
The 20 traditions that divide the nation at Christmas
Outdoor Christmas decorations, where to hang the stocking and whether to watch the Queens Speech top list of seasonal squabbles that split the country down the middle
Arguments around Die Hard being a Christmas movie, the merits of panto and whether to put sprouts on the table also loom large when it comes to seasonal spats
Study commissioned by TV channel Dave, to celebrate the launch of Daves Advent Calendar, a selection of festive comedy shorts each night at 9pm until Christmas
Festive outdoor decorations, watching the Queens speech and whether to eat the Christmas meal in the afternoon or evening are among the top traditions that divide the nation during the festive season.
The best location to hang a Christmas stocking, drinking alcohol before noon and whether turkey should be the seasonal centre-piece were also named as key festive flash points.
The study of 2,000 British adults by TV channel Dave, shows it is not just the big issues like Brexit which divide the nation as we approach the festive break. The new study was commissioned to celebrate the launch of Daves Advent Calendar, daily comedy shorts in the lead up to Christmas Day with exclusive episodes from Sally Phillips, Josh Widdicombe, Jon Richardson and twenty other comedians, every night, at 9pm, on Dave and UKTV Play.
The survey shows that it is the nation that gets carved up at Christmas as much as the traditional roast, with opinions deeply divided over the festive fundamentals. It shows the issues which are most likely to create an even split nationwide.
__
The top 20 Christmas traditions that leave the nation MOST divided are revealed as:
Christmas decorations outside of the house
Christmas lunch or dinner
Watching the Queens speech
Alcohol before noon on Christmas Day
Sunday best or Christmas jumpers on Christmas Day
Stockings - above the fireplace or at the end of the bed
Sprouts on the table
Turkey as main Christmas Day dish
Angel or star at the top of the tree
Christmas Day walk
Watching TV as a family or on your own
Giving Christmas stockings to loved ones
Spending more than 24hrs with family at Christmas
Sending Christmas cards
Owning an advent calendar
Going to the pub on Christmas Day
Pre-Christmas gifting
Agreeing Die Hard is a Christmas movie
Attending church over the Christmas period
Watching a Christmas pantomime
Festive foods cause some of the biggest divides between the generations, with less than half (46%) of 18 - 40 year olds liking sprouts with their Christmas dinner compared to 62% of Brits aged 40 and over, showing it is not just Theresa May who has tussles over Brussels. In fact, one in ten (10%) millennials would swap a Brussel spout for an avocado for their Christmas lunch.
When it comes to choosing a festive meat, 61% of respondents over 40 opt for a turkey for their Christmas dinner, whilst less than half (49%) of 18 - 40 year olds would choose the traditional bird.
Interestingly, over two in five (42%) British 18-40-year olds enjoy the age-old tradition of visiting a church for a Christmas service, in comparison to less than a quarter (24%) of those aged 40 and over. When it comes to pre-Christmas gifting 46% of 18-40-year olds will be handing out presents to friends and family ahead of the big day, whilst only 27% of those aged 40 and over will entertain gifting presents early.
Nearly a third (31%) of Brits aged 18-40 said they are likely to make ethical purchasing decisions, whilst only 16% of those aged 40 and over said they would buy an ethically sourced gift this Christmas.
Brits are largely united in their love of Christmas, with over half (54%) agreeing that the festive season starts at the beginning of December - a time when people start getting stuck into their advent calendars. On Christmas Day itself, the average Brit reaches for their first alcoholic drink at 12.56pm.
Luke Hales, channel director for Dave, said:
Its fascinating to see that outdoor Christmas decorations divide opinions down the middle - for half of us they lower the tone of the neighbourhood whilst the other half revels in the bright glow of LED light.
We were actually hoping to prove that the nation was united but dont worry, Dave is bringing the nation back together every night of December at 9pm, with a lovely festive comedy short, from some of our favourite comics. I think we can all agree that laughter is essential over the Christmas period and hope you all enjoy our lovely festive advent calendar and enjoy a daily laugh on us.
Results reveal a North vs. South divide as almost nine in ten (88%) Northerners are eager to open their presents ahead of Christmas lunch, compared to 68% of Southerners.
Results also reveal a regional divide. Three-quarters (75%) of Northern Irish citizens prefer to agree on what to watch as a family, while only 43% of Welsh people like to watch their favourite shows in solitude at Christmas.
Londoners are the ultimate Royalists. Half will tune in to watch the Queens Speech compared to 30% of Scots. The study also found that 61% of Scots prefer an artificial tree they can whip out of the loft to avoid picking up pine needles, while two in ten (20%) Londoners opt for no tree, stating that a Christmas tree takes up too much room.
Daves Advent Calendar, exclusive daily comedy shorts, starts from Saturday 1st December until Tuesday 25th December, featuring comedy favourites such as Sally Phillips, Josh Widdicombe, Jon Richardson, and 20 other familiar faces, every night at 9pm on Dave. The shorts are also available to stream at uktvplay.co.uk
For more information contact, please contact Frankie Allen at Taylor Herring on 0208 206 5151 or FA@taylorherring.com
Notes to Editors: Survey of 2,000 British adults by 3Gem in November 2018.
About Dave Sky 111/24
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...
13/07/2026
TikTok and WSC Sports have announced a strategic partnership that gives sports r...
13/07/2026
Two new Ross products -Brushback: Full Count and CapGo - are debuting at Citizens Bank Park All-Star festivities...
13/07/2026
MSG Networks' was given exclusive access during the Knicks' unforgettabl...
13/07/2026
LOS ANGELES, July 13, 2026 - Sundance Institute today announced the 10 producers selected to participate in its annual Producers Labs taking place July 13-18 fo...
13/07/2026
Adds new intelligent Mix Assistant feature
With their product range now featuring numerous processors across two distinct line-ups, the M-Series and T-Serie...
13/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
13/07/2026
Popular sustain effect overhauled
Latvia-based innovators Gamechanger Audio have just launched a new and improved version of their popular sustainer unit. B...
13/07/2026
Millions tuned in for quarter-finals of the FIFA World Cup 2026 on SBS
13 July, 2026
Media releases
Norway v England attracted a Total TV reach of 3.7 mil...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Composer and Producer Andy Dollerson has built a career by blending his electroacoustic training with hands on production work for independent artists and filmm...
13/07/2026
The next release of the widely used video player VLC 3.0.24 will incorporate full support for RIST, including main profile and some support for advanced profile...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Providing sound reinforcement for a live televised casting show ranks among the most demanding tasks in event technology: the house sound and the broadcast feed...
13/07/2026
Committed to its fans first guiding principle, the genre-defying Savannah Bananas baseball team has placed Calrec at the heart of its growing broadcast story. A...
13/07/2026
At IBC2026, Intinor will demonstrate its latest developments and present a practical path for broadcasters transitioning to IP workflows. The showcase focuses o...
13/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/07/2026
Celebrating Two Decades of ICG and League Football Education This year marks 20 years of working with League Football Education (LFE) the charity responsible ...
13/07/2026
Silver for Arvato Systems at the 2026 Service Provider Award
Award in the AI as a Service Provider category recognizes AI expertise and innovative strength
...
13/07/2026
RT News is pleased to announce the appointment of Joe Mag Raollaigh as the new Managing Editor of Nuacht, the Irish Language News and Current Affairs service a...
12/07/2026
Offers six-channels and built-in effects
Korg's latest release introduces a new analogue mixer that's been designed to act as a hub for live electro...
12/07/2026
COW Jobs: Video Production Specialist, Indie Game - Remote
Brie Clayton July 12, 2026
0 Comments
Video Production Specialist (Indie Game)
May 29, 20...
11/07/2026
(L-R) Bruce McKenzie, Mimi Rogers, Cemre Paksoy, Georgia Bernstein, El onore Hendricks, and Colleen Rose Trundy attend the Night Nurse premiere during the 202...
11/07/2026
Promises a vividness and depth rarely found in software
Switzerland-based Handcrafted Audio's latest creation is an interesting hybrid instrument that...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/07/2026
Boston Conservatory at Berklee Awards Grants to Five Alumni, Supporting Work in ...
11/07/2026
Berklee Alumni and Faculty Recognized with 2026 Emmy Nominations The 27 nominees include Trey Parker (South Park) and seven-time Emmy winner Pablo Mungu a of ...
10/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
10/07/2026
FUJIFILM North America Corporation has announced the FUJINON GF19-35mmT3.5 PZ OIS WR, a cinema power zoom lens for the GFX System with native G Mount. The lens ...
10/07/2026
Dalet has announced a new Long-Term Supported (LTS) release of Dalet Flex, expanding AI capabilities, workflow automation, and integration with Dalia, Dalet'...
10/07/2026
Blackmagic Design has released Fairlight Live, a free software-based broadcast audio mixer for Mac and Windows, available for download now. Simultaneously, the ...
10/07/2026
FloSports and the USA South Athletic Conference have announced an exclusive medi...
10/07/2026
Daktronics has manufactured and installed an LED video display at Field of Dream...
10/07/2026
Registration is now open for NAB Show New York 2026, taking place October 21-22 ...
10/07/2026
Sphere Entertainment Co. and the Formula 1 Heineken Las Vegas Grand Prix have an...
10/07/2026
CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asi...