Three industries, three geographies, three happy customers: in this month's blog we explore the benefits that VSNCrea can bring.
Who can benefit from VSNCrea - with its VSNExplorer MAM integration, HTML5 access and new SaaS (Software as a Service) subscription model? The simple answer is: just about everybody. Here we look at three of our recent business cases to explore the benefits that different users are achieving across a range of content-based industries.
data-src=https://www.vsn-tv.com/wp-content/uploads/2021/06/blog-fiorenza-ana.jpg>
As a start-up company, VSNCrea has been the answer to our prayers
Ana, CEO of a start-up social media company, shares how VSNCrea has freed up her staff to focus on what they do best.
The boom of online video content means that as a social media management company, the nature of our game has changed quite dramatically over the past five years. Where previously our content creation and management services comprised only marginally of video, now it forms the majority of what our clients need.
In many ways; that's great. Video content and advertising has the potential to be so much more effective and engaging for audiences - so it drives the value we can provide to our clients. But it comes with a significant amount of more work; not only in its creation, but in its management. We ingest content in a range of different formats and have to schedule them to a range of different channels, with each client maintaining different criteria for how and when.
As a start-up, this had the potential to be a real barrier for us. We need our team to be fully engaged in creatively shaping a compelling, authentic and engaging brand for our clients, not wading through the backbreaking but tedious task of content planning, scheduling and managing client assets. At the same time, we simply don't have the capital needed to invest in a system to automate the process.
Which is why VSNCrea has been the answer to our prayers. With an online SaaS subscription model there have been no upfront costs, but we've still gained all of the benefits of an incredibly sophisticated but intuitive scheduling system and VSN's MAM application VSNExplorer, which is not only accessible via HTML5 web browser, but also fully integrated with VSNCrea.
It has granted us all the functionality we need in terms of the management and scheduling our clients' assets - both content and advertising - across social media platforms, but because it's intuitive and usable then it has also been quick and easy to train new recruits on. In essence, it means that our team spends a fraction of the time that they used to on the admin' of content planning and non-linear scheduling, meaning they can get on with the tasks that really drive value for our clients, and which keep our employees themselves far more engaged - after all, they joined us in order exercise their creative muscles, not to work as scheduling monkeys!
And perhaps one of the biggest benefits is that with cloud-based functionality, VSN fully supports our working-from-home model, which has always been a key component of our employee philosophy; we want them to have the freedom and flexibility to do their job in the way they feel is best for them, from wherever they need to be.
VSNCrea and its online subscription model have taken what was once only accessible to broadcasters who had huge investment capacity and put it in the hands of niche businesses and creative start-ups. It democratized the whole idea of managing video content, which is great for us, but also great for an increasingly wide range of industries as a whole.
data-src=https://www.vsn-tv.com/wp-content/uploads/2021/06/blog-fiorenza-aisha.jpg>
Everything works more smoothly, more quickly, more accurately, more efficiently and more intuitively
Aisha, from one of Malaysia's leading digital publishers, talks about the flexibility and workflow expansion they've discovered with VSN. Aisha, from one of Malaysia's leading digital publishers, talks about the flexibility and workflow expansion they've discovered with VSN.
As one of the leading digital publishers in Malaysia, we represent over thirty major brands and maintain an extensive distribution network reaching more than 15 million people each month. That's about 75% of Malaysia's internet population.
Such an extensive reach means we have to juggle a lot of balls in the air at the same time. We originally came to VSN seeking a more powerful Media Asset Management (MAM) system, with our focus being on achieving more effective metadata automation and greater efficiencies in relation to the scalability of our underlying storage. VSN had a clear market-leading offering in relation to these elements, as well as cross-platform publishing potential, which was key to us as we work across a multitude of platforms, including all the main social media outlets.
But it became clear as we developed our relationship ongoing Proof of Concept, demos, documentation exchanges and multiple meetings that we were really going to be able to expand the potential of our solution beyond what we'd originally even hoped for. The integration abilities of VSNExplorer (VSN's MAM) with the wider Broadcast Management System (BMS) abilities of VSNCrea meant that we would be able to leverage a much more streamlined, effective and efficient workflow process across the full content planning process; exporting the programs and schedules of linear channels, incorporating data for non-linear scheduling, automating ingestion, creating production placeholders where needed, and - crucially importing the full metadata set associated with these XML files automatically between the MAM and BMS.
All of this also involved first migrating our extensive (250TB) set of video files to a clou
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Three industries, three geographies, three happy customers: in this month's blog we explore the benefits that VSNCrea can bring. 
