Sony Pixel Power calrec Sony

Dive Into Screaming Creativity,' a New Podcast Hosted by WPP's Chief Creative Officer, Rob Reilly

19/09/2023

What does it mean to be creative and who determines what creativity is? In Screaming Creativity, a new video podcast from WPP-the world's largest marketing and communications company-listeners will be inspired to chew on those questions through frank conversations hosted by WPP Chief Creative Officer Rob Reilly. Each episode will feature influential creatives, ranging from C-Suite executives to musicians, comedians to corporate brand leaders. They'll engage in candid conversations on their creative journeys, breakthrough career moments, the impact of technology on creativity, the ever-evolving industry landscape, and much more.

As a driving force behind some of the most iconic campaigns in the advertising industry, Rob Reilly brings a wealth of experience and an unmatched passion for creative excellence, and he couldn't be more excited to work with Spotify on the production.

Our goal at WPP is to be the most creative company in the world, he noted in an interview with For the Record. We want to work alongside, and be compared to a brand like Spotify. I'm a big supporter of Spotify's brand and mission. It's seen as a highly creative company, utilizing data in very targeted and fun ways for advertising and marketing. I'm fascinated to see what Spotify does next.

What's the thinking behind Screaming Creativity? I love ideas that are loud. When an idea lands in culture and the press writes about it, ideas share and spread. Understanding that pipeline is the foundation of my entire creative process and how I judge ideas-I used to make people present the headline they'd want to win when the idea lands. I loved the idea of turning that concept into a podcast by talking to CMOs and people within WPP. It's like a masterclass, listening to some of these people.

It's been so fun so far. I especially love the rising star segment where we feature younger people at WPP, but it's also so fun to speak to creatives like Marlon Wayans-we have a two-part episode with him, and his family is such a standout brand in comedy and entertainment-and feeling like this could be the future, that maybe this can expand to more people talking about creativity and the things we've created that the world can't ignore.

What's been your experience with audio storytelling? One of my first assignments as a copywriter was in radio. As a young creative in the 90s, you had to learn how to captivate people and tell a story without pictures. I was always a strong radio writer, and I've always been fascinated by creating these worlds with audio.

The first thing I did at my job at McCann, in New York, on the Coca-Cola account, was writing little signs on convenience store windows and radio for Coca-Cola. I did a radio campaign that was very popular called Coke Journal, and we brought Chris Rock onto it to develop it for some of the urban radio stations. It was called Rock Logic, and he was great. I saw him 25 years later and reminded him of working together and he said, I'm available!

What changes have you seen in audio consumption recently? What excites you about the future of the medium? The pandemic really put a spotlight on audio, and podcasts in general. I wasn't listening to many beforehand and now I listen to dozens. The pandemic has changed so many things. How we all work, what a workplace is, our values, what we want out of life. But a lot of the last three years has created a reliance on content, especially when we couldn't leave the house. For three years, we were listening to The Daily and getting into a routine. Or we were passing the time with The Rewatchables, or Smartless. And there's something calming, about hearing people talk. People's reliance upon audio is going to continue to rise, because the content is just getting more and more interesting.

The podcast covers breakthrough career moments. Do you have any of these of your own? I was one of those people in New York who worked at a big agency, and had a big job making a decent amount of money. I was maybe 33 or 34. But I realized that I wanted to create that famous work for myself. So I made the decision to cut my title and my salary and start over as a copywriter in Miami. I wasn't married and I didn't have kids, and I decided to take the risk. I thought I was on a path at being good, but not having enough work that people would follow, or would look to me for expertise. It was hard, no one liked me or respected me. So I put my head down and I just started making the work. And once I started making the work that people liked, that's when the respect came.

Your work is your calling card. Not your titles, not your experience. It's the work you've made.

Any innovative audio campaigns that come to mind? Bud Lite Presents: Real American Genius. Funniest radio campaign you'll ever hear. I think it was BB Chicago who did it. You heard it, and then you couldn't wait for it to happen again. The audio, the delivery, the writing on it was so sharp. That's an audio campaign I'll never forget.

I also feel like Spotify falls into this category, it's one of these products that have changed people's lives. I was thinking recently about cassettes, and CD's, and having to wait on the radio to play the song you liked so you could record it, and you would pray the DJ didn't talk over it. Now you can stream something in a second.

What do you hope listeners will take away from Screaming Creativity? I care about exposing more people to the vast array of creatives in the advertising industry. There's so many young people who are so interesting, so many stories of CCO's that you wouldn't know.

I think it's going to be interesting to hear people talk about creativity as it applies to their lives, an
LINK: https://newsroom.spotify.com/2023-09-19/dive-into-screaming-creativity...
See more stories from spotify

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

28/08/2026

CBS L.A. Runs Two Hot Control Rooms, Dual Broadcasts for Rams-Chargers Preseason Game

KCBS takes the Chargers side, KCAL takes the Rams - with feeds out to 18 partner...

28/08/2026

Buddy Turns Childhood Comfort into Midnight Terror

(L-R) Topher Grace, Cristin Milioti, Delaney Quinn, Casper Kelly, and Keegan-Michael Key pose with the character Buddy at the Buddy Premiere during the 2026 S...

28/08/2026

IK Multimedia announce Sinphonica Maestosa Strings

The Italian orchestra, reimagined IK Multimedia have announced the upcoming launch of Sinphonica, a new family of Italian orchestral instruments designed f...

28/08/2026

Voxis from CEDAR Audio

Voice-isolation plug-in boasts sub-10ms latency Launched in 2025, CEDAR Audio's Icons range was created with the aim of bringing the company's renow...

28/08/2026

Charter Takes Scripps to Court Over Carriage of Las Vegas' KMCC

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Backlight Expands Creative Operations Platform with AI-p...

Global media technology company Backlight will showcase its latest innovations across Iconik and Wildmoka live video creation and distribution at IBC2026 (booth...

28/08/2026

Emergent Brings Its AI-Enhanced Content Production Platfo...

Emergent, a developer of browser-based, AI-enhanced content production tools, will present its complete AI-enhanced content production platform at IBC2026, exhi...

28/08/2026

Joseph Bell Announces VFX & Animation World Atlas 2026

Joseph Bell Announces VFX & Animation World Atlas 2026 Joseph Bell August 28, 2026 0 Comments Joseph Bell's Visual Effects & Animation World Atlas...

28/08/2026

Paris-Troyes en Champagne Goes Live on France.tv with AVEO

Paris-Troyes en Champagne Goes Live on France.tv with AVEO Brie Clayton August 28, 2026 0 Comments Regional audiovisual company builds broadcastgrade ...

28/08/2026

DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026

DHD to Introduce its Third-Generation Audio Mixing Console at IBC 2026 Brie Clayton August 28, 2026 0 Comments DHD.audio has chosen IBC 2026 as the la...

28/08/2026

Grass Valley AMPP Provides an All-Encompassing Approach t...

Encompass Digital Media and Grass Valley are expanding their collaboration with the launch of Altitude Playout Plus, a software-defined channel origination plat...

28/08/2026

Yospace releases new Ad Presentation solution

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-li...

28/08/2026

TSL Showcases Reduced Complexity for Control and Monitori...

TSL Showcases Reduced Complexity for Control & Monitoring Across IP Workflows at IBC2026 New TSL Hummingbird capabilities including Dante control routing, toge...

28/08/2026

Lutz Rathmann to Become CEO of Riedel Communications

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Spectrum Offers Lower-Income Internet Customers Free Amazon Prime

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

FCC Exempts Public Access Channels from Closed Captioning

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

Elon Musk's X Launches NFL Gametime on X

Share Copy link Facebook X Linkedin Bluesky Email...

28/08/2026

GlobalM and Lamhas Partner to Expand Managed IP Broadcast...

GlobalM and Lamhas Satellite Services today announced a new agreement that will see GlobalMs GMX technology deployed as part of Lamhas expanding managed IP broa...

28/08/2026

Boland Communications Introduces SMPTE ST 2110 Option for...

Integrated 25GbE Connectivity Delivers UHD Video Directly to Up to Two Monitors, Eliminates External Gateways, and Supports SMPTE ST 2022-7 Network-Path Protect...

28/08/2026

JT-DMF Invites IBC2026 Attendees to Help Shape the Future...

Interactive Ask Me Anything sessions will connect broadcasters and technology providers with the experts developing a practical, interoperable roadmap for sof...

28/08/2026

TAG Video Systems Cuts Live Production Latency Below Two...

At IBC2026, TAG will show sub-2-frame latency and 800 Gbps of aggregate scale for uncompressed ST 2110 monitoring in software, live MXL interoperability with pa...

28/08/2026

SportsBox BHVs Ultra-Compact 4K Remote Switcher Moves fro...

SportsBox, BHV's Ultra-Compact 4K Remote Switcher, Moves from Development to Production at IBC 2026 SportsBox brings flexibility without compromise to high...

28/08/2026

Riedel Evolves Leadership and Global Go-to-Market Organiz...

Lutz Rathmann named CEO of Riedel Communications Anthony Zuyderhoff to lead unified customer-facing organization as CCO Riedel Communications is strengthenin...

28/08/2026

Scripps Research establishes endowed fund honoring institute president and CEO Pete Schultz

LA JOLLA, CA-Scripps Research has established the Pete Schultz Fund for Innovati...

28/08/2026

Chemists develop simpler method to make molecular building block for drug development

LA JOLLA, CA-Chemical structures called cyclopropanols are among the most useful...

28/08/2026

Sky Secures Approval for Major Livingston Campus Investment, Reinforcing Long-Term Commitment to Scotland

Friday 28 August 2026 Sky Secures Approval for Major Livingston Campus Investme...

27/08/2026

ESPN Adds College Football Saturdays to Disney+ This Fall

ESPN and Disney are launching College Football Saturdays, adding two college football games per week to Disney for U.S. subscribers as part of their existing ...

27/08/2026

IBC 2026: Zixi to Showcase Live Video Platform and Broadcaster v19

Zixi will exhibit at IBC2026 (Hall 5, Stand 5.A76, RAI Amsterdam, September 11-14), demonstrating the Zixi Platform and the latest release of Zixi Broadcaster, ...

27/08/2026

NDI Surpasses 1.2 Million Hardware Nodes as IBC2026 Showcase Expands

NDI has announced that its ecosystem has surpassed 1.2 million NDI-enabled hardware nodes worldwide, spanning products from more than 200 hardware brands across...

27/08/2026

Clear-Com FreeSpeak Cell Trialed During Rio Carnival Before Commercial Launch

Clear-Com conducted a pre-launch field trial of FreeSpeak Cell during Carnival 2026 in Rio de Janeiro, in partnership with Brazilian systems integrator Savana C...

27/08/2026

IBC 2026: BVH SportsBox Remote Mixer Becomes Reality

BHV returns to IBC 2026 with an important milestone for its own SportsBox: the broadcast industry's smallest remote vision mixer and format processor has mo...

27/08/2026

TOGETHXR and Snapchat Announce Second Snap the Gap Athlete Cohort

TOGETHXR and Snapchat have announced the second cohort of their Snap the Gap content creator program, welcoming nine athletes as Snap Stars. The program provide...

27/08/2026

CNBC UK Selects MediaKind Beam for Live News Infrastructure

MediaKind has announced that CNBC UK has selected Beam to modernize its contribution and distribution infrastructure for live broadcast operations. The deployme...

27/08/2026

Monitor Engineer Chris Dwight Deploys Sennheiser Spectera on Puscifer and A Perfect Circle Tours

Monitor engineer Chris Dwight has deployed Sennheiser's Spectera wideband bi...

27/08/2026

IBC 2026: Telestream Expands UP Platform

Telestream has announced an expansion of its UP cloud-native platform, adding capabilities for orchestrating Telestream services, third-party technologies, and ...

27/08/2026

Swerve TV Signs Multi-Year Partnership with GLORY Kickboxing

Swerve TV has signed a multi-year partnership with GLORY Kickboxing, bringing live GLORY events and library programming to Swerve Combat, Swerve TV's free a...

27/08/2026

AFP and Dalet Integrate AFP Content Into Dalet Flex Newsroom Workflow

Dalet has announced a new integrated content experience with Agence France-Presse (AFP) in Dalet Flex, designed to bring AFP's editorial metadata into the p...

27/08/2026

IBC 2026: Grass Valley to Demonstrate Integrated Live Production Environment

Grass Valley will demonstrate an integrated live production environment at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), combining K-Frame, Maverik X, ...

27/08/2026

NWSL and Roku Expand Partnership with Sunday Night Streaming Package

The National Women's Soccer League and Roku have announced an expanded partnership, with the Roku Sports Channel becoming the exclusive streaming home of ei...

27/08/2026

Fubo Adds ACC Network Extra and SEC Network+ to Streaming Service

FuboTV has announced the launch of ACC Network Extra (ACCNX) and SEC Network (SECN ) on the Fubo streaming service at no additional cost to subscribers with En...

27/08/2026

Moment Branding: Using Sound to Create More Powerful Fan Experiences

Sports marketers have entered the experiential age. Today, sports teams, leagues, and venues are increasingly using immersive interactions and real world events...

27/08/2026

IBC 2026: MultiDyne to Debut MDoG-8800 12G Fiber Transport Module

MultiDyne will introduce the MDoG-8800 at IBC2026 (Stand 11.C12, RAI Amsterdam, September 11-14), extending its openGear portfolio with a high-density fiber tra...

27/08/2026

IBC 2026: JT-DMF To Host Ask Me Anything' Sessions

The Joint Task Force on the Dynamic Media Facility (JT-DMF), an initiative of AMWA and the EBU, will host a series of informal Ask Me Anything sessions during...

27/08/2026

Homestream Syncs Duke, Auburn and Georgia Tech Football, Basketball Radio Calls to Live TV Broadcasts

Homestream, a mobile app that automatically syncs a team's local radio broad...

27/08/2026

Spikes Under the Lights Brings Collegiate Volleyball to AT&T Stadium in a Made-for-TV Event Built for Scale

A packager for TNT Sports, Kwokman Productions is on hand for the unique event w...

27/08/2026

25 Seasons of New York Yankees on YES Network: The Day 1 Crew Looks Back on a Quarter Century in the Bronx - and Stamford

After more than 3,000 games, five members of YES Network's original staff re...

27/08/2026

Dreamtonics unveil Instrument X orchestral alternative

Physical modelling orchestral instrument announced Following their recent cryptic hints, Dreamtonics have officially revealed the latest addition to their s...