Hit Global Band AJR Embraces DIY Video Creation with Pocket Cinema Camera 6K Pro
Brie Clayton August 10, 2023
0 Comments
Award Winning Filmmaker Austin Roa Fills Band's Channels with Creation of Hundreds of Videos Watched Millions of Times.
Blackmagic Design today announced award winning filmmaker and photographer Austin Roa used Blackmagic Pocket Cinema Camera 6K Pro digital film camera to shoot music videos, two tour documentaries, BTS clips and a huge number of videos for social media for the multi-platinum band AJR. The videos have helped grow the band into an international phenomenon as Roa, using the portability and versatility of the Pocket Cinema Camera 6K Pro, captured a steady stream of new content for fans.
AJR is a chart topping and award winning American pop trio consisting of brothers Adam, Jack and Ryan Met. Early on, the band members embraced a DIY video production mentality and are constantly creating new videos for their social media channels. Their 2022 OK Orchestra Tour played to sold out venues around the world, with fans able to follow the group on the band's multiple social media channels.
Some contents or functionalities here are not available due to your cookie preferences!
This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.
To create a library of even more high quality videos, the band brought Roa on as their own dedicated filmmaker. Roa has sculpted a career from working at the heart of the DIY music scene in Texas, shooting house shows with upcoming bands, to arenas with artists such as The Lumineers and Hozier. He is known for a colorful, hyper real style, while maintaining the artist' in every shot.
Roa relied on the Pocket Cinema Camera 6K Pro as his main camera for most of AJR's BTS footage, filming for two multi episode tour documentaries, several music video creations and interviews with the band. He continues to use Blackmagic cameras for the band's new videos.
For the OK Orchestra Tour, I shot two official tour videos with the Pocket camera. And they looked incredible. I also shoot a lot of the band's TikToks with the Pocket, which included some videos that have tens of millions of views. One of those was at a theater in Australia where the Pocket was small enough that I could get right into the action on stage, capture amazing shots and not get in the way, he explained.
To help fans feel like part of the AJR family, Roa was given access to shoot the band before, during and after live shows. This meant shooting in controllable situations that were well lit and private as well as where the lighting was low or dramatically changing during AJR's wild live shows. He relied on the Pocket Cinema Camera 6K Pro's internal ND filter and low light capabilities to get the shots he needed.
One major aspect about the Pocket that I love is the internal ND filter. That was massive for all of the outdoor shots while saving us a great deal of time. Low light is a constant battle I fight, given the fact that I'm shooting a show almost every night, and the Pocket just takes care of that problem for me, he continued.
Beyond the tour, Roa also works with the band to create music videos for new songs, including the video for The DJ Is Crying For Help, filmed on a day off they had in Paris while on tour. More recently, the video for their latest single The Dumb Song is a montage of the band's journey writing the song itself over the last year and a half.
August 11, 2023Indie Feature film Moon Garden Uses Cintel Scanner and DaVinci Resolve StudioBlackmagic Design today announced that the independent feature film, Moon Garden, which
August 8, 2023What do we mean by Cinematic Colour Theory in DaVinci ResolveWith over three years of experience as a professional trainer, one of
For the DJ video, the overall goal was to shoot simply and capture something they could do themselves, but still be engaging. A lot of the ideas for the video were thought up as we were shooting the video, he explained. Roa relied on the camera's consistent versatility.
Roa furthermore explained, Ryan had asked me to come up with an idea before our flight from JFK to Dublin international, so I sat on it. I had played the song over and over and eventually landed on this idea: just a bunch of Jacks, Ryans and Adams in every shot! Too many to count! They grow in number with each shot that passes! Surely that'll keep everyone's attention.
As for the band's latest single and music video, The Dumb Song, Roa again relied on the Pocket Cinema Camera 6K Pro to keep the video in perfect balance. The video is about AJR's writing process for the song itself from the last 18 months, spanning through several media formats to create a visual style. Roa kept the narrative going, telling their story with consistent flashbacks of the band writing the song in their bedrooms, on tour, outside on scooters, and whilst driving through the city, all shot on the Pocket Cinema Camera 6K Pro.
I think it is rare to find a group such as AJR. I'm given a TON of creative freedom, and the ability to workshop ideas back and forth until we find something that works. It feels like a real partnership. No ego involved; we all walk through that door together ready to pour our hearts into what we're making because we're desperate to film something new and innovative every time. And the Pocket lets us be as creative as we want, Roa finished.
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips,
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
Hit Global Band AJR Embraces DIY Video Creation with Pocket Cinema Camera 6K Pro 
