GSMA ANNOUNCES PARTNERSHIP with SHANGHAI INTERNATIONAL INFORMATION CONSUMPTION FESTIVAL

Festival To Be Held Alongside Mobile World Congress Shanghai, Expected to Attract 30,000-50,000 Consumer Attendees to SNIEC

London: The GSMA today announced a partnership with the Shanghai International Information Consumption Festival in bringing mobile and ICT-focused exhibitions, events and activities to Shanghai. The GSMA Mobile World Congress Shanghai will be held 15-17 July, alongside the Shanghai International Information Consumption Festival at the Shanghai New International Expo Center (SNIEC) and attendees will have access to a range of experiences across both shows. The Shanghai International Information Consumption Festival will also feature additional events, seminars and other activities held across the city during the week of 13 July.

We are excited to form this collaboration with the Shanghai Government and the Ministry of Industry and Information Technology to hold the first Shanghai International Information Consumption Festival during our Mobile World Congress Shanghai event, said John Hoffman, CEO, GSMA Ltd. The Festival complements the programmes that we are undertaking at Mobile World Congress Shanghai and will demonstrate how citizens can utilise technology across many aspects of their everyday lives, such as education, healthcare, travel and entertainment, among others.

The partnership with the GSMA to promote the activities of the Shanghai International Information Consumption Festival and Mobile World Congress Shanghai will have a positive impact in delivering a new information consumer experience, creating an atmosphere of innovation and entrepreneurship, commented Mr. Shao Zhiqing, Vice Chairman of Shanghai Municipal Commission of Economy and Commerce. Further, this cooperation will enhance international collaboration and innovation exchanges to accelerate the development of Shanghai's information industry.

The inaugural Shanghai International Information Consumption Festival will include exhibitions from 150 companies across two exhibition halls at the SNIEC and is expected to attract between 30,000 and 50,000 visitors over three days. For more information, visit: www.mwcshanghai.com/SIICF/.

New Keynote Speakers Confirmed for Mobile World Congress Shanghai

The GSMA confirmed two new speakers - Dr. Walter Schlebusch, CEO of G&D and Bill Morrow, CEO of nbn Australia - who will be joining leaders from BSH Home Appliances, Idea Cellular, KDDI, Nokia, NTT DOCOMO, Telenor Group and Telstra on the keynote stage at Mobile World Congress Shanghai.

Beyond the keynote programme, the conference will address subjects such as digital commerce, enterprise mobility, innovation and start-ups, LTE and 5G, M2M and the Internet of Things, mobile identity and personalisation, network virtualisation and new business models for the mobile internet, among other topics. Senior business executives and industry experts confirmed to speak in the two-day conference include:

Paul Srivorakul, CEO, aCommerce

Karan Ponnudurai, Chief Digital Services Officer, Celcom Axiata Berhad

Tony Kim, Co-Founder and CEO, Cornerstones Technology

Magnus Ewerbring, CTO APAC, Ericsson

John Rubio, President and CEO, Globe BanKO

Dr. Wen Tong, VP, Wireless Research and CTO, Huawei

Hanna Lee, China Hong Kong Business, GM, LINE Corporation

Seizo Onoe, CTO, NTT DOCOMO

Dr. Alex Jinsung Choi, CTO and EVP, SK Telecom

Anthony Perkins, CEO, Wing Money

For more information on the conference programme, visit www.mwcshanghai.com/learn/conference/.

GSMA Innovation City at Mobile World Congress Shanghai

The show floor will include the GSMA Innovation City, which builds upon the successful Connected City at previous editions of Mobile World Congress Shanghai. The Innovation City will lead attendees on a journey around the connected life of the future, featuring demonstrations from the world's leading companies, including Huawei, KT Corporation, Peel, Pittasoft and Qualcomm Incorporated, among others. The GSMA will also showcase its key programmes and initiatives. Visitors will have the opportunity to experience smart connected technologies and services that will benefit global citizens and businesses, today and into the future. For more information, visit www.mwcshanghai.com/innovation-city-experience-centre/.

In addition to the Innovation City, the Mobile World Congress Shanghai exhibition will showcase products, technologies and services from more than 350 companies, ranging from mobile handsets and devices to network infrastructure to software and applications. Newly confirmed exhibitors include Canonical, China Unicom, ESET, Freescale Semiconductors, Hewlett-Packard, KT Corporation, McAfee by Intel Security, My Kronoz, Netscout and Sandisk. The latest country pavilion signed on for Mobile World Congress Shanghai 2015 is The Netherlands Pavilion, joining government trade agencies from Berlin, Hong Kong (WTIA), Indonesia, Israel, Korea (KITA and KOTRA), Shenzhen, Taiwan (CcoID) and Thailand (Thailand Pavilion and Software Park Thailand). For more information, visit www.mwcshanghai.com/see-do/exhibition/.

The GSMA announced that Infineon is a Supporting Sponsor for the IoT Summit, which will be held 16-17 July. The two-day event will bring together attendees from a range of industry sectors to discuss developments across the Internet of Things (IoT) and how enterprises can benefit from this technology shift. For more information, visit www.mwcshanghai.com/iot-summit/.

Get Involved at Mobile World Congress Shanghai 2015

For more information on the 2015 Mobile World Congress Shanghai including how to exhibit or sponsor, visit www.mwcshanghai.com. Follow developments and updates on Mobile World Congress Shanghai through our social media channels - use #MWCS15 on Twitter and follow us at @GSMA, or get regular updates through our LinkedIn Showcase Page. In China, you can follow us on

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