
The 20 traditions that divide the nation at Christmas
Outdoor Christmas decorations, where to hang the stocking and whether to watch the Queens Speech top list of seasonal squabbles that split the country down the middle
Arguments around Die Hard being a Christmas movie, the merits of panto and whether to put sprouts on the table also loom large when it comes to seasonal spats
Study commissioned by TV channel Dave, to celebrate the launch of Daves Advent Calendar, a selection of festive comedy shorts each night at 9pm until Christmas
Festive outdoor decorations, watching the Queens speech and whether to eat the Christmas meal in the afternoon or evening are among the top traditions that divide the nation during the festive season.
The best location to hang a Christmas stocking, drinking alcohol before noon and whether turkey should be the seasonal centre-piece were also named as key festive flash points.
The study of 2,000 British adults by TV channel Dave, shows it is not just the big issues like Brexit which divide the nation as we approach the festive break. The new study was commissioned to celebrate the launch of Daves Advent Calendar, daily comedy shorts in the lead up to Christmas Day with exclusive episodes from Sally Phillips, Josh Widdicombe, Jon Richardson and twenty other comedians, every night, at 9pm, on Dave and UKTV Play.
The survey shows that it is the nation that gets carved up at Christmas as much as the traditional roast, with opinions deeply divided over the festive fundamentals. It shows the issues which are most likely to create an even split nationwide.
__
The top 20 Christmas traditions that leave the nation MOST divided are revealed as:
Christmas decorations outside of the house
Christmas lunch or dinner
Watching the Queens speech
Alcohol before noon on Christmas Day
Sunday best or Christmas jumpers on Christmas Day
Stockings - above the fireplace or at the end of the bed
Sprouts on the table
Turkey as main Christmas Day dish
Angel or star at the top of the tree
Christmas Day walk
Watching TV as a family or on your own
Giving Christmas stockings to loved ones
Spending more than 24hrs with family at Christmas
Sending Christmas cards
Owning an advent calendar
Going to the pub on Christmas Day
Pre-Christmas gifting
Agreeing Die Hard is a Christmas movie
Attending church over the Christmas period
Watching a Christmas pantomime
Festive foods cause some of the biggest divides between the generations, with less than half (46%) of 18 - 40 year olds liking sprouts with their Christmas dinner compared to 62% of Brits aged 40 and over, showing it is not just Theresa May who has tussles over Brussels. In fact, one in ten (10%) millennials would swap a Brussel spout for an avocado for their Christmas lunch.
When it comes to choosing a festive meat, 61% of respondents over 40 opt for a turkey for their Christmas dinner, whilst less than half (49%) of 18 - 40 year olds would choose the traditional bird.
Interestingly, over two in five (42%) British 18-40-year olds enjoy the age-old tradition of visiting a church for a Christmas service, in comparison to less than a quarter (24%) of those aged 40 and over. When it comes to pre-Christmas gifting 46% of 18-40-year olds will be handing out presents to friends and family ahead of the big day, whilst only 27% of those aged 40 and over will entertain gifting presents early.
Nearly a third (31%) of Brits aged 18-40 said they are likely to make ethical purchasing decisions, whilst only 16% of those aged 40 and over said they would buy an ethically sourced gift this Christmas.
Brits are largely united in their love of Christmas, with over half (54%) agreeing that the festive season starts at the beginning of December - a time when people start getting stuck into their advent calendars. On Christmas Day itself, the average Brit reaches for their first alcoholic drink at 12.56pm.
Luke Hales, channel director for Dave, said:
Its fascinating to see that outdoor Christmas decorations divide opinions down the middle - for half of us they lower the tone of the neighbourhood whilst the other half revels in the bright glow of LED light.
We were actually hoping to prove that the nation was united but dont worry, Dave is bringing the nation back together every night of December at 9pm, with a lovely festive comedy short, from some of our favourite comics. I think we can all agree that laughter is essential over the Christmas period and hope you all enjoy our lovely festive advent calendar and enjoy a daily laugh on us.
Results reveal a North vs. South divide as almost nine in ten (88%) Northerners are eager to open their presents ahead of Christmas lunch, compared to 68% of Southerners.
Results also reveal a regional divide. Three-quarters (75%) of Northern Irish citizens prefer to agree on what to watch as a family, while only 43% of Welsh people like to watch their favourite shows in solitude at Christmas.
Londoners are the ultimate Royalists. Half will tune in to watch the Queens Speech compared to 30% of Scots. The study also found that 61% of Scots prefer an artificial tree they can whip out of the loft to avoid picking up pine needles, while two in ten (20%) Londoners opt for no tree, stating that a Christmas tree takes up too much room.
Daves Advent Calendar, exclusive daily comedy shorts, starts from Saturday 1st December until Tuesday 25th December, featuring comedy favourites such as Sally Phillips, Josh Widdicombe, Jon Richardson, and 20 other familiar faces, every night at 9pm on Dave. The shorts are also available to stream at uktvplay.co.uk
For more information contact, please contact Frankie Allen at Taylor Herring on 0208 206 5151 or FA@taylorherring.com
Notes to Editors: Survey of 2,000 British adults by 3Gem in November 2018.
About Dave Sky 111/24
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
02/11/2026
The founder/CEO says new app combines JWS content and scoreboard with real-time ...
02/11/2026
The men's and women's Villanova and Notre Dame basketball teams will get...
02/11/2026
CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...
02/11/2026
Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation
The WTA (Women's ...
02/11/2026
UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...
02/11/2026
Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...
02/11/2026
ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...
02/11/2026
X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...
02/11/2026
UK outside broadcast specialist Cloudbass has completed a proof of concept for s...
02/11/2026
Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...
02/11/2026
The Grand Slam of Curling (GSOC) has signed a multi-year media agreement with DAZN. DAZN will carry live and on-demand GSOC and Rock League action free outside ...
02/11/2026
The WTA and TikTok announced a global content partnership to expand how fans discover and follow women's tennis through player-led storytelling, creator con...
02/11/2026
RTL News has rebuilt Audio Control Room TR 1 at its Cologne headquarters around ...
02/11/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
02/11/2026
VP, Global Sales, Gary Rosen describes an expanded product line that enhances the company's sports focus
The pain of parting is nothing to the joy of meet...
02/11/2026
Latest virtual session musician announced
The latest expansion for Celemony's Tonalic library centres around Arianna Powell, a session guitarist whose p...
02/11/2026
7-14 November 2026
VEMIA's latest vintage gear auction is set to take place between 7-14 November 2026, and will be followed by their Second Chance Sund...
02/11/2026
Combines six processors with LFOs, envelope follower & macros
Pine DSP's latest offering brings together a set of six virtual processors, houses them in...
02/11/2026
Rohde & Schwarz presents a new generation of DC power supplies with five interco...
02/11/2026
Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's network...
02/11/2026
Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handboo...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/11/2026
Lightware is highlighting two practical, value-focused solutions for organisations equipping smaller meeting and collaboration rooms: the Taurus SCX-2x1-HC60 st...
02/11/2026
UK's biggest commercial news app to put video and personalisation at its heart as part of Sky News 2030Monday 2 November 2026
Sky News expands Arc XP partn...
02/11/2026
Production begins with Solly McLeod and David Dawson also joining the cast, with...
02/11/2026
Fox Corporation Reports First Quarter Fiscal 2027 Financial Results NEW YORK, NY, November 2, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company...
02/11/2026
SES and WELT TV have renewed their partnership in a new multi-year agreement for satellite distribution in Germany. Running into the next decade, the agreement ...
02/11/2026
Monday, 2 November at 9:35pm on RT One and RT Player
BUSTED is a new three-pa...
01/11/2026
Latest compact instrument revealed
Another compact instrument has just been added to the Waldorf line-up, and this time around the focus is on string ensemb...
01/11/2026
Park Street Post Software has updated its two macOS utilities for picture-to-sound AAF turnovers. AAF Player 1.2.0 lets sound teams audition a turnover and expo...
31/10/2026
Combines powerful sequencer with classic drum machine samples
Rapid Flow's latest release puts their sequencing expertise to work in a powerful new virt...
31/10/2026
Reproducing spatial binaural audio over speakers
In April 2025, we ran some news on Audioscenic, a UK-based company who specialise in delivering binaural au...
31/10/2026
Sonnet Announces Compact Three-Slot Thunderbolt 5 to PCIe Card Expansion System
Brie Clayton October 31, 2026
0 Comments
Echo SE III T5 Connects Three...
31/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
31/10/2026
Riedel Communications today announced that live event production company FOH Productions has built a portable camera switching and control flypack that uses Rie...
30/10/2026
A highlight clip goes to air after a person says yes. What would it take to say how often that yes had to be earned?
Andreas EhstandA common design for automat...
30/10/2026
SNF's Chiefs-Seahawks leads the week with 26.3 million, Prime Video's Pa...
30/10/2026
The company aims to be more horizontal and not vertical' in managing sports rights and producing events
GRUP MEDIAPRO has begun charting a new course that...
30/10/2026
Player mics, an in-arena drone, enhanced replay operations, and a full onsite pr...
30/10/2026
By Ramona Flume
Each harvest season brings a sense of renewal and possibility. ...
30/10/2026
(L-R) Peter Dinklage, Alexander Skarsg rd, and Olivia Colman attend the Q&A for Wicker by Eleanor Wilson and Alex Huston Fischer, an official selection of the...
30/10/2026
Creates melodies from wavetables
BangZilla is the new plug-in division of The Audio Programmer, and their debut offering comes in the form of Wave Theory, a...