The technology required to bring TV and video content to phones, tablets, Smart TVs and other streaming devices becomes more complex every day. Our job is to tackle that complexity on behalf of the OTT, Pay TV and broadcast companies that rely on us to make streaming simple so they can focus on their core business. In our latest Spotlight blog post, our new CTO, David Brown, looks at some of the ways 24i is making clever use of technology to deliver on that promise.
New year, new challenges
As we start 2023, the streaming industry undoubtedly faces some challenging times with increasing tough competition and strong economic headwinds. But, in my experience, it's at times of adversity that technology can really shine - evolving and innovating to find new ways that set a company apart from its rivals.
For 24i that means using technology wisely to advance the video streaming user experience, increase engagement and reduce costs for our customers. I can't wait to get stuck into this exciting task!
Innovating the video streaming user experience
So where will 24i be putting its tech focus in 2023 and beyond? We'll be:
Extending the use of our Backstage content and application management interface
Adding even more integrations from Backstage to third party solutions that will bring our customers a wider selection of capabilities including FAST channel support
Making increasing use of machine learning to improve content recommendations within our highly-configurable white-label video streaming apps
Optimizing our cloud deployments to enhance the video and content management workflows available to our OTT and Pay TV operators and, in particular, to squeeze out every last drop of latency to ensure live streams are optimized
Backstage - making video streaming apps modifiable and modular
Backstage is at the heart of 24i's technology strategy. It's not just a content management system, it's an application configuration platform that allows our customers to adjust and optimize the look and feel of their video applications across multiple devices in real-time. It's also an integration layer that helps to deliver on the modularity promise of our award-winning 24i Mod Studio streaming platform, allowing our customers to easily add and remove features, functions and third-party integrations as their needs evolve over time.
I really can't overestimate the importance of Backstage to our customers or the impact it can have on their business. It's a really flexible and intuitive interface to use. It enables our customers to add new metadata and process assets from ingest right through to DRM encryption and delivery to the CDN.
All about engagement - bringing personalization to every video streaming app
Our most recent developments allow metadata from Backstage to be passed through the technology behind our 24iQ personalization service. This means we can automatically generate rows/rails/bars (every customer seems to prefer a different term) of content in our streaming applications that are personalized for the end consumer. Ultimately, this improves both the volume and range of content that individual consumers watch, which is obviously great for our customers' business.
If you'd like to know more about how you can use personalization in your streaming service, check out our e-book that's full of great advice from our experts and leading streaming companies.
Flawless user experience on every device helps streaming services stand out
While managing and surfacing metadata and content recommendations is of enormous (and increasing) importance to streaming services, it's all for nothing if the user can't easily navigate the interface that surfaces that metadata. Thankfully, 24i excels at graphic design and user experience for streaming video applications.
We're rightly proud of the work our design team do to create our configurable white label applications for all devices, and refining the user experience in these apps will continue to be a huge focus for us in 2023. It has to be, because UX is so central to ensuring that consumers keep coming back for more content, maintain their subscriptions or watch more ad-funded content. As I mentioned before, that's what makes our customers' businesses thrive. There are so many OTT, Pay TV and broadcaster streaming applications out there that offer a frustrating user experience and with the ferocity of competition in the streaming marketplace, it's just not sustainable to be among them.
2023 is set to be a landmark year in the evolution of video streaming and I am excited to help 24i steer its technology forward.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
Spotify's partnership with NAVER, Korea's leading digital platform, is built around one simple goal: making it easier for listeners in Korea to discover...
26/03/2026
Exclusive to ComposerCloud for first month
Sample library and virtual instrument gurus EastWest have announced the upcoming release of a new virtual drum i...
26/03/2026
Friday 27 March
Friday 27 March will mark Dynamic Range Day 2026, the annual day of online activity that was started in 2010 by mastering engineer Ian Sheph...
26/03/2026
Includes four separate instruments
Max Richter's SRM Sounds venture have just announced their fifth release, ASMR Choir. Captured at the main live room ...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Thursday 26 March 2026
HBO Max included for Sky and NOW customers from 26 March...
26/03/2026
Thursday 26 March 2026
Sky Sets Iconic Costumes Dancing Together Like Never Before' in Brand CampaignTurn on cookies to view this content. Go to Privacy o...
26/03/2026
Wuppertal March 26, 2026
CS live Builds Future-Ready OB Van With Riedel MediorNet and hi Control SystemRiedel Communications today announced that Czech-based ...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robu...
26/03/2026
Open the report
Our 2025 report brings together results from 79 business magazine titles across 22 market sectors, published by 49 media owners. Over the year,...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
RT Commercial today announced Fiat as sponsor of The Louise Duffy Show on RT Radio 1, Weekdays 3pm 4pm.
The Louise Duffy Show is the home of daytime music...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
26/03/2026
Wayne, N.J., March 26, 2026 Phantom High-Speed announces the latest product li...
The technology required to bring TV and video content to phones, tablets, Smart TVs and other streaming devices becomes more complex every day. Our job is to tackle that complexity on behalf of the OTT, Pay TV and broadcast companies that rely on us to make streaming simple so they can focus on their core business. In our latest Spotlight blog post, our new CTO, David Brown, looks at some of the ways 24i is making clever use of technology to deliver on that promise.
