
The first post in this series addressed advanced data analytics, content protection, Android TV and the service provider's emerging role as super-aggregator. Here are the final four topics and trends that will be sure to be conversation starters in 2019:
Sports OTT Streaming
Sports leagues, teams and rights owners are working to create unique connections with fans worldwide. Reaching out to fans on any screen, anywhere and anytime has become the new standard for the sports industry. However, in terms of video delivery performance, operations and reach, this can be challenging to accomplish.
But today, working with leading content, cloud and fiber network partners such as TATA Communications and leveraging other Kudelski Group technologies like SKIDATA's field-proven fan engagement solution, NAGRA is making it a reality with scalable, low-latency streaming technology integrated with NAGRA's OpenTV Suite, enabling sports leagues and teams to deliver an immersive sports OTT fan experience directly to consumers worldwide, and on any device, including Android TV.
This integrated platform, delivers live OTT streaming from the field to the screen while providing fans with an exciting app and channel-based user experience, from live events, to highlights, stats, fantasy sports and more. What's more, the offering also relies on NAGRA's forensic watermarking technology and anti-piracy services to fight off pirate streaming services, protecting the business model of sports rights holders.
Infrastructure and Network Innovation
As competition intensifies, it is more important than ever to optimize infrastructure and technology investments to ensure the delivery of great products and services. while reducing risks and costs. Key priorities in this area include: rolling out fiber and 5G networks, transitioning to IP-based technology, and leveraging consumer devices for video service delivery, as network infrastructure and billing relationships - rather than proprietary set-top boxes - become the gateway to the customer.
As part of these considerations, cloud strategies are at the top of everyone's mind. Delivering premium services directly to consumer devices and leveraging back-end cloud infrastructure is essential to the next generation of content delivery. One example is NAGRA's TVkey Cloud, which is managed from the NAGRA Cloud.SSP, its Security-as-a-Service platform that enables a wide range of broadcast, IPTV and OTT service models. Jointly defined by NAGRA and Samsung, TVkey Cloud leverages the security capabilities of the TVkey-embedded hardware in the TV with sophisticated security management systems in the cloud.
ATSC 3.0
ATSC 3.0, at times referred to as IP in the sky between industry insiders, is the next version of the broadcast standard for how local TV channels can be distributed in a connected world. ATSC 3.0 is on track to enable consumers to access local channels for free, supported by personalized advertising, not only on a regular TV screens, but on mobile devices and even in vehicles. While it has already been approved by the FCC and is being tested in Phoenix and Dallas, it is very early in the game. However, as a go-to expert in the industry, NAGRA is set to share its ATSC 3.0 insights and innovations on the subject around the NAB 2019 timeframe. Stay tuned.
Evolving Business Models
Finally, research sponsored by NAGRA shows that MVPDs are transitioning from selling big channel bundles to retailing multiple smaller content packages, such as skinny bundles and direct-to-consumer services. However, neither the existing pay-TV business model nor the contractual agreements with content owners were set up to support this transition. As a result, it will need to be adapted to offer the flexibility increasingly demanded by consumers. At the same time, as the competitive landscape becomes increasingly fragmented, industry executives see a major opportunity to offer a user-friendly re-aggregation of an increasingly complex range of content and services.
While virtual MVPDs are gaining popularity with subscribers, they may not be economically sustainable. Industry executives recognize that it will be challenging for traditional pay-TV service providers to grow in an increasingly crowded marketplace. They anticipate a decline in the conventional and linear big channel bundle' pay-TV services, with growth instead coming from skinny bundles, personalized packages, subscription OTT services, advanced advertising and content owner direct-to-consumer services, all content sources and features that can be smartly re-aggregated and added to multi-play network bundles and other adjacent Smart Home services.
Preparing for the Future
An effective strategy for success builds on solid bases that includes flexible monetization engines that support multiple models and address different segments. A core component of this is the flexibility of NAGRA's OpenTV Suite and NAGRA cloud.SSP, as it enables operators to create an engaging user experience that actively drives consumer loyalty and premium content monetization.
And from a business perspective, as pay-TV executives work to ensure their business strategy is on point, understanding the real-world interests, challenges and opportunities from the players working in the pay-TV market, is essential. This is why the The Pay-TV Innovation Forum, a global research program for senior executives - developed by NAGRA and MTM - continues to be the industry's go-to source. Now in its fourth year, we can expect the latest findings from the 2019 The Pay-TV Innovation Forum later this year. The 2018 Global Findings Report can be downloaded here.
It is an exciting time in television with many opportunities and possibilities to consider. Those that prioritize continuous innovation will be able to keep pace a
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
18/07/2025
Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...
18/07/2025
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
18/07/2025
BOSTON Sports network NESN today relaunched the NESN 360 app with a redesigned user experience and upgrades....
18/07/2025
Berklee Singers Wow the Competition on Netflixs Building the Band Netflixs new music competition show features two Berklee artists looking to make their pop b...
18/07/2025
As the House of Representatives voted early Friday morning to eliminate federal funding for public broadcasting, advocates warned that the elimination of $1 bil...
18/07/2025
DENVER Imagine Communications has announced that it is deepening its commitment to the North American sports and live events market with investments in its prod...
18/07/2025
LOS GATOS, Calif. Netflix once again reported strong financial growth, with revenue increasing 16% year-over-year to $11.079 billion in Q2 2025 as net income s...
18/07/2025
Live from the 153rd Open Championship: SMT Enhances Video Board Experience; Enab...
18/07/2025
ShotTracker's Davyeon Ross on Revolutionizing Basketball On the Court and ...
18/07/2025
Home Pitch: How the Danish League Brought Its Live Match Production In-House Matchday Production produced 800+ matches across Denmark in its first year By Geor...
18/07/2025
Live From the 153rd Open Championship: EMG Debuts Spidercam for Golf, Expands Su...
18/07/2025
Usyk vs Dubois II: Bringing the fight to life with state of the art cameras and ...
18/07/2025
Usyk vs Dubois II: DAZN's head of boxing Chris Glanville talks helicopters, ...
18/07/2025
Live From the 153rd Open Championship: NBC Expands Unilateral Effort; Shared Stu...
18/07/2025
Warner Bros. Discovery's Anne Graham on Training New Professionals to Ensure...
18/07/2025
Live From the 153rd Open Championship: How R&A Spidercam Became a Reality for Go...
18/07/2025
ESPN Bulks Up Onsite Studios, Cameras, Player Mics for WNBA All-Star Weekend Besides the game, four studio shows will be produced onsite By Jason Dachman, Edit...
18/07/2025
Friday 18 July 2025
Credit: Marc Sethi
The Sky Arts Awards will return on 16 September, once again taking place at the iconic Roundhouse in London. Produced b...
18/07/2025
This month, players can dive into special crossover events featuring SpongeBob SquarePants in Snake.io+ and Crossy Road Castle, available exclusively on Apple A...
18/07/2025
Up for the Match brings the fun, the passion-and a bit of Riverdance- tomorrow n...
17/07/2025
Blanche Barton, Peter Gilmore, Scott Cummings, Sundance Institute Director of Programming Kim Yutani, and Peggy Nadramia throwing horns. (Stephen Lovekin/Shutte...
17/07/2025
Spotify's goal with audiobooks is to help grow the publishing industry and create the best possible experience for booklovers, which is why we're launch...
17/07/2025
An advanced large solid rocket motor hot fire test conducted at L3Harris' Camden, Arkansas, site....
17/07/2025
L3Harris payloads and components have been on board every U.S. GPS satellite-more than 70 missions since the 1970s. Our technology is at the core of GPS availab...
17/07/2025
L3Harris' pack of launched effects is comprised of multi-role vehicles that ...
17/07/2025
NEW YORK - July 17, 2025 - Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business O...
17/07/2025
READING, Pa. Network technology startup Miri Technologies has added David Cohen as vice president, business development. He'll be tasked with expanding the ...
17/07/2025
Berklee Wins CASE Award for Standout Digital Campaign The Alumni Affairs team's Variations Signature Series earned recognition for offering an authentic p...
17/07/2025
Early Thursday morning, the U.S. Senate voted to cut federal funding for PBS and NPR in a bill that also included cuts for foreign aid. In a 51-48 vote, the act...
17/07/2025
GREAT Britain and Northern Ireland Pavilions across IBC2025 (12 15 September, RAI Amsterdam) feature a remarkable 34 companies, each providing unique, innovativ...
17/07/2025
WHITE PLAINS, N.Y. The Society of Motion Picture and Television Engineers today introduced its Content Provenance and Authenticity (CPA) in Media Study Group (S...
17/07/2025
NEW YORK Despite widespread concerns about a soft advertising market, NBCUniversal said it closed its 2025-26 upfront negotiation cycle with a record ad sales v...
17/07/2025
NEW YORK Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, ac...
17/07/2025
ALLENTOWN, Pa. & JERSEY CITY, N.J. Service Electric Cable TV and OpenVault have announced that the operator is deploying the OpenVault Proactive Network Manage...
17/07/2025
WASHINGTON Following up on his first major policy speech just two ago, Federal Communications Commission Chair Brendan Carr is promising to buck the usual summ...
17/07/2025
Luxembourg, 14 July 2025 - SES received the final regulatory approvals for the SES-Intelsat transaction, including the US Federal Communications Commission.
O...
17/07/2025
Berklee Alumni Nominated for 2025 Emmy Awards Twenty-seven Berklee alumni received nominations across categories in sound mixing, sound editing, and compositi...
17/07/2025
Back to All News
What We Watched the First Half of 2025
Entertainment
17 July 2025
Global
Link copied to clipboard
Today, we're sharing our latest Eng...
17/07/2025
Cast your vote in 2 categories for Ivory 3 American Concert DIvory 3 American Concert D is in the 2025 MIDI Innovation Awards and we are honored to be nominated...
17/07/2025
SVG Sit-Down: OpenDrives' Sean Lee, Michael Wilsker, and Jason Matousek on E...
17/07/2025
Oracle's Geoff Tognetti on Staying Ahead of the AI Curve Through Further Ado...
17/07/2025
NBA's Summer League Is a Hot Bed of AI, Immersive Innovation Testing Audio mixing, intelligent camera framing are among AI-driven efforts By Ken Kerschbaum...
17/07/2025
SVG's TranSPORT Conference Returns to NYC on Oct. 21; Register Today! By SVG Staff
Thursday, July 17, 2025 - 8:29 am
Print This Story | Subscribe
St...
17/07/2025
Gravity Media chosen as group name for merged OB business By George Bevir
Wednesday, July 16, 2025 - 11:30
Print This Story
Gravity Media executive chairm...
17/07/2025
SES Closes Deal to Acquire Intelsat, Creating New Giant in Satellite Connectivit...
17/07/2025
How MLB Pulled Off That Unforgettable Hank Aaron Tribute at the All-Star Game Vintage content, state-of-the-art projection/processing combine in marvelous mile...
17/07/2025
Wuppertal July 17, 2025
Riedel Communications Powers Handa Opera on Sydney Har...