Eastern Michigan University Engages Football Fans and Enhances Experiential Education with Hitachi HDTV Cameras posted: 08/01/2021
Z-HD5000 cameras enable superior fan experiences in newly renovated stadium while providing hands-on learning opportunities for students
At Eastern Michigan University (EMU) in Ypsilanti, Michigan, the Department of Athletics is relentlessly committed to providing great experiences for both fans and student-athletes while building champions in the classroom, in the community, and in competition. When the university upgraded its football venue with a massive new scoreboard in 2019, it purchased four Z HD5000 HDTV cameras from Hitachi Kokusai Electric America, Ltd. (Hitachi Kokusai) to enhance fan engagement while meeting the challenge of shooting high-quality video on the stadium's distinctive playing surface.
The centerpiece of the technology refresh at the 30,200-seat Rynearson Stadium is a new 53-foot high by 29-foot wide Daktronics LED video display screen. The second-largest video board in the NCAA Division I Mid-American Conference (MAC), the new scoreboard is more than three times larger than the venue's previous, resolution-limited screen. The display overhaul was accompanied by control room and camera upgrades as EMU Athletics began producing in-venue football programming for the first time.
With the old video board, we just took an analog signal from the broadcast feed, and cut in occasional footage from older cameras, said Greg Steiner, Associate Athletic Director, Media Relations at EMU. We needed to enhance the in-venue experience, as when fans come into the stadium and watch our video board, their expectations have been set by what they see on television. We strive to provide unique on-site opportunities that fans can't get at home, while also delivering what they already expect to see from TV.
Supplied by systems integrator AVI-SPL, three of the Hitachi cameras are deployed in fixed positions on tripods. The fourth Z-HD5000 is equipped with a Teradek wireless transmitter, enabling the camera operator to go into the stands and roam the venue.
Z-HD5000 cameras enable superior fan experiences in newly renovated stadium while providing hands-on learning opportunities for students
Steiner notes that the Hitachi cameras do an exceptional job capturing games in EMU's unusual football environment. We're one of only three FBS (Football Bowl Subdivision) schools that don't play on a green field, and the only grey field at the Division I level, he explained. Getting a good picture against it can be tough with other cameras. Grey can get washed out really fast if you don't have high-quality cameras and the ability to dial in directly to the true colors. The Z-HD5000s handle it very well.
The newly-acquired cameras are EMU's second Z-HD5000 purchase, joining four units acquired in 2013 - and still going strong - that are dedicated to the university's 8,000-seat Convocation Center. In addition to driving in-venue video board shows for the EMU Eagles' basketball, volleyball, and gymnastics events in that arena, the earlier cameras have been used on more than 185 live broadcast productions for the ESPN+ streaming service as well as university events such as graduations.
Together, the new and earlier Hitachi cameras also provide valuable, hands-on video production experience for students in the school's Communication, Media & Theater Arts (CMTA) department, as well as students enrolled in other programs but interested in sports production. We have higher-end equipment in Athletics than they may use in their own courses, said Steiner. Working on our productions lets them earn internship credit while getting experience on broadcast-class equipment that they may eventually use professionally, and they get to put on their resume that they worked on productions for ESPN+. That helps them get work for the major networks once they graduate.
EMU has been very satisfied with the visual quality provided by the Z-HD5000 cameras, as well as their durability in students' hands. You know what you're going to get every time you turn them on - great clarity, accurate color reproduction, and the ability to dial them in from the control room exactly as you need, praised Steiner. To know that they are forgiving enough with students is also a big selling point. Some of our college counterparts use more prosumer-level equipment and it breaks down much faster, so their turnover of gear is much faster than ours.
Beyond the technical benefits of the cameras, Steiner lauds the possibilities they have enabled for the school and its students. I cannot say enough great things about the opportunity that working with Hitachi cameras has presented us as a university and as an athletic department, he said. Putting these cameras in students' hands lets us deliver an opportunity for their personal development while creating a program that lets us showcase our student-athletes to our fans. Hitachi Kokusai has been a great partner throughout the process to deliver exactly what we needed in terms of video.
About Hitachi Kokusai Electric Inc.
Hitachi Kokusai Electric Inc., headquartered in Tokyo, Japan, is a company that manufactures broadcasting systems, security and surveillance systems, wireless communications and information systems.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Eastern Michigan University Engages Football Fans and Enhances Experiential Education with Hitachi HDTV Cameras posted: 08/01/2021 
