The technology required to bring TV and video content to phones, tablets, Smart TVs and other streaming devices becomes more complex every day. Our job is to tackle that complexity on behalf of the OTT, Pay TV and broadcast companies that rely on us to make streaming simple so they can focus on their core business. In our latest Spotlight blog post, our new CTO, David Brown, looks at some of the ways 24i is making clever use of technology to deliver on that promise.
New year, new challenges
As we start 2023, the streaming industry undoubtedly faces some challenging times with increasing tough competition and strong economic headwinds. But, in my experience, it's at times of adversity that technology can really shine - evolving and innovating to find new ways that set a company apart from its rivals.
For 24i that means using technology wisely to advance the video streaming user experience, increase engagement and reduce costs for our customers. I can't wait to get stuck into this exciting task!
Innovating the video streaming user experience
So where will 24i be putting its tech focus in 2023 and beyond? We'll be:
Extending the use of our Backstage content and application management interface
Adding even more integrations from Backstage to third party solutions that will bring our customers a wider selection of capabilities including FAST channel support
Making increasing use of machine learning to improve content recommendations within our highly-configurable white-label video streaming apps
Optimizing our cloud deployments to enhance the video and content management workflows available to our OTT and Pay TV operators and, in particular, to squeeze out every last drop of latency to ensure live streams are optimized
Backstage - making video streaming apps modifiable and modular
Backstage is at the heart of 24i's technology strategy. It's not just a content management system, it's an application configuration platform that allows our customers to adjust and optimize the look and feel of their video applications across multiple devices in real-time. It's also an integration layer that helps to deliver on the modularity promise of our award-winning 24i Mod Studio streaming platform, allowing our customers to easily add and remove features, functions and third-party integrations as their needs evolve over time.
I really can't overestimate the importance of Backstage to our customers or the impact it can have on their business. It's a really flexible and intuitive interface to use. It enables our customers to add new metadata and process assets from ingest right through to DRM encryption and delivery to the CDN.
All about engagement - bringing personalization to every video streaming app
Our most recent developments allow metadata from Backstage to be passed through the technology behind our 24iQ personalization service. This means we can automatically generate rows/rails/bars (every customer seems to prefer a different term) of content in our streaming applications that are personalized for the end consumer. Ultimately, this improves both the volume and range of content that individual consumers watch, which is obviously great for our customers' business.
If you'd like to know more about how you can use personalization in your streaming service, check out our e-book that's full of great advice from our experts and leading streaming companies.
Flawless user experience on every device helps streaming services stand out
While managing and surfacing metadata and content recommendations is of enormous (and increasing) importance to streaming services, it's all for nothing if the user can't easily navigate the interface that surfaces that metadata. Thankfully, 24i excels at graphic design and user experience for streaming video applications.
We're rightly proud of the work our design team do to create our configurable white label applications for all devices, and refining the user experience in these apps will continue to be a huge focus for us in 2023. It has to be, because UX is so central to ensuring that consumers keep coming back for more content, maintain their subscriptions or watch more ad-funded content. As I mentioned before, that's what makes our customers' businesses thrive. There are so many OTT, Pay TV and broadcaster streaming applications out there that offer a frustrating user experience and with the ferocity of competition in the streaming marketplace, it's just not sustainable to be among them.
2023 is set to be a landmark year in the evolution of video streaming and I am excited to help 24i steer its technology forward.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
The technology required to bring TV and video content to phones, tablets, Smart TVs and other streaming devices becomes more complex every day. Our job is to tackle that complexity on behalf of the OTT, Pay TV and broadcast companies that rely on us to make streaming simple so they can focus on their core business. In our latest Spotlight blog post, our new CTO, David Brown, looks at some of the ways 24i is making clever use of technology to deliver on that promise.
