
(28/04/2013) Sony and FIFA have announced that they will test 4K production during three matches at the FIFA Confederations Cup, which begins June 15 in Brazil.
During the Confederations Cup, Sony and FIFA will produce three matches in 4K using a 4K OBVan supplied by UK-based production company Telegenic and currently still in built at Sony Professional Systems in Basingstoke.
The trial will take place at the Estadio Mineiro in Belo Horizonte, one of six stadiums being used for this year's tournament, and will test the process involved in shooting and delivering live 4K programming on 17, 22 and 26 June 2013.
The content itself will not be screened for the public, as the test is aimed at examining the technical and creative aspects of using the technology, with an eye toward bringing 4K broadcasts to future sporting events.
For any television innovation the main driver is always sport. If 4K allows creating better, cleaner, more engaging sports coverage then the innovation has a good chance of succeeding in the consumer market place.
The FIFA Confederations Cup is a perfect opportunity to trial new technology and production approaches to 4K, and we look forward to seeing how this tournament will help to shape the future of sports broadcasting, said Niclas Ericson, director of FIFA's TV division, in a statement.
The Confederations Cup will be a test run of UltraHD workflows, the success of which will determine to what extent an UltraHD live broadcast of the FIFA World Cup in 2014 is possible.
The barriers to production are beginning to be overcome and there's no practical reason why UltraHD cannot be delivered live by satellite today. Although there are significant gaps to address, the case for pioneering an 4K/UltraHD experience around the World Cup are compelling enough for FIFA to ensure it will happen. For a start, there's the kudos FIFA would gain in breaking new production ground. Its track record in this regard includes the first all-HD World Championships from Germany in 2006 and the capture and transmission of 25 matches in 3D from South Africa 2010.
As with 3D, production teams may have to adjust the editorial practice such as making fewer cuts to accommodate the greater visual information of the 4K picture. While FIFA's priority will be the coverage in HD even while the bulk of the tournament's 3.2 billion TV viewers still watch in SD the sports body will take its cue for 4K/UltraHD from the 2014 rights holders and from Sony.
2014 is also the last year of Sony's eight-year, $305m sponsorship of FIFA, and Sonys professional services arm is the primary technical partner for FIFAs host broadcaster HBS at this years Confederations Cup and next year's World Cup tournament. Having spent millions to underwrite the separate 3D production in South Africa, a precedent has been set for a parallel experiment in 4K.
Sony is already supplying OB facilities to HBS: 340 HD cameras (including 72 SuperSloMo cameras), 48 switchers and 816 monitors, and it wouldn't be a stretch to add a few of its new 4K PVM-X300 production monitors and F55 cameras, which have already been tested by Fox Sports, ESPN, Sky Perfect Jsat, BSkyB, Sky Deutschland, TopVision, SIS LIVE and Kyoda TV.
However Sonys F55 cameras are designed for digital cinema and the technology has yet to filter through to the requirements of TV live production. Other parts of the 4K/UltraHD live production are becoming feasible. Broadcasters in the Americas, in Europe and in Asia have trialed 4K at various sports events using equipment from EVS, which will provide the core workflow, server and replay systems to HBS in Brazil. Announcements from FIFA are believed to be imminent but while any portion of the World Cup shot in 4K would be a milestone, it will be a sideshow to the main coverage mixed from 34 cameras per match.
It probably won't be the most breathtaking experience for fans simply because there won't be enough 4K cameramen/women trained on the action. And even the commentary teams with which viewers are familiar won't be available to the 4K production next year because they have to deliver at the HD production.
While Sony paid more than $10 million to produce 25 matches from South Africa 2010 in a separate 3D production, FIFA this time is understood to be seeking a new funding partner, e.g. the Japanese government has committed to launching an UltraHD satellite service in July 2014, which would coincide with the World Cup in Brazil taking place from 12 June to 13 July 2014.
Live to the cinema
However also the distribution to cinemas is an option: Plenty of movie theatres are ready to take 4K because they are equipped with Barco, Christie, NEC or Sony 4K projectors. More than 90,000 cinema screens will be 4K ready in 2014. Selected matches from Brazil could be beamed directly to digital movie theatres - provided the rights to do so are agreed.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
04/08/2026
Three mc 56 consoles, dual A__UHD Core engines, RAVENNA networking, and HOME management supported live sound, monitoring, and international broadcast production...
04/08/2026
New contribution products support ultra-low-latency video transport across fixed, remote, and mobile production environments...
04/08/2026
Company will showcase updates across PRIME, Chyron LIVE, Paint, virtual production, newsroom workflows, and venue control...
04/08/2026
Exhibit will feature SilverBack, VersaBrix, VersaFrame, VF-9100, and FiberSaver-10G platforms...
04/08/2026
Platform updates target cloud-based production, high-density ST 2110 monitoring,...
04/08/2026
LMG will take control of Gravity Media's U.S. mobile-unit fleet as the compa...
04/08/2026
Amp-modelling rigs get major upgrade
HeadRush have recently released a major firmware update that brings some powerful new features to their Prime, Core and...
04/08/2026
Generate a choir from a single voice track
Following years of development, Am I Audio have just officially launched their debut plug-in. Created in collabor...
04/08/2026
Official EMT-endorsed reverbs now available to all
Two more of Universal Audio's renowned UAD plug-ins have just gained new native versions that can be ...
04/08/2026
SBS helps Australians understand why every Census counts
Media releases
As Australia prepares for the 2026 Census on Tuesday 11 August, SBS is helping ensur...
04/08/2026
Canada invests in the future of HF communications with Rohde & Schwarz solutions After selection by the Canadian Department of National Defence (DND) as the p...
04/08/2026
Blendkit Expands Beyond Blender
Brie Clayton August 4, 2026
0 Comments
Popular 3D Asset Library Launches Alpha Plugins for Maya, Godot, and Rhino
Blend...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Ikegami has chosen the 11-14 September 2026 International Broadcasting Convention in Amsterdam as the European market launch venue for additions to its UNICAM p...
04/08/2026
Appear (IBC2026 booth 1.C61) will showcase new X & VX Platform capabilities that extend broadcast-grade performance from venue to cloud
Appear ASA (OSE: APR), ...
04/08/2026
LiveU, the global leader in live IP-video solutions, today highlighted the crucial role its EcoSystem played in Broadcast Management Group's (BMG) successfu...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/08/2026
Homecoming Artist Spotlight: Dreion The singer, songwriter, and producer talks about finding his village at Berklee ahead of his Homecoming performance on Sep...
04/08/2026
Tuesday 4 August 2026
Sky Sports agrees deal with SANZAAR for international rugby rights 2026 - 2030
The deal means Sky will have exclusive rights to the inau...
04/08/2026
Kill Tony Launches on Supercast, Giving Fans Premium & Ad-Free Access to Comedy&...
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
More details coming soon....
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
03/08/2026
SVG's annual TranSPORT conference returns to New York City for a full day of sessions focused on the current state of live-sports-transmission technology. S...
03/08/2026
A five-time Emmy winner, this esports vet has built a production career on live storytelling, audience connection, and meeting viewers wherever they are
The sp...
03/08/2026
Live production in the cloud is a growing trend across the industry and Major Le...