
The 20 traditions that divide the nation at Christmas
Outdoor Christmas decorations, where to hang the stocking and whether to watch the Queens Speech top list of seasonal squabbles that split the country down the middle
Arguments around Die Hard being a Christmas movie, the merits of panto and whether to put sprouts on the table also loom large when it comes to seasonal spats
Study commissioned by TV channel Dave, to celebrate the launch of Daves Advent Calendar, a selection of festive comedy shorts each night at 9pm until Christmas
Festive outdoor decorations, watching the Queens speech and whether to eat the Christmas meal in the afternoon or evening are among the top traditions that divide the nation during the festive season.
The best location to hang a Christmas stocking, drinking alcohol before noon and whether turkey should be the seasonal centre-piece were also named as key festive flash points.
The study of 2,000 British adults by TV channel Dave, shows it is not just the big issues like Brexit which divide the nation as we approach the festive break. The new study was commissioned to celebrate the launch of Daves Advent Calendar, daily comedy shorts in the lead up to Christmas Day with exclusive episodes from Sally Phillips, Josh Widdicombe, Jon Richardson and twenty other comedians, every night, at 9pm, on Dave and UKTV Play.
The survey shows that it is the nation that gets carved up at Christmas as much as the traditional roast, with opinions deeply divided over the festive fundamentals. It shows the issues which are most likely to create an even split nationwide.
__
The top 20 Christmas traditions that leave the nation MOST divided are revealed as:
Christmas decorations outside of the house
Christmas lunch or dinner
Watching the Queens speech
Alcohol before noon on Christmas Day
Sunday best or Christmas jumpers on Christmas Day
Stockings - above the fireplace or at the end of the bed
Sprouts on the table
Turkey as main Christmas Day dish
Angel or star at the top of the tree
Christmas Day walk
Watching TV as a family or on your own
Giving Christmas stockings to loved ones
Spending more than 24hrs with family at Christmas
Sending Christmas cards
Owning an advent calendar
Going to the pub on Christmas Day
Pre-Christmas gifting
Agreeing Die Hard is a Christmas movie
Attending church over the Christmas period
Watching a Christmas pantomime
Festive foods cause some of the biggest divides between the generations, with less than half (46%) of 18 - 40 year olds liking sprouts with their Christmas dinner compared to 62% of Brits aged 40 and over, showing it is not just Theresa May who has tussles over Brussels. In fact, one in ten (10%) millennials would swap a Brussel spout for an avocado for their Christmas lunch.
When it comes to choosing a festive meat, 61% of respondents over 40 opt for a turkey for their Christmas dinner, whilst less than half (49%) of 18 - 40 year olds would choose the traditional bird.
Interestingly, over two in five (42%) British 18-40-year olds enjoy the age-old tradition of visiting a church for a Christmas service, in comparison to less than a quarter (24%) of those aged 40 and over. When it comes to pre-Christmas gifting 46% of 18-40-year olds will be handing out presents to friends and family ahead of the big day, whilst only 27% of those aged 40 and over will entertain gifting presents early.
Nearly a third (31%) of Brits aged 18-40 said they are likely to make ethical purchasing decisions, whilst only 16% of those aged 40 and over said they would buy an ethically sourced gift this Christmas.
Brits are largely united in their love of Christmas, with over half (54%) agreeing that the festive season starts at the beginning of December - a time when people start getting stuck into their advent calendars. On Christmas Day itself, the average Brit reaches for their first alcoholic drink at 12.56pm.
Luke Hales, channel director for Dave, said:
Its fascinating to see that outdoor Christmas decorations divide opinions down the middle - for half of us they lower the tone of the neighbourhood whilst the other half revels in the bright glow of LED light.
We were actually hoping to prove that the nation was united but dont worry, Dave is bringing the nation back together every night of December at 9pm, with a lovely festive comedy short, from some of our favourite comics. I think we can all agree that laughter is essential over the Christmas period and hope you all enjoy our lovely festive advent calendar and enjoy a daily laugh on us.
Results reveal a North vs. South divide as almost nine in ten (88%) Northerners are eager to open their presents ahead of Christmas lunch, compared to 68% of Southerners.
Results also reveal a regional divide. Three-quarters (75%) of Northern Irish citizens prefer to agree on what to watch as a family, while only 43% of Welsh people like to watch their favourite shows in solitude at Christmas.
Londoners are the ultimate Royalists. Half will tune in to watch the Queens Speech compared to 30% of Scots. The study also found that 61% of Scots prefer an artificial tree they can whip out of the loft to avoid picking up pine needles, while two in ten (20%) Londoners opt for no tree, stating that a Christmas tree takes up too much room.
Daves Advent Calendar, exclusive daily comedy shorts, starts from Saturday 1st December until Tuesday 25th December, featuring comedy favourites such as Sally Phillips, Josh Widdicombe, Jon Richardson, and 20 other familiar faces, every night at 9pm on Dave. The shorts are also available to stream at uktvplay.co.uk
For more information contact, please contact Frankie Allen at Taylor Herring on 0208 206 5151 or FA@taylorherring.com
Notes to Editors: Survey of 2,000 British adults by 3Gem in November 2018.
About Dave Sky 111/24
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/03/2026
Starfish highlights flexible TS Splicer releases and new Monitoring Dashboard at...
25/03/2026
XLNTSOUND Elevates Video Production with Blackmagic Design
Brie Clayton March 24, 2026
0 Comments
Audio company upgrades workflow with Blackmagic Cine...
25/03/2026
First Time Exhibitor IPC Introduces One Link Keypanels for One Connect Intercom ...
25/03/2026
At the half-time whistle of the UEFA EURO 2020 round of 16 football match betwee...
24/03/2026
Utah Scientific to Showcase a Variety of Hybrid SDI/IP Innovations at the 2026 N...
24/03/2026
Mediaproxy will showcase an updated version of its LogPlayer interface at NAB Sh...
24/03/2026
C gep de Jonqui re, a public college in Qu bec, has upgraded its TV studio complex with five Calrec Brio consoles and a Dante IP network. The installation was c...
24/03/2026
The American Association of Professional Baseball (AAPB) has announced new and r...
24/03/2026
National Telecom Public Company Limited (NT) used Ateme's KYRION platform fo...
24/03/2026
Grass Valley has expanded its relationship with ImSoPROD, the TV production entity of FDJ United, with the deployment of LDX C98 compact cameras across its nati...
24/03/2026
The E.W. Scripps Company is launching Scripps Sports Network (SSN), a free, ad-s...
24/03/2026
NEP Group has launched NEP Platform, a new software orchestration system that un...
24/03/2026
Daktronics has partnered with the Arizona Diamondbacks to design, manufacture and install a new LED video display and three ribbon boards at Chase Field in Phoe...
24/03/2026
Grass Valley has completed an upgrade of University of Pittsburgh Athletics'...
24/03/2026
Daktronics is upgrading eight LED displays at Wrigley Field in Chicago, totaling more than 8,300 square feet, using the Daktronics Renew product line. The upgra...
24/03/2026
Advanced Systems Group has appointed Kevin Poole as Senior Project and Support Manager within the ASG Workflow and Tools practice. The position is newly created...
24/03/2026
In an increasingly streaming-centric world, protecting high-value live sports co...
24/03/2026
Mediaproxy will showcase an updated version of its LogPlayer interface at NAB Show, April 19-22 in Las Vegas, booth W1423. The update includes AI tools, native ...
24/03/2026
The production studio has worked with content juggernauts such as MrBeast, The R...
24/03/2026
The event will also feature a State of the Industry address from sports-media veteran and strategic advisor Patrick Crakes....
24/03/2026
Victory , a free sports streaming service owned by A Parent Media Co. (APMC), has launched its NWSL Sunday Night Soccer franchise. The platform says the launch ...
24/03/2026
Sports content in free streaming is still relatively scant, but it's growing, right along with its monetization capabilities
Streaming-tech company Wurl re...
24/03/2026
Directed by Greg DeHart, the doc will feature Sports Broadcasting Hall of Famers...
24/03/2026
For the first time ever, Tubi - Fox's free streaming service - is working w...
24/03/2026
As the music industry gathers for Canada's Juno Awards, the local edition of...
24/03/2026
Behind every great song is a complex web of people, stories, and inspirations th...
24/03/2026
Few filmmakers have shaped popular cinema as profoundly as Steven Spielberg. So ...
24/03/2026
Latest Eurorack modules revealed
ALM/Busy Circuits have just introduced another two Eurorack modules, delivering a powerful new modulator that builds on the...
24/03/2026
Smallest, most affordable MPC to date
Akai Pro have just introduced their most accessible standalone sampler to date, making the iconic MPC experience avail...
24/03/2026
Create & manage presets on Windows & macOS
Electro-Harmonix have announced that their free Mac/Windows application now allows users of their Oceans Abyss re...
24/03/2026
Rohde & Schwarz amplifiers enable high-field immunity testing expansion at IB Le...
24/03/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
24/03/2026
L3Harris ramps up production of its VAMPIRE C-UxS system....
24/03/2026
For more than 70 years, L3Harris has delivered essential fuzes and safe-and-arm solutions that bring the might to multi-domain battlefields across the globe, ...
24/03/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/03/2026
Rick Bernier reflects on a career that has taken him to the very top of live broadcast audio. As a Senior Broadcast Audio A1 Engineer and Music Director, he has...
24/03/2026
Grass Valley has strengthened its long-standing relationship with ImSoPROD, the TV production entity of the FDJ United, with the deployment of Grass Valley LDX ...
24/03/2026
At the 2026 NAB Show in Las Vegas, Utah Scientific will spotlight its expanding portfolio of hybrid SDI/IP routing, conversion, control, and signal management s...
24/03/2026
Fresh off its global reveal at ISE 2026 in Barcelona, the new V410 live 4K encoder/decoder from Miri Technologies Inc. will make its North American debut at the...
24/03/2026
Cinegy GmbH, premier provider of software-defined television technology, will show how its solutions answer the real challenges facing content creators and broa...
24/03/2026
Canberra-based radio and online broadcast network ArtSound FM (https://artsound.fm/) has invested in DHD audio mixing consoles for two new studios at its headqu...
24/03/2026
IBC today announced the nine projects selected for its 2026 Accelerator Media Innovation Programme, bringing together organisations from across broadcast, strea...
24/03/2026
Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase the next generation of its industry-leadin...