New Branded And Immersive Storytelling Studio OffAbbot Launches

Branded and immersive storytelling studio OffAbbot has announced its launch. Led by Executive Producers Justin Towery and Scott Flor, OffAbbot separates itself from the creative pack thanks to a deep roster of directors and creative strategists that bring a decidedly filmic approach to digital content production, as well as 360VR and drone storytelling.

Flor adds, More than ever consumers' eyes are on multiple screens, and because of that progressive brands are looking to take their online content to a higher level creatively, and that's where OffAbbot and our talent roster stand apart. Unlike a lot of our competitors in this space, we're not offering clients the JV' squad.

Additionally, the company has named Adam Cohen its Head of VR Production, leading the company's expanding production efforts in the virtual reality arena.

OffAbbot directors include Brendan Beachman, who recently completed a co-branded campaign for NBC's Sunday Night Football and the recent film Ride Along 2, featuring actors Kevin Hart and Ice Cube; Julian Whatley, a noted cinematographer that has worked with such filmmakers as David Fincher, Richard Donner, Fredrick Bond, Philippe Andre, Mark Kohr, Rocky Morton, Dayton & Faris and Francis Lawrence; Jason Z. Wong, whose recent work includes online ads for Nestea, Chevrolet and Shell Oil; and Ryan Pesecky, who reel includes branded content assignments for HP, Bud Light and Sodastream.

Recent OffAbbot digital content includes ads for Nestea (left) and Dell Computers (right)

The OffAbbot roster of directors also includes Andrea Ball, Matt Celia, Ryan Turner and Sabyn Mayfield, who just completed the indie feature Boomtown, starring Dwight Yoakam.

All OffAbbot directors' reels can be seen here: http://offabbot.com/directors/

Immersively Focused:

With many technologists predicting 2016 to be a watershed year for virtual reality (VR), thanks in part to big product launches from Oculus/Facebook, Samsung and HTC, more and more brands are beginning to realize the extraordinary branding opportunities this new medium holds. OffAbbot is ahead of the curve in this area having recently completed 2 complex VR projects, both directed by Matt Celia:

Paranormal Activity S ance, a 360VR narrative horror story created as a co-branded production for popular gaming network IGN.com and the on demand/digital HD release of the latest feature in the popular horror series Paranormal Activity: The Ghost Dimension ;

LA RiVR: A Virtual Journey Along The Los Angeles River, an educational journey produced for Friends of the Los Angeles River (FoLAR), an advocacy group with the goal of restoring the river and developing it so it is once again accessible to LA citizens who can once again enjoy its natural beauty.

OffAbbot's new Head of VR Production Adam Cohen notes that after consumers get over the sheer novelty of VR, growth as a visual medium will require the expertise of experienced visual story-tellers, which is exactly where OffAbbot excels.

Soon everyone will have access to a VR device, whether via Google cardboard or more hi-tech products that are making their way to store shelves, the reality is, consumers will soon be able to engage with this content anywhere, says Cohen, and as storytellers, filmmakers and overall tech nerds, we are excited by the evolution of the technology and the prospect of partnering creatively with smart brands to create powerful, engaging content with it.

About OffAbbot:

OffAbbot is a branded and immersive storytelling studio that offers clarity, experience and a sense of focus that has been a difference-maker for a growing partner list that includes SAP, Virgin Atlantic, Doritos, Wix, Shell and Chevrolet. At its core, OffAbbot is comprised of award-winning directors, writers, producers, designers and creative thinkers with a rare combination of artistic intent, technical expertise, and an unshakable respect for great filmmaking. OffAbbot offers tangential storytelling possibilities with 360VR and drone technologies.

OffAbbot. On Point.

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LINK:	https://news.creativecow.net/story/881718...
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