person-Level Demos in WO Media Sales and WO Fusion

WideOrbit worked with Comscore to make person-level demographic data available i...

26/07/2024

Unlocking Local TV Advertising Opportunities for Local Businesses During the 2024 Paris Olympics

The 2024 Paris Olympic Games present a unique and exciting opportunity for local...

23/07/2024

Celebrating 25 Years of WideOrbit: A Journey of Innovation and Transformation

WideOrbit is celebrating a milestone anniversary in 2024 - 25 years of revolutionizing the media advertising industry. Founded in 1999 with the visionary goal o...

10/07/2024

Enhance Your Media Ad Sales and Trafficking Processes with AI

In today's rapidly evolving media landscape, where consumers are inundated with content across multiple channels, advertisers must make strategic choices wh...

12/06/2024

Revolutionizing Media Advertising: The Transformative Potential of AI in Campaign Planning

In today's dynamic and hyperconnected digital landscape, media advertising h...

21/05/2024

WideOrbit's Susie Hedrick Named One of Radio Ink's 25th Annual Most Influential Women in Radio

WideOrbit congratulates Susie Hedrick, President and Managing Director, on her i...

17/05/2024

Save Time and Money with WO Traffic v24.0

WO Traffic provides a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future. W...

06/05/2024

The Pros and Cons of Cloud, Hybrid, or On-Premises Radio Operations

For years, radio stations have used on-premises servers to broadcast content and manage automation, traffic, and billing systems. As technology continues to adv...

16/04/2024

Consolidated digital order management with WO Digital Hub

With the number of digital platforms continuously on the rise, a consolidated digital order management system is critical - now more than ever. WO Digital Hub u...

01/04/2024

Powerful Sales Functions in WO Fusion

WO Fusion is our next-generation, direct-sales platform, offering powerful new sales workflows and functionality for cross-media, multi-market selling across al...

20/03/2024

Understanding Converged Linear and Digital Ad Sales Tools

Television advertising has traditionally revolved around linear broadcasting, with advertisers purchasing airtime spots to reach a broad audience. But with shif...

06/03/2024

Selling Cross-Media Campaigns: Combining Linear TV and Digital Ads to Maximize Revenue

The world of advertising has undergone a transformative evolution. As a percenta...

31/01/2024

Enhancing Media Buying and Selling with AI

Artificial Intelligence (AI) is revolutionizing processes across virtually all industries, and the media world is no exception. In the constantly evolving media...

24/01/2024

Media Industry Trends to Watch in 2024

While expectations are high for the anticipated increase in political ad spend for this year's elections, that influx of cash is just one of several trends ...

08/01/2024

Media Trends 2023: The Year in Review

WideOrbit began 2023 with the merger with the Lumine Group (TXSV: LMN.V) in February. Our partnership with Lumine builds on our 25-year foundation and contribut...

15/11/2023

Uncover hidden efficiencies to get the most out of WO Automation for Radio

In today's increasingly competitive landscape, radio broadcasters demand a strong, flexible, and user-friendly automation system to keep listeners engaged a...

16/10/2023

Moving Media Sales Automations Forward

Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-an...

11/10/2023

WO Digital Hub: Consolidated digital order management for publishers

WO Digital Hub is a consolidated digital order management platform for unifying digital ad sales, operations, execution, and finance across multiple properties ...

29/09/2023

Recap: WideOrbit Connect User Conference 2023

We had a great time at the 2023 WideOrbit Connect User Conference and hope you did as well. Here's a quick recap of the conference by the numbers. Total r...

20/09/2023

Myth vs. fact: Broadcast TV advertising and marketplace buying

Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive to buy, res...

06/09/2023

Five things marketers should know about buying TV advertising in an automated marketplace

For brands looking to scale their campaigns, there's little question that br...

16/08/2023

Customer Story: WUIS-NPR Illinois Streamlines Operations with WideOrbit

Seamless integration of radio automation and traffic systems saves time and money WUIS-NPR, the University of Illinois Springfield's NPR radio station, is r...

09/08/2023

What's new in WO Network 2023

The latest release of WO Network, our flagship network ad sales and commercial operations platform, introduces key benefits to help cable and broadcast TV netwo...

07/08/2023

Go from order-to-cash fast with full-featured A/R automation

Purpose-built for the media industry to extend automation throughout the entire accounting cycle, WO Payments Suite helps media finance teams manage unique acco...

31/07/2023

Introducing WO Fusion: Next-generation, cross-media ad sales supporting alternate audience measurement currencies

As media consumption patterns evolve, advertisers want to buy TV, audio, and dig...

12/07/2023

Control station operations while on-the-go with WO Automation for Radio Mobile

WO Automation for Radio (AFR) Mobile is an iOS application specifically designed to enable control of WO Automation for Radio from anywhere. Other systems usin...

05/07/2023

Political advertising campaigns benefit from TV marketplace ad buying

The hotly contested elections of both 2020 and 2022 drove record-breaking political advertising spend, demonstrating that TV remains the best choice for achievi...

05/07/2023

What's new in WO Traffic v23.0

The latest release of WO Traffic, our flagship broadcast media ad traffic operations platform, introduces key benefits to stations and station groups, helping g...

14/06/2023

Efficiently manage the simultaneous creation of voice tracks for multiple stations with WO Automation for Radio Group Voice Tracking

Radio stations are facing unprecedented cost pressures and need to deliver quali...

10/05/2023

Advanced TV advertising: Balancing addressability and reach

With the increasing risk of a major recession, increasing interest rates, and historic inflation, brands are scrutinizing ad spend more closely than ever. When ...

26/04/2023

How WideOrbit is streamlining ad buying and selling processes: An interview with Brian Thoman, Managing Director of Marketplaces

In today's rapidly evolving media landscape, streamlining the ad buying and ...

27/03/2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we've been talking about linear and digital convergence, we h...

08/03/2023

Automate broadcast TV ad sales with WO Marketplace to improve offer quality, maximize yield

Increasing audience fragmentation and shrinking ad budgets are hallmarks of toda...

06/03/2023

What's New in WO Media Sales 2022

In today's media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new dataset...

27/02/2023

WO Omni streamlines operations with cross-media sales, traffic, and billing

WO Omni helps broadcasters with bespoke regional requirements save time and increase revenue by centralizing cross-media sales, traffic, and billing operations ...

21/02/2023

The automated broadcast TV marketplace: What's new for buyers and sellers

The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to...

08/02/2023

What you need to know about CTV vs. broadcast advertising

The convergence of traditional, over-the-air broadcast TV and connected TV (CTV) presents new opportunities for advertisers to engage with their audiences. CTV ...