Sony Digital Rapids Pixel Power calrec Sony

The Pay-TV Service Provider's Guide to 2019 Success - Part 2


The first post in this series addressed advanced data analytics, content protection, Android TV and the service provider's emerging role as super-aggregator. Here are the final four topics and trends that will be sure to be conversation starters in 2019:

Sports OTT Streaming

Sports leagues, teams and rights owners are working to create unique connections with fans worldwide. Reaching out to fans on any screen, anywhere and anytime has become the new standard for the sports industry. However, in terms of video delivery performance, operations and reach, this can be challenging to accomplish.

But today, working with leading content, cloud and fiber network partners such as TATA Communications and leveraging other Kudelski Group technologies like SKIDATA's field-proven fan engagement solution, NAGRA is making it a reality with scalable, low-latency streaming technology integrated with NAGRA's OpenTV Suite, enabling sports leagues and teams to deliver an immersive sports OTT fan experience directly to consumers worldwide, and on any device, including Android TV.

This integrated platform, delivers live OTT streaming from the field to the screen while providing fans with an exciting app and channel-based user experience, from live events, to highlights, stats, fantasy sports and more. What's more, the offering also relies on NAGRA's forensic watermarking technology and anti-piracy services to fight off pirate streaming services, protecting the business model of sports rights holders.

Infrastructure and Network Innovation

As competition intensifies, it is more important than ever to optimize infrastructure and technology investments to ensure the delivery of great products and services. while reducing risks and costs. Key priorities in this area include: rolling out fiber and 5G networks, transitioning to IP-based technology, and leveraging consumer devices for video service delivery, as network infrastructure and billing relationships - rather than proprietary set-top boxes - become the gateway to the customer.

As part of these considerations, cloud strategies are at the top of everyone's mind. Delivering premium services directly to consumer devices and leveraging back-end cloud infrastructure is essential to the next generation of content delivery. One example is NAGRA's TVkey Cloud, which is managed from the NAGRA Cloud.SSP, its Security-as-a-Service platform that enables a wide range of broadcast, IPTV and OTT service models. Jointly defined by NAGRA and Samsung, TVkey Cloud leverages the security capabilities of the TVkey-embedded hardware in the TV with sophisticated security management systems in the cloud.

ATSC 3.0

ATSC 3.0, at times referred to as IP in the sky between industry insiders, is the next version of the broadcast standard for how local TV channels can be distributed in a connected world. ATSC 3.0 is on track to enable consumers to access local channels for free, supported by personalized advertising, not only on a regular TV screens, but on mobile devices and even in vehicles. While it has already been approved by the FCC and is being tested in Phoenix and Dallas, it is very early in the game. However, as a go-to expert in the industry, NAGRA is set to share its ATSC 3.0 insights and innovations on the subject around the NAB 2019 timeframe. Stay tuned.

Evolving Business Models

Finally, research sponsored by NAGRA shows that MVPDs are transitioning from selling big channel bundles to retailing multiple smaller content packages, such as skinny bundles and direct-to-consumer services. However, neither the existing pay-TV business model nor the contractual agreements with content owners were set up to support this transition. As a result, it will need to be adapted to offer the flexibility increasingly demanded by consumers. At the same time, as the competitive landscape becomes increasingly fragmented, industry executives see a major opportunity to offer a user-friendly re-aggregation of an increasingly complex range of content and services.

While virtual MVPDs are gaining popularity with subscribers, they may not be economically sustainable. Industry executives recognize that it will be challenging for traditional pay-TV service providers to grow in an increasingly crowded marketplace. They anticipate a decline in the conventional and linear big channel bundle' pay-TV services, with growth instead coming from skinny bundles, personalized packages, subscription OTT services, advanced advertising and content owner direct-to-consumer services, all content sources and features that can be smartly re-aggregated and added to multi-play network bundles and other adjacent Smart Home services.

Preparing for the Future

An effective strategy for success builds on solid bases that includes flexible monetization engines that support multiple models and address different segments. A core component of this is the flexibility of NAGRA's OpenTV Suite and NAGRA cloud.SSP, as it enables operators to create an engaging user experience that actively drives consumer loyalty and premium content monetization.

And from a business perspective, as pay-TV executives work to ensure their business strategy is on point, understanding the real-world interests, challenges and opportunities from the players working in the pay-TV market, is essential. This is why the The Pay-TV Innovation Forum, a global research program for senior executives - developed by NAGRA and MTM - continues to be the industry's go-to source. Now in its fourth year, we can expect the latest findings from the 2019 The Pay-TV Innovation Forum later this year. The 2018 Global Findings Report can be downloaded here.

It is an exciting time in television with many opportunities and possibilities to consider. Those that prioritize continuous innovation will be able to keep pace a
See more stories from nagra

Most recent headlines


New Beginnings

To the Kickstarter team, creators, backers, and friends: I've decided to step away from the CEO position at Kickstarter to focus on high-level and long-te...


SINET expands into residential market with Nokia's high-speed fiber to the home solution

Press Release Cambodias leading Internet Service Provider (ISP) for enterprise ...


Bridge Technologies March Blog Post

Remote production: back where we started I think there is a world market for maybe five computers, famously said Thomas Watson, president of IBM. In fairness...


Young classical stars profiled by Euroradio music exchange

Young classical stars profiled by Euroradio music exchange...



Amsterdam - The filming of brand new Norwegian Netflix Original Ragnarok has just begun in Odda, Norway. The cast includes David Stakston, Jonas Strand Gravli, ...



Madrid, March 14th 2019. - Netflix, the worlds leading internet entertainment service, published yesterday Titan's first look image, the superhero that star...


NCAA March Madness Live Dives Deep Into Bracket With Personalization Tools Developed With Google Cloud

NCAA March Madness Live Dives Deep Into Bracket With Personalization Tools Devel...


Gateway to an IP UHD Truck: More scalable, Secure and Agile Software Stacks

Gateway to an IP UHD truck: More scalable, secure and agile software stacks By Birgit Heidsiek Friday, March 15, 2019 - 15:20 Print This Story At a recent...


ESPN+ Nabs UFC Pay-Per-View Events Through 2025

ESPN Nabs UFC Pay-Per-View Events Through 2025 By SVG Staff Tuesday, March 19, 2019 - 10:06 am Print This Story Story Highlights UFC and ESPN announced...


RSN Summit 2019: Full Program Announced; NBC Sports Regional Networks' Jon Slobotkin Returns as Chair

RSN Summit 2019: Full Program Announced; NBC Sports Regional Networks' Jon S...


Samplecraze: equalisation explained

21-video course aims to demystify EQ, with theoretical and practical examples Media > Book/eBook, DVD, Video/Film Samplecrazes 21-part EQ Masterclass is avai...


Gunpowder & Sky Making Series for Hart's LOL Net

Studio Gunpowder & Sky is working with comedian Kevin Hart's Laugh Out Loud Network on a new series from Craig Brewer called You Look Like. You Look Like, ...


Primetime Ratings: NBC Wins Despite Voice' Drop

NBC won the top spot in Monday prime ratings, The Voice leading the net to a 1.4 rating in viewers 18-49, per the Nielsen overnights, and a 6 share. That beat t...


FIA World Rally Championship Expands Coverage Capabilities Using LiveU HEVC Technologies Across 10 Events in 2019

FIA World Rally Championship Expands Coverage Capabilities Using LiveU HEVC Tech...


Getting Behind the Scenes at 40-45 The Movie

Getting Behind the Scenes at 40-45 The Movie posted: 19/03/2019 Four of the technical partners - Fisheye, Painting with Light, PRG Belgium and WIcreations...


An EDM DJ Held a Live Concert on Fortnite and 10 Million Attended. No, seriously.

An EDM DJ Held a Live Concert on Fortnite and 10 Million Attended. No, seriously...


Lawo Showcases AES67 / ST2110 Audio Gateway At NAB2019

Lawo Showcases AES67 / ST2110 Audio Gateway At NAB2019 posted: 19/03/2019 Power Core, Lawo's versatile AoIP mixing engine and I/O node, has become eve...


Radio Tlvision Suisse selects PHABRIX's Qx 12G test and measurement rasterizers for UHD signal testing

Radio T l vision Suisse selects PHABRIX's Qx 12G test and measurement raster...


ZEPLAY Returns to 2019 NAB Show with More Powerful Server and Lower Price Point

ZEPLAY Returns to 2019 NAB Show with More Powerful Server and Lower Price Point posted: 19/03/2019 Instant replay innovator lowers system price, cuts serv...


New Black Box Active Optical Cables Simplify Extension of UHD Video and Audio

New Black Box Active Optical Cables Simplify Extension of UHD Video and Audio posted: 19/03/2019 New Cable Range Installs Easily, Supports Extension of HD...


NFVF: Call for project submissions Cannes International Film Festival

19 March, 2019 - 08:01 The National Film and Video Foundation (NFVF), an agency of the Department of Arts and Culture, that was mandated to ensure the equit...


d&b announces Greater China subsidiary

44 co-workers officially joined the newly established d&b audiotechnik Greater China Group, with a three-member advisory board being expanded. d&b Greater C...


China factory raid seizes...

Photo credit: Shutterstock Fake Shure, Sennheiser, Yamaha and Harman audio products were seized in a police raid on a Chinese factory manufacturing the knock-...


d&b audiotechnik appoints Christian Orcin as Spain...

Electroacoustic engineer, Christian Orcin has been appointed as managing director of d&b audiotechnik Spain Orcin has worked in the pro audio and AV industrie...


Promethean launches installation certification programme

Technology provider, Promethean, has launched an interactive flat panel display (IFPD) installation certification programme for channel partners. The programm...


Cleaner contacts from Stedman

PureConnect kits aim to reduce noise in studio and on stage Hardware > Accessory Stedmans PureConnect kits. The GP1 comes in a handy tin (top right) and has ...


Music Expo confirms Miami lineup

Final list of speakers & seminar programme announced Place / Event > Conference, Seminar, Trade Show Just some of the speakers appearing at Music Expo Miami ...


Esports reaches cultural tipping point' thanks to The Simpsons

Sundays episode featured Bart becoming addicted to esports Jenny Priestley 4 hours ago Sunday's episode featured Bart becoming addicted to esports ...


AWS partners with Formula 1 on graphics

New Pit Strategy Battle analyses potential success of an undercut or overcut manoeuvre Jenny Priestley 5 hours ago New Pit Strategy Battle analyses poten...


LiveU enhances FIA World Rally Championship coverage

Deployment includes three LU600 HEVC-equipped units with associated LiveU server technology and LiveU Central Dan Meier 4 hours ago Deployment includes t...


Grass Valley delivers 4K UHD and HDR upgrades to NVP's OB fleet

NVPs OB4 and OB6 vehicles were equipped with Grass Valley's Kahuna 9600 production switcher Dan Meier 2 hours ago NVP's OB4 and OB6 vehicles were...


Roper Technology acquires Foundry for 410 million

Foundry will remain an independent company Jenny Priestley 5 hours ago Foundry will remain an independent company target=_blank title=Share on LinkedIn...


Eskom in line to receive R6.9-billion loan for Medupi revival

It has been reported that Eskom will most likely receive a $480-million (R6.9-billion) loan from BRICS' new development bank (NDB). Why does the Medupi pla...


Crusaders say grieving more important than name change talk

Canterbury Crusaders' Sam Whitelock and Kieran Read called Tuesday for the immediate focus following the Christchurch mosque massacres to remain on the grie...


New movies at the cinema this week Friday, 8 March

Happy International Women's Day, in advance. Head out to the cinema this week and catch Brie Larson as Captain Marvel. But don't forget to celebrate all...


Gentleman Jack' Premieres on HBO April 22

Suranne Jones in "Gentleman Jack" Gentleman Jack, a drama about a woman who had a passion for life and a mind for business, and bucked societys expectations a...


Netflix Interactive Series You vs. Wild' Starts April 10

Netflix will premiere the live-action interactive series You vs. Wild April 10. Bear Grylls hosts the show, which sees him embark on exciting adventures all ov...


ESPN Secures PPV Distribution Rights for UFC Events

ESPN will now be the exclusive distributor of UFC pay-per-view events as part of a new multi-year agreement reached between the two parties. Credit: Joe Faraon...


Virtual variety from Softube

Hardware emulation, modelling and sample-based synthesis all feature in latest plug-in offerings Software > Processor, Synthesizer, Virtual Instrument New vi...


WWE RAW: Results, live stream and video highlights 19th March 2019

We are now just two weeks away from WrestleMania, and things are getting extremely physical ahead of the Superbowl of wrestling. Who will make it to Mania in on...


Rob Packham trial: Court hears grim details of wife Gill's fatal injuries

The trial of a Constantia businessman accused of killing his wife (Gill Packham) and burning her body has entered its second week in explosive fashion, as Monda...


2019 NCAA March Madness Selection Show Scores Highest Rating in Five Years

2019 NCAA March Madness Selection Show Scores Highest Rating in Five Years Monday, March 18, 2019 Share: Facebook Tweeter Email Download: Download PDF ...


MSG Networks, Overtime Look To Tap Into Next Generation of Fans With Alternative Broadcast of Sunday's Knicks-Lakers Game

MSG Networks, Overtime Look To Tap Into Next Generation of Fans With Alternative...



Cast: Nasim Pedrad (Aladdin, SNL), Jason Mitchell (Mudbound, The Chi), Anna Camp...


AES Dublin Advance Registration Ends Today, March 18

Posted: Monday, March 18, 2019 --...