The first post in this series addressed advanced data analytics, content protection, Android TV and the service provider's emerging role as super-aggregator. Here are the final four topics and trends that will be sure to be conversation starters in 2019:
Sports OTT Streaming
Sports leagues, teams and rights owners are working to create unique connections with fans worldwide. Reaching out to fans on any screen, anywhere and anytime has become the new standard for the sports industry. However, in terms of video delivery performance, operations and reach, this can be challenging to accomplish.
But today, working with leading content, cloud and fiber network partners such as TATA Communications and leveraging other Kudelski Group technologies like SKIDATA's field-proven fan engagement solution, NAGRA is making it a reality with scalable, low-latency streaming technology integrated with NAGRA's OpenTV Suite, enabling sports leagues and teams to deliver an immersive sports OTT fan experience directly to consumers worldwide, and on any device, including Android TV.
This integrated platform, delivers live OTT streaming from the field to the screen while providing fans with an exciting app and channel-based user experience, from live events, to highlights, stats, fantasy sports and more. What's more, the offering also relies on NAGRA's forensic watermarking technology and anti-piracy services to fight off pirate streaming services, protecting the business model of sports rights holders.
Infrastructure and Network Innovation
As competition intensifies, it is more important than ever to optimize infrastructure and technology investments to ensure the delivery of great products and services. while reducing risks and costs. Key priorities in this area include: rolling out fiber and 5G networks, transitioning to IP-based technology, and leveraging consumer devices for video service delivery, as network infrastructure and billing relationships - rather than proprietary set-top boxes - become the gateway to the customer.
As part of these considerations, cloud strategies are at the top of everyone's mind. Delivering premium services directly to consumer devices and leveraging back-end cloud infrastructure is essential to the next generation of content delivery. One example is NAGRA's TVkey Cloud, which is managed from the NAGRA Cloud.SSP, its Security-as-a-Service platform that enables a wide range of broadcast, IPTV and OTT service models. Jointly defined by NAGRA and Samsung, TVkey Cloud leverages the security capabilities of the TVkey-embedded hardware in the TV with sophisticated security management systems in the cloud.
ATSC 3.0
ATSC 3.0, at times referred to as IP in the sky between industry insiders, is the next version of the broadcast standard for how local TV channels can be distributed in a connected world. ATSC 3.0 is on track to enable consumers to access local channels for free, supported by personalized advertising, not only on a regular TV screens, but on mobile devices and even in vehicles. While it has already been approved by the FCC and is being tested in Phoenix and Dallas, it is very early in the game. However, as a go-to expert in the industry, NAGRA is set to share its ATSC 3.0 insights and innovations on the subject around the NAB 2019 timeframe. Stay tuned.
Evolving Business Models
Finally, research sponsored by NAGRA shows that MVPDs are transitioning from selling big channel bundles to retailing multiple smaller content packages, such as skinny bundles and direct-to-consumer services. However, neither the existing pay-TV business model nor the contractual agreements with content owners were set up to support this transition. As a result, it will need to be adapted to offer the flexibility increasingly demanded by consumers. At the same time, as the competitive landscape becomes increasingly fragmented, industry executives see a major opportunity to offer a user-friendly re-aggregation of an increasingly complex range of content and services.
While virtual MVPDs are gaining popularity with subscribers, they may not be economically sustainable. Industry executives recognize that it will be challenging for traditional pay-TV service providers to grow in an increasingly crowded marketplace. They anticipate a decline in the conventional and linear big channel bundle' pay-TV services, with growth instead coming from skinny bundles, personalized packages, subscription OTT services, advanced advertising and content owner direct-to-consumer services, all content sources and features that can be smartly re-aggregated and added to multi-play network bundles and other adjacent Smart Home services.
Preparing for the Future
An effective strategy for success builds on solid bases that includes flexible monetization engines that support multiple models and address different segments. A core component of this is the flexibility of NAGRA's OpenTV Suite and NAGRA cloud.SSP, as it enables operators to create an engaging user experience that actively drives consumer loyalty and premium content monetization.
And from a business perspective, as pay-TV executives work to ensure their business strategy is on point, understanding the real-world interests, challenges and opportunities from the players working in the pay-TV market, is essential. This is why the The Pay-TV Innovation Forum, a global research program for senior executives - developed by NAGRA and MTM - continues to be the industry's go-to source. Now in its fourth year, we can expect the latest findings from the 2019 The Pay-TV Innovation Forum later this year. The 2018 Global Findings Report can be downloaded here.
It is an exciting time in television with many opportunities and possibilities to consider. Those that prioritize continuous innovation will be able to keep pace a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Studer-inspired 500-series PWM compressor unveiled
The HLabs range already includes a couple of Studer-inspired offerings in the form of the PRE169 and EQ16...
13/11/2026
Download Now!
To view the white paper, please enter the following details:
--
First Name* First Name
Company*
Country* Please select your countryA...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
Beginning today, November 13, Apple HomeView is available for purchase at Apple Store locations, on the Apple Store online, and in the Apple Store app in select...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
The first post in this series addressed advanced data analytics, content protection, Android TV and the service provider's emerging role as super-aggregator. Here are the final four topics and trends that will be sure to be conversation starters in 2019:
