New branding for UKTV Originals

Monday 21 August - UKTV, Britains biggest multichannel broadcast network, today revealed branding for its fast-increasing slate of commissioned programming, UKTV Originals.

The launch of the new branding follows UKTVs track record for launching successful original shows such as, John Bishop In Conversation With..., Dara O Briains Go 8 Bit and Dynamo: Magician Impossible. In 2016, it committed over £150m to new programming which resulted in more Original shows across the network than ever before.

Designed by in-house agency, UKTV Creative, the branding visualises the multi-disciplined process that goes into producing TV shows and features a handcrafted logo drawn by award-winning hand lettering artist, Alison Carmichael.

It was briefed by CMO Zo Clapp in recognition of the increased prominence and importance of the networks original programming and will premiere on W, on Monday 4 September ahead of the first episode of brand-new Original series, The Davina Hour.

UKTV Original Productions

Peter Allinson, head of design at UKTV said:

The new branding really captures the creative process involved in creating our Original productions, from script writing to set design; storyboarding to editing. Basically, the unsung heroes that are often hidden behind the scenes.

Everything was filmed and edited at UKTVs headquarters in Hammersmith across a two-day shoot.

Peter adds:Being able to bring content like this to life, in-house is truly rewarding. It also enables us to take more risks and do things differently to set ourselves apart from our competitors.

Working with the hugely talented Alison Carmichael provided us with an additional opportunity, to create a beautiful and truly bespoke logo. The result is a confident wordmark that feels crafted and authentic, like a stamp of approval or a signature.

Behind the scenes with Alison Carmichael

Zo Clapp, chief marketing and communications officer adds: Branding our content in this way will make it clear that UKTV Originals are made exclusively for our network. The new branding and sonic will open and close every UKTV Original show, helping to develop our reputation as a commissioner of popular and award-winning original content.

UKTV Creative have designed a beautiful identity with real personality that works perfectly for UKTV Original productions. It signifies an important next step for the business and highlights our support for British creativity and our passion for creating high quality, engaging shows for viewers.

Were all really looking forward to seeing the new UKTV Originals identity on-screen alongside brilliantly creative shows including, The Davina Hour, Taskmaster and Murder on the Blackpool Express.

Credits: UKTV Original Production

Director: Peter Allinson

Design Producer: Sophie Yeoman

Marketing Manager: Emily Latham

Hand Lettering Artist: Alison Carmichael

Producers: Sophie Fox / Deane McDonald

DOP: Steve Weiser

Art Dept: Chris Williams

Camera Assit: Poe Panayioyou

Sound Design: Dave Connolly

Runner: Bettie Cooper

For more information and interview requests, please contact: Ali Laurie, Network Communications Executive

Notes to editors: About UKTV

UKTV is a commercial broadcaster reaching over 41m viewers every month.

The award-winning independent has eleven imaginative brands - UKTV Play, Dave, W, Gold, Alibi, Yesterday, Drama, Really, Home, Eden and Good Food. These include the two most popular non-PSB channels in the UK and account for nearly 10% of the British commercial TV market. Find out more about our channels here.

The companys most recent financial results showed record-breaking year-end revenue of £344.8m and EBITDA of £91.3m. It invested £151.2m in programming and related launches last year, and is a significant investor in British creativity.

The network embraces technology to deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat, Amazon Fire and UKTV Play, and distributes its highly valued original programmes to 200 territories.

Now celebrating over 20 years at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the first British television broadcaster in The Sunday Times top 100 companies list.

corporate.uktv.co.uk / press.uktv.co.uk / @uktvpress

About UKTV Creative

UKTV Creative launched as an in-house agency in 2017 and has won numerous awards for its work.

UKTV decided to bring all creative in-house to offer a bespoke and integrated creative and media service for UKTV and its brands.

LINK:	https://corporate.uktv.co.uk/news/article/new-branding-uktv-originals/...
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