
(28/04/2013) Sony and FIFA have announced that they will test 4K production during three matches at the FIFA Confederations Cup, which begins June 15 in Brazil.
During the Confederations Cup, Sony and FIFA will produce three matches in 4K using a 4K OBVan supplied by UK-based production company Telegenic and currently still in built at Sony Professional Systems in Basingstoke.
The trial will take place at the Estadio Mineiro in Belo Horizonte, one of six stadiums being used for this year's tournament, and will test the process involved in shooting and delivering live 4K programming on 17, 22 and 26 June 2013.
The content itself will not be screened for the public, as the test is aimed at examining the technical and creative aspects of using the technology, with an eye toward bringing 4K broadcasts to future sporting events.
For any television innovation the main driver is always sport. If 4K allows creating better, cleaner, more engaging sports coverage then the innovation has a good chance of succeeding in the consumer market place.
The FIFA Confederations Cup is a perfect opportunity to trial new technology and production approaches to 4K, and we look forward to seeing how this tournament will help to shape the future of sports broadcasting, said Niclas Ericson, director of FIFA's TV division, in a statement.
The Confederations Cup will be a test run of UltraHD workflows, the success of which will determine to what extent an UltraHD live broadcast of the FIFA World Cup in 2014 is possible.
The barriers to production are beginning to be overcome and there's no practical reason why UltraHD cannot be delivered live by satellite today. Although there are significant gaps to address, the case for pioneering an 4K/UltraHD experience around the World Cup are compelling enough for FIFA to ensure it will happen. For a start, there's the kudos FIFA would gain in breaking new production ground. Its track record in this regard includes the first all-HD World Championships from Germany in 2006 and the capture and transmission of 25 matches in 3D from South Africa 2010.
As with 3D, production teams may have to adjust the editorial practice such as making fewer cuts to accommodate the greater visual information of the 4K picture. While FIFA's priority will be the coverage in HD even while the bulk of the tournament's 3.2 billion TV viewers still watch in SD the sports body will take its cue for 4K/UltraHD from the 2014 rights holders and from Sony.
2014 is also the last year of Sony's eight-year, $305m sponsorship of FIFA, and Sonys professional services arm is the primary technical partner for FIFAs host broadcaster HBS at this years Confederations Cup and next year's World Cup tournament. Having spent millions to underwrite the separate 3D production in South Africa, a precedent has been set for a parallel experiment in 4K.
Sony is already supplying OB facilities to HBS: 340 HD cameras (including 72 SuperSloMo cameras), 48 switchers and 816 monitors, and it wouldn't be a stretch to add a few of its new 4K PVM-X300 production monitors and F55 cameras, which have already been tested by Fox Sports, ESPN, Sky Perfect Jsat, BSkyB, Sky Deutschland, TopVision, SIS LIVE and Kyoda TV.
However Sonys F55 cameras are designed for digital cinema and the technology has yet to filter through to the requirements of TV live production. Other parts of the 4K/UltraHD live production are becoming feasible. Broadcasters in the Americas, in Europe and in Asia have trialed 4K at various sports events using equipment from EVS, which will provide the core workflow, server and replay systems to HBS in Brazil. Announcements from FIFA are believed to be imminent but while any portion of the World Cup shot in 4K would be a milestone, it will be a sideshow to the main coverage mixed from 34 cameras per match.
It probably won't be the most breathtaking experience for fans simply because there won't be enough 4K cameramen/women trained on the action. And even the commentary teams with which viewers are familiar won't be available to the 4K production next year because they have to deliver at the HD production.
While Sony paid more than $10 million to produce 25 matches from South Africa 2010 in a separate 3D production, FIFA this time is understood to be seeking a new funding partner, e.g. the Japanese government has committed to launching an UltraHD satellite service in July 2014, which would coincide with the World Cup in Brazil taking place from 12 June to 13 July 2014.
Live to the cinema
However also the distribution to cinemas is an option: Plenty of movie theatres are ready to take 4K because they are equipped with Barco, Christie, NEC or Sony 4K projectors. More than 90,000 cinema screens will be 4K ready in 2014. Selected matches from Brazil could be beamed directly to digital movie theatres - provided the rights to do so are agreed.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
18/10/2025
New England Sports Network (NESN) has chosen Harmonic, working with Astound Business Solutions, as its enterprise technology partner to transform primary distri...
18/10/2025
NEW ORLEANS, La. In the run-up to the start of the NBA season, WVUE-TV and Gray Local Media have announced a deal with DirecTV that will greatly expand access t...
18/10/2025
Berklee Celebrates 40 Years of the Fall Together Concert Faculty composers Bob Pilkington and Greg Hopkins are among the featured artists for this year's ...
17/10/2025
NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...
17/10/2025
Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...
17/10/2025
SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...
17/10/2025
L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...
17/10/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
17/10/2025
(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
17/10/2025
Music and art came together for one special night last week at ZIV Gallery, an i...
17/10/2025
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...
17/10/2025
MURRIETA, Calif. The Sports Fishing Championship (SFC) has deployed DigitalGlue's creative.space storage platform to streamline video production by centrali...
17/10/2025
BELLEVUE, Wash. Football continued to cement its reputation as a bulwark of TV advertising in Q3 2025 with new data from iSpot that showed both the NFL and coll...
17/10/2025
The Sports Fishing Championship (SFC), the premier competitive saltwater fishing series, has transformed its production workflow by adopting creative.space, the...
17/10/2025
QuickLink, a leading provider of award-winning multi-camera video productions and remote contribution solutions, announces the release of StudioPro Version 4, ...
17/10/2025
Although the annual Grammy Awards celebration is best known for recognizing achievements in the recording industry, the show often proves a visual spectacle as ...
17/10/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services, has promoted Alex Dunfey to Chief Technology Officer (CTO) from his for...
17/10/2025
The University of Arizona (UofA) has significantly upgraded its broadcast communication infrastructure with the integration of Riedel Communications' advanc...
17/10/2025
Harmonic (NASDAQ: HLIT) today announced that New England Sports Network (NESN), owned by Fenway Sports Group and Delaware North, has selected Harmonic as its en...
17/10/2025
Austin PBS has recently upgraded its facility-wide communications infrastructure, deploying Clear-Com 's Eclipse HX, FreeSpeak II beltpacks, and V-Series ...
17/10/2025
ZEISS announces an open call for the closed BETA testing phase of CinCraft Virtual Lens Technology, the innovative digital tool that brings authentic lens chara...
17/10/2025
Situated in the town of Kokkola, Centria University of Applied Sciences offers higher education across five core fields: engineering, business, social and healt...
17/10/2025
Public information channel in Georgia, USA, to implement a powerful, simple, and cost-effective playout automation platform.
Pebble, the leading automation, co...
17/10/2025
HBO Max is reporting that it has launched in 15 new markets, including Bangladesh, Cambodia, Macau, Pakistan, Sri Lanka and Ukraine, boosting the streaming serv...
17/10/2025
Netflix said it will make a major push into video podcasts, inking a wide-ranging deal with Spotify through which it will offer 16 podcasts in the U.S. starting...
17/10/2025
Lexington, Ky. As part of a push to highlight its advanced advertising capabilities, Viamedia has launched a new AI-powered ad tech platform and officially rebr...
17/10/2025
NEW YORK QuickLink has announced the release of StudioPro Version 4, which the company is calling the most significant upgrade yet to its flagship video product...
17/10/2025
NEW YORK and CUPERTINO, Calif. Apple and NBCUniversal said they will sell Apple TV and Peacock streaming bundles to U.S. subscribers starting Oct. 20....
17/10/2025
Q&A with Boston Conservatory Choral Conductor Stephen Spinelli How his research into the lost manuscripts of composer Florence Price led to a Grammy-winning c...
17/10/2025
Back to All News
Netflix ISP Speed Index for September 2025
Product
17 October 2025
Global
Link copied to clipboard
This month, 1% of Internet Service Pro...
17/10/2025
NVIDIA's on the ground at Open Source AI Week. Stay tuned for a celebration ...
17/10/2025
AI has ignited a new industrial revolution.
NVIDIA and TSMC are working togethe...
17/10/2025
Gexcon is a trusted safety and risk management partner for complex, high hazard environments. ICG has been a dedicated marketing partner to Gexcon since 2018, b...
17/10/2025
Here is your host, Patrick Kielty!
After an incredible breakthrough year, Kingf...
16/10/2025
SVG Sit-Down: FUJIFILM Execs on GFX ETERNA 55 Camera, Importance of Shallow-Dept...
16/10/2025
Squash's Most Ambitious Broadcast Production To Be Deployed at Comcast Busin...
16/10/2025
Main Street Sports Group Inks Deal With Omaha Productions, Launches Original-Con...
16/10/2025
A Historic Precursor? FIFA, HBS, DAZN Offer an Inside Look at Production of FIFA...
16/10/2025
Prime Video Offers Sneak Peak at New NBA on Prime StudioThe massive 13,000-sq-ft, two-story studio features a LED regulation half court and hoopBy Jason Dachman...
16/10/2025
SVG Remote Production Forum Draws Record Crowd for Visit to PGA TOUR Studios, De...
16/10/2025
BitFire's Ben Grafchik on How Growing Cloud Workflows Are Impacting the Live...
16/10/2025
AI technology is advancing quickly, bringing both new creative possibilities and...
16/10/2025
In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...
16/10/2025
It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...
16/10/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
16/10/2025
VAMPIRE has been integrated onto GM Defenses Infantry Squad Vehicle (ISV), providing a mobile solution to effectively and affordably counter small drone threat...
16/10/2025
The AgilePod mounted on the host aircraft....
16/10/2025
60% say infotainment systems are a critical purchasing or leasing consideration,...