Ira Rubenstein (left) and Kenji Thielstrom (right)
Welcomes Marketing Veteran Kenji Thielstrom as Vice President, Creative Services
PBS Builds Capacity of Digital & Marketing Group to Better Serve Member Stations & Reach Viewers
Arlington, VA; September 19, 2016 - Today, PBS President and CEO Paula Kerger announced that Ira Rubenstein has been named Chief Digital and Marketing Officer for PBS, and that Kenji Thielstrom has joined the team as Vice President, Creative Services.
Under Rubenstein's leadership, the Digital & Marketing team focuses on acquiring, retaining and engaging audiences for the benefit of PBS member stations. Thielstrom, who joined PBS on September 6, will oversee the organization's creative and brand direction, as well as the design of campaigns to support primetime programs.
PBS is committed to helping our stations meet consumers where, when and how they engage with our content - from broadcast to new platforms. Given his strong track record in both the digital and marketing arenas, Ira is uniquely qualified to lead these efforts, said Kerger. And with extensive experience in television, film and advertising, Kenji will enhance our core competencies in the creative space, helping stations raise awareness about the incredible programming they offer throughout the year.
Rubenstein joined PBS in 2014 as Senior Vice President and General Manager, PBS Digital. Since then, he has led the expansion of PBS' general audience and children's content to mobile devices, over-the-top (OTT) services and other digital platforms. Among his accomplishments are the newly updated PBS.org, which has yielded dramatic growth in traffic to station websites and online station donations. He led the development of Passport, a new video offering available through member stations that provides donors on-demand access to a rich library of public television programming. He has also overseen the expansion of PBS Digital Studios, PBS' network of online-original content, which now has more than 15 active series and more than 34 million monthly views.
Rubenstein's past roles include creating and leading a digital marketing group for 20th Century Film Corp. and developing global digital and marketing strategies for Marvel Entertainment and Sony Pictures Entertainment.
Thielstrom has an accomplished career in motion pictures and television, most recently serving as Creative Director at DG Entertainment. As a creative advertising executive at 20th Century Fox and Sony Pictures, he directed ad campaigns on dozens of major motion pictures and is the recipient of numerous Telly, Golden Trailer and Key Art Awards in recognition of his work. He has also contributed to campaigns for PBS presentations of Wolf Hall on MASTERPIECE and DANCING ON THE EDGE, as well as Steven Soderbergh's Emmy Award-winning HBO film Behind the Candelabra.
For nearly 50 years, PBS has remained at the forefront of media innovation, with the goal of providing the best possible service to the American public, said Rubenstein. I am excited to take on this role and look forward to supporting member stations with world-class creative, marketing and digital campaigns. And I am thrilled that Kenji is coming on board to help us with these efforts.
In addition to Thielstrom, Rubenstein's leadership team includes Don Wilcox, Vice President, Multiplatform Marketing and Content, and Karen Baile, Vice President, Digital Strategy and Business Intelligence. Wilcox, in a new role, oversees marketing, social and digital content for PBS and the award-winning PBS Digital Studios. Baile, who heads operations and sponsorships for the Digital & Marketing team, will now also lead a new Business Intelligence Group to help develop strategies and drive decision-making through data analysis. The Digital & Marketing leadership team also includes Scott Nourse, Vice President, Product Development, and Sara DeWitt, Vice President, PBS KIDS Digital.
About PBS
PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 100 million people through television and nearly 33 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS' broad array of programs has been consistently honored by the industry's most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS' premier children's TV programming and its website, pbskids.org, are parents' and teachers' most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on Twitter, Facebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.
CONTACT:
Jennifer Rankin Byrne, PBS, 703-739-5487, jrbyrne@pbs.org
Atiya Frederick, PBS, 703-739-5147, anfrederick@pbs.org
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Ira Rubenstein (left) and Kenji Thielstrom (right)
