Sony launches CineAlta Club to provide training and support for the Cine community

Sony launches CineAlta Club to provide training and support for the Cine community posted: 26/01/2021

Sony has today announced the launch of its new CineAlta Club, to support and educate the cinematography community. Building on its notorious CineAlta brand, home to cinematic cameras such as VENICE, Sony will be providing a series of online and offline training courses for the community to support them in their preparations for shooting season in the Spring. Offline courses will happen when situation allows at Sony's Digital Media Production Centre (DMPC) at Pinewood Studios.

There will be three sessions run by Sony specialists and industry professionals:

Crew Call: For crews who are using VENICE cameras, this is an opportunity to ask your questions and get support from the experts. This will be hosted online.

VENICE refresher: In this two-hour session get up to date on the latest cinematography workflows and VENICE camera upgrades. This will be hosted online and in-person when allowed at the DMPC.

VENICE Accreditation: This two-day paid training course will provide DoP's, DIT's, Operators and AC's with in-depth training on our VENICE cameras and production workflows to maximise on-set efficiency and creative expression. This will be hosted in-person when allowed at the DMPC.

Here at Sony, we're committed to supporting the cinematography industry like we have done since the introduction of our very first cinematic camera the HDW-F900 back in 1999. The industry and its crew have been providing us with sensational productions in cinemas and in our homes for years, and at a time where this industry have seen its productions halted due to the Coronavirus outbreak, we want to support and provide them with new knowledge and immediate first-hand guidance as they head into their shooting season. Claus Pfeifer, Head of Connected Content Acquisition for Sony Professional Europe.

For more information and to sign-up to the courses please visit here.

About Sony Professional Solutions

Sony Professional Solutions is part of Sony Corporation and exists to help professionals to truly live their vision, by unleashing the incredible power of images. With a winning combination of innovative technology and industry expertise, Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Sports, Healthcare, Corporate, Education and Theatre to deliver industry leading and transformational customer solutions. Operating with over 40 years' experience and a trusted network of established technology partners, the wide Sony portfolio of knowledge, products and services propositions provides true value to businesses and informs, educates and inspires their customers.

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