CYLNDR India, a leading production company for creative, production and new-age content, has launched an impactful advertising campaign for Rollick Ice Cream, a heritage brand under Prestige Ice Creams Pvt. Ltd., ahead of the Durga Puja festivities. The campaign, spanning television, digital films, and print, is part of Rollick's relaunch strategy as the brand redefines itself in its new avatar.
The #jomejabe campaign is a large campaign covering all channels including TV, Print, Digital, Social and OOH. The campaign features a TV commercial and two digital films, released in Hindi with localized versions in Bengali for key markets where Rollick Ice Cream has a strong presence. The campaign also includes print advertisements and out-of-home (OOH) placements, developed through in-house photoshoots and creative efforts by CYLNDR India. Designed to generate excitement and establish a strong media presence, the campaign leverages the festive spirit of Durga Puja to enhance brand visibility and drive consumer engagement.
Digital Films:
https://www.youtube.com/watch?v=Okl57-BV2Fs
https://www.youtube.com/watch?v=WiKgC9LYTIU
TV Commercial:
https://www.youtube.com/watch?v=Khf4BYLlRiY
CYLNDR India, known for its end-to-end production capabilities, managed the entire campaign from initial concept to final delivery through their state-of-the-art Mumbai studio. This comprehensive approach included conceptualization, scripting, pre-production, production, post-production, and a lifestyle photo shoot for the print campaign. The setting, an aesthetically designed Bengali home, captures the essence of Durga Puja with its wooden decor and traditional props, featuring a youthful Bengali-speaking cast embodying the vibrancy of pandal hopping.
Amit Paul, Head of Brand Marketing at Rollick Ice Cream, expressed his enthusiasm for the campaign, stating, The East of India brims with a rich culture, spanning all aspects of life. Rollick is a Born-in-the-East brand that creates new experiences, inspired by the joy of the familiar. Rollick strives to be the sweetest part of every occasion that this Eastern culture brings. This campaign celebrates the excitement of Durga Puja among young foodies who love the taste of their culture. CYLNDR India has been an exceptional partner in bringing our vision to life with creativity and precision. We are confident that this campaign will resonate deeply with our audience and support our efforts to expand our market presence as we relaunch Rollick Ice Cream with a refreshed perspective."
Albin Jaison, the director behind the campaign, added, "Having worked with Rollick in the past on multiple projects, there was a certain ease and comfort. We had a strong understanding of their audience and brand values, which made it a fun experience. Doing a festive theme is always enjoyable. Shooting in Mumbai meant that we had to be spot-on with the locations, production design, and casting to get the aesthetic right. It is a proud moment to be able to execute the entire project in-house at CYLNDR India, from initial concept to final product."
Meera Ghare, Business Head at CYLNDR India, commented, We are honoured to have taken on full creative and production responsibilities for this campaign with Rollick, building on our past successful collaborations. At CYLNDR India, we invested our utmost efforts across all aspects of the project from casting to production to deliver cutting-edge films that align with the brand's ethos. We are grateful to Prestige Ice Creams for entrusting us with this opportunity and eagerly anticipate future collaborations that continue to drive innovative and impactful results.
The #jomejabe campaign will be launched in East India, targeting key markets. It will be amplified across television, digital platforms, print, outdoor media, OTT channels, social media, and retail touchpoints, ensuring broad reach during Durga Puja and beyond.
CYLNDR India is renowned for its ability to deliver end-to-end content solutions for brands across various platforms and mediums. With this campaign, they have once again demonstrated their expertise in creating impactful, high-quality content that connects with audiences.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
CYLNDR India, a leading production company for creative, production and new-age content, has launched an impactful advertising campaign for Rollick Ice Cream, a heritage brand under Prestige Ice Creams Pvt. Ltd., ahead of the Durga Puja festivities. The campaign, spanning television, digital films, and print, is part of Rollick's relaunch strategy as the brand redefines itself in its new avatar.
