Google Hangouts leverages Encoding.com and Wallace & Gromit for a personalized video experiences

The Ecncoding.com team is excited to announce our new Dynamic Text Overlay feature as the latest addition to our suite of automated editing features. We believe that this new feature will be a catalyst to power an important new trend in producing high volume, personalized video experiences based on stored user data.

Dynamic Text Overlay enables publishers to programmatically (via an API workflow) integrate custom text into different queue points and frame positions within a source video. Utilizing granular controls such as live fonts, colors, rotations, positions, size, start and duration points, the custom text appears to be integrated directly within the video.

To give this feature a proper test run, we partnered with Google to power a high volume custom workflow to promote Google Hangouts presented by Wallace and Gromit. The custom Google Hangouts invitation process was open to the public and promoted globally on the google.com home page, CNN, ESPN and other high-traffic sites. Speed and massive scalability were critical requirements for their desired customer experience. Total video job upload, transcoding, text overlay, and delivery needed to be accomplished in less than 30 seconds with peak volume reaching 50 new videos per second.

Google gathered data from users and passed the custom text along with style and placement instructions via a single API call to Enocding.com.

During the encoding process, the custom invitation text was placed at a specific start point and followed specific duration and style instructions to create the illusion that the text appeared as if integrated during the original editing process.

The possibilities to use Dynamic Text Overlays programmatically are virtually endless. Imagine pulling data from user profiles to create on-the-fly, personalized commercials or integrating user data or images into the storyline of a short film to create a unique viewing experience. Encoding.com provides massive cloud computing scale and an API based workflow with Dynamic Text Overlays to automate what used to be unreachable unique, personalized video experiences.

LINK:	http://www.encoding.com/blog/entry/google_hangouts_leverages_encoding....
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