By Somesh Dash, Tom Loverro and Armaan Ali
Today, IVP is proud to announce its investment in Amplitude, a next-generation web and mobile analytics platform that helps companies build better products. IVP is the lead investor in a $30M Series C financing.
IVP is a leading later-stage venture capital firm based in Menlo Park, CA, and has been fortunate enough to partner with talented entrepreneurs to help build disruptive Enterprise companies such as AppDynamics (CSCO), Dropbox, GitHub, MuleSoft (MULE), Pure Storage (PSTG), Slack, and Tanium, among many others.
Here's why we at IVP are excited to add Amplitude to that list:
Empowering CPOs
In the old world, websites and web applications were essentially marketing tools - glorified digital brochures. Product and Engineering teams were responsible for pushing new releases out the door, but it was Marketing's job to drive growth and engagement. Product and Engineering may have created the websites of the 1990s and 2000s, but Marketing owned them. By virtue of taking ownership for most company's websites, Marketing departments grew and grew. Soon every company had a CMO. With the tailwind of the web at their back, Marketing budgets quickly ballooned as did the ecosystems of software tools catering to their needs.
Today, however, websites and apps often are the product. Modern Product teams are increasingly recognized as critical drivers of revenue, not just Marketing. Thus, Product teams are gaining influence and CPO, Chief Product Officer, is the newest C-level executive in the C-Suite. While the role and prominence of Product teams has continued to evolve, the same can't be said for their toolsets. Product organizations are often forced to buy archaic solutions meant for Marketing or build out unwieldy and invariably out-of-touch internal tools to fit their specific needs.
That's where Amplitude comes in. Amplitude is built explicitly for the Product team and CPO, focusing directly on user behavior: what motivates people to use your product, pay for it, and keep coming back? What user actions correlate best with high-value customers? What decisions can your product organization make to actually drive retention, engagement, and revenue? Amplitude's solution is architected from the ground up to help Product teams find the answers to these complicated questions. Using NOVA, its proprietary engine optimized to answer complex queries over aggregated sets of users, Amplitude is able to handle data far more effectively than existing alternatives, allowing Product teams to efficiently analyze the information most relevant to their businesses. Moreover, Amplitude's simple and seamless interface democratizes this data so that everyone in the organization can have a deep understanding of user behavior.
Customer Delight
Amplitude is serving Product teams with what they want and need - a Product-native solution for Product Analytics. The benefits of this approach are evident in Amplitude's customer satisfaction. Rarely have we witnessed a more evangelical and enthusiastic customer base than Amplitude's. It quickly became clear to us that Amplitude is the market leader and market-defining company in the emerging category of Product Analytics.
Amplitude now serves over 5,000 companies, ranging from cutting edge startups to the Fortune 500. Adidas, HubSpot, Intuit, Microsoft, MindBody, Venmo and Western Union all use Amplitude as their Product Analytics solution of choice, and more companies are joining their ranks every day.
Visionary Co-Founders with World-Class Investors & Advisors
Amplitude is led by its exceptional Co-Founders, Spenser Skates (CEO) and Curtis Liu (CTO), who have been working together since their freshman year at MIT. In the five years since launching Amplitude, Spenser and Curtis have managed to recruit an incredible group of proven technologists, executives, investors, and advisors to join their mission. Amplitude has the potential to do for Product what Adobe has done for Marketing and Salesforce has done for Sales. We are thrilled to be part of the team.
Somesh Dash is a General Partner at IVP, a later-stage venture capital firm based in Menlo Park, CA. Tom Loverro is a Principal and Armaan Ali is an Associate at IVP.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
05/05/2024
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
By Somesh Dash, Tom Loverro and Armaan Ali
