Videocon dh Enhances Video Experiences with Cisco Virtualized Video Proceing

Bangalore, September 2, 2016 Cisco today announced that Videocon d2h India's leading DTH platform has selected the Cisco Virtual DCM to provide its subscribers with superior video experiences. The deployment provides Videocon d2h with a flexible infrastructure and simplified operations for advanced video processing functionality taking advantage of virtualization and orchestration from Cisco's Virtualized Video Processing (V2P) platform. The Virtual DCM provides Videocon d2h the bandwidth efficiencies to deploy new services and meet ever-increasing consumer demands for 4K, multiscreen, OTT and Cloud DVR. The Cisco Visual Networking Index Forecast 2015-2020 predicts that by 2020, 82% of IP traffic by will be video, and 50% of IP video traffic will be HD/UHD, and mobile devices will drive most of the growth, making 43% of IP traffic. With availability of more content for an ever increasing number of video-enabled devices, it is critical to maximize video delivery over available bandwidth and multiple networks.

Mr. Saurabh Dhoot, Executive Director, Videocon d2h said, Our association with V2P platform of Cisco provides us the ability to enhance, extend and enrich video offerings so that today's consumers receive more immersive and personalized viewing experience. Our focus is on innovating and extending the service offerings like 4K UHD, OTT as per the changing preference thus enriching viewing pleasure.

The time is right to capitalize on the unprecedented opportunities presented by the wave of digitization in the country. When it comes to customer service, digitization empowers us to better understand our customers. said Mr. Anil Khera, CEO Videocon d2h. We are committed to creating the highest-quality consumer experience. 4K content is the future and with this development we are completely geared up and future-ready to embark on the cloud journey. We look forward to working closely with Cisco on the implementation of the solution to provide better consumer experience. he added

Today digital platforms are changing the way people experience television. Ciscos V2P solutions help our customers meet the ever-changing demands of the video industry. Cisco is providing Videocon d2h with a platform to transform its business in India to develop and deliver dynamic, secure new services with the agility and speed necessary to stay ahead of competition. Our association with Videocon reflects our continued commitment to deliver the right IT platform to enhance their customer service and loyalty said Sanjay Kaul, Managing Director, Service Provider Business, Cisco India & SAARC.

About Videocon d2h

Videocon d2h is India's fastest growing DTH service provider which offers over 570 channels and services. Videocon d2h is launching HD Smart Connect Set top Box (Connected Set top box) which converts your existing normal TV into a Smart TV. The Connected set top box allows one to browse content from Facebook, Twitter, Daily Motion, video on demand sites, news sites, weather sites, etc through applications residing on STB. Powered by the MPEG-4 and DVB-S2 technology, Videocon d2h transforms your TV into a hub of entertainment and knowledge. It offers a wide range of active services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc. It launched India's first 4K Ultra HD DTH channel service. Videocon d2h offers India's first Radio Frequency Remote Control. Videocon d2h also offers 45 HD channels and services. Videocon d2h has a pan India sales & distribution channel, superior service orientation & a track record of introducing technologically innovative product and service offerings. Videocon d2h has over 300 own service centres spread across 7500 top towns in India to attend and resolve the service issues within 4-6 hrs.

SMART Services, a value-added bouquet of learning activities and games includes Smart Cooking, Smart English and Smart Games, all available on subscription basis. Smart services of Videocon d2h has something good to offer for every member of family right from an infant to a housewife.

Videocon d2h was the first Indian media company to be listed on NASDAQ, USA. Videocon d2h has been awarded as India's Most Trusted Brand 2016, Pay TV Operator of the Year at MIPCOM Cannes 2015, Asia's most promising DTH brand 2013 & 2014, India's Best brand by Economic Times 2014, India's Most Promising Brand by Economic Times 2015 & recognized as top 50 dream companies to work for by World HRD Congress.

About Cisco

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Cisco, the Cisco logo, Cisco Systems and Cisco IOS are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.

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