MEDIAPRO and Johan Cruyff Institute promote training for professionals in eSports management with their first massive online course posted: 16/07/2020
The objective of this massive open online course (MOOC) is to introduce the eSports sector with all its business opportunities to companies and professionals
The MEDIAPRO Group and the Johan Cruyff Institute join forces to present the eSports industry and its business opportunities to companies and professionals. Their first joint project is the launch of the massive open online course (MOOC) The eSports Industry, an online training for professionals in the fields of marketing, communication, consulting, managers and executives from all sectors which utilizes gamified learning to provide training in the growing business behind the eSports sector. Both partners will work to incorporate eSports as part of the agenda for other academic programs.
According to consultancy firm Newzoo, the global audience for eSports will reach 495 million followers worldwide this year, between occasional and faithful audiences. For 2023, the forecasts are to reach 646 million, with annual growth of around 10%. In terms of business volume, the eSports industry will generate turnover of $1.1 billion, 10.6% more than the previous year, according to the consultancy firm. In addition, Strock Consulting report that eSports in Spain are currently ranked in eighth place in sports ranking by number of contracts with sponsors (as opposed to turnover).
These figures demonstrate the importance of a booming sector which, despite these numbers, is still very much in the development stage and presents countless business opportunities. In this sense, MEDIAPRO and the Johan Cruyff Institute have joined forces to promote training in the field of eSports management. The agreement will see MEDIAPRO contribute its leadership position in the eSports sector with projects like LVP (the largest Spanish-language eSports organization in the world) and UBEAT (OTT and television channel featuring sector-specific content), while the Johan Cruyff Institute will provide their know-how and experience in sports management training.
The ground-breaking project resulting from this collaboration is the massive open online course (MOOC) The eSports Industry, available in Spanish and English and already open for registration. With a maximum duration of four weeks, the course explains the evolution of the eSports industry through major players and stakeholders of the sector, with videos, podcasts, interviews, reports, and articles. Registrants will learn all about what eSports are; how this industry and video games work; the legal framework; opportunities the sector offers; its economic impact; who the key players are and what roles they play; as well as the culture, values and aspirations of the professionals involved.
eSports are one of the mainstays of the Mediapro Group and as such, we know full well that agreements with institutions such as the Johan Cruyff Institute are vital to continue helping this sector grow and preparing the professionals who will lead it in the future on an international scale, said Mar a Carmen Fern ndez, director of Innovation and New Business at the Mediapro Group.
Mari l Koerhuis, General Manager of the Johan Cruyff Institute added, Our institution has always been at the forefront of educational innovation and we have been following developments in the eSports industry closely. This collaboration with the Mediapro Group paves the way for us to co-create new experiences from the very core of this challenging and exciting industry.
In the words of V ctor Jord n, Academic Director at the Johan Cruyff Institute, the objective of the program is to understand where a young industry like eSports stands today and in which direction it is heading. For this, we have prepared a series of challenges that will allow students to discover and connect with a knowledge base, individuals and institutions in the sector .
At LVP we have been spearheading the development of the eSports sector in Spain and Latin America for over a decade. We've poured all our know-how into this course to ensure that The eSports Industry becomes the definitive training tool., said Jordi Soler, CEO of LVP.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
MEDIAPRO and Johan Cruyff Institute promote training for professionals in eSports management with their first massive online course posted: 16/07/2020 
