Today ABC announces the launch of a new set of cross sector metrics, created to give greater accountability for Digital Publications data.
The new metrics relate to publication download and active view definitions and have been agreed by advertisers, agencies and media owners to build on metrics announced in 2012.
ABC recognises that effective ad trading relies on a set of common standards and has moved quickly to bring the industry together to agree upon new metrics. These digital publication metrics apply cross sector, ensuring a standardised approach, bringing consistency and greater transparency for the media industry.
ABCs Digital Publications Reporting Standards Group was formed in 2012. The group continues to meet regularly to review metrics available to ensure they reflect market developments. The group consulted with analytics experts to comment and advise on the practical application of measurement and verification of these metrics. Digital Publications can be reported on a standalone certificate, and can also be included on ABC's Multi-Platform Certificate, which allows a media owner to showcase their brand or products across a sector, market or geographical region.
Adam Crow, Head of Press, MediaCom comments: ABC have made great strides to make provision for standardised set of cross sector metrics, recognised across the whole industry. This will hopefully ensure a much-needed common approach is embraced now and in the future. As a media buyer I thoroughly welcome this development which promises a new level of transparency to digital publications and the breadth of print brands.
Nick King, Digital Commercial Director, Future comments, The development of new metrics that keep pace with the way content is delivered is vital to the industry. Consumers are buying Digital Publications such as T3 at an ever growing rate and ABC has moved quickly to respond to the needs of the advertisers and media owners.
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Today ABC announces the launch of a new set of cross sector metrics, created to give greater accountability for Digital Publications data.
