
The 20 traditions that divide the nation at Christmas
Outdoor Christmas decorations, where to hang the stocking and whether to watch the Queens Speech top list of seasonal squabbles that split the country down the middle
Arguments around Die Hard being a Christmas movie, the merits of panto and whether to put sprouts on the table also loom large when it comes to seasonal spats
Study commissioned by TV channel Dave, to celebrate the launch of Daves Advent Calendar, a selection of festive comedy shorts each night at 9pm until Christmas
Festive outdoor decorations, watching the Queens speech and whether to eat the Christmas meal in the afternoon or evening are among the top traditions that divide the nation during the festive season.
The best location to hang a Christmas stocking, drinking alcohol before noon and whether turkey should be the seasonal centre-piece were also named as key festive flash points.
The study of 2,000 British adults by TV channel Dave, shows it is not just the big issues like Brexit which divide the nation as we approach the festive break. The new study was commissioned to celebrate the launch of Daves Advent Calendar, daily comedy shorts in the lead up to Christmas Day with exclusive episodes from Sally Phillips, Josh Widdicombe, Jon Richardson and twenty other comedians, every night, at 9pm, on Dave and UKTV Play.
The survey shows that it is the nation that gets carved up at Christmas as much as the traditional roast, with opinions deeply divided over the festive fundamentals. It shows the issues which are most likely to create an even split nationwide.
__
The top 20 Christmas traditions that leave the nation MOST divided are revealed as:
Christmas decorations outside of the house
Christmas lunch or dinner
Watching the Queens speech
Alcohol before noon on Christmas Day
Sunday best or Christmas jumpers on Christmas Day
Stockings - above the fireplace or at the end of the bed
Sprouts on the table
Turkey as main Christmas Day dish
Angel or star at the top of the tree
Christmas Day walk
Watching TV as a family or on your own
Giving Christmas stockings to loved ones
Spending more than 24hrs with family at Christmas
Sending Christmas cards
Owning an advent calendar
Going to the pub on Christmas Day
Pre-Christmas gifting
Agreeing Die Hard is a Christmas movie
Attending church over the Christmas period
Watching a Christmas pantomime
Festive foods cause some of the biggest divides between the generations, with less than half (46%) of 18 - 40 year olds liking sprouts with their Christmas dinner compared to 62% of Brits aged 40 and over, showing it is not just Theresa May who has tussles over Brussels. In fact, one in ten (10%) millennials would swap a Brussel spout for an avocado for their Christmas lunch.
When it comes to choosing a festive meat, 61% of respondents over 40 opt for a turkey for their Christmas dinner, whilst less than half (49%) of 18 - 40 year olds would choose the traditional bird.
Interestingly, over two in five (42%) British 18-40-year olds enjoy the age-old tradition of visiting a church for a Christmas service, in comparison to less than a quarter (24%) of those aged 40 and over. When it comes to pre-Christmas gifting 46% of 18-40-year olds will be handing out presents to friends and family ahead of the big day, whilst only 27% of those aged 40 and over will entertain gifting presents early.
Nearly a third (31%) of Brits aged 18-40 said they are likely to make ethical purchasing decisions, whilst only 16% of those aged 40 and over said they would buy an ethically sourced gift this Christmas.
Brits are largely united in their love of Christmas, with over half (54%) agreeing that the festive season starts at the beginning of December - a time when people start getting stuck into their advent calendars. On Christmas Day itself, the average Brit reaches for their first alcoholic drink at 12.56pm.
Luke Hales, channel director for Dave, said:
Its fascinating to see that outdoor Christmas decorations divide opinions down the middle - for half of us they lower the tone of the neighbourhood whilst the other half revels in the bright glow of LED light.
We were actually hoping to prove that the nation was united but dont worry, Dave is bringing the nation back together every night of December at 9pm, with a lovely festive comedy short, from some of our favourite comics. I think we can all agree that laughter is essential over the Christmas period and hope you all enjoy our lovely festive advent calendar and enjoy a daily laugh on us.
Results reveal a North vs. South divide as almost nine in ten (88%) Northerners are eager to open their presents ahead of Christmas lunch, compared to 68% of Southerners.
Results also reveal a regional divide. Three-quarters (75%) of Northern Irish citizens prefer to agree on what to watch as a family, while only 43% of Welsh people like to watch their favourite shows in solitude at Christmas.
Londoners are the ultimate Royalists. Half will tune in to watch the Queens Speech compared to 30% of Scots. The study also found that 61% of Scots prefer an artificial tree they can whip out of the loft to avoid picking up pine needles, while two in ten (20%) Londoners opt for no tree, stating that a Christmas tree takes up too much room.
Daves Advent Calendar, exclusive daily comedy shorts, starts from Saturday 1st December until Tuesday 25th December, featuring comedy favourites such as Sally Phillips, Josh Widdicombe, Jon Richardson, and 20 other familiar faces, every night at 9pm on Dave. The shorts are also available to stream at uktvplay.co.uk
For more information contact, please contact Frankie Allen at Taylor Herring on 0208 206 5151 or FA@taylorherring.com
Notes to Editors: Survey of 2,000 British adults by 3Gem in November 2018.
About Dave Sky 111/24
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
18/11/2025
KEIZER, Ore. Municipal broadcaster Keizer City Television, K23 TV, has deployed four Telycam PTZ cameras to upgrade the visual quality of its live meeting cover...
18/11/2025
STAMFORD, Conn. NBC Sports and Peacock have announced that they are working for the second consecutive year with the National Football League, EA Sports and Gen...
18/11/2025
LONDON A new Ampere Analysis study finds that familiar franchises are successfully driving kids' TV consumption on Netflix and that the streamers big bet on...
18/11/2025
PORTSMOUTH, N.H. TV viewers continue to find it challenging to find relevant programs in the fragmented universe of streaming content, according to new findings...
18/11/2025
20 Bob Dylan Songs That Reflect a Legacy of A-Changin On the heels of Bob Dylan receiving a Berklee honorary doctorate, we take stock of one of the most singu...
17/11/2025
EA SPORTS Madden NFL Cast to Return Thanksgiving Night With Immersive, Data-Driv...
17/11/2025
Behind the Broadcast Booth: Impact Ventures' Greer Christian on Building Her...
17/11/2025
SVG Sit-Down: Sportradar's Brian Josephs Talks Peacock's Powerful Perfor...
17/11/2025
2025 Sports Broadcasting Hall of Fame: Greg Gumbel, Iconic Voice and Comforting ...
17/11/2025
ESPN, Pixar, the NFL, and Beyond Sports Team Up for ESPN's Dec. 8 Monsters,...
17/11/2025
SVG Sit-Down: EA SPORTS' Evan Dexter on How the EA SPORTS Madden NFL Cast...
17/11/2025
Cast your votes and sail into 2026 with the return of SBS's the Chillest 100
17 November, 2025
Media releases
Voting is now open for Australia's ul...
17/11/2025
When VSI Group, one of the world's leading localisation providers, set out to modernise its complex, multi-site operations built through years of acquisitio...
17/11/2025
Dealmaking for broadcast stations continues to heat up, with Sinclair reporting it has built up a 8.2% stake in E.W. Scripps and has been talking with Scripps f...
17/11/2025
The worlds online population grew by more than 240 million people in 2025, according to Facts and Figures 2025 released today by the International Telecommunica...
17/11/2025
ASB GlassFloor, the leading provider in LED sports flooring, today announced the opening of Athletes Lab 2.0, a premier athletic training facility designed to e...
17/11/2025
SmallHD today announced the release of its popular Camera Control for Canon cinema cameras. This new integration enables filmmakers to adjust critical camera se...
17/11/2025
Luxury is in the details, and no one captures that better than the creative team at Samuel & Sons. As the visionaries behind iconic photography and advertising ...
17/11/2025
NVIDIA Apollo - a family of open models for accelerating industrial and computat...
17/11/2025
To power future technologies including liquid-cooled data centers, high-resoluti...
17/11/2025
At SC25, NVIDIA unveiled advances across NVIDIA BlueField DPUs, next-generation networking, quantum computing, national research, AI physics and more - as accel...
17/11/2025
Across quantum physics, digital biology and climate research, the world's researchers are harnessing a universal scientific instrument to chart new frontier...
17/11/2025
It used to be that computing power trickled down from hulking supercomputers to ...
17/11/2025
17 Nov 2025
VEON Commences USD 100 million Buyback Program Dubai, November 17, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON or the Compan...
17/11/2025
Monday 17 November 2025
Sky brings top comedy talent to screens with new stand-up specials
Sky and streaming service NOW are bringing audiences a fresh dose o...
16/11/2025
L3Harris to deliver advanced electronic warfare systems quickly for worldwide F-16 programs...
16/11/2025
Upgrading your Apogee Symphony MKII from TB2 to TB3: Need to Knows Upgrading your Apogee interface to Thunderbolt 3 isn't difficult - but it's not a cas...
16/11/2025
Apogee Electronics Acquired by Dirk Ulrich's Rockforce Tech Holding, Parent ...
15/11/2025
BURBANK, Calif. The Walt Disney Company and YouTube TV have reached a new multi-year distribution agreement, ending a carriage dispute that had blacked out ABC,...
15/11/2025
PLYMOUTH, Wis. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Systems headquarte...
15/11/2025
NEW YORK NBCUniversal has announced that it will be launching NBC Sports Network (NBCSN), a 24/7 linear network featuring a wide range of marquee sporting event...
15/11/2025
WASHINGTON The Federal Communications Commission has released an updated agenda for its Open Meeting on Thursday, November 20, 2025, which is scheduled to comme...
15/11/2025
JERSEY CITY, N.J. OpenVault has released new data showing that DOCSIS 3.1 and higher services are driving significant across-the-board increases in speed and co...
15/11/2025
ATLANTA Gray Media has concluded an agreement with the Ohio Valley Conference ( OVC ) to broadcast OVC college basketball games across 20 Gray markets in five s...
15/11/2025
NEW BERN, N.C. Wheatstone has named company veteran Darrin Paley vice president of business accounts, effective immediately....
15/11/2025
Back to All News
Netflix Serves Up the Trailer for Dining with the Kapoors'...
14/11/2025
Op-Ed: The Automation Imperative - Why AI Is the Only Scalable Defense Against L...
14/11/2025
FutureSPORT 2025: Caretta Research on why streaming won't save broadcasters By Jo Ruddock
Monday, November 10, 2025 - 14:37
Print This Story
Caretta R...
14/11/2025
Daneysse Daniels, Emmy-Winning Production Manager and Beloved Teammate at TNT Sp...
14/11/2025
The NBA 2K League Returns as an Immersive Entertainment Ecosystem' With Non...
14/11/2025
Inaugural SVG LIVE! Conference Brings 250 Top Sports and Entertainment Producti...
14/11/2025
(L-R) Suzette Quintanilla, Isabel Castro, and Chris P rez attend the 2025 Sundan...
14/11/2025
This week, Casa Spotify lit up Las Vegas with an unforgettable celebration of Latin music and culture ahead of the 26th Annual Latin Grammy Awards. Hosted at th...
14/11/2025
Boston Conservatory Orchestra to Perform at Carnegie Hall for United Nations Gen...
14/11/2025
Berklee Alum Lewis Pickett Wins Record of the Year at Latin Grammy Awards Pickett, a 2009 graduate, was nominated six times across three categories at this ye...
14/11/2025
PLYMOUTH, Wisc. A group of about 20 TV technology vendors supporting NextGen TV are wrapping up their ATSC 3.0 Interop here at Heartland Video Services headquar...
14/11/2025
What if your idle operations centers, inactive cloud time, staff or you as a freelancer could start generating revenue tomorrow?
NECF Corporation today announc...
14/11/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, today announced that it has been recognized as a Major Player in the IDC MarketS...
14/11/2025
The recent ADAC RAVENOL 24h Race at Germany's legendary N rburgring circuit marked a milestone for live broadcast production, and Clear-Com played a pivota...