
S o Paulo, August 5th 2015 Netflix, Inc. (Nasdaq: NFLX), the world's leading Internet television network, has announced today its first Brazilian Netflix original series, 3% , which will start filming in early 2016 and will debut exclusively on Netflix later in the year. Produced by Boutique Filmes, the first season, will be directed by Oscar nominated Cesar Charlone (City of God, Blindness), starring Jo o Miguel (Est mago, Xingu, Felizes Para Sempre?) and Bianca Comparato (Avenida Brasil, Sete Vidas, Irm Dulce).
3% is a dramatic thriller that brings viewers into a world divided into progress and devastation. The once-in-a-lifetime chance to pass to the better side' is through a cruel - and not always fair - process where only 3% of the candidates succeed. Ultimately, the series questions the dynamics of society that imposes constant selection processes we all have to go through, whether we like it or not , says Cesar Charlone.
Partnering with one of the most innovative networks in the world is very exciting. Netflix willingness to invest in Brazilian content, local talent and creative storytelling is key for our growth as a industry , says Tiago Mello, the Executive Producer of the show. The story was originally created a few years ago and now I am thrilled that it will turn into a completely new original Netflix series .
We look forward to working with such an acclaimed team for our first Netflix Original production entirely shot in Brazil , says Erik Barmack VP, Independent and Local Content. We are confident that this fascinating premise will be widely enjoyed by our members internationally .
Written by Pedro Aguilera and produced by Boutique Filmes, 3% will be filmed in Ultra HD 4K.
About Netflix:
Netflix is the world's leading Internet television network with over 65 million members in over 50 countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
About Boutique Filmes
Boutique Filmes is a Brazilian production company dedicated to the creation of innovative content and brands. The company works in three integrated areas: fiction, non-scripted & factual and kids. Since it's creation on 2013, Boutique has established partnerships with leading broadcasters.
Media Contacts:
Netflix PR
Marcela Kartaszewicz - mkartaszewicz@netflix.com
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