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Ncam announced today that its real-time camera tracking technology for augmented reality (AR) has been honoured with an Emmy Award for Outstanding Achievement in Engineering Development' by the Academy of Television Arts and Science (primetime).
Relied upon by leading broadcasters, including CNN, ESPN, Fox Sports, MLB, NFL, The Weather Channel and BT Sports, Ncam is able to integrate live action and computer-generated elements in the studio or on location more convincingly than ever before in order to provide a more immersive experience for television viewers.
It's a tremendous feeling to be put forward for such an accolade - we've come a long way since we began delivering commercial applications in 2012, said Nic Hatch, CEO, Ncam. The fact that our technology is trusted by so many organisations to enhance critical live broadcasting of sports, news, weather and major events, speaks volumes - I couldn't be prouder of our brilliant team who endeavour to make our business and the work of our clients such a great success .
Presented for engineering developments so significant an improvement on existing methods or so innovative in nature, that they materially affect the transmission, recording or reception of television, the Engineering Emmys are overseen by the Television Academy's Engineering Emmy Awards Committee, currently chaired by Wendy Aylsworth, Senior Vice President of Technology for Warner Bros. Award recipients are selected by a jury of television engineers.
In order to integrate live action and computer-generated elements convincingly, the graphics have to stay precisely in place: any movement against the real elements instantly breaks the illusion, Hatch explains.
Ncam's unique approach to camera tracking technology allows for the real-time integration of live action and computer generated elements. The positional tracking system utilizes a pair of high speed witness cameras, along with a number of mechanical sensors to create a 3D image of the environment. The Ncam system instantly identifies a large number of points of high contrast in the scene, and from this builds a 3D map of the environment using a mathematical model. As the camera moves, its position can be tracked, never losing its absolutely precise reference.
This precise positional data is fed to a real-time graphics engine with virtually no latency. There is no need to incorporate physical markers into the studio, the set, or outdoor space and there is no time lost in set-up or when moving from one area to another.
The Ncam system works with any kind of camera, including handheld, Steadicam , cranes and dollies. This allows productions to convincingly integrate augmented reality graphics into their broadcast shows.
Ncam technology is routinely used by Fox Sports for Monday Night Football. Zac Fields of Fox Sports said AR is a very effective way to enhance your broadcast. The realism will only get better, and this is where I think we will see it move to the next level in the future.
At The Weather Channel, Ncam enables the use of AR graphics to explain weather phenomena. We're bringing the outside into the studio, said Jeremy Jones, director of television products at The Weather Channel. If we want to explain a tornado, for example, we'll have an actual tornado come to life in the studio. The presenter will walk around and explain the dynamics of a tornado.
In London, BT Sport covers the UEFA Champions' League football competition and many other premium sports. It makes extensive use of AR in its studio to explain gameplays and even take its audience on a virtual journey across Europe to the stadium. The AR graphics are closely interwoven with real objects and screens in the studio, and can be seen by three cameras on different mounts.
The Technical & Engineering Emmy Awards will be presented to Ncam at an award ceremony and reception on Wednesday, October 26, 2016 at the Loews Hollywood Hotel, in Los Angeles.
Nic Hatch, CEO, Ncam
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About Ncam Technologies
Ncam develops augmented reality technology for the entertainment industries. At its core is a unique camera tracking solution that offers film & TV productions virtual and augmented graphic technology without limits. The device uses a lightweight sensor bar attached to a camera to track natural markers in the environment, allowing the camera to move freely in all locations while generating a continuous stream of extremely precise positional and rotational information that can feed all industry standard graphics engines via Ncams powerful and flexible SDK. Ncam's multi-award winning patented technology has been used on: Autumn International Rugby (BSkyB), NFC Championship Game (Fox Sports), Monday Night Football (ESPN), X Games (ESPN), Bundesliga (Sky Deutschland) FIFA World Cup 2014 (SWR & ZDF), Super Bowl XLVIII (Fox Sports), Daytona (Fox Sports) Avengers, Age of Ultron (Marvel), Jupiter Ascending (Warner Bros.), Edge of Tomorrow (Warner Bros.) and White House Down (Columbia). www.ncam-tech.com
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