Sony Pixel Power calrec Sony

Part 4 of 5: Seeing Clearly Through the Clouds

23/10/2019

Europeans visiting San Francisco in the summer are often prepared for cloudy weather but are instead greeted by a dense fog that often blurs their expected postcard view of the Golden Gate Bridge. Similarly, a fog often appears when businesses embrace cloud-based service providers and expect an immediate one-stop solution for avoiding the red tape of procurement, racking servers, and acquiring IP addresses and namespaces. While moving your infrastructure to the cloud can solve many of these problems, and help minimize staffing, there is much to be considered before making such a transition.

Back in 1999 when Eric Mathewson approached me to join WideOrbit, cloud-based SaaS such as Salesforce had just started to roll out. At the time, Professor Ramnath Chellapa of Emory University's 1997 vision of Cloud Computing as the new computing paradigm, where the boundaries of computing will be determined by economic rationale, rather than technical limits alone, was not yet possible. This was mainly due to the high cost of hardware, bandwidth, and other limiting factors. What Salesforce and WideOrbit delivered in 1999 was closer to the massive hardware found in co-location facilities where we had servers in data centers, and we had virtualization, but still owned a large amount of pricey hardware.

2005 gave us Amazon Elastic Compute Cloud, and Amazon Machine Images. Microsoft Azure launched in 2009. Next came Google's Cloud Platform , App Engine in 2011 and then finally Google's Infrastructure as a Service (IaaS). But for most platforms, short of building new architecture to leverage things like dynamic load-balancing, containerization, microservices, and elasticity with Kubernetes, this was no better than what we had 10 years earlier with co-located facilities and virtualization. Leveraging the newest technology gave our engineering team a lot to work on, and we had come a long way since 2005, but we weren't close to optimized. Today, we are actively enhancing the platform to leverage these new technologies. In addition, as we help our clients support the digital convergence, we are finding more advantages to a central platform for the monetization of media. In the years of experience of streaming audio and video for both live and on-demand content, we have definitely seen the advantages of cloud events that can scale from thousands of viewers to millions with little notice.

So, what exactly do these public cloud vendors such as AWS, Azure, and GCP offer? For starters, they are located in Tier IV data centers with full redundancy of subsystems, compartmentalized security zones with biometric access controls, independently dual-powered cooling equipment, and fault-tolerant electrical power distribution. On top of that you may get additional protection in the form of geographically dispersed data centers.

While the cloud provides a lot of convenience and the ability to quickly scale, it can also result in data loss, data breaches, or worse. Many customers assume that simply by using a cloud service, backups and disaster recovery will be taken care of without any need for input. IT managers typically weigh the cost of hardware, centralized infrastructure, and its convenience with the cost of offerings from public cloud providers. But that is where things get difficult. As we all know, convenience and collaboration often lead to unintended security issues.

Bottom line, what most public cloud providers offer is part of an overall solution. You may get an operating system, but you're still responsible for patches. You may get the three nines of 99.9% availability, but that does not translate into availability of hosted services. You may get a database instance with redundancy, but you will need your own backups and encryption. You may get a firewall, a VPC and other security measures, but you will still need to monitor tripwires and protect against phishing and ransomware attacks. Automatic encryption between data centers will be provided, but a disaster recovery plan is still necessary.

In the end, the public cloud may be a small commodity portion of the offering, but your SaaS vendor needs to leverage it properly and work closely with your IT staff. At WideOrbit, we are constantly working with these same cloud providers to optimize our offering (this often means leveraging two vendors, which came in handy a few times when AWS had a global outage). Part of the offering is indeed a managed service , which takes care of optimization of middle and database tiers, clustering, application performance, and security. Cloud solutions still have to be configured by IT to include regular snapshots, backups, and disaster recovery for all tiers of service. This is potentially problematic for employers, especially if regulatory compliance is part of the picture. Unauthorized changes could make the company non-compliant and put the company at risk for fines and other penalties. The natural response of many employers is to tighten the reins, reassert control over employees, and become even more strict with IT policy.

So, whether you embrace all the good and bad of a cloud-computing infrastructure, or opt for a blend of both (WideOrbit often combines integrations between secure low-latency on-premise systems with local hyper-converged infrastructure, AWS, and Google Compute Cloud), remember the goal is always about lowering risk and improving the customer experience, while reducing IT overhead.

Eric Moe is our Chief Technology Officer. He has been by Eric Mathewson's side since 2001 and owns all hardware integration and advanced systems development. Prior to joining WideOrbit, Moe co-founded OpenTable.com and consulted for brands such as Silicon Graphics, Safeway and Kraft. Visit https://www.wideorbit.com/hostingservices/ to learn more about our managed hosting s
LINK: https://www.wideorbit.com/blog/20-20-vision-cloud-solutions/...
See more stories from wideorbit

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

14/04/2026

Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event

Berklee Celebrates Prince's Legacy in Two-Night Signature Series Event Directed by Tia Fuller, the Prince Project (April 16-17) brings together more than ...

14/04/2026

Arooj Aftab Is Anything but Predictable

Arooj Aftab Is Anything but Predictable The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound. April 14, ...

14/04/2026

Appear Expands X Platform from Core to Edge at NAB Show 2...

Appear launches include XM estate management and new X Platform processing enhancements to add density for next-generation hybrid & IP workflows, X5 is also now...

14/04/2026

Synamedia turns OTT content into TikTok-style feeds with...

Addressing the needs of a new generation's viewing habits, Synamedia launches GO Shorts. The AI-powered module turns existing catalogues into TikTok-style ...

14/04/2026

NAB 2026 - Vubiquity and Eluvio Showcase Streaming Soluti...

Vubiquity, an Amdocs company and global leader in technology-led media services, will be showcasing a new end-to-end streaming solution in collaboration with El...

14/04/2026

LiveU Announces Expanded Collaboration with Sony at NAB S...

LiveU today announced a significant expansion of its collaboration with Sony Corporation, introducing integrated support for Sony's file-based workflow solu...

14/04/2026

BBC World Service TV selects Open Broadcast Systems for I...

Open Broadcast Systems (https://www.obe.tv/) has announced that BBC World Service has selected its decoders for IP Television distribution. The high-quality, lo...

14/04/2026

Blackmagic Design Announces DaVinci Resolve 21

Blackmagic Design Announces DaVinci Resolve 21 Brie Clayton April 14, 2026 0 Comments Major update adds new Photo page bringing Hollywood's most a...

14/04/2026

Sinclair's WTOV Taps Brightline for Lighting Upgrade

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Grass Valley Showcases Alliance Ecosystem at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

FCC Selects New Lead Administrator for U.S. Cyber Trust Mark Program

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Gray Media Names Jim Hays GM of WTHI

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

NAB Blasts CTA in FCC Sports Probe Comments

Share Copy link Facebook X Linkedin Bluesky Email...

14/04/2026

Wowza to Showcase AI-Powered Video Workflows and Emerging...

Wowza will return to NAB Show 2026 with a set of live demonstrations focused on how video infrastructure is evolving for a new generation of AI-powered and oper...

14/04/2026

Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports Streaming

Stegawave Debuts Real-Time Forensic Watermarking to Tackle Piracy in Live Sports...

14/04/2026

Living in Boston: A Guide for Incoming Boston Conservatory Students

Living in Boston: A Guide for Incoming Boston Conservatory Students From navigating the T to balancing school with professional gigs, a current student shar...

14/04/2026

Just What Is Genre These Days, Anyway?

Just What Is Genre These Days, Anyway? Understanding the business and art of genre-bending in 2026. April 13, 2026 By Bryan Parys Illustration by Jack Fla...

14/04/2026

Lenora Helm Hammonds Is Turning Passion Into Plan A

Lenora Helm Hammonds Is Turning Passion Into Plan A The dean of the Professional Education Division has seen the industry from all sides. Now shes bringing it...

14/04/2026

How Michelle Zalabak Found Her Dream Career in Music and Finance

How Michelle Zalabak Found Her Dream Career in Music and Finance The Warner Music Group deal analysis manager helps determine what artist catalogs are worth a...

14/04/2026

SES, Japan Airlines to Expand Multi-Orbit Inflight Connectivity to Long-Haul Fleet

Luxembourg, April 14, 2026 - SES, a leading space solutions company, today annou...

13/04/2026

ToolsOnAir Composition Builder 2026 Boilerplate

ToolsOnAir Composition Builder 2026 Boilerplate More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...

13/04/2026

ToolsOnAr just:live pro 2026 Boilerplate

ToolsOnAr just:live pro 2026 Boilerplate More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...

13/04/2026

ToolsOnAr just:play pro 2026 Boilerplate

ToolsOnAr just:play pro 2026 Boilerplate More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...

13/04/2026

ToolsOnAr live:cut 2026 Boilerplate

ToolsOnAr live:cut 2026 Boilerplate More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...

13/04/2026

ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate

ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...

13/04/2026

ToolsOnAir Just In Mac Lite 2026 Boilerplate

ToolsOnAir Just In Mac Lite 2026 Boilerplate More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...

13/04/2026

ToolsOnAir just:in mac pro 2026 Boilerplate

ToolsOnAir just:in mac pro 2026 Boilerplate More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...

13/04/2026

Jnger Audio Joins EBU ADM Implementers Group as Founding Member

Telos Alliance has announced that J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding member. The group is focused on advancing ADM an...

13/04/2026

NAB 2026: Grass Valley to Showcase Alliance Partner Ecosystem

Grass Valley will demonstrate its Alliance Partner ecosystem at NAB Show 2026 (Booth C2408, Central Hall, April 19-22), showing AMPP integrations across live pr...

13/04/2026

NAB 2026: Media Links to Demonstrate IP Transport Solutions

Media Links will exhibit at NAB Show 2026 (Booth W2033), demonstrating IP transport solutions for live production including hitless protection technology, Xscen...

13/04/2026

NBC Sports Partners with Overtime for OT7 Football League and Navy All-American Bowl

NBC Sports has announced a programming, distribution, and sales partnership with...

13/04/2026

FloSports Promotes Jayar Donlan from COO to President

FloSports has promoted Chief Operating Officer Jayar Donlan to President, effective immediately. In his new role, Donlan will lead the company's commercial,...

13/04/2026

MASV Case Study: PanCam Pictures Uses MASV for Remote Post-Production at Senior Bowl 2026

PanCam Pictures, the documentary production company founded by Paul Camarata, us...

13/04/2026

NAB 2026: Mimir to Showcase Cloud Production Platform

Mimir will exhibit at NAB Show 2026 (North Hall, Booth N2850), demonstrating its cloud-native media production platform with new capabilities including Mimir Cu...

13/04/2026

NAB 2026: BBright Adds RIST Protocol Support to IP Gateway

BBright has announced that its IP Gateway now supports the Reliable Internet Stream Transport (RIST) protocol. The addition will be introduced at NAB Show 2026 ...

13/04/2026

Net Insight Awarded ESA NAVISP Development Project for PNT Technology

Net Insight has been awarded a development project through the European Space Agency's Navigation Innovation and Support Program (NAVISP), with co-funding f...

13/04/2026

NAB 2026: intoPIX to Showcase JPEG XS, IPMX, and SMPTE 2110 Solutions

intoPIX will exhibit at NAB Show 2026, marking the company's 20th anniversary. The company will demonstrate its JPEG XS compression portfolio and IPMX-appro...

13/04/2026

Inside the Launch of BravesVision: How Braves, Raycom Sports Pulled Off One of the Most Ambitious Efforts in Regional-Sports-Media History

Starting from scratch, the team built an in-house content platform comprising ga...

13/04/2026

NAB 2026: AI Will Make Its Presence Felt in Audio Offerings, Presentations

Here's a look at some of the new products and updates, along with audio-centric conferences, that attendees will find next week at the show When the 2026 N...

13/04/2026

NAB 2026: Avid to Demonstrate Integrated Newsroom Capabilities

Avid will launch new integrated newsroom capabilities for Avid for News at NAB Show 2026 (Booth N2226, April 18-22), demonstrating how Avid Content Core connect...

13/04/2026

NAB 2026: Synamedia Launches Cloud-Controlled Edge Playout Version of Quortex PowerVu

Synamedia has announced a new version of Quortex PowerVu, an IP-native, software...

13/04/2026

NAB 2026: Mediaproxy Adds AI Brand and Advertisement Tracking to LogServer

Mediaproxy has developed a suite of AI-powered tools for brand and advertisement tracking, integrated into its LogServer compliance logging and analysis platfor...

13/04/2026

NAB 2026: Disguise to Demonstrate Media Server and Software Integrations

Disguise will demonstrate its media servers and software at NAB Show 2026, appearing across five partner booths in Central Hall: MRMC, B&H, Planar, CarbonBlack,...

13/04/2026

NAB 2026: OpenDrives Introduces Edge Hybrid Cloud-Edge Performance Accelerator

OpenDrives is introducing OpenDrives Edge at NAB Show 2026, a hybrid cloud-edge performance accelerator for distributed video and rich media workflows. The prod...