Sony Digital Rapids Pixel Power calrec Sony

2nd Annual Avid Customer Association Vote Reveals Insights into Media and Entertainment Industry's Investment and Technology Priorities

20/07/2018

--

(GLOBE NEWSWIRE) -- Avid (Nasdaq:AVID), the leading technology provider of software tools and platforms that power the media and entertainment industry, and the Avid Customer Association (ACA), Avid's customer-led organization, today announced the results of the 2nd annual ACA Vote. The ACA Vote gives TV, film and music professionals a uniquely powerful hand in influencing Avid's future offerings.

The results help prioritize Avid's product and innovation roadmap for 2018 and beyond, while calling attention to its customers' most pressing requirements and concerns. The findings on emerging technology and new business requirements also provide valuable understanding of the media industry's plans and challenges related to multiplatform content delivery, remote production, 4K/UHD, multichannel/immersive audio, and file-based/tapeless workflows.

Each year, the ACA Vote uncovers the most important needs of Avid's customers-and indeed the industry as a whole, said ACA Co-chair Richard Friedel, Executive Vice President and General Manager for Fox Networks Engineering & Operations. The results help Avid identify where it needs to focus its efforts and contribute to the ongoing dialogue between Avid and the ACA so that we can work together to address the most pressing industry challenges.

This year, more than 4,800 people working in all aspects of media and representing over 3,500 organizations in 117 countries participated in the vote. Their collective input ensures that Avid is focused on helping them to secure their most promising opportunities while fostering deeper collaboration between Avid and its customers. ACA leadership and Avid appointed Devoncroft Partners, a leading media technology research provider, to help expand the efforts of surveying, capturing and analyzing revealing opinions from the community on evolving business dynamics, emerging trends, and technology directions that are important to the media industry.

Major Findings:

The ACA Vote revealed that across all sectors-broadcast, video and audio-the top three technology trends facing media companies are multiplatform content delivery, remote production and 4K/UHD. Broadcast and video professionals exclusively (not audio professionals) also consider 4K/UHD, file-based/tapeless workflows and high dynamic range (HDR) to be significant trends.

56.9% indicate that multiplatform content delivery is the most important trend because it allows content to be available on all distributed platforms, with 17% believing it provides the potential for new revenue streams.

9.8% of respondents believe multiplatform content delivery helps retain consumers' attention, while 9.2% believe it helps them achieve a competitive advantage in the marketplace.

According to respondents, remote production is the second most important trend:

22.6% of voters indicate that remote production saves costs compared to on-premise event production.

17.4% believe remote production better utilizes technology infrastructures at existing facilities.

13.9% say remote production improves the quality of event production capabilities.

4K/UHD is another trend that continues to be top of mind for media companies:

The majority of media professionals (47.9%) believe that viewer demand for 4K will make it a necessity to remain competitive.

Nearly 20% of respondents believe 4k/UHD adds image quality in the production process, while 19.7% perceive it helpful to futureproof content.

The ACA Vote results also showed meaningful UHD penetration across several categories, including encoding/transcoding, graphics and branding, production servers and video editing.

According to report findings, the most significant obstacles to achieving goals within these trend areas were cost and interoperability. When looking at end users' budgets and their plans to allocate resources over the next 12-18 months:

50% say they will upgrade audio capabilities.

25% say they will invest in cloud services and technology.

25% say they will upgrade their infrastructure for 4K/UHD operations.

The Avid Customer Association continues to take important strides to give anyone in the media industry a voice that can positively influence the direction of the industry and Avid's technical contributions, said Avid CEO and President Jeff Rosica. Over the past 12 months, we've delivered two major waves of product innovations based on last year's ACA Vote, and we'll begin to deliver on these latest voter priorities with the next big wave we'll be announcing at IBC 2018.

Stronger ACA Structure Introduced

The ACA Board has introduced a new and improved structure to help the ACA become even more successful, expand its dialog, and better align to most effectively collaborate with Avid and its partners. Key changes include expanding collaborations with Avids partner ecosystem to include Alliance partners and Development partners, the addition of several new product-related committees, including Newsroom and News Production, and a more diverse breakdown of committees related to strategy and future direction. The ACA Board believes this new structure will provide a more effective framework to solve the most important issues facing our industry today.

# # #

About the Avid Customer Association

Participants throughout the media and entertainment ecosystem are confronting increased pressures and competition as digital disruption is impacting content creation, management, delivery and monetization. In response, Avid, along with its customers, established the ACA as the world's most innovative and influential media technology community representing organizations and professionals from all levels of the industry-fostering deep collaboration between Avid and the people who are most passionate about capturing opportunities to thrive amid
LINK: https://news.creativecow.net/story/894000...
See more stories from creativecow

Most recent headlines

21/05/2019

One millionth smart meter connects to Britain's secure network

At 14:48 on 21 May 2019, the 1,000,000 milestone was reached when a SMETS2 electricity smart meter was installed in Slough by SSE. Significant progress has bee...

21/05/2019

Experience the last stop of Soundgarden's 2013 King Animal Tour In New York and Los Angeles

Experience the last stop of Soundgardens 2013 King Animal Tour In New York and L...

21/05/2019

Post Malone Spans the Globe on Beerbongs & Bentleys' World Tour with Support from disguise

Post Malone Spans the Globe on Beerbongs & Bentleys' World Tour with Suppor...

21/05/2019

Bob Schacherl Announcement

Bob Schacherl Announcement posted: 21/05/2019 Bob Schacherl, co-CEO of Robe North America, has announced that he will be stepping down from his post on Ju...

21/05/2019

Infront unveils new digital force iX.co

Infront unveils new digital force iX.co posted: 21/05/2019 Focus on connecting sports industry to global audiences, fusing storytelling with technology I...

21/05/2019

grandMA3 celebrates at SPOT festival: All female tech crew

grandMA3 celebrates at SPOT festival: All female tech crew posted: 21/05/2019 SPOT is an annual music festival in the city of Aarhus, Denmark, showcasing ...

21/05/2019

Google Cuts Huawei Off From Android

Shares of Google parent Alphabet declined more than 2% as of midday trading Monday after the U.S. technology giant cut the world's second biggest smart phon...

21/05/2019

Primetime Ratings: American Idol' Finale Leads ABC

ABC won top spot in Sunday's prime ratings, as the American Idol finale paced the network to a 1.2 in viewers 18-49, per the Nielsen overnights, and a 5 sha...

21/05/2019

Drunk History' Back on Comedy Central June 18

Drunk History is back on Comedy Central with eight new episodes starting June 18. The season begins with an episode entitled Derek Waters' Believe It or No...

21/05/2019

Man v. Food' Shifts From Travel Channel to Cooking Channel

The new season of Man v. Food begins on Cooking Channel July 2. Host Casey Webb travels the country in search of delicious dishes and epic eating challenges, ...

21/05/2019

Over 19 Million Watch Game of Thrones' Finale

The Game of Thrones series finale was watched by 19.3 million viewers across HBO's platforms (linear, HBO Go, HBO Now) May 19, setting a record for the netw...

21/05/2019

Timeshifting sees biggest growth in four years says BARB

Number of homes with two or more SVoD services rose by 32 per cent in the past year Jenny Priestley 4 hours ago Number of homes with two or more SVoD ser...

21/05/2019

AminoTV integrates Caiway and Delta TV services

Deployment also includes the AminoOS Service Assurance solution Jenny Priestley 4 hours ago Deployment also includes the AminoOS Service Assurance soluti...

21/05/2019

Films at 59 installs PixStor platform

Selected to meet growing 4K workload and prepare for 8K projects Dan Meier 4 hours ago Selected to meet growing 4K workload and prepare for 8K projects ...

21/05/2019

Freesat appoints new head of product

David Thomas joins Freesat from Novastone Media Dan Meier 4 hours ago David Thomas joins Freesat from Novastone Media target=_blank title=Share on Link...

21/05/2019

OTT monitoring and compliance market to expand by 16 per cent in five years'

Frost & Sullivan forecasts the market to reach $149.7 million by 2024 Dan Meier 3 hours ago Frost & Sullivan forecasts the market to reach $149.7 million...

21/05/2019

VuWall moves into new territories with Mindstec...

Pictured above: Midstec CEO Syed Wahab talking to InAvates Paul Milligan VuWall, a provider of videowall management and AV distribution products has announced ...

21/05/2019

Universal AV appointed...

AV integration specialist, Universal AV, has announced that it has been appointed as the northern UK Sony Professional certified solutions specialist. The par...

21/05/2019

Antycip Simulation appoints Enrico Salcuni as...

Virtual reality and 3D immersive solutions integrator, Anytcip Simulation, has appointed Enrico Salcuni as its new sales manager, leading the development of new...

21/05/2019

d&b appoints Amptec as Benelux distributor

d&b audiotechnik's Belgium distributor Amptec extended its agreement with the audio manufacturer to cover the Netherlands and Luxembourg. Phill Coe, terri...

21/05/2019

How Transnet bigwigs' flouted processes for Chinese manufacturers

Since the first week of May, the state capture inquiry has heard startling revelations about the underhanded dealings that drove Transnet to the ground with ins...

21/05/2019

80-year-old transplant recipient to represent SA at World Transplant Games

Johan Roos from Belville in Cape Town was the recipient of a heart transplant at Groote Schuur Hospital 20 years ago after he was given 11 months to live. Joha...

21/05/2019

Kaizer Chiefs star in #Story6 in Toyota SA's #ToyotaStoriesSA campaign

21 May, 2019 - 08:02 Soccer legends Kaizer Chiefs Football Club star in the latest chapter of Toyota South Africas #ToyotaStoriesSA campaign which pays homa...

21/05/2019

DiGiCo Eliminates Worries on St. Vincent's Fear The Future Tour

NEW YORK CITY October 2018 After a stint as a solo theatrical show on tour, St. Vincent roared back this year for a tour with a full band. This summer leg...

21/05/2019

Fully Redundant DiGiCo SD12 System Delivers Flawlessly For Pope Francis

NGR was chosen for this important event because of the quality of its equipment, of which DiGiCo is an important part, and its exemplary service, says Ram nas ...

21/05/2019

DiGiCo Launches New DMI options and Previews KLANG Integration at

DiGiCo is delighted to announce the launch of a number of innovative new products at ISE 2019. These include the expansion of the DMI-AMM (Automatic Mic Mixing)...

21/05/2019

DiGiCo SD7 Consoles Have Live Sound At The Grammy Awards

LOS ANGELES, California February 2019 For the sixth year in a row, the DiGiCo SD7 console was the audio mixing hub for the two most critical junctions of th...

21/05/2019

The BRIT School Gets Students Industry Ready With DiGiCo SD12

Situated in Croydon, South London, The Brit School is a state-funded school for ages 14 to 18 and is dedicated to Education and vocational training for the per...

21/05/2019

DiGiCo Lifts Off on Travis Scott's Astroworld - Wish You

LOS ANGELES, California Mixing just four inputs in an arena show is one of the greatest challenges of my career, shares Ken Pooch Van Druten about his gig...

21/05/2019

DiGiCo Desks Pass Testing with Flying Colors on A$AP Rocky's

NEW YORK CITY Performing in full crash test dummy attire in the shadow of several vintage BMW and Mercedes Benz vehicles suspended over the stage, A$AP Rocky ...

21/05/2019

See DiGiCo KLANG Integration and S-Series Stage48 System at Prolight

ISE gave a first glimpse of the advantages the collaboration of DiGiCo and KLANG:technologies will bring to the companies' customers. Now, Prolight Sound ...

21/05/2019

DiGiCo Exhibits New DMI Option, SD Software Upgrades, and KLANG

The DMI-A3232 card from the 4REA4 Range is now incorporated into the S-Series consoles. This I/O expansion allows for the 4REA4 I/O to be directly connected to ...

21/05/2019

Hot stuff! DiGiCo Reveals Mustard For Quantum 7 at Prolight

Last year's Prolight Sound saw DiGiCo showcase the working debut of its new Quantum 7 processing engine. Developed with seventh generation FPGA devices, i...

21/05/2019

DiGiCo Helps Kane Brown Live Forever

NASHVILLE, Tennessee At only 25 years old, Kane Brown has already accomplished more than most major country stars twice his age. Case in point, in October 201...

21/05/2019

DiGiCo Treats Nicki Minaj Like a Queen on Her Nicki

CLEVELAND, Ohio Although North American audiences were justifiably disappointed when Nicki Minaj cancelled her fall 2018 NickiHndrxx tour with Future after de...

21/05/2019

JLE Audio AB invests in DiGiCo

We had received many requests for DiGiCo consoles, says JLE's Johannes Jonsson. DiGiCo consoles are very rider-friendly, are powerful and flexible, and th...

21/05/2019

DiGiCo SD5 Makes Music With Vetusta Morla

Alberto Ruiz has been relying on DiGiCo consoles since the launch of the D5, the SD5's predecessor, so there was no learning curve. I have been using DiGi...

21/05/2019

Netflix Doubles Down on Foodie Shows

Courtesy of Netflix The Chef Show, a new series from Jon Favreau and Roy Choi, premieres on Netflix June 7. The show sees Favreau, an actor and director, and C...

21/05/2019

Lesufi celebrates renaming of Herskool HF Verwoerd: Smuts will also fall'

The Gauteng MEC for Education, Panyaza Lesufi, has praised official efforts to rename H erskool HF Verwoerd, in Tshwane, to Rietodale Secondary School. Lesufi,...

21/05/2019

Carl Niehaus issues threat to journalists over Pep store outfit comments

In what has become a routine occurrence outside of Jacob Zuma's court hearings, the former president and his cronies Carl Niehaus included addressed cro...

21/05/2019

WRAL Announces Weather Team Line-up

Elizabeth Gardner to continue on Mornings, Mike Maze and Kat Campbell to lead Evening Weather Coverage The WRAL Team: (l to r) Peta Sheerwood, Elizabeth Gardne...

21/05/2019

Sci Fi Short Zero Shot on URSA Mini Pro Gets Tribeca Film Festival Premiere

Blackmagic Design has today announced that Zero, a new science fiction short from acclaimed British writer director duo The Brothers Lynch, was shot on the UR...

21/05/2019

Post Malone Spans the Globe on Beerbongs and Bentleys World Tour with Support from disguise

The arena tour, with lighting design by Ben Dalgleish, began in February 2019 wi...

21/05/2019

HIGH END Munich Crowds Flock To Hear PMC Dolby Atmos Music Demos

UK loudspeaker manufacturer PMC was the toast of this year's HIGH END Munich international hi-fi event thanks to its remarkable demonstrations of the Dolby ...

21/05/2019

Give in to Temptation!

Channel Seven today announced it will reboot one of the most sizzling reality shows in television history: TEMPTATION ISLAND. TEMPTATION ISLAND follows four da...

21/05/2019

Grass Valley Helps MediaHub Address New Market Dynamics With Scalable Agile Services

Grass Valley Helps MediaHub Address New Market Dynamics With Scalable Agile Serv...

21/05/2019

Justin Timberlake Talks Songwriting Secrets, Clichs, and Earrings

When Justin Timberlake was 13, he wrote his first song. And what was the inspiration that first moved the eventual Grammy and Emmy award-winner to put pen to pa...

21/05/2019

PAC it up at SVG College Summit

This month Calrec is talking to PAC-12 Network's Senior Audio Engineer Glenn Stillwell, live at the SVG College Summit in Atlanta. Glenn has worked regiona...

21/05/2019

tve launches its 2019 film Awards in Cannes

Directors, producers, film financiers, and philanthropists gathered at the Plage 45 Members Club, Cannes for the launch of the 8th tve Global Sustainability Fil...

21/05/2019

Visit us at UTC Telecom & Technology 2019

Come, see us at booth #818 at UTC 2019. Our latest optical connectivity products will be on display optical transceivers, active optical cables, mux demux de...