Deep Fake Neighbour Wars: How AI can transform popular cultureITVX's Deep Fake Neighbour Wars is the breakthrough in television's use of AI. In this series, celebrities have invaded our everyday lives
by The Conversation
30-01-2023 15:10
in Entertainment
Deep Fake Neighbour Wars' deepfakes of Conor McGregor and Ariana Grande.
Image by Tiger Aspect Productions
ITVX's Deep Fake Neighbour Wars is the breakthrough in television's use of artificial intelligence that experts in the cultural use of deepfakes like myself have been waiting for.
--
In this six-part series, celebrities have apparently invaded our everyday lives. Presented as a reality TV show, we meet suburban neighbours in Catford, south London. Idris Elba (handyman/delivery driver) takes pride in the garden behind his ground-floor flat, until new upstairs tenant Kim Kardashian (bus driver) starts to exercise her right to use the shared space. They recount the story of a dispute that ultimately turns to violence.
Deepfakes of Idris Elba and Kim Kardashian in Deep Fake Neighbour Wars. Tiger Aspect Productions In a second storyline set in Southend, Greta Thunberg (single mum) has adopted the sunny coastal Essex town to escape the cold of northern Sweden, until she confronts neighbours Conor McGregor (florist) and Ariana Grande (scaffolder) - Christmas decoration fanatics with a permanent display of noisy, flashing reindeer in front of their bungalow. Cue high drama when Thunberg takes justice into her own hands.
It's a brilliant play on the mockumentary, a genre that brought us film comedy classics such as This Is Spinal Tap (1984) and Borat (2006, 2020), and TV hits like Parks and Recreation (2006-2015).
--
ALSO READ: Elon Musk's model mom: Maye hits a million Instagram followers
THE CREATIVE POTENTIAL OF DEEPFAKES Deepfakes sound suspicious just from their name, which tells us immediately that we're being deceived. Many producers now prefer the term synthetic media to avoid this connection.
The major ethical issue with deepfakes is the idea that they're trying to trick us - but this isn't a problem when they're used for obvious comedy.
--
It may look like Idris Elba is living an alternative reality in Catford, but we laugh because we know clearly that this isn't the real thing. Deepfakes can twist and rejuvenate pop culture through their playfulness, while also challenging us to consider what we accept as real.
As philosopher Adrienne De Ruiter explains, deepfake technology and deepfakes are morally suspect, but not inherently morally wrong.
Deep Fake Neighbour Wars' deepfakes of Conor McGregor and Ariana Grande. Tiger Aspect Productions This year marks a watershed moment for deepfakes. The technology is at a cultural crossroads in which the primary use in its early years - non-consensual pornography - is being overshadowed by the technology's adoption by mainstream popular culture.
Neighbour Wars follows on from other attempts to use deepfakes in television. In 2020, Channel 4's Alternative Christmas Message featured Queen Elizabeth II speaking to the nation during the pandemic.
At that time, broadcast deepfakes were made by colossal visual effects (VFX) companies - Channel 4's Christmas message was made by the UK's Framestore, which also created the VFX for big movies including Doctor Strange and Fantastic Beasts.
Sassy Justice, by the makers of South Park, features a deepfake Donald Trump Trey Parker and Matt Stone (makers of South Park) also tried out deepfakes in 2020. They posted a 15-minute spoof consumer rights programme, Sassy Justice, on YouTube. Its fictitious host, consumer advocate Fred Sassy, was played by a deepfake Donald Trump.
Sassy Justice was a true forerunner of Deep Fake Neighbour Wars, as it created multiple deepfake celebrities also including Julie Andrews and Mark Zuckerberg. The video's hokey visual style spoofed low-budget daytime TV and joked with our gullibility, ensuring its audience was always aware of its AI origins.
ALSO READ: Oops! Makhadzi's wig slides off during sexy' video
IT'S ALL THE REAL THING' Smaller online content creators have been the main innovators of deepfakes in pop culture. Corridor Digital was set up by two geeky guys from Minnesota - Sam Gorski and Nico Pueringer - who moved to Los Angeles to produce viral videos.
Corridor Digital's viral Keanu Reeves video When deepfakes emerged, they jumped on the technology and produced a breakout video, Keanu Reeves Stops A Robbery, in 2019. As deepfakes expert Lisa Bode writes, Corridor Digital's work demonstrated how the technology was widely available and now affordable, or even free, in the case of open-access deepfake generation face replacement apps like Faceswap .
The team's YouTube channel now features dozens of short deepfake videos, many of them boasting how they can do visual effects better than Hollywood studios.
Chris Ume is a Belgian deepfake creator who stunned the online world in 2022 when he produced short videos of Tom Cruise at such a high level of resolution and believability that only the script reassured us they were fake.
Chris Ume's viral deepfaked Tom Cruise video Ume has taken his deepfake expertise into the world of mainstream TV. In August 2020, he entered America's Got Talent with collaborator Tom Graham. The pair brought singer Daniel Emmet on to the stage and rolled a TV camera directly in front of him. When Emmet began to sing, his image on the massive screen above was deepfaked live into that of Simon Cowell performing You're The Inspiration.
The delighted audience and judges progressed the act to the show's final. As with comedy, this use of deepfakes avoided any sense of deception (the real Simon Cowell was sitting with the jury, aghast).
THE FUTURE O
Africa Stories
10/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/04/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
08/04/2025
We are pleased to announce the appointment of Mr. Vincent Blennies as Chief Exec...
04/04/2025
The National Film and Video Foundation (NFVF) invites final-year animation students to submit character designs inspired by lead characters from any South Afric...
14/03/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/03/2025
Antis pticos Orales: Revisi n De La Literatura Y Perspectiva Actual Influenza son contradictorios, dadas las elevadas tasas de curaci n espont nea. De ser neces...
28/02/2025
The Future of Green Energy: Challenges and Prospects Green energy, also known as renewable energy, has emerged as a critical solution to global energy challenge...
27/02/2025
Beginner Coding in Python: Building the Simplest AI Chat Companion Possible
AI-powered Personal VoiceBot for Language Learning by Gamze Zorlubas
You can ear...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
06/12/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the cl...
30/11/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
16/11/2024
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
16/11/2024
The National Film and Video Foundation (NFVF) invites emerging female producers ...
16/11/2024
The National Film and Video Foundation (NFVF) invites current masters students t...
30/10/2024
Johannesburg, 26 October 2024 - The 18th Annual South African Film and Televisio...
30/10/2024
BEST ACHIEVEMENT IN SOUND DOCUMENTARY
!Aitsa
Practitioner: Simon Kohler
Production House: MED CINE
BEST ACHIEVEMENT IN EDITING DOCUMENTARY
Rise: The Si...
24/10/2024
In accordance with Section 6 (2) (c) of the National Film and Video Foundation A...
19/10/2024
The National Film and Video Foundation (NFVF) invites postgraduate students to s...
15/10/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
11/10/2024
10 October 2024 Johannesburg, South Africa - The National Film and Video Found...
09/10/2024
Sportel stand number: Ravel Hall G06/07 After a summer filled with intense sport emotions in Paris, France and beyond, Globecast will be happy to welcome you...
04/10/2024
SAFTAs 18 Announces Date and Theme: Honouring Excellence in South African Film and Television with the theme Back to Basics . Johannesburg, South Africa Wedn...
04/10/2024
Johannesburg, South Africa Wednesday, 2 October 2024 The South African Film ...
01/10/2024
Johannesburg, South Africa - Monday, 30 September 2024 - The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (...
24/09/2024
Every little girl out there who has felt different because they are not what soc...
09/09/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
06/09/2024
Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...
09/08/2024
Johannesburg, 8 August 2024 - It is with profound sadness that the National Film...
01/08/2024
Globecast to Showcase the Broadcast Industry's Most Advanced Connectivity and Hybrid Cloud Solutions at IBC 2024
PARIS, 1 August 2024 Globecast, the lead...
16/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
13/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/07/2024
The NFVF, an agency of the Department of Sport, Arts and Culture that is created...
02/07/2024
Arabsat, ASBU and Globecast are commemorating 20 years with a renewed multi-year deal for Global Arabic Bouquet (GAB) services, providing a wide range of DTH di...
11/06/2024
Tuesday 11 June 2024, Johannesburg. The National Film and Video Foundation (NFVF...
31/05/2024
The National Film and Video Foundation (NFVF), the custodians of the South African Film and Television Awards (SAFTAs), has learned of the allegations of ill-tr...
22/05/2024
Judge blocks auction of Elvis Presley's Graceland estateA judge in Tennessee has temporarily halted a foreclosure sale of Graceland, the historic home of El...
22/05/2024
Skeem Saam: Wednesday's episode, 22 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African so...
22/05/2024
Tonight's Scandal: Jojo draws a line in the sand and Phaka must make a decis...
22/05/2024
Tonight on House of Zwide: A costly request from Adani and Keletso, breaking the...
22/05/2024
Tonight on Smoke and Mirrors: Dikeledi's death at the hands of Mthetho leave...
22/05/2024
Skeem Saam: Tuesday's episode, 21 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soap...
22/05/2024
Shaka ILembe': Mzansi Magic denies food poisoning incident, confirms deathMzansi Magic has responded following reports that two Shaka ILembe' season tw...
22/05/2024
Bridgerton's third season sizzles with record-breaking viewership Bridgerton' Season 3 Part 1 shattered records with a staggering 45.1 million views wit...
22/05/2024
Tonight on Skeem Saam: The Maputlas find out about Ntswaki's liesDon't miss Wednesday, 22 May's riveting episode of South African soapie Skeem Saam ...
21/05/2024
WATCH: Tonight's Scandal teaser - 21 May 2024Don't miss Tuesday, 21 May's riveting episode of South African soapie Scandal! on e.tv on DStv channel ...
21/05/2024
Tonight on Skeem Saam: Sthoko and Babeile's reunion puzzles and shatters the...
21/05/2024
Tonight on House of Zwide: Soka is forced to lie after Mampho catches him prepar...
21/05/2024
Skeem Saam: Monday's episode, 20 May 2024 [video]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African soapi...
Deep Fake Neighbour Wars: How AI can transform popular cultureITVX's Deep Fake Neighbour Wars is the breakthrough in television's use of AI. In this series, celebrities have invaded our everyday lives
