The first post in this series addressed advanced data analytics, content protection, Android TV and the service provider's emerging role as super-aggregator. Here are the final four topics and trends that will be sure to be conversation starters in 2019:
Sports OTT Streaming
Sports leagues, teams and rights owners are working to create unique connections with fans worldwide. Reaching out to fans on any screen, anywhere and anytime has become the new standard for the sports industry. However, in terms of video delivery performance, operations and reach, this can be challenging to accomplish.
But today, working with leading content, cloud and fiber network partners such as TATA Communications and leveraging other Kudelski Group technologies like SKIDATA's field-proven fan engagement solution, NAGRA is making it a reality with scalable, low-latency streaming technology integrated with NAGRA's OpenTV Suite, enabling sports leagues and teams to deliver an immersive sports OTT fan experience directly to consumers worldwide, and on any device, including Android TV.
This integrated platform, delivers live OTT streaming from the field to the screen while providing fans with an exciting app and channel-based user experience, from live events, to highlights, stats, fantasy sports and more. What's more, the offering also relies on NAGRA's forensic watermarking technology and anti-piracy services to fight off pirate streaming services, protecting the business model of sports rights holders.
Infrastructure and Network Innovation
As competition intensifies, it is more important than ever to optimize infrastructure and technology investments to ensure the delivery of great products and services. while reducing risks and costs. Key priorities in this area include: rolling out fiber and 5G networks, transitioning to IP-based technology, and leveraging consumer devices for video service delivery, as network infrastructure and billing relationships - rather than proprietary set-top boxes - become the gateway to the customer.
As part of these considerations, cloud strategies are at the top of everyone's mind. Delivering premium services directly to consumer devices and leveraging back-end cloud infrastructure is essential to the next generation of content delivery. One example is NAGRA's TVkey Cloud, which is managed from the NAGRA Cloud.SSP, its Security-as-a-Service platform that enables a wide range of broadcast, IPTV and OTT service models. Jointly defined by NAGRA and Samsung, TVkey Cloud leverages the security capabilities of the TVkey-embedded hardware in the TV with sophisticated security management systems in the cloud.
ATSC 3.0
ATSC 3.0, at times referred to as IP in the sky between industry insiders, is the next version of the broadcast standard for how local TV channels can be distributed in a connected world. ATSC 3.0 is on track to enable consumers to access local channels for free, supported by personalized advertising, not only on a regular TV screens, but on mobile devices and even in vehicles. While it has already been approved by the FCC and is being tested in Phoenix and Dallas, it is very early in the game. However, as a go-to expert in the industry, NAGRA is set to share its ATSC 3.0 insights and innovations on the subject around the NAB 2019 timeframe. Stay tuned.
Evolving Business Models
Finally, research sponsored by NAGRA shows that MVPDs are transitioning from selling big channel bundles to retailing multiple smaller content packages, such as skinny bundles and direct-to-consumer services. However, neither the existing pay-TV business model nor the contractual agreements with content owners were set up to support this transition. As a result, it will need to be adapted to offer the flexibility increasingly demanded by consumers. At the same time, as the competitive landscape becomes increasingly fragmented, industry executives see a major opportunity to offer a user-friendly re-aggregation of an increasingly complex range of content and services.
While virtual MVPDs are gaining popularity with subscribers, they may not be economically sustainable. Industry executives recognize that it will be challenging for traditional pay-TV service providers to grow in an increasingly crowded marketplace. They anticipate a decline in the conventional and linear big channel bundle' pay-TV services, with growth instead coming from skinny bundles, personalized packages, subscription OTT services, advanced advertising and content owner direct-to-consumer services, all content sources and features that can be smartly re-aggregated and added to multi-play network bundles and other adjacent Smart Home services.
Preparing for the Future
An effective strategy for success builds on solid bases that includes flexible monetization engines that support multiple models and address different segments. A core component of this is the flexibility of NAGRA's OpenTV Suite and NAGRA cloud.SSP, as it enables operators to create an engaging user experience that actively drives consumer loyalty and premium content monetization.
And from a business perspective, as pay-TV executives work to ensure their business strategy is on point, understanding the real-world interests, challenges and opportunities from the players working in the pay-TV market, is essential. This is why the The Pay-TV Innovation Forum, a global research program for senior executives - developed by NAGRA and MTM - continues to be the industry's go-to source. Now in its fourth year, we can expect the latest findings from the 2019 The Pay-TV Innovation Forum later this year. The 2018 Global Findings Report can be downloaded here.
It is an exciting time in television with many opportunities and possibilities to consider. Those that prioritize continuous innovation will be able to keep pace a
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
The first post in this series addressed advanced data analytics, content protection, Android TV and the service provider's emerging role as super-aggregator. Here are the final four topics and trends that will be sure to be conversation starters in 2019:
