What does it mean to be creative and who determines what creativity is? In Screaming Creativity, a new video podcast from WPP-the world's largest marketing and communications company-listeners will be inspired to chew on those questions through frank conversations hosted by WPP Chief Creative Officer Rob Reilly. Each episode will feature influential creatives, ranging from C-Suite executives to musicians, comedians to corporate brand leaders. They'll engage in candid conversations on their creative journeys, breakthrough career moments, the impact of technology on creativity, the ever-evolving industry landscape, and much more.
As a driving force behind some of the most iconic campaigns in the advertising industry, Rob Reilly brings a wealth of experience and an unmatched passion for creative excellence, and he couldn't be more excited to work with Spotify on the production.
Our goal at WPP is to be the most creative company in the world, he noted in an interview with For the Record. We want to work alongside, and be compared to a brand like Spotify. I'm a big supporter of Spotify's brand and mission. It's seen as a highly creative company, utilizing data in very targeted and fun ways for advertising and marketing. I'm fascinated to see what Spotify does next.
What's the thinking behind Screaming Creativity? I love ideas that are loud. When an idea lands in culture and the press writes about it, ideas share and spread. Understanding that pipeline is the foundation of my entire creative process and how I judge ideas-I used to make people present the headline they'd want to win when the idea lands. I loved the idea of turning that concept into a podcast by talking to CMOs and people within WPP. It's like a masterclass, listening to some of these people.
It's been so fun so far. I especially love the rising star segment where we feature younger people at WPP, but it's also so fun to speak to creatives like Marlon Wayans-we have a two-part episode with him, and his family is such a standout brand in comedy and entertainment-and feeling like this could be the future, that maybe this can expand to more people talking about creativity and the things we've created that the world can't ignore.
What's been your experience with audio storytelling? One of my first assignments as a copywriter was in radio. As a young creative in the 90s, you had to learn how to captivate people and tell a story without pictures. I was always a strong radio writer, and I've always been fascinated by creating these worlds with audio.
The first thing I did at my job at McCann, in New York, on the Coca-Cola account, was writing little signs on convenience store windows and radio for Coca-Cola. I did a radio campaign that was very popular called Coke Journal, and we brought Chris Rock onto it to develop it for some of the urban radio stations. It was called Rock Logic, and he was great. I saw him 25 years later and reminded him of working together and he said, I'm available!
What changes have you seen in audio consumption recently? What excites you about the future of the medium? The pandemic really put a spotlight on audio, and podcasts in general. I wasn't listening to many beforehand and now I listen to dozens. The pandemic has changed so many things. How we all work, what a workplace is, our values, what we want out of life. But a lot of the last three years has created a reliance on content, especially when we couldn't leave the house. For three years, we were listening to The Daily and getting into a routine. Or we were passing the time with The Rewatchables, or Smartless. And there's something calming, about hearing people talk. People's reliance upon audio is going to continue to rise, because the content is just getting more and more interesting.
The podcast covers breakthrough career moments. Do you have any of these of your own? I was one of those people in New York who worked at a big agency, and had a big job making a decent amount of money. I was maybe 33 or 34. But I realized that I wanted to create that famous work for myself. So I made the decision to cut my title and my salary and start over as a copywriter in Miami. I wasn't married and I didn't have kids, and I decided to take the risk. I thought I was on a path at being good, but not having enough work that people would follow, or would look to me for expertise. It was hard, no one liked me or respected me. So I put my head down and I just started making the work. And once I started making the work that people liked, that's when the respect came.
Your work is your calling card. Not your titles, not your experience. It's the work you've made.
Any innovative audio campaigns that come to mind? Bud Lite Presents: Real American Genius. Funniest radio campaign you'll ever hear. I think it was BB Chicago who did it. You heard it, and then you couldn't wait for it to happen again. The audio, the delivery, the writing on it was so sharp. That's an audio campaign I'll never forget.
I also feel like Spotify falls into this category, it's one of these products that have changed people's lives. I was thinking recently about cassettes, and CD's, and having to wait on the radio to play the song you liked so you could record it, and you would pray the DJ didn't talk over it. Now you can stream something in a second.
What do you hope listeners will take away from Screaming Creativity? I care about exposing more people to the vast array of creatives in the advertising industry. There's so many young people who are so interesting, so many stories of CCO's that you wouldn't know.
I think it's going to be interesting to hear people talk about creativity as it applies to their lives, an
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
May 12th, 2026 Press Materials Available Here
TRIBECA FESTIVAL UNVEILS 2026 GAMES PROGRAM
Tribeca Celebrates Its 25th Anniversary With World Premieres and Pl...
12/05/2026
May 12th, 2026 Press Materials Available Here
MADONNA BRINGS THE WORLD PREMIERE OF CONFESSIONS II TO 2026 TRIBECA FESTIVAL
The Global Icon Will Unveil a Cine...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
What does it mean to be creative and who determines what creativity is? In Screaming Creativity, a new video podcast from WPP-the world's largest marketing and communications company-listeners will be inspired to chew on those questions through frank conversations hosted by WPP Chief Creative Officer Rob Reilly. Each episode will feature influential creatives, ranging from C-Suite executives to musicians, comedians to corporate brand leaders. They'll engage in candid conversations on their creative journeys, breakthrough career moments, the impact of technology on creativity, the ever-evolving industry landscape, and much more.
