
CYLNDR India, a leading production company for creative, production and new-age content, has launched an impactful advertising campaign for Rollick Ice Cream, a heritage brand under Prestige Ice Creams Pvt. Ltd., ahead of the Durga Puja festivities. The campaign, spanning television, digital films, and print, is part of Rollick's relaunch strategy as the brand redefines itself in its new avatar.
The #jomejabe campaign is a large campaign covering all channels including TV, Print, Digital, Social and OOH. The campaign features a TV commercial and two digital films, released in Hindi with localized versions in Bengali for key markets where Rollick Ice Cream has a strong presence. The campaign also includes print advertisements and out-of-home (OOH) placements, developed through in-house photoshoots and creative efforts by CYLNDR India. Designed to generate excitement and establish a strong media presence, the campaign leverages the festive spirit of Durga Puja to enhance brand visibility and drive consumer engagement.
Digital Films:
https://www.youtube.com/watch?v=Okl57-BV2Fs
https://www.youtube.com/watch?v=WiKgC9LYTIU
TV Commercial:
https://www.youtube.com/watch?v=Khf4BYLlRiY
CYLNDR India, known for its end-to-end production capabilities, managed the entire campaign from initial concept to final delivery through their state-of-the-art Mumbai studio. This comprehensive approach included conceptualization, scripting, pre-production, production, post-production, and a lifestyle photo shoot for the print campaign. The setting, an aesthetically designed Bengali home, captures the essence of Durga Puja with its wooden decor and traditional props, featuring a youthful Bengali-speaking cast embodying the vibrancy of pandal hopping.
Amit Paul, Head of Brand Marketing at Rollick Ice Cream, expressed his enthusiasm for the campaign, stating, The East of India brims with a rich culture, spanning all aspects of life. Rollick is a Born-in-the-East brand that creates new experiences, inspired by the joy of the familiar. Rollick strives to be the sweetest part of every occasion that this Eastern culture brings. This campaign celebrates the excitement of Durga Puja among young foodies who love the taste of their culture. CYLNDR India has been an exceptional partner in bringing our vision to life with creativity and precision. We are confident that this campaign will resonate deeply with our audience and support our efforts to expand our market presence as we relaunch Rollick Ice Cream with a refreshed perspective."
Albin Jaison, the director behind the campaign, added, "Having worked with Rollick in the past on multiple projects, there was a certain ease and comfort. We had a strong understanding of their audience and brand values, which made it a fun experience. Doing a festive theme is always enjoyable. Shooting in Mumbai meant that we had to be spot-on with the locations, production design, and casting to get the aesthetic right. It is a proud moment to be able to execute the entire project in-house at CYLNDR India, from initial concept to final product."
Meera Ghare, Business Head at CYLNDR India, commented, We are honoured to have taken on full creative and production responsibilities for this campaign with Rollick, building on our past successful collaborations. At CYLNDR India, we invested our utmost efforts across all aspects of the project from casting to production to deliver cutting-edge films that align with the brand's ethos. We are grateful to Prestige Ice Creams for entrusting us with this opportunity and eagerly anticipate future collaborations that continue to drive innovative and impactful results.
The #jomejabe campaign will be launched in East India, targeting key markets. It will be amplified across television, digital platforms, print, outdoor media, OTT channels, social media, and retail touchpoints, ensuring broad reach during Durga Puja and beyond.
CYLNDR India is renowned for its ability to deliver end-to-end content solutions for brands across various platforms and mediums. With this campaign, they have once again demonstrated their expertise in creating impactful, high-quality content that connects with audiences.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
25/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
25/09/2026
Infront has named Ronald den Hollander as CEO of its Host Broadcast Services (HBS) subsidiary, effective 1 October 2026. The appointment follows the previously ...
25/09/2026
The North American Broadcasters Association (NABA) will hold Cyber University 2.0, a full-day cybersecurity summit for the broadcast and media industries, on Tu...
25/09/2026
Alpha Networks and Ateme have delivered a joint video platform for the digital d...
25/09/2026
Encompass Digital Media has announced the migration of multiple Viaplay free-to-air channels - TV3, TV6, TV8, and TV10 - to its Altitude Scheduling platform. Al...
25/09/2026
NAB Show New York 2026 will take place October 21-22 at the Jacob K. Javits Convention Center in New York City. Registration is open at nabshow.com/newyork.
Th...
25/09/2026
NHL Network has announced its studio programming lineup for the 2026-27 regular ...
25/09/2026
Clear-Com has announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom system as part of a sanctuary technolo...
25/09/2026
Broadcast Management Group (BMG) has deployed EVS XT-VIA live video production s...
25/09/2026
BBright, a Hexaglobe Group company, has announced that dotCentral has joined as a sales and support partner in the United States.
BBright's portfolio cover...
25/09/2026
MeyerPro delivered audio, video, broadcast, and LED production for the Acumatica Summit 2026 at the Seattle Convention Center's Summit Building, January 25-...
25/09/2026
The Professional Women's Hockey League has announced its inaugural All-Star Weekend, to be held Saturday, March 7, 2026, at Scotiabank Arena in Toronto. The...
25/09/2026
The 2026 Presidents Cup is underway at Medinah Country Club outside of Chicago with Team USA and an International Team of men's golfers facing off for four ...
25/09/2026
Warner Bros. Discovery's Atlanta hub hosted a day of discussion on REMI prod...
25/09/2026
Algorithm update & new DVA vibrato-detection engine
A new flagship version of Antares' iconic pitch-correction software has arrived, and along with a co...
25/09/2026
New flagship unit to arrive in early 2027
Two notes Audio Engineering have revealed that a new and improved version of their hugely popular reactive load bo...
25/09/2026
AI-free mixing tool gets an upgrade
Launched in October 2025, Tim Exiles Finalist is an algorithmic mixing tool that's been designed for those who don...
25/09/2026
Rohde & Schwarz Mobile Test Summit 2026 puts the spotlight on 6G - registrations...
25/09/2026
In our latest blog, Tim Pearson reflects on IBC 2026 and considers the main learnings against an industry that saw AI finally coming out of the labs and into pr...
25/09/2026
Digital Anarchy Releases Newest Version of its Real-Time Skin Retouching Tool fo...
25/09/2026
Blackmagic Design Used on More Than 50 Summer Films in 2026
Brie Clayton September 25, 2026
0 Comments
Hero image: Disclosure Day
Blackmagic Design p...
25/09/2026
How I Automated Social Media Resizing in After Effects - Free Script
Graham Quince September 25, 2026
0 Comments
If your text keeps getting cut off on...
25/09/2026
IBC has unveiled the winners of the prestigious IBC2026 Innovation Awards at an event held at the RAI Amsterdam on Sunday 13 September, honouring collaborative ...
25/09/2026
IBC2026 brought the global media, entertainment and technology community together for four days of business, innovation and collaboration at the RAI Amsterdam. ...
25/09/2026
Lightware testing has revealed that each USB-C port on Apple's new MacBook Neo consumes three of the seven USB tiers available under the USB specification, ...
25/09/2026
Lightware is supporting educational institutions in building modern learning environments by combining professional training with education-focused AV technolog...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/09/2026
Long-Standing Customer Renews Multiyear Contract for VO's Secure Video Player, Content Security, and Device Monitoring Solutions
Viaccess-Orca (VO), a glob...
25/09/2026
Automate Video Progress Bars in After Effects - No Keyframes!
Graham Quince September 24, 2026
0 Comments
Learn how to create an automated video playb...
25/09/2026
Friday 25 September 2026
How to watch an unmissable weekend of women's football on Sky Sports and NOW
Sky Sports and NOW will broadcast seven live games f...
25/09/2026
Friday 25 September 2026
YAGA trailer released, coming exclusively to Sky and N...
25/09/2026
Watch this space: a new strategic direction for UK media. Arqiva has submitted its response to the Governments Green Paper on the future of television distribut...
25/09/2026
Want to be part of this year's Late Late Toy Show?
Final call for applications in search for this year's stars
The most wonderful night of the year is...
24/09/2026
Broadcast Management Group (BMG) is supporting Virginia Public Media (VPM), the ...
24/09/2026
RED Digital Cinema's RED V-RAPTOR [X] and RED V-RAPTOR XL [X] cameras with the Phantom Track feature are the first cameras to receive GhostFrame Pro Certifi...
24/09/2026
Bringing together the full family of networks, FOX Sports is also adding Tubi, F...
24/09/2026
Virginia Polytechnic Institute and State University (Virginia Tech) has unveiled...
24/09/2026
The blog collects SVG's reporting on AI across U.S. and European sports broadcasting
Since SVG launched the AI Innovation Lab in April to advance the devel...
24/09/2026
SVG's annual TranSPORT conference, which will be held on Tuesday, Oct. 20 in...
24/09/2026
The self-built Master Control Room has cut streaming operations incident-respo...
24/09/2026
Ortana Media Group, the software systems integrator behind the Cubix workflow platform, has connected AudioShake's audio separation models to ScorePlay thro...
24/09/2026
AudioShake has released Multi-Speaker 2.0, the company's newest Multi-Speaker model, which removes 75% more noise and offers 32% better separation of overla...
24/09/2026
By Jon Morgan, Founder and Executive Producer, Ryval Studios
For Major League B...