Sony Pixel Power calrec Sony

Dive Into Screaming Creativity,' a New Podcast Hosted by WPP's Chief Creative Officer, Rob Reilly

19/09/2023

What does it mean to be creative and who determines what creativity is? In Screaming Creativity, a new video podcast from WPP-the world's largest marketing and communications company-listeners will be inspired to chew on those questions through frank conversations hosted by WPP Chief Creative Officer Rob Reilly. Each episode will feature influential creatives, ranging from C-Suite executives to musicians, comedians to corporate brand leaders. They'll engage in candid conversations on their creative journeys, breakthrough career moments, the impact of technology on creativity, the ever-evolving industry landscape, and much more.

As a driving force behind some of the most iconic campaigns in the advertising industry, Rob Reilly brings a wealth of experience and an unmatched passion for creative excellence, and he couldn't be more excited to work with Spotify on the production.

Our goal at WPP is to be the most creative company in the world, he noted in an interview with For the Record. We want to work alongside, and be compared to a brand like Spotify. I'm a big supporter of Spotify's brand and mission. It's seen as a highly creative company, utilizing data in very targeted and fun ways for advertising and marketing. I'm fascinated to see what Spotify does next.

What's the thinking behind Screaming Creativity? I love ideas that are loud. When an idea lands in culture and the press writes about it, ideas share and spread. Understanding that pipeline is the foundation of my entire creative process and how I judge ideas-I used to make people present the headline they'd want to win when the idea lands. I loved the idea of turning that concept into a podcast by talking to CMOs and people within WPP. It's like a masterclass, listening to some of these people.

It's been so fun so far. I especially love the rising star segment where we feature younger people at WPP, but it's also so fun to speak to creatives like Marlon Wayans-we have a two-part episode with him, and his family is such a standout brand in comedy and entertainment-and feeling like this could be the future, that maybe this can expand to more people talking about creativity and the things we've created that the world can't ignore.

What's been your experience with audio storytelling? One of my first assignments as a copywriter was in radio. As a young creative in the 90s, you had to learn how to captivate people and tell a story without pictures. I was always a strong radio writer, and I've always been fascinated by creating these worlds with audio.

The first thing I did at my job at McCann, in New York, on the Coca-Cola account, was writing little signs on convenience store windows and radio for Coca-Cola. I did a radio campaign that was very popular called Coke Journal, and we brought Chris Rock onto it to develop it for some of the urban radio stations. It was called Rock Logic, and he was great. I saw him 25 years later and reminded him of working together and he said, I'm available!

What changes have you seen in audio consumption recently? What excites you about the future of the medium? The pandemic really put a spotlight on audio, and podcasts in general. I wasn't listening to many beforehand and now I listen to dozens. The pandemic has changed so many things. How we all work, what a workplace is, our values, what we want out of life. But a lot of the last three years has created a reliance on content, especially when we couldn't leave the house. For three years, we were listening to The Daily and getting into a routine. Or we were passing the time with The Rewatchables, or Smartless. And there's something calming, about hearing people talk. People's reliance upon audio is going to continue to rise, because the content is just getting more and more interesting.

The podcast covers breakthrough career moments. Do you have any of these of your own? I was one of those people in New York who worked at a big agency, and had a big job making a decent amount of money. I was maybe 33 or 34. But I realized that I wanted to create that famous work for myself. So I made the decision to cut my title and my salary and start over as a copywriter in Miami. I wasn't married and I didn't have kids, and I decided to take the risk. I thought I was on a path at being good, but not having enough work that people would follow, or would look to me for expertise. It was hard, no one liked me or respected me. So I put my head down and I just started making the work. And once I started making the work that people liked, that's when the respect came.

Your work is your calling card. Not your titles, not your experience. It's the work you've made.

Any innovative audio campaigns that come to mind? Bud Lite Presents: Real American Genius. Funniest radio campaign you'll ever hear. I think it was BB Chicago who did it. You heard it, and then you couldn't wait for it to happen again. The audio, the delivery, the writing on it was so sharp. That's an audio campaign I'll never forget.

I also feel like Spotify falls into this category, it's one of these products that have changed people's lives. I was thinking recently about cassettes, and CD's, and having to wait on the radio to play the song you liked so you could record it, and you would pray the DJ didn't talk over it. Now you can stream something in a second.

What do you hope listeners will take away from Screaming Creativity? I care about exposing more people to the vast array of creatives in the advertising industry. There's so many young people who are so interesting, so many stories of CCO's that you wouldn't know.

I think it's going to be interesting to hear people talk about creativity as it applies to their lives, an
LINK: https://newsroom.spotify.com/2023-09-19/dive-into-screaming-creativity...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

03/02/2026

Introducing: FoMa Antares

FoMa Antares: Redefining Camera Stabilization for Modern ProductionsIn high-end broadcast and cinematic environments, precision, reliability, and flexibility ar...

03/02/2026

Viper Shield Flight Tests Accelerates Delivery with New Digital Electronic Warfare Capability

Viper Shield's robust phase of flight-testing production representative hard...

03/02/2026

L3Harris: A Strategic Partner for National Vigilance and Regional Peace

Countries throughout the Indo-Pacific have made the ability to defend their people and sovereign borders a top priority, but no single nation can monitor every ...

03/02/2026

L3Harris Achieves Record-Breaking Fuzing Delivery Milestone

U.S. Marine loads a round in an 81 mm mortar system during an exercise. (Credit: U.S. Marines)...

03/02/2026

Cobalt Targets Need for Multiple Video Feeds with openGear 9905MPx Multi-Channel Processor

9905MPx Card features unprecedented level of density with four independent signa...

03/02/2026

Cobalt Wins Three 2021 NAB Show Product of the Year Awards

Champaign, IL - November 15, 2021 - Cobalt Digital, announced today that three of its products have received 2021 NAB Show Product of the Year Awards. Cobalt, ...

03/02/2026

LOG4J Does Not Affect Cobalt Digital Products

Cobalt is pleased to confirm that Log4j vulnerability does NOT affect ANY Cobalt products including the HPF-9000 frame. Given the recent concerns regarding wi...

03/02/2026

Cobalt Digital's Launch of +UDX-Dante-1616 Introduces First License-based 12G-SDI Bridge to Dante Audio

Software-based embedding and de-embedding solution will be highlighted at NAB 20...

03/02/2026

Cobalt to Show New Line-up of EO/OE 12G Mini-Convertor BBG Boxes at NAB

Series developed to fill an industry need. Champaign, IL April 13, 2022 Cobalt Digital will introduce a new series of BlueBox Group (BBG) EO/OE 12G mini...

03/02/2026

Cobalt Takes Home Four Awards from NAB 2022

Company receives Best in Shows from Next TV and TVB Europe, and two Product of the Year awards from NAB Champaign, IL - May 6, 2022 - Cobalt Digital Inc. head...

03/02/2026

Cobalt to Participate in Several Events in and Around IBC 2022

IBC Stand 10.B44Journalists: Click to visit Cobalt Dr. Ciro Noronha, CTO, tapped as a panelist and speaker by many - and then there's the party! Amsterda...

03/02/2026

Company Announces Changes in Sales and Engineering Team Just in Time for IBC

IBC Stand 10.B44Journalists: Click to visit Cobalt Growth Drives Cobalt Digital to Promote Dr. Ciro Noronha to CTO, and Appoint Anthony Tan as Director of Sale...

03/02/2026

Cobalt Targets Top Trends at NAB NY with Solutions that Support IP, 4K ST 2110, HDR, RIST, Dante and Internet Security.

IBC Stand 10.B44Journalists: Click to visit Cobalt Dr. Ciro Noronha, CTO, tappe...

03/02/2026

Cobalt is Bringing an Award-Winning Portfolio of New Products to CABSAT 2023

Manufacturer plans also include solutions that provide a path to the cloud and redundancy updatesCABSAT Stand S1-I42Journalists: Click to visit Cobalt Dubai - ...

03/02/2026

Cobalt Announces Presence at ANGA COM 2023

Award-Winning Product Portfolio is Being Presented on Smart Video Group Stand, and Company's Berend Blokzijl is Scheduled to Share RIST Insight on Innovatio...

03/02/2026

COBALT Announces an IBC Line-up that Features IP Products and Extends 12-G Support Options

NEW Location IBC Stand 10.F42 Same Hall, NEW StandJournalists: Click to visi...

03/02/2026

TVBEurope: Understanding the RIST series of Specifications

TVBEurope spoke with our very own Dr. Ciro Noronha about RIST and more.Reliable Internet Stream Transport (RIST) is growing in popularity for contribution and d...

03/02/2026

IBC 2023: COBALT has 12G Covered with Multiple openGEAR Cards and New Form Factor Solutions

NEW Location IBC Stand 10.F42 Same Hall, NEW StandJournalists: Click to visi...

03/02/2026

Catch the COBALT WAVE of New Routers and Control Panels at IBC

NEW Location IBC Stand 10.F42 Same Hall, NEW StandJournalists: Click to visit CobaltCatch Cobalt's Blue WAVE of Innovation in a New LocationHighlights t...

03/02/2026

COBALT Scores Best of Show Awards at IBC 2023

Cobalt Digital Scores Best of Show Awards at IBC 2023 from TVB Europe and TV Technology Amsterdam, 2 October 2023 - Cobalt Digital has announced that it has w...

03/02/2026

COBALT DIGITAL at NAB New York 2023 Booth 1126

NAB NY Booth: 1126Cobalt Digital to Present New PACIFIC Ultra-Low Latency 4K HEVC Encoder / Decoder Platform at NAB NY 2023Cobalt's NAB NY Plans Have Live P...

03/02/2026

COBALT Announces Inter BEE Product Line-Up

Cobalt's Inter BEE Line-up Targets 4K 2110 Processing with INDIGO Option and Offers High-Density Routing Solutions with New WAVE SeriesNew Mini Converters a...

03/02/2026

NAB 2024 Preview - Booth SU4027

Cobalt Digital's NAB 2024 Plans Include a Simplified Path to ATSC 3.0 Other Highlights include Enhanced IP Multiviewers, Expanded Router and Control Panel ...

03/02/2026

COBALT Shows New openGear Solutions at NAB

Featuring a Simplified Path to ATSC 3.0, Significant Support for ST 2110, and a New DANTE Embedder/De-Embedder with Frame SyncWAVE family of routers and expande...

03/02/2026

COBALT DIGITAL Receives Trifecta of Awards at NAB

Company adds two 2024 NAB Show Product of the Year awards and one Best of Show from TV Tech to long list of accolades Las Vegas, NV - April 24, 2024 - Cobalt ...

03/02/2026

Josh D'Amaro Named Next CEO of The Walt Disney Company

Share Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

BeckTV and Ross Video Expand Ravens LED Display System fo...

BeckTV, a premier systems integrator for the broadcast media industry, and Ross Video, a global leader in live video production technology, have partnered once ...

03/02/2026

MeyerPro Helps Keep Microsoft Ignite Signals Live with AJ...

Audiovisual (AV) solutions provider MeyerPro has a long legacy of delivering exceptional live event productions. The Pacific Northwest-based outfit has served c...

03/02/2026

Riedel Connects Live Surgery and Medical Professionals at...

At the Vienna Interdisciplinary Symposium on Aortic Repair (VISAR), Riedel Communications' Managed Technology Division delivered a turnkey technical infrast...

03/02/2026

Limecraft Update 2026 Version 1 Adds Greater Control plus...

Limecraft today announced the release of Limecraft 2026.1, the first platform update of the year. Limecraft is an AI-powered production platform that enables co...

03/02/2026

Nielsen To Launch Co-Viewing Pilot Program Beginning With Super Bowl

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

PGA TOUR, DraftKings, ESPN Expand Betcast To 12 More Events

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

IAB Launches Project Eidos To Modernize Ad, Marketing Measurement

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

NBCUniversal and Roku Launch the NBC Winter Olympics Experience

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

Berklee Alumni Recognized at the 2026 Grammy Awards

Berklee Alumni Recognized at the 2026 Grammy Awards Winners took home trophies in nine categories, including Best Traditional Pop Vocal Album and Songwriter o...

03/02/2026

Riedel Connects Live Surgery and Medical Professionals at VISAR 2025

Wuppertal February 3, 2026 Riedel Connects Live Surgery and Medical Professionals at VISAR 2025Turnkey Managed Technology Solution Featuring Riedel MediorNet,...

03/02/2026

Netflix Unveils the Official Trailer for 'Firebreak'

Back to All News Netflix Unveils the Official Trailer for Firebreak Entertainment 03 February 2026 GlobalSpain Link copied to clipboard DISCOVER THE TRAIL...

03/02/2026

What's Next on Netflix 2026: Celebrating, Saluting, and Entertaining India

Back to All News What's Next on Netflix 2026: Celebrating, Saluting, and Entertaining India Monika Shergill Vice President, Content, Netflix India Enter...

02/02/2026

SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside The Pitt's breakout star Shabana Azeez

SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside Th...

02/02/2026

CALL TO PARTICIPATE AT THE SERIES MANIA FORUM 2026

The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...

02/02/2026

Inside the Avionics That Make Artemis II Possible: How L3Harris Units Drive the Space Launch System

Photo Credit: NASA. Space Launch System (SLS) rocket and Orion Spacecraft rollou...

02/02/2026

ESPNs deal for NFL Network Gets Regulatory Approval

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

Hewshott Entering New Era as Daniel Lee Transitions to G...

Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...

02/02/2026

Public Media Management Names LTN as Technology Partner f...

Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...

02/02/2026

Big Academic Investments in Virtual Production Fuel Adoption

Share Share by: Copy link Facebook X Linkedin Bluesky Email...