WideOrbit Announces More an 40 Stations Have Selected WO Analytics

WideOrbit Announces More Than 240 Stations Have Selected WO Analytics WideOrbit's Business Intelligence Solution Gains Traction with TV Stations, Radio Stations and Media Networks San Francisco, March 27, 2013 WideOrbit Inc., the leading provider of advertising management software for media companies, today announced that more than 240 TV stations, radio stations and media networks have selected WO Analytics, WideOrbit's dynamic Business Intelligence solution that helps media companies identify new business opportunities, improve pricing, streamline operations and increase forecasting accuracy. WO Analytics has gained considerable traction since its introduction at the 2012 NAB Show, with more than 120 stations live on the product and more than 100 stations currently in implementation.

We're excited to see the momentum that WO Analytics has gained over the past year, said Geoff Blumenthal, Product Manager of WO Analytics for WideOrbit. WO Analytics offers new ways to analyze and visualize data, giving executives greater control over their operations to significantly improve profitability. WO Analytics is a groundbreaking solution that is unparalleled in the industry and we're eager to bring it to more of our clients.

WO Analytics is a flexible and robust Business Intelligence tool that extracts transactional data from WideOrbit systems and combines it with data from third-party software, ratings, market data and custom data sources. The system visually organizes this data into customizable dashboards that deliver a diagnostic view of key business metrics across the entire company. WO Analytics provides a dynamic view of sales performance, revenue and inventory utilization to help media executives quickly and easily identify trends, performance issues and profit opportunities across all of their properties. To accommodate mobile users, WO Analytics can be accessed from any Internet browser or tablet device, including iPad and Android tablets.

WO Analytics provides our clients with unprecedented visibility into their operations that they've never had before, said Eric R. Mathewson, Founder and CEO of WideOrbit. We're offering executives views of transactional data and key metrics that can clearly illustrate and identify opportunities to significantly increase revenue and reduce credits. WO Analytics is a game changer and we're thrilled to offer it to our clients.

WideOrbit provides innovative solutions for managing the business of broadcast television, radio and media networks. More than 2,400 television stations, radio stations and media networks around the globe use WideOrbit Advertising Traffic software and more than 3,200 radio stations operate on WideOrbit's Radio Automation platforms. WideOrbit software delivers nearly five billion ads per day and manages more than $20 billion in advertising revenue annually.

WideOrbit will be providing demonstrations of WO Analytics, the new order entry and approval app, and all of its solutions at the 2013 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 8-11. For more information or to schedule a meeting or demo, go to www.wideorbit.com/NABShow or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, mikez@wideorbit.com.

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About WideOrbit WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,400 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.

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LINK:	http://wideorbit.com/company/news/74-news/press-a-news/260313-240-stat...
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