Holzweiler and Sony Collaboration
Holzweiler announces it is collaborating with Sony Europe to create digital content for its brand and retail experiences.
AW21 and SS21 collaborations
The first launch of the collaboration between Sony Europe's Design Centre Europe team and Holzweiler involves the AW21 collection. Sony has created Coded Ambience digital content for Holzweiler's main fall content assets released during Copenhagen Fashion Week.
Coded Ambience defined here as a new reality, where nature and humanity merge with technology; instinct and creativity, in symbiosis with intelligence. It touches every aspect of our senses, uncovering experiences between our world and the imaginary, creating a landscape of enhanced nature and intricate craft. Through a joint creative platform, we traverse from the ordinary into the extraordinary, making the seemingly impossible, possible. Twisting and questioning the reality, is a way to be curious explorers of a possible future, a future of hope, enticement, and bravery.
In the deep forests of Jevnaker by the Randselva river, just north of Oslo, lies the Twist as part of the Kistefos Museum. The Twist, designed by architects B.I.G., resembles a simple beam that spans the Randselva to connect the two edges of the site. A simple twist in the building's volume allows the bridge to lift from the lower forested area towards the south, up to the hillside area in the north. On paper it seems subtle, however in reality it is both breath-taking as well as completely fascinating.
For the AW21 collection, both the Holzweiler design team and Sony have been working with point of departure in this spectacular architectural Twist translating its core and turning it into a textual as well as a visual concept.
Oslo store retail experience collaboration
Following the release of the AW21 and the SS21 collaborations a new project launches in May 2021 for the new Holzweiler store in Oslobukta, Oslo, Norway. The collaboration involves Sony's in-house design and technology development teams together with Holzweiler s creative team and retail space design partners, Sn hetta. Holzweiler is planning to integrate existing and new technology systems into a unique digital and retail experience that seamlessly blends physical space and interactive digital content.
Maria Skappel Holzweiler about the collaboration: As the year 2020 came and brought with it a new decade; it turned the world on its head. Wildfires, a pandemic, increasingly more unstable 1st world societies, black lives matter, loss of rights for women, loneliness, hunger, war and more poverty for those already in need. The AW21 reflects on the abrupt changes we have all felt in our lives. The current world crisis has made us all long for escapism. And that is where technology has proved indispensable in many ways. Together with Sony we have created an interpretation of inside the Twist, dissolving the natural laws and bringing the water that runs below the real Twist inside, with the light (seeming to come from outside) moving in an unnatural speed. Continuing on this path for the SS21 that is soon to be released as well, we are excited for you to see and join us in this imaginary world for a brief moment.
Hirotaka Tako, Creative Director / Head of Sony Europe, Design Centre Europe: We are excited to collaborate with Holzweiler bringing new value and unique digital experience to their brand. Our aim is to challenge visitors to explore the interactions between people, fashion and space through technology and design developing ways to create an Immersive, holistic brand experience.
About Sony Europe, Design Centre Europe.
Sony recognised the importance of design soon after its founding and established the Design Office (now Creative Centre) in 1961. As part of Creative Centre's global network, Sony Design Centre Europe was established in 1980; the first of its kind to be created by a consumer electronics brand in Europe. Creative Centre has expanded its activities from electronics to entertainment, finance,
and other business areas, and has created a wide variety of designs, including brands and interfaces. We will continue to explore the full potential of design and work with people from around the world to create a richer and more comfortable lifestyle, and to create new values provided by the fusion of design and technology.
For further information, please visit: www.sony.net/design
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13 with guest ...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
Holzweiler and Sony Collaboration
