Three industries, three geographies, three happy customers: in this month's blog we explore the benefits that VSNCrea can bring.
Who can benefit from VSNCrea - with its VSNExplorer MAM integration, HTML5 access and new SaaS (Software as a Service) subscription model? The simple answer is: just about everybody. Here we look at three of our recent business cases to explore the benefits that different users are achieving across a range of content-based industries.
data-src=https://www.vsn-tv.com/wp-content/uploads/2021/06/blog-fiorenza-ana.jpg>
As a start-up company, VSNCrea has been the answer to our prayers
Ana, CEO of a start-up social media company, shares how VSNCrea has freed up her staff to focus on what they do best.
The boom of online video content means that as a social media management company, the nature of our game has changed quite dramatically over the past five years. Where previously our content creation and management services comprised only marginally of video, now it forms the majority of what our clients need.
In many ways; that's great. Video content and advertising has the potential to be so much more effective and engaging for audiences - so it drives the value we can provide to our clients. But it comes with a significant amount of more work; not only in its creation, but in its management. We ingest content in a range of different formats and have to schedule them to a range of different channels, with each client maintaining different criteria for how and when.
As a start-up, this had the potential to be a real barrier for us. We need our team to be fully engaged in creatively shaping a compelling, authentic and engaging brand for our clients, not wading through the backbreaking but tedious task of content planning, scheduling and managing client assets. At the same time, we simply don't have the capital needed to invest in a system to automate the process.
Which is why VSNCrea has been the answer to our prayers. With an online SaaS subscription model there have been no upfront costs, but we've still gained all of the benefits of an incredibly sophisticated but intuitive scheduling system and VSN's MAM application VSNExplorer, which is not only accessible via HTML5 web browser, but also fully integrated with VSNCrea.
It has granted us all the functionality we need in terms of the management and scheduling our clients' assets - both content and advertising - across social media platforms, but because it's intuitive and usable then it has also been quick and easy to train new recruits on. In essence, it means that our team spends a fraction of the time that they used to on the admin' of content planning and non-linear scheduling, meaning they can get on with the tasks that really drive value for our clients, and which keep our employees themselves far more engaged - after all, they joined us in order exercise their creative muscles, not to work as scheduling monkeys!
And perhaps one of the biggest benefits is that with cloud-based functionality, VSN fully supports our working-from-home model, which has always been a key component of our employee philosophy; we want them to have the freedom and flexibility to do their job in the way they feel is best for them, from wherever they need to be.
VSNCrea and its online subscription model have taken what was once only accessible to broadcasters who had huge investment capacity and put it in the hands of niche businesses and creative start-ups. It democratized the whole idea of managing video content, which is great for us, but also great for an increasingly wide range of industries as a whole.
data-src=https://www.vsn-tv.com/wp-content/uploads/2021/06/blog-fiorenza-aisha.jpg>
Everything works more smoothly, more quickly, more accurately, more efficiently and more intuitively
Aisha, from one of Malaysia's leading digital publishers, talks about the flexibility and workflow expansion they've discovered with VSN. Aisha, from one of Malaysia's leading digital publishers, talks about the flexibility and workflow expansion they've discovered with VSN.
As one of the leading digital publishers in Malaysia, we represent over thirty major brands and maintain an extensive distribution network reaching more than 15 million people each month. That's about 75% of Malaysia's internet population.
Such an extensive reach means we have to juggle a lot of balls in the air at the same time. We originally came to VSN seeking a more powerful Media Asset Management (MAM) system, with our focus being on achieving more effective metadata automation and greater efficiencies in relation to the scalability of our underlying storage. VSN had a clear market-leading offering in relation to these elements, as well as cross-platform publishing potential, which was key to us as we work across a multitude of platforms, including all the main social media outlets.
But it became clear as we developed our relationship ongoing Proof of Concept, demos, documentation exchanges and multiple meetings that we were really going to be able to expand the potential of our solution beyond what we'd originally even hoped for. The integration abilities of VSNExplorer (VSN's MAM) with the wider Broadcast Management System (BMS) abilities of VSNCrea meant that we would be able to leverage a much more streamlined, effective and efficient workflow process across the full content planning process; exporting the programs and schedules of linear channels, incorporating data for non-linear scheduling, automating ingestion, creating production placeholders where needed, and - crucially importing the full metadata set associated with these XML files automatically between the MAM and BMS.
All of this also involved first migrating our extensive (250TB) set of video files to a clou
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
30/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
The An Evening with Emerson, Lake and Palmer tour brings one of rock's most iconic bands back to the stage. These performances seamlessly blend live foota...
30/09/2026
Schibsted Media, one of Norways largest and most influential digital media publishers and content producers, has invested in mixers and digital signal processor...
30/09/2026
Big Blue Marble announces the addition of live multiview channels to Cloud Video Kit, its broadcast-grade video processing platform. The feature is powered by A...
30/09/2026
Leading video software provider Synamedia today announced that Telekom Slovenije, Slovenia's largest provider of telecommunications and TV services, is open...
30/09/2026
PODCAST EXPO 2026 Recorded Using Blackmagic Design Workflow
Brie Clayton September 29, 2026
0 Comments
Conference featuring 24 sessions over two days ...
30/09/2026
IBC2026 Show Report
David Kirk September 29, 2026
0 Comments
The International Broadcasting Convention has long been Europe's equivalent of the US...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/09/2026
Mavis has launched Mavis Camera 8.2, the latest release of its professional camera app for the iPhone and iPad. This update brings support for iPhone 18 Pro and...
30/09/2026
How to Shop Well Now starts Monday at 9.35pm
on RT One and RT Player
On the...
30/09/2026
Building on nearly a decade of co-engineering, CoreWeave has built NVIDIA compute, networking and software into a cloud purpose-built for AI that's still re...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
Three industries, three geographies, three happy customers: in this month's blog we explore the benefits that VSNCrea can bring. 
