VSNCrea and the rule of three

10/06/2021

Three industries, three geographies, three happy customers: in this month's blog we explore the benefits that VSNCrea can bring.

Who can benefit from VSNCrea - with its VSNExplorer MAM integration, HTML5 access and new SaaS (Software as a Service) subscription model? The simple answer is: just about everybody. Here we look at three of our recent business cases to explore the benefits that different users are achieving across a range of content-based industries.

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As a start-up company, VSNCrea has been the answer to our prayers

Ana, CEO of a start-up social media company, shares how VSNCrea has freed up her staff to focus on what they do best.

The boom of online video content means that as a social media management company, the nature of our game has changed quite dramatically over the past five years. Where previously our content creation and management services comprised only marginally of video, now it forms the majority of what our clients need.

In many ways; that's great. Video content and advertising has the potential to be so much more effective and engaging for audiences - so it drives the value we can provide to our clients. But it comes with a significant amount of more work; not only in its creation, but in its management. We ingest content in a range of different formats and have to schedule them to a range of different channels, with each client maintaining different criteria for how and when.

As a start-up, this had the potential to be a real barrier for us. We need our team to be fully engaged in creatively shaping a compelling, authentic and engaging brand for our clients, not wading through the backbreaking but tedious task of content planning, scheduling and managing client assets. At the same time, we simply don't have the capital needed to invest in a system to automate the process.

Which is why VSNCrea has been the answer to our prayers. With an online SaaS subscription model there have been no upfront costs, but we've still gained all of the benefits of an incredibly sophisticated but intuitive scheduling system and VSN's MAM application VSNExplorer, which is not only accessible via HTML5 web browser, but also fully integrated with VSNCrea.

It has granted us all the functionality we need in terms of the management and scheduling our clients' assets - both content and advertising - across social media platforms, but because it's intuitive and usable then it has also been quick and easy to train new recruits on. In essence, it means that our team spends a fraction of the time that they used to on the admin' of content planning and non-linear scheduling, meaning they can get on with the tasks that really drive value for our clients, and which keep our employees themselves far more engaged - after all, they joined us in order exercise their creative muscles, not to work as scheduling monkeys!

And perhaps one of the biggest benefits is that with cloud-based functionality, VSN fully supports our working-from-home model, which has always been a key component of our employee philosophy; we want them to have the freedom and flexibility to do their job in the way they feel is best for them, from wherever they need to be.

VSNCrea and its online subscription model have taken what was once only accessible to broadcasters who had huge investment capacity and put it in the hands of niche businesses and creative start-ups. It democratized the whole idea of managing video content, which is great for us, but also great for an increasingly wide range of industries as a whole.

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Everything works more smoothly, more quickly, more accurately, more efficiently and more intuitively

Aisha, from one of Malaysia's leading digital publishers, talks about the flexibility and workflow expansion they've discovered with VSN. Aisha, from one of Malaysia's leading digital publishers, talks about the flexibility and workflow expansion they've discovered with VSN.

As one of the leading digital publishers in Malaysia, we represent over thirty major brands and maintain an extensive distribution network reaching more than 15 million people each month. That's about 75% of Malaysia's internet population.

Such an extensive reach means we have to juggle a lot of balls in the air at the same time. We originally came to VSN seeking a more powerful Media Asset Management (MAM) system, with our focus being on achieving more effective metadata automation and greater efficiencies in relation to the scalability of our underlying storage. VSN had a clear market-leading offering in relation to these elements, as well as cross-platform publishing potential, which was key to us as we work across a multitude of platforms, including all the main social media outlets.

But it became clear as we developed our relationship ongoing Proof of Concept, demos, documentation exchanges and multiple meetings that we were really going to be able to expand the potential of our solution beyond what we'd originally even hoped for. The integration abilities of VSNExplorer (VSN's MAM) with the wider Broadcast Management System (BMS) abilities of VSNCrea meant that we would be able to leverage a much more streamlined, effective and efficient workflow process across the full content planning process; exporting the programs and schedules of linear channels, incorporating data for non-linear scheduling, automating ingestion, creating production placeholders where needed, and - crucially importing the full metadata set associated with these XML files automatically between the MAM and BMS.

All of this also involved first migrating our extensive (250TB) set of video files to a clou

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