The technology required to bring TV and video content to phones, tablets, Smart TVs and other streaming devices becomes more complex every day. Our job is to tackle that complexity on behalf of the OTT, Pay TV and broadcast companies that rely on us to make streaming simple so they can focus on their core business. In our latest Spotlight blog post, our new CTO, David Brown, looks at some of the ways 24i is making clever use of technology to deliver on that promise.
New year, new challenges
As we start 2023, the streaming industry undoubtedly faces some challenging times with increasing tough competition and strong economic headwinds. But, in my experience, it's at times of adversity that technology can really shine - evolving and innovating to find new ways that set a company apart from its rivals.
For 24i that means using technology wisely to advance the video streaming user experience, increase engagement and reduce costs for our customers. I can't wait to get stuck into this exciting task!
Innovating the video streaming user experience
So where will 24i be putting its tech focus in 2023 and beyond? We'll be:
Extending the use of our Backstage content and application management interface
Adding even more integrations from Backstage to third party solutions that will bring our customers a wider selection of capabilities including FAST channel support
Making increasing use of machine learning to improve content recommendations within our highly-configurable white-label video streaming apps
Optimizing our cloud deployments to enhance the video and content management workflows available to our OTT and Pay TV operators and, in particular, to squeeze out every last drop of latency to ensure live streams are optimized
Backstage - making video streaming apps modifiable and modular
Backstage is at the heart of 24i's technology strategy. It's not just a content management system, it's an application configuration platform that allows our customers to adjust and optimize the look and feel of their video applications across multiple devices in real-time. It's also an integration layer that helps to deliver on the modularity promise of our award-winning 24i Mod Studio streaming platform, allowing our customers to easily add and remove features, functions and third-party integrations as their needs evolve over time.
I really can't overestimate the importance of Backstage to our customers or the impact it can have on their business. It's a really flexible and intuitive interface to use. It enables our customers to add new metadata and process assets from ingest right through to DRM encryption and delivery to the CDN.
All about engagement - bringing personalization to every video streaming app
Our most recent developments allow metadata from Backstage to be passed through the technology behind our 24iQ personalization service. This means we can automatically generate rows/rails/bars (every customer seems to prefer a different term) of content in our streaming applications that are personalized for the end consumer. Ultimately, this improves both the volume and range of content that individual consumers watch, which is obviously great for our customers' business.
If you'd like to know more about how you can use personalization in your streaming service, check out our e-book that's full of great advice from our experts and leading streaming companies.
Flawless user experience on every device helps streaming services stand out
While managing and surfacing metadata and content recommendations is of enormous (and increasing) importance to streaming services, it's all for nothing if the user can't easily navigate the interface that surfaces that metadata. Thankfully, 24i excels at graphic design and user experience for streaming video applications.
We're rightly proud of the work our design team do to create our configurable white label applications for all devices, and refining the user experience in these apps will continue to be a huge focus for us in 2023. It has to be, because UX is so central to ensuring that consumers keep coming back for more content, maintain their subscriptions or watch more ad-funded content. As I mentioned before, that's what makes our customers' businesses thrive. There are so many OTT, Pay TV and broadcaster streaming applications out there that offer a frustrating user experience and with the ferocity of competition in the streaming marketplace, it's just not sustainable to be among them.
2023 is set to be a landmark year in the evolution of video streaming and I am excited to help 24i steer its technology forward.
Most recent headlines
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
The technology required to bring TV and video content to phones, tablets, Smart TVs and other streaming devices becomes more complex every day. Our job is to tackle that complexity on behalf of the OTT, Pay TV and broadcast companies that rely on us to make streaming simple so they can focus on their core business. In our latest Spotlight blog post, our new CTO, David Brown, looks at some of the ways 24i is making clever use of technology to deliver on that promise.
