Sony Pixel Power calrec Sony

Britain Get Talking' returns interrupting Saturday Night Takeaway

07/04/2021

Britain Get Talking' returns interrupting Saturday Night Takeaway

Ant & Dec conduct awkward interview entirely by text to show the importance of having better quality conversations

Because the better we talk, the better we feel.'

Watch here

ITV and STV's landmark mental health campaign, Britain Get Talking, returned with an unexpected interruption on Ant & Dec's Saturday Night Takeaway, to highlight the positive effects of better quality conversations on our mental wellbeing.

In an interview with Sir Mo Farah, the ITV hosts conducted the beginning of their conversation with the Olympic athlete entirely through texting. Texting is a great way to communicate, but as demonstrated in this segment, sometimes things can get lost in translation.

Ant & Dec picked up on the staggered unnatural nature of the text interview, suggesting to Sir Mo it would be better if they just talked. The duo continued to explain how we're living through a mental health emergency and many of us could use a proper heart to heart. Whether it's on the phone, or socially distanced in person, a good conversation has the power to ease our stress, and reduce our anxiety.

The disruption of the text interview contrasted with the usual chatter and energy of Ant and Dec's Saturday Night Takeaway, from the guests and the audience - it aimed to highlight how making time for better quality conversations can improve communications and outcomes, which in turn can improve mental wellbeing.

Ant and Dec, who have supported Britain Get Talking since they launched it in 2019, said: We are really proud to support the Britain Get Talking campaign which has already encouraged millions of people to connect. This latest part of the campaign is a reminder to think about, not just how much we're chatting, but what kind of conversations they are. After the year everyone's had, the message of Britain Get Talking couldn't be more important.

The Britain Get Talking campaign, which is supported by Mind and YoungMinds and which was developed by Uncommon Creative Studio, kicked off with the text stunt during the show, and will be followed by an advertising campaign running in ITV airtime called The Britain Get Talking How to Chat Show. These 30 second ads will also push to longer content on ITV Hub. The campaign and interview series emphasises the same theme of how better conversations can help, with the line The better you talk, the better you feel.'

The Britain Get Talking How to Chat Show series, hosted by Roman Kemp, Alex Beresford and Rochelle Humes, and featuring Anne-Marie, Charlene White, Dr Ranj, Nicholas Pinnock and Sanjeev Bhaskar, will dive deeper into overcoming barriers and techniques for having better quality conversations through real experiences and stories shared by the celebrity guests.

Singer-songwriter and The Voice UK Coach Anne-Marie gives her top advice for having a good conversation: You need to listen most when people arent saying anything. Even if they look like they're doing okay I just ask them anyway.

Unforgotten actor Sanjeev Bhaskar said: We were brought up by society to believe that as blokes we fix things. My son is 15 and one of the things I encourage him to do is that if he can't talk to me then talk to someone else. Vulnerability shared is actually a strength.

The campaign website - itv.com/BritainGetTalking - also hosts information on how to have better quality conversations, as well as sources of support for viewers who can't rely on family and friends. ITV continued to work in close collaboration with Britain Get Talking charity partners Mind and YoungMinds in developing this campaign, alongside SAMH in Scotland.

Britain Get Talking originally launched in October 2019, by pausing Britain's Got Talent to give people the time back to talk. The initiative launched as part of ITV's ongoing objective to encourage 10 million people to take action and improve their mental or physical health by 2023. When the pandemic hit last year, ITV continuously ran campaigns around mental wellbeing and put Britain Get Talking back at the heart of the channel. Encouraging people at a time of physical isolation, to stay connected and keep talking - which was more important than ever, throughout the multiple lockdowns the UK faced.

Since Britain Get Talking re-launched in March 2020, 6.4 million people have made calls or sent texts to friends and family as a result of the campaign and last year the campaign also raised £1.4 million to support mental health charity helplines, including donations from the Department of Health and Social Care.

Britain Get Talking continues to be the UK's most recognised mental health campaign.

Susie Braun, Head of Strategy for ITV Social Purpose, said, Connecting with other people is one of the best ways we can look after our mental wellbeing. Britain Get Talking has got millions of people to have a chat since it first launched - so in this next campaign we're focusing on not just quantity but quality too. A good conversation can make the world of difference, especially after the tough year we've all had.

Paul Farmer, Chief Executive of Mind, said, However you choose to do it, taking the time to check in and really engage with friends and family is important. The last year has been tough for many of us. Our coronavirus survey of 16,000 people showed that over half of adults and two thirds of young people said their mental health got worse during the pandemic, with many developing problems for the first time. Even as lockdown is easing, we know that many of us will still be feeling the impact. By having open and meaningful conversations with our loved ones we can support each other when we need it most.

Emma Thomas, Chief Executive of YoungMinds, said, We know from young people and parents
LINK: https://www.itv.com/presscentre/press-releases/britain-get-talking-ret...
See more stories from itv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

23/09/2026

NHK Technologies Inc. Chooses Calrec for Sports Production

Download Now! To receive a short case study showcasing NHK Technologies, Inc. (NT) s audio setup, please enter the following details: -- First Name* Fir...

23/09/2026

McDonald's takes top spot as New Zealand's fast-food tastes evolve, according to Nielsen

Nielsen CMI data reveals a changing fast-food landscape, with value, convenience...

23/09/2026

AFP, Dalet To Collaborate On News Video Provenance, Authenticity

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Spectrum News NECN Launches Across New England

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

COW Jobs: Blender on Windows - Generalist - Remote

COW Jobs: Blender on Windows - Generalist - Remote Brie Clayton September 23, 2026 0 Comments Application Users - Blender on Windows - Generalist Se...

23/09/2026

Bitfocus wins IBC2026 Best of Show Award for latest Butto...

Version 1.8 recognised for new workflow tools, boosted control panel flexibility and ease of integration into IP networks...

23/09/2026

Hiltron Reports a Successful IBC2026

Hiltron Communications reports a successful 2026 International Broadcasting Convention, held at the RAI Amsterdam. Exhibiting on stand A37 in Hall 1, Hiltron ex...

23/09/2026

LiveU Showcases AI Driven Production Alongside Resilient...

Reinforcing its long-term commitment to the Middle East and North Africa (MENA) broadcast market, LiveU is presenting the Q Era at CABSAT 2026, on Stand H1-D35 ...

23/09/2026

AFP and Dalet Partner to Strengthen the Provenance and Au...

Agence France-Presse (AFP), a global news agency, and Dalet, a leading technology and service provider for media-rich organizations, today announced a partnersh...

23/09/2026

Berklee Connect Unlocks the Power of a Global Network

Berklee Connect Unlocks the Power of a Global Network Katie Vitolins BM '04 knows firsthand what Berklee's alumni community can make possible. Now she...

23/09/2026

Study: Renewals for Streaming Shows Continue to Decline

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Study: More Than 4 in 10 U.S. Adults Own or Are Interested in Smart Glasses

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Television Critics Association Revises Bylaws to Address AI

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

eX Celebrates Completion of Holland Mich. FTTP Network

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

Gray Media Renews Ohio Valley Conference Deal

Share Copy link Facebook X Linkedin Bluesky Email...

23/09/2026

QuickLink StudioPro Powers Next Generation Student Media...

Westminster Schools, a K through 12 school in Atlanta, Georgia with approximately 2,000 students, has transformed its student broadcast and digital storytelling...

23/09/2026

UK Pavilion Brings Leading British Technology to CABSAT a...

The 2026 edition of CABSAT and SATExpo may have a new home and dates in the diary, but it still retains a strong presence from UK companies in the GREAT Britain...

23/09/2026

Glensound marks 60 years with new audio developments at C...

Glensound will return to CABSAT with new developments in professional monitoring and Dante interfacing, alongside its established commentary, esports and parlia...

23/09/2026

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comprehensive Planning and Stewardship Workflow

Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comp...

23/09/2026

SES Appoints Michel Scholer to Board of Directors

Luxembourg, 23 September 2026 - SES today announced the appointment of Mr. Michel Scholer, Secretary General of the Luxembourg Government and Chief of Staff to ...

23/09/2026

New RT series Ceol le Chile amplifies the multicultural voices of Ireland today

RT One and RT Player, Friday 25 September Ceol le Ch ile, a new series that follows Irish artists as they collaborate with musicians from diverse background...

23/09/2026

RT true crime podcast Unsolved reveals significant new evidence in the case of missing person Philip Cairns

Available now on RT Listen New information has come to light in the case of mi...

23/09/2026

Sakeena Fiza Helps NVIDIA Hardware Succeed at Scale

When Sakeena Fiza describes her work as a validation engineer at NVIDIA, she does so in terms more befitting a detective story than a world-class engineering la...

22/09/2026

Young Journalist Award 2026: Meet the Final 12

From Malaysia to Mexico and from DR Congo to Ukraine, this year's 12 finalists for the 2026 Thomson Foundation Young Journalist of the Year award tell extra...

22/09/2026

ESPN, Precision Lasers Light Up NHL Player Media Tour in Las Vegas

The annual preseason content-gathering event brought 36 NHL players to Las Vegas, where ESPN used 2.5 kilowatts of laser power and a motion-control camera syste...

22/09/2026

Neumann Introduces KK 104 A and KK 105 A Wireless Capsule Heads

Neumann has introduced the KK 104 A (cardioid) and KK 105 A (supercardioid) wireless capsule heads, succeeding the KK 204 and KK 205. The new capsules are compa...

22/09/2026

NFL and TMRW Sports Announce Pro Flag Showcase During Super Bowl LXI Week

The NFL and TMRW Sports have announced a new annual Pro Flag Showcase to be held during Super Bowl LXI week in Los Angeles. The event will feature top flag foot...

22/09/2026

Washington State University Unveils New Daktronics Video Board and Audio System at Gesa Field

Washington State University has unveiled a new end zone video display and audio ...

22/09/2026

SVG Sit-Down: Disney's Dave Johnson on ESPN's New 4K HDR Distribution Pipeline and What It Means for Super Bowl LXI and Beyond

Disney's SVP of Live Operations and Engineering details the technology behin...

22/09/2026

Cosm Promotes Mazen Alawar to SVP of Marketing, Alexis Scalice to VP of Cosm Studios

Cosm has announced two senior promotions. Mazen Alawar has been promoted to SVP,...

22/09/2026

Mississippi State University Extends Camera Relationship with KOKUSAI DENKI

Mississippi State University's University Television Center has purchased four KOKUSAI DENKI SK-UHD7000-S2 cameras since 2024, with plans to add two more, a...

22/09/2026

Net Insight Appoints Christine Kjellvard as Interim CFO

Net Insight has announced that Christine Kjellvard will assume the role of interim Chief Financial Officer on November 1, 2026. Kjellvard has previously held in...

22/09/2026

Net Insight Launches Zyntai TimeNode Access PTP Grandmaster for Edge Sites

Net Insight has announced Zyntai TimeNode Access, a compact PTP Grandmaster designed for distributed edge sites. The product carries secure, precise time across...

22/09/2026

The Weight Explores the High Cost of Freedom in the Depression Era

Sam Hazeldine, Austin Amelio, Padraic McKinley, Julia Jones, and Ethan Hawke attend the premiere of The Weight at The Ray Theatre on January 26, 2026, in Park...

22/09/2026

Avalanche Tones introduce Noise Suite

Second high-gain tone plug-in released Following on from their debut release, Chainsaw Suite, Avalanche Tones have announced the launch of their second plug...

22/09/2026

LW6 wireless headphones from Lewitt Audio

Uncompressed audio with below 6ms of latency Lewitt's have just introduced their first pair of headphones which, despite being aimed primarily at studio...

22/09/2026

Neumann launch the KK 104 A & KK 105 A

Two new capsule heads for Sennheiser wireless systems Neumann have announced the upcoming launch of the KK 104 A and KK 105 A, a pair of new premium condens...

22/09/2026

Apogee Plugins Are Moving to Plugin Alliance

Apogee Plugins Are Moving to Plugin Alliance We're excited to share an important update about the future of Apogee plugins. Apogee plugins are moving to Pl...

22/09/2026

SipRadius honored with a Technology And Engineering Emmy...

Parkland, Florida, US, September 22, 2026: SipRadius, widely recognized for making content processing and connectivity secure and seamless, has been honored wit...

22/09/2026

VanityFilter 3.1.5 adds project files and adjustable protection around lips, brows and ears

VanityFilter 3.1.5 adds project files and adjustable protection around lips, bro...

22/09/2026

Chile's TV+ Modernizes Broadcast Operations with Blackmagic Design

Chile's TV Modernizes Broadcast Operations with Blackmagic Design Brie Clayton September 22, 2026 0 Comments URSA Broadcast G2 brings versatility...

22/09/2026

OWC Shares Sneak Peek at Amazon Prime Big Deal Days Pricing

OWC Shares Sneak Peek at Amazon Prime Big Deal Days Pricing Brie Clayton September 22, 2026 0 Comments Image courtesy of Deposit Photos Business and ...

22/09/2026

Berklee's First Homecoming Block Party Brings Alumni Home for Global Music Festival

Berklee's First Homecoming Block Party Brings Alumni Home for Global Music F...

22/09/2026

New TVU Pocket Offers Broadcast Features In Phone-Sized Unit

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Operative Launches Unified Platform for Advertising and Broadcast Management

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Element Launches New TiVo-Powered Smart TVs in the U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

NOAA Taps Tomorrow.io for Improved U.S. Weather Forecasts

Share Copy link Facebook X Linkedin Bluesky Email...