Talpa and a capella to partner on the big picture

Talpa and a capella to partner on the big picture Hilversum, 24 September 2014

Although we rarely enter into partnerships on third party formats, we made an exception with A Cappella as we believe The Big Picture is such a unique connected format that's going to change the perception of the game show says Maarten Meijs, Managing Director of Talpa Global.

Created by TV host and renowned mentalist Nimrod Harel and A Cappella, The Big Picture sees studio players get the chance to win a million dollars by correctly answering 12 picture-based questions. If the studio player is unsure, or simply doesn't know the answer, he can enlist help from a connected player selected from among those viewers playing along in real time with The Big Picture app. At that moment that particular connected player will have his image projected on the TV screen, play along via the technology and also have a shot at winning a substantial amount of the studio player's total prize money, even all of it!

The creators behind this new format define The Big Picture as the next generation in the evolvement of the game show genre, which will cater to the networks and producers around the world who have been searching for the pinnacle combination between the TV screen and the personal screen of the smartphones or tablets. The Big Picture redefines a new interactive and collaborative viewing experience.

Adds Maarten Meijs: It isn't a show with an app, it's a show that is an app. We have a lot experience with digital extensions, such as the multiplatform project Utopia, and What Do I Know?!, which is offered with an integrated live play-along app. So we're technically ready to launch the first game show in which the viewer, by using the special Big Picture app, is actually able to participate on the TV program on-screen in real time and win big money.

Adds Einat Shamir, CEO of A Cappella: Talpa is highly experienced in successfully rolling out formats internationally, and is focused on connected formats and extending brands to other platforms. The Big Picture is a game changer and we believe this format will become the benchmark to how game shows will interact with their audiences wherever they might be. After all, the audience at home wants to be an active participant and influence what they watch on the screen in real time, and The Big Picture enhances the viewing habits of our audience, allowing its viewers to take home the cash prize from the comfort of their couch. We're convinced our partnership aimed at taking The Big Picture all over the world will be a successful one.

A Cappella Media Content Hub is a Tel-Aviv-based content management company established by two of the leading female television entrepreneurs in Israel,

Einat Shamir and Tal Shaked. The company, which creates, develops and distributes scripted and non-scripted formats worldwide, largely focuses on multiplatform content such as The Big Picture.

LINK:	http://www.talpa.tv/news/talpa-and-a-capella-to-partner-on-the-big-pic...
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