The technology required to bring TV and video content to phones, tablets, Smart TVs and other streaming devices becomes more complex every day. Our job is to tackle that complexity on behalf of the OTT, Pay TV and broadcast companies that rely on us to make streaming simple so they can focus on their core business. In our latest Spotlight blog post, our new CTO, David Brown, looks at some of the ways 24i is making clever use of technology to deliver on that promise.
New year, new challenges
As we start 2023, the streaming industry undoubtedly faces some challenging times with increasing tough competition and strong economic headwinds. But, in my experience, it's at times of adversity that technology can really shine - evolving and innovating to find new ways that set a company apart from its rivals.
For 24i that means using technology wisely to advance the video streaming user experience, increase engagement and reduce costs for our customers. I can't wait to get stuck into this exciting task!
Innovating the video streaming user experience
So where will 24i be putting its tech focus in 2023 and beyond? We'll be:
Extending the use of our Backstage content and application management interface
Adding even more integrations from Backstage to third party solutions that will bring our customers a wider selection of capabilities including FAST channel support
Making increasing use of machine learning to improve content recommendations within our highly-configurable white-label video streaming apps
Optimizing our cloud deployments to enhance the video and content management workflows available to our OTT and Pay TV operators and, in particular, to squeeze out every last drop of latency to ensure live streams are optimized
Backstage - making video streaming apps modifiable and modular
Backstage is at the heart of 24i's technology strategy. It's not just a content management system, it's an application configuration platform that allows our customers to adjust and optimize the look and feel of their video applications across multiple devices in real-time. It's also an integration layer that helps to deliver on the modularity promise of our award-winning 24i Mod Studio streaming platform, allowing our customers to easily add and remove features, functions and third-party integrations as their needs evolve over time.
I really can't overestimate the importance of Backstage to our customers or the impact it can have on their business. It's a really flexible and intuitive interface to use. It enables our customers to add new metadata and process assets from ingest right through to DRM encryption and delivery to the CDN.
All about engagement - bringing personalization to every video streaming app
Our most recent developments allow metadata from Backstage to be passed through the technology behind our 24iQ personalization service. This means we can automatically generate rows/rails/bars (every customer seems to prefer a different term) of content in our streaming applications that are personalized for the end consumer. Ultimately, this improves both the volume and range of content that individual consumers watch, which is obviously great for our customers' business.
If you'd like to know more about how you can use personalization in your streaming service, check out our e-book that's full of great advice from our experts and leading streaming companies.
Flawless user experience on every device helps streaming services stand out
While managing and surfacing metadata and content recommendations is of enormous (and increasing) importance to streaming services, it's all for nothing if the user can't easily navigate the interface that surfaces that metadata. Thankfully, 24i excels at graphic design and user experience for streaming video applications.
We're rightly proud of the work our design team do to create our configurable white label applications for all devices, and refining the user experience in these apps will continue to be a huge focus for us in 2023. It has to be, because UX is so central to ensuring that consumers keep coming back for more content, maintain their subscriptions or watch more ad-funded content. As I mentioned before, that's what makes our customers' businesses thrive. There are so many OTT, Pay TV and broadcaster streaming applications out there that offer a frustrating user experience and with the ferocity of competition in the streaming marketplace, it's just not sustainable to be among them.
2023 is set to be a landmark year in the evolution of video streaming and I am excited to help 24i steer its technology forward.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
05/03/2026
Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...
05/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...
05/03/2026
LynTec, a leading manufacturer of electrical power control solutions for professional audio, video, and lighting systems, today announced that its new Dual DMX ...
05/03/2026
Snicket Labs is pleased to announce a new distribution partnership with ES Broadcast for its award winning solutions, Match and Enrich.
Under the agreement, ES...
05/03/2026
LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ ) technology at a global, multi-venue sporting event, setting a new benchm...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
The technology required to bring TV and video content to phones, tablets, Smart TVs and other streaming devices becomes more complex every day. Our job is to tackle that complexity on behalf of the OTT, Pay TV and broadcast companies that rely on us to make streaming simple so they can focus on their core business. In our latest Spotlight blog post, our new CTO, David Brown, looks at some of the ways 24i is making clever use of technology to deliver on that promise.
