Sony Pixel Power calrec Sony

Britain Get Talking' returns interrupting Saturday Night Takeaway

07/04/2021

Britain Get Talking' returns interrupting Saturday Night Takeaway

Ant & Dec conduct awkward interview entirely by text to show the importance of having better quality conversations

Because the better we talk, the better we feel.'

Watch here

ITV and STV's landmark mental health campaign, Britain Get Talking, returned with an unexpected interruption on Ant & Dec's Saturday Night Takeaway, to highlight the positive effects of better quality conversations on our mental wellbeing.

In an interview with Sir Mo Farah, the ITV hosts conducted the beginning of their conversation with the Olympic athlete entirely through texting. Texting is a great way to communicate, but as demonstrated in this segment, sometimes things can get lost in translation.

Ant & Dec picked up on the staggered unnatural nature of the text interview, suggesting to Sir Mo it would be better if they just talked. The duo continued to explain how we're living through a mental health emergency and many of us could use a proper heart to heart. Whether it's on the phone, or socially distanced in person, a good conversation has the power to ease our stress, and reduce our anxiety.

The disruption of the text interview contrasted with the usual chatter and energy of Ant and Dec's Saturday Night Takeaway, from the guests and the audience - it aimed to highlight how making time for better quality conversations can improve communications and outcomes, which in turn can improve mental wellbeing.

Ant and Dec, who have supported Britain Get Talking since they launched it in 2019, said: We are really proud to support the Britain Get Talking campaign which has already encouraged millions of people to connect. This latest part of the campaign is a reminder to think about, not just how much we're chatting, but what kind of conversations they are. After the year everyone's had, the message of Britain Get Talking couldn't be more important.

The Britain Get Talking campaign, which is supported by Mind and YoungMinds and which was developed by Uncommon Creative Studio, kicked off with the text stunt during the show, and will be followed by an advertising campaign running in ITV airtime called The Britain Get Talking How to Chat Show. These 30 second ads will also push to longer content on ITV Hub. The campaign and interview series emphasises the same theme of how better conversations can help, with the line The better you talk, the better you feel.'

The Britain Get Talking How to Chat Show series, hosted by Roman Kemp, Alex Beresford and Rochelle Humes, and featuring Anne-Marie, Charlene White, Dr Ranj, Nicholas Pinnock and Sanjeev Bhaskar, will dive deeper into overcoming barriers and techniques for having better quality conversations through real experiences and stories shared by the celebrity guests.

Singer-songwriter and The Voice UK Coach Anne-Marie gives her top advice for having a good conversation: You need to listen most when people arent saying anything. Even if they look like they're doing okay I just ask them anyway.

Unforgotten actor Sanjeev Bhaskar said: We were brought up by society to believe that as blokes we fix things. My son is 15 and one of the things I encourage him to do is that if he can't talk to me then talk to someone else. Vulnerability shared is actually a strength.

The campaign website - itv.com/BritainGetTalking - also hosts information on how to have better quality conversations, as well as sources of support for viewers who can't rely on family and friends. ITV continued to work in close collaboration with Britain Get Talking charity partners Mind and YoungMinds in developing this campaign, alongside SAMH in Scotland.

Britain Get Talking originally launched in October 2019, by pausing Britain's Got Talent to give people the time back to talk. The initiative launched as part of ITV's ongoing objective to encourage 10 million people to take action and improve their mental or physical health by 2023. When the pandemic hit last year, ITV continuously ran campaigns around mental wellbeing and put Britain Get Talking back at the heart of the channel. Encouraging people at a time of physical isolation, to stay connected and keep talking - which was more important than ever, throughout the multiple lockdowns the UK faced.

Since Britain Get Talking re-launched in March 2020, 6.4 million people have made calls or sent texts to friends and family as a result of the campaign and last year the campaign also raised £1.4 million to support mental health charity helplines, including donations from the Department of Health and Social Care.

Britain Get Talking continues to be the UK's most recognised mental health campaign.

Susie Braun, Head of Strategy for ITV Social Purpose, said, Connecting with other people is one of the best ways we can look after our mental wellbeing. Britain Get Talking has got millions of people to have a chat since it first launched - so in this next campaign we're focusing on not just quantity but quality too. A good conversation can make the world of difference, especially after the tough year we've all had.

Paul Farmer, Chief Executive of Mind, said, However you choose to do it, taking the time to check in and really engage with friends and family is important. The last year has been tough for many of us. Our coronavirus survey of 16,000 people showed that over half of adults and two thirds of young people said their mental health got worse during the pandemic, with many developing problems for the first time. Even as lockdown is easing, we know that many of us will still be feeling the impact. By having open and meaningful conversations with our loved ones we can support each other when we need it most.

Emma Thomas, Chief Executive of YoungMinds, said, We know from young people and parents
LINK: https://www.itv.com/presscentre/press-releases/britain-get-talking-ret...
See more stories from itv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

11/09/2026

Calrec to Unveil Type RT Compact Console at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Biggest functionality boost yet makes Buttons the perfect...

Version 1.8 will bring advanced routing control, new workflow tools, boosted control panel flexibility and ease of integration into IP networks...

11/09/2026

Ikegami Announces Four New UNICAM XE Series Cameras

Ikegami announces four additions its UNICAM XE range of 4K-UHD cameras with the introduction of the UHK-X700VN, UHK-X750VN, UHK-X600VN and UHK-X650VN. Developed...

11/09/2026

DHD Launches New MX3 Consoles - Modular to the Core

DHD.audio has chosen IBC2026 as the launch venue for a major new addition to its broadcast sound production platform: the MX3 console range. MX3 retains the mod...

11/09/2026

Sony To Showcase Latest Production Technology At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

EKT To Feature New Linux-Based ATSC 3.0 STB At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Jimmy Kimmel Shifts Political Interview to YouTube Over FCC Worries

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Remembering 9/11: 25 Years of TV Tech Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Tiger Group To Auction Equipment from a National Broadcasting Studio

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Grass Valley Launches AVORA at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Survey: Low Latency for Live Streaming Is Industrys Top Challenge

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Atomos Debuts New HDR Monitors at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/09/2026

Grass Valley Launches AVORA at IBC2026 Bringing All in On...

New standalone solution gives production teams everything they need to create, produce and deliver live content from one flexible system. Grass Valley today an...

11/09/2026

Wave Central a Domo Broadcast Company Named Recipient of...

Recognition honors the development of FPV drone camera systems for live sports broadcast coverage Wave Central, a Domo Broadcast Company that develops advanced...

11/09/2026

Teradek Launches Bolt 7 A Unified Wireless System for Zer...

Teradek, the industry leader in zero-delay wireless video solutions, announced the launch of Bolt 7, which now includes a unified wireless video and data system...

11/09/2026

ACT Pixel Academy Announces Autumn Courses

The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...

11/09/2026

Scientists discover a new way that a disease-linked protein comes apart

LA JOLLA, CA-Transthyretin amyloid disease (ATTR) is a progressive, life-threatening condition caused when the protein transthyretin (TTR) breaks apart and aggr...

11/09/2026

Major Update to Blackmagic Cloud

Major Update to Blackmagic Cloud Brie Clayton September 10, 2026 0 Comments Blackmagic Design has announced a major update to Blackmagic Cloud which a...

11/09/2026

Dalet Helps Media Organizations Navigate the Rise of Synthetic Content with NVIDIA AI

Dalet Helps Media Organizations Navigate the Rise of Synthetic Content with NVID...

11/09/2026

Benetti Menswear Tees Up for 2026 Amgen Irish Open on RT

RT has today announced Benetti Menswear as the sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year, further strengthening the heritage c...

10/09/2026

First AI-Generated Golf Announcer To Debut During New Mexico Open

Duff Foreman is an AI-generated announcer who will add color to this month's New Mexico Open...

10/09/2026

IBC 2026: Bitmovin Rolls Out Encoder Version 3

Bitmovin is rolling out Encoder Version 3, the next major release of the technology behind its VOD and Live Encoders. Version 3 is built on a premise every stre...

10/09/2026

IBC 2026: Net Insight Highlights Open Live Media for Controlled Live Services

At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live media services across networks, partners, ...

10/09/2026

PWHL, Scripps Sports Sign National Television Deal for 2026-27 Season

The Professional Women's Hockey League (PWHL) and Scripps Sports have announced a national broadcast rights agreement for the 2026-27 season, a landmark par...

10/09/2026

IBC 2026: Trusted Partner Network Debuts Fix It or Risk It to Tackle Everyday Security Risks

The Trusted Partner Network (TPN), the global content security initiative powere...

10/09/2026

NFL Brings Back Creator Programs to Deliver Access, Original Storytelling During the 2026 Season

The NFL is launching its most expansive creator programming yet, bringing togeth...

10/09/2026

Sportsnet Removes 150 Blackouts for More National NHL Games Than Ever in 2026-2027 Season

Sportsnet is set to deliver its biggest hockey season ever with a national sched...

10/09/2026

IBC 2026: LiveU Showcases Starlink for News and Sports Broadcast as Clarus Integrated Reseller

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliabl...

10/09/2026

IBC 2026: Mimir Develops Single Layer for Content, Metadata, AI Orchestration

Mimir is the cloud-native media production platform built for teams that need to move media fast across live, archive, web, social, and broadcast workflows. At ...

10/09/2026

IBC 2026: ATSC 3.0 To Receive Technology & Engineering Emmy Award for Significant Advancement in Television Broadcasting

ATSC is being honored with a 2026 Technology & Engineering Emmy Award by the Nat...

10/09/2026

Audio-Technica Presents BP880R Contact Transducer for Immersive Sports Broadcast, Production Audio Enhancement

Audio-Technica has introduced the BP880R Contact Transducer, a specialized micro...

10/09/2026

ESPN, ION Team Up to Broadcast WTGL Starting on Nov. 8

TMRW Sports in partnership with the LPGA, today announced multiyear U.S. media rights agreements with ESPN and Scripps Sports/ION to bring WTGL, the new women&#...

10/09/2026

SportsNet Pittsburgh Honors Roberto Clemente Day With Second-Annual Live Spanish-Language Pirates Telecast

SportsNet Pittsburgh (SNP) in partnership with Major League Baseball and the Pit...

10/09/2026

Tennis Channel Gives Fans Options With Premium Subscription on Roku

Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel. Tennis Channel offers viewers a single home for Tennis Channel and Ten...

10/09/2026

IBC 2026: Dolby Expands Dolby OptiView Platform With New Capabilities

Dolby has announced major updates to Dolby OptiView, its live sports platform, ahead of IBC 2026. The updates include new AI-powered intelligence to better unde...

10/09/2026

Dalet Names Brian Doheny as CEO

Dalet has appointed Brian Doheny as CEO. Doheny joined Dalet as President and Chief Revenue Officer in April 2026. Since joining Dalet, Doheny has led the compa...

10/09/2026

IBC 2026: Sony Demonstrates Various Creative Solutions for Attendees at the RAI

Sony, as well as its partner company Nevion, is starting IBC 2026 with a handful of announcements for attendees to see on the show floor. Sony Announces the 4t...

10/09/2026

SoFi Stadium Solidifies Production Output With Multi-Layered Tech Renovation

The six-year-old venue is expanding capabilities for NFL action, Super Bowl LXI, 2028 Summer Olympics SoFi Stadium, as well as the surrounding area known as Ho...

10/09/2026

Acon Digital introduce Acoustica 8

Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software. Acon Digital have just launched the la...

10/09/2026

Readipop & XOX open XOX Studio

Classic synths & drum machines available to play Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...

10/09/2026

Neumann launch the KH 310 II & KH 350

Popular model updated & new addition introduced With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...

10/09/2026

Arturia launch the AudioFuse Studio Rev2

Improved desktop interface announced The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...

10/09/2026

Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions at EuMW 2026 in London

Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...

10/09/2026

Nielsen launches CTV ad spend data into its French Ad Intel product

France launch follows UK and Germany as Nielsen expands product across EMEA Paris, France, September 10, 2026 - Nielsen, a global leader in audience measuremen...

10/09/2026

Fabric Data, TMT Insights Merge to Create Fabric Insights

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Leading Audio Manufacturers Join Forces on Dialog Intelli...

Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...

10/09/2026

Setplex Introduces AI Insider for Faster Smarter Video Se...

Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights Setplex today introduced AI Insider, a breakthrough new...