The Gauge: Poland | February 2025

February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 minutes less per day than in January 2025 (4 hours and 12 minutes). Watching traditional TV dropped by 4 minutes per day, and watching streaming content dropped by an average of 1 minute per day.

For the first time in a long time, the share of streaming in total TV viewing declined from 9.7% in January 2025 to 9.3% in February 2025 (8.3% in February 2024). One traditional TV news program Fakty along with polish series M jak mi o and Na dobre i na z e attracted viewers' attention.

In streaming, both Netflix and YouTube achieved a 2.1% audience share. This result for Netflix marked a decline from 2.3% in January, while YouTube maintained its position. Most streaming platforms posted declines, with only Amazon Prime and Player among the few that posted increases.

About The Gauge The Gauge was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge in the U.S. in May 2021.

About The Gauge MethodologyThe data comes from Nielsen's single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge : Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The Other category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge using methodologies comparisons.

LINK:	https://www.nielsen.com/news-center/2025/the-gauge-poland-february-202...
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