Ooyala Drives Efficiencies For Media Prima

Using the industry-leading Ooyala Flex Media Platform, Media Prima can now prepare,

manage and distribute content easily, reducing their time to market by 80%

San Jose, CA., March 5, 2019 - Ooyala, a leader in content production, distribution and monetization solutions, is powering content management, syndication, and distribution for Media Prima Berhad ( Media Prima ), Malaysia's largest integrated media company, bringing them greater efficiencies and cost savings in their content delivery and distribution business. As a result, Media Prima has reduced the time taken for online content preparation and processing time by up to 80%, and now distributes content to their digital channels and partners in a timely manner.

Media Prima, a digital-first content and commerce company, offers exciting video content via their Over-The-Top (OTT) service tonton, and through various platforms and partners like Youtube, Dailymotion, Facebook and Viu.

Media Prima's goal is to expand our digital reach and offer the best content to our audiences through different channels. Time to market and operational efficiencies are key to our success in expanding our business, said Rafiq Razali, Chief Executive Officer Media Prima Digital. With the Ooyala Flex Media Platform powering our online content management business, we are confident that we can add content syndication partners easily and deliver content to them in a timely manner.

Ooyala Flex Media Platform, the fastest growing media asset management and workflow automation solution used by the world's most innovative content owners to simplify millions of video workflows, provides Media Prima with a unified system for efficient content and metadata collection from various sources, and automated content processing, syndication and distribution according to pre-set business rules.

Media Prima's content is highly sought after in the region, said Jonathan Huberman, CEO, Ooyala. We're excited to help them cut out the complexities of content management and distribution, so they can get content to market faster at a lower cost.

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About Ooyala:

For over 10 years, Ooyala has been at the forefront of shaping the content supply chain revolution as a leading provider of OTT, content production, and digital distribution solutions. Ooyala powers linear and on demand video for the world's largest companies, managing thousands of hours of content and serving billions of streams across all platforms.

With its open APIs and vast partner ecosystem, Ooyala Flex Media Platform provides a single source of truth for managing metadata and workflows of media companies. The Ooyala Flex Media Platform enables content creators and distributors to become more agile and cost efficient by automating tasks, simplifying workflows and reducing time-to-TV-grade experiences across all screens.

Ooyala has offices in the Silicon Valley, Chennai, Dallas, Guadalajara, London, Madrid, New York, Singapore, Sydney, Tokyo, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com. For inquiries, contact us or email sales@ooyala.com.

About Media Prima Berhad:

Listed on the Main Board of Bursa Malaysia, Media Prima Berhad ( Media Prima or the Group ) is Malaysia's leading fully-integrated media company with a complete repertoire of media-related businesses in Television, Print, Radio, Out-of-Home Advertising, Content and Digital Media.

In Television, the Group maintains its number one position for viewership through its four channels TV3, 8TV, ntv7 and TV9. It is also the pioneer behind tonton, Malaysia's popular video streaming portal. Primeworks Studios is Malaysias largest content production company.

Media Prima is the owner of The New Straits Times Press (Malaysia) Berhad, Malaysia's largest publisher with three national newspapers - New Straits Times, BH ( Berita Harian ) and Harian Metro.

Ripple is an audience-focused digital media, broadcast and commerce company under Media Prima that engages audiences through content, talents, experiences and platforms. It includes eight digital brands - Dhia, Donna, Lunaria, Thelaki, Likely, Chapters, Wakeke and Ais Kacang. Four broadcast brands - Fly FM, Hot FM, One FM and Kool FM as well as an e-commerce brand - SuperDeals. Visit www.ripplemedia.com.my for more information.

Media Prima is also a market leader in Out-of-Home Advertising represented by Big Tree, The Right Channel, Kurnia Outdoor, Gotcha, UPD, and Big Tree Seni Jaya.

Since the launch of Media Prima's transformation programme Odyssey in 2016, the Group ventured into more digital and consumer-based businesses which include its successful home shopping network CJ WOW SHOP, education portal FullAMark and women's lifestyle portal Hijab & Heels.

Media Prima currently ranks third in Malaysia (behind Google and Facebook) in digital reach after the 2017 acquisition of Rev Asia Holdings, one of Southeast Asia's leading digital media groups. Its digital media subsidiary Media Prima Digital was founded to innovate digital solutions and creative strategies for the Group. Media Prima Labs, a unit under Media Prima Digital, aims to extend the Group's unique intellectual properties into the expanse of technological innovation and games.

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