
What does it mean to be creative and who determines what creativity is? In Screaming Creativity, a new video podcast from WPP-the world's largest marketing and communications company-listeners will be inspired to chew on those questions through frank conversations hosted by WPP Chief Creative Officer Rob Reilly. Each episode will feature influential creatives, ranging from C-Suite executives to musicians, comedians to corporate brand leaders. They'll engage in candid conversations on their creative journeys, breakthrough career moments, the impact of technology on creativity, the ever-evolving industry landscape, and much more.
As a driving force behind some of the most iconic campaigns in the advertising industry, Rob Reilly brings a wealth of experience and an unmatched passion for creative excellence, and he couldn't be more excited to work with Spotify on the production.
Our goal at WPP is to be the most creative company in the world, he noted in an interview with For the Record. We want to work alongside, and be compared to a brand like Spotify. I'm a big supporter of Spotify's brand and mission. It's seen as a highly creative company, utilizing data in very targeted and fun ways for advertising and marketing. I'm fascinated to see what Spotify does next.
What's the thinking behind Screaming Creativity? I love ideas that are loud. When an idea lands in culture and the press writes about it, ideas share and spread. Understanding that pipeline is the foundation of my entire creative process and how I judge ideas-I used to make people present the headline they'd want to win when the idea lands. I loved the idea of turning that concept into a podcast by talking to CMOs and people within WPP. It's like a masterclass, listening to some of these people.
It's been so fun so far. I especially love the rising star segment where we feature younger people at WPP, but it's also so fun to speak to creatives like Marlon Wayans-we have a two-part episode with him, and his family is such a standout brand in comedy and entertainment-and feeling like this could be the future, that maybe this can expand to more people talking about creativity and the things we've created that the world can't ignore.
What's been your experience with audio storytelling? One of my first assignments as a copywriter was in radio. As a young creative in the 90s, you had to learn how to captivate people and tell a story without pictures. I was always a strong radio writer, and I've always been fascinated by creating these worlds with audio.
The first thing I did at my job at McCann, in New York, on the Coca-Cola account, was writing little signs on convenience store windows and radio for Coca-Cola. I did a radio campaign that was very popular called Coke Journal, and we brought Chris Rock onto it to develop it for some of the urban radio stations. It was called Rock Logic, and he was great. I saw him 25 years later and reminded him of working together and he said, I'm available!
What changes have you seen in audio consumption recently? What excites you about the future of the medium? The pandemic really put a spotlight on audio, and podcasts in general. I wasn't listening to many beforehand and now I listen to dozens. The pandemic has changed so many things. How we all work, what a workplace is, our values, what we want out of life. But a lot of the last three years has created a reliance on content, especially when we couldn't leave the house. For three years, we were listening to The Daily and getting into a routine. Or we were passing the time with The Rewatchables, or Smartless. And there's something calming, about hearing people talk. People's reliance upon audio is going to continue to rise, because the content is just getting more and more interesting.
The podcast covers breakthrough career moments. Do you have any of these of your own? I was one of those people in New York who worked at a big agency, and had a big job making a decent amount of money. I was maybe 33 or 34. But I realized that I wanted to create that famous work for myself. So I made the decision to cut my title and my salary and start over as a copywriter in Miami. I wasn't married and I didn't have kids, and I decided to take the risk. I thought I was on a path at being good, but not having enough work that people would follow, or would look to me for expertise. It was hard, no one liked me or respected me. So I put my head down and I just started making the work. And once I started making the work that people liked, that's when the respect came.
Your work is your calling card. Not your titles, not your experience. It's the work you've made.
Any innovative audio campaigns that come to mind? Bud Lite Presents: Real American Genius. Funniest radio campaign you'll ever hear. I think it was BB Chicago who did it. You heard it, and then you couldn't wait for it to happen again. The audio, the delivery, the writing on it was so sharp. That's an audio campaign I'll never forget.
I also feel like Spotify falls into this category, it's one of these products that have changed people's lives. I was thinking recently about cassettes, and CD's, and having to wait on the radio to play the song you liked so you could record it, and you would pray the DJ didn't talk over it. Now you can stream something in a second.
What do you hope listeners will take away from Screaming Creativity? I care about exposing more people to the vast array of creatives in the advertising industry. There's so many young people who are so interesting, so many stories of CCO's that you wouldn't know.
I think it's going to be interesting to hear people talk about creativity as it applies to their lives, an
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
11/06/2026
DAZN has announced a multi-year agreement to make DSPORTS channels available to ...
11/06/2026
Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards)
By Lucy Spicer
It takes a village to bring together the Sundance Institute lab...
11/06/2026
As podcast formats evolve in the streaming era, podcasting needs updated, transp...
11/06/2026
As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...
11/06/2026
Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...
11/06/2026
First in new line of muted string libraries
VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...
11/06/2026
New colour option for 61-key Launchkey MK4
At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...
11/06/2026
Larger, but still compact!
Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...
11/06/2026
Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...
11/06/2026
Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...
11/06/2026
MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026
LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...
11/06/2026
Study underscores the need for authoritative content intelligence to build trust...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift fo...
11/06/2026
ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design
Brie Clayton June 11, 2026
0 Comments
DP Judd Overton and team bring Wes A...
11/06/2026
PTZOptics, and LayerJot today announced live demonstrations at InfoComm 2026 showing how prompt-based AI, robotic camera control, and high-performance computing...
11/06/2026
Lightware, an industry leader in signal management, announces the release of GPIO-Button-10S, a dedicated control interface enabling straightforward press-to-a...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/06/2026
Kiloview, a leading innovator in AV-over-IP video solutions, will return to InfoComm 2026 (Booth# N8327) with broadcast-grade AV-over-IP solutions designed for ...
11/06/2026
Australian Games Industry Glossary of Terms 10 June 2026
From DAU and EULA to COT and QADE, here's a list of game industry terms, industry jargon and their...
11/06/2026
Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards.
June 10, 2026
...
11/06/2026
Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...
11/06/2026
Thursday 11 June 2026
Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...
11/06/2026
Back to All News
Hadewych Minis and Geert van Rampelberg to Star in New Netflix...
11/06/2026
Back to All News
Official Trailer for Anime Adaptation of Thunder 3' Unvei...
11/06/2026
Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...
11/06/2026
The GeForce NOW summer sale kicked off today with limited-time savings of up to ...
10/06/2026
DAZN-owned digital-media company launches three fan-first series leaning into cr...
10/06/2026
Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...
10/06/2026
An 11% decrease in number of global broadcast deals reflects the organization...
10/06/2026
The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...
10/06/2026
Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...
10/06/2026
SES is supporting broadcast distribution of the world's biggest football tou...
10/06/2026
NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...
10/06/2026
Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...