Sony Pixel Power calrec Sony

Putting VR, Volumetric Video in Refresh Mode

17/08/2019

Putting VR, Volumetric Video in Refresh Mode posted: 17/08/2019

by Andy Marken

Evolution not Revolution

Hope you caught the news...Amazon Prime just launched their VR streaming. They had to because Netflix, Hulu and YouTube already have the service. Well no most of the stuff you watch isnt really VR but at least you get to use your HMD. If youre one of the few who havent experienced VR immersion youll probably put the unit on and say big deal. But we just had a chance to see what a number of volumetric and VR filmmakers are creating and once you do, youll know why creatives are working so hard to bring you into their content. Its better - much better - than last year and the content and VR games are being delivered, watched and played. Yes its good...darn good! And the number of titles continues to grow.

When you attend film festivals like Sundance, Toronto, Tribeca and most recently Cannes; all of the attention is on:

The important (and self-important) people

The budget-buster screeners

The budget-scrimping shows - short/long

The important (and self-important) people

Tomorrows opportunities

Its easy to see that everyone will have her/his private entertainment channel to watch content in 8K, then 16K HDR.

Im disappointed, not terribly, but still. It should have gone much further much faster. Its okay, though, I know what the problem is.

The roadmaps are pretty clear, and the mass merchants are ready to push aggressively, even though folks are just slowly beginning to appreciate 4K ... almost everywhere.

But whats around the corner, just over the hill?

What will filmmaking look like in 5-10 years?

At every film festival, theres a corner of the lot roped off for the immersive future, VR (virtual reality).

The mass entertainment market prophets keep telling us every year its going to be huge ... in two years.

Friends like Ted - a gaming industry expert - keep hollering, It isnt hot, sexy; wont be and in fact it was stillborn.

Others, like Jon and Mark - who play endless hours of VR games (theyre testing the stuff), tell us its just getting better and better.

Virtual pros dont have much time to chat at film festivals; but at the IBC Future Zone, the cream of the crop will be able to focus on detailing what they have been doing to push the frontiers of creativity and technology to give us a dose of real reality.

Were gonna listen!

These folks are the creative content people who believe the old saying, The best way to predict the future is to create it.

Naysayers like to point out that todays VR content is usually only 1-10 minutes long because ... you get sick!

They dont realize that in the 1890s when British Photographer Eadward Murbridge developed zoopraxiscope - primitive film devices, the projects were only 1-10 minutes long because the work was tough to do and people probably ... got sick.

It wasnt until the 1920s that films were one hour plus in length and the industry released about eight films a year that were shown in tough-to-find cinemas.

Today, we have thousands of short and long films a year produced and shown everywhere on the planet.

Not long ago, we sat through 3 hours, 2 minutes of the Avengers: Endgame ... twice!

Break Time - As people walk around their real world, they need to periodically take a break and just sit back, relax. The same is true in the virtual world which can be intense and jarring. Relaxing can be rewarding

The goal for creatives has been to help people identify/connect with the main character(s) and make the film/show their own.

VR does that, is doing that, will do that ... one segment, one viewer at a time.

Despite all of the hype, negativism and excitement, its still very new as storytellers leverage technology to help people be a part of and control their content.

At Tribeca, producer/screenwriter Andrew Cochrane and cinematographer Andrew Shulkind captured the Tribeca X Award for the 12-min The 100%, the true story of Maggie Kudirka, a ballet dancer, rising star at the Joffrey Concert Group diagnosed with incurable stage four metastatic breast cancer.

Both are recognized volumetric/VR filmmakers and Shulkind has become widely known for his painterly use of lighting.

Focused - When Andrew Shulkind isnt on a project shoot, he spends his free time trying to determine how volumetric/VR can be improved.

Like many in the field, he began in the real/unreal world of visual-effects heavy workflows and a solid tech foundation.

To deliver what isnt there, Shulkind designed his own 360-degree camera array system -- uncompressed 23K-resolution, 12-bit Headcase Cinema Camera.

Seemingly never satisfied, Shulkind finds the present VR lighting constraints to be the hardest part of the art form.

Since the viewer can see in all directions, hes currently experimenting with new ways to naturalize the medium rather than rely on the top-lit experience common in present VR films.

In Cannes, Diego Prilusky, Intel Studios general manager, said his group has been intent on not just having viewers connect with the character but actually create and intensify the experience for them whether its with a brand, sporting event or film.

With the worlds largest volumetric studio at his teams disposal and in cooperation with Paramount Pictures, they produced Grease 40th Anniversary - Immersive Cinema Experience, one of several immersive projects they unveiled at Cannes.

Planning - Intels Diego Prilusky (standing) believes that while the viewer ultimately controls what she/he sees/experiences, VR and volumetric projects also have to be scripted, planned and focused.

Joining Intel with the acquisition of capture specialist Replay Technologies, the visual effects talent has focused on developing and refining what he calls Data Powered Entertainment.

Todays digital films are still frontal, said Prilusky who has done visual effects work on proj
LINK: https://www.live-production.tv/news/shows/putting-vr-volumetric-video-...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

26/08/2026

Grass Valley Advances Integrated Live Production for Unif...

K-Frame and Maverik X innovations extend familiar production control into AMPP, alongside new replay, audio, commentary and communications capabilities. At IBC...

26/08/2026

Magewell Expands Director and Pro Convert IP Lines at IBC...

New products continue to enable any signal, anywhere for creators...

26/08/2026

AFP and Dalet Bring Trusted Content into Every Newsroom

Dalet, a leading technology and service provider for media-rich organizations, today announced a new integrated newsroom experience with Agence France-Presse (A...

26/08/2026

Bolin Technology and ITDev Join AIMS

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Enco to Highlight Caption, Translation Enhancements at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

ZOO Digital Chooses Interra Systems BATON for Quality Control

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Gomez Criticizes FCC's Media Bureau on Political Advertising

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

Tedial to Demo AI-Driven Media Supply Chain Solutions at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

26/08/2026

AIMS Welcomes Bolin Technology and ITDev as Newest Member...

PTZ Camera Manufacturer and FPGA Design Specialist Join Alliance to Advance IPMX and Open AV-over-IP Standards The Alliance for IP Media Solutions (AIMS) today...

26/08/2026

ZOO Digital Selects Interra Systems BATON for File-Based...

BATON offers ZOO Digital advanced audio and video quality analysis, and scalable architecture Interra Systems, a leading provider of end-to-end quality assuran...

26/08/2026

Scottish Rugby Expands Managed Coach Communications Partn...

Riedel Communications today announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union. Now entering its third ...

26/08/2026

Zixi Demonstrates Hybrid Workflows and Proven Live Video...

Zixi brings Broadcaster V19 and showcases interoperable platform on Stand 5.A76 Zixi, a leader in live video delivery and workflow orchestration, will be exhib...

26/08/2026

Scripps Research professor Jeffery Kelly elected to the European Academy of Engineering

LA JOLLA, CA-Jeffery Kelly, the H. Lutcher Brown Professor of Chemistry at Scrip...

26/08/2026

Indie Developer Launches Orty, aWindows App That Helps Freelance VideoEditors Find Better Clients

Indie Developer Launches Orty, aWindows App That Helps Freelance VideoEditors Fi...

26/08/2026

BTS on Sinners and Is God Is Shot with Pocket Cinema Camera 6K Pro

BTS on Sinners and Is God Is Shot with Pocket Cinema Camera 6K Pro Brie Clayton August 25, 2026 0 Comments Award winning filmmaker Travis Henry elevat...

26/08/2026

COMING SOON TO RT

As RT marks 100 years of public service broadcasting in Ireland, today we announce a season of fresh, original content, while preparing to move into a second c...

25/08/2026

Open, Sustainable, Predictable: What Utah Scientific Is Bringing to IBC 2026

Open, Sustainable, Predictable: What Utah Scientific Is Bringing to IBC 2026 As broadcast leaders prepare to gather at the RAI Amsterdam for IBC 2026, the main ...

25/08/2026

The Big Shift: Inside NC State's Phased Move From SDI to SMPTE ST 2110

NC State's Matthew Byrd breaks down how an IP-based infrastructure is delivering greater flexibility and scalability for Wolfpack productions...

25/08/2026

Monumental Sports Network Adds DAZN as Distribution Partner for Monumental+ in the DMV

Deal expands the DTC reach in-market of Capitals, Wizards, Mystics games and oth...

25/08/2026

Jacksonville Jaguars Carlos Caceres on Producing Shows at an Ever-Evolving EverBank Stadium

The two-year renovation period will create a stadium of the future for the NFL f...

25/08/2026

Behind The Mic: Genie Bouchard Joins ESPN for 2026 US Open; NBC Sports Names College Football Announce Hosts

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

25/08/2026

LD Systems Installs L-Acoustics A Series at Shell Energy Stadium in Houston

Shell Energy Stadium in Houston has installed a new L-Acoustics A Series loudspeaker system, designed and installed by LD Systems, a Clair Global brand. The 20,...

25/08/2026

FloCollege Expands Distribution and Adds Features for 2026-27 Season

FloCollege is expanding its distribution and product offerings for the 2026-27 season, covering more than 20 NCAA partner conferences across Division I, II, and...

25/08/2026

TNA Wrestling and REVOLT Announce Content Partnership

TNA Wrestling and REVOLT have announced a content partnership bringing exclusive TNA Xplosion matches and content from TNA's library to REVOLT. Our indust...

25/08/2026

Gracenote: FAST Sports Programming Growth Outpaces Channel Growth

Gracenote, Nielsen's content intelligence business, has released its Q3 2026 Data Hub analysis showing that FAST sports programming is growing at more than ...

25/08/2026

Amagi Appoints Thomas dHrouville Head of Sales for France, Benelux, and Nordics

Amagi has appointed Thomas d'H rouville as Head of Sales for France, Benelux, and Nordics. Based in Paris, he will lead Amagi's growth strategy across t...

25/08/2026

IPC Appoints CCATech as Channel Partner in Brazil

IPC has appointed CCATech as its channel partner in Brazil, expanding the company's presence in Latin America. CCATech was founded in 2023 by Carlos Abrah o...

25/08/2026

FanConnect Introduces FC4 Multi-Output Media Player

FanConnect has announced the FC4, a multi-output media player designed to drive mid-sized video walls, multi-screen concession stands, and multi-display digital...

25/08/2026

JWX Launches JWX Content Hub for Publisher Video Distribution and Monetization

JWX has launched JWX Content Hub, a platform for publisher video that combines content transformation, social distribution, audience engagement, and monetizatio...

25/08/2026

Techex Appoints Stuart Almond as Chief Revenue Officer

Techex has appointed Stuart Almond as Chief Revenue Officer. Almond brings more than 25 years of experience across technology, media, and telecommunications, ha...

25/08/2026

IBC 2026: Grass Valley to Showcase Unified SDI, IP, and Software Infrastructure

Grass Valley will demonstrate infrastructure connecting SDI, SMPTE ST 2110, MXL, and software-based processing at IBC2026 (Booth 9.A01, RAI Amsterdam, September...

25/08/2026

Taking Control: How Professional Sports Teams Are Building Their In-Market Future as the RSN Model Fractures

Franchises are taking greater ownership of production, distribution, and the fan...

25/08/2026

The PRO Tour Takes Golf Broadcasts Wireless With BMG's REMI-Driven Production Model

The first-year circuit for former professional athletes leans on LiveU, Starlink...

25/08/2026

UNIVERSAL FILM AND FOCUS FEATURES RENEW EXCLUSIVE PARTNERSHIP WITH SUNDANCE INSTITUTE TO SUPPORT RISING FILMMAKERS

Announcing the 2026 Sundance Institute Breakthrough | Focus Features Fellows L...

25/08/2026

Soundgas third John Paul Jones auction now live

Auction Part 3 running until 9 September 2026 Soundgas have announced that the latest stage of their John Paul Jones Gear Auction is now live, and that bids...

25/08/2026

MONO Music Conference programme announced

Over 60 award-winning artists, songwriters, producers, engineers The MONO Music Conference (formerly Music Expo SF), San Francisco's premier event for m...

25/08/2026

Groove Synthesis update the 3rd Wave

All three versions receive firmware upgrade Groove Synthesis have just launched a free firmware update that kits the 3rd Wave out with two major new feature...

25/08/2026

Clear-Com FreeSpeak Cell Field Trial Demonstrates Cellular Intercom Capabilities...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

25/08/2026

BMG Taps LiveU For REMI Coverage of Golf's Pro Tour

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Rate of Subscription Fee Hikes Drops for Netflix, Disney+ and Amazon

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Law&Crime Reconvenes Court TV on Amagi CLOUDPORT

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Akta Tech To Showcase AI-First Video Platform At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Major Live Sports Events Bolster Broadcast Viewing in Q2 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Lingopal debuts real-time AI translation advances for mul...

Lingopal, the AI-powered live translation and localization specialist, is unveiling new platform capabilities at IBC2026 (11 14 September, RAI Amsterdam), helpi...

25/08/2026

TV5MONDE combines AI and editorial expertise with Bminty...

Bminty is supporting TV5MONDE in the evolution of its editorial processes through a new AI-assisted press information generation solution. Combining the Louise ...

25/08/2026

Two Cultures. Millions Reached. One Berklee Connection.

Two Cultures. Millions Reached. One Berklee Connection. Meet Annie Dickinson and Zhengxi Zhang-the couple who turned their creative partnership into music car...

25/08/2026

Law and Crime Moves Court TV to Amagi CLOUDPORT for Unifi...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...