
Putting VR, Volumetric Video in Refresh Mode posted: 17/08/2019
by Andy Marken
Evolution not Revolution
Hope you caught the news...Amazon Prime just launched their VR streaming. They had to because Netflix, Hulu and YouTube already have the service. Well no most of the stuff you watch isnt really VR but at least you get to use your HMD. If youre one of the few who havent experienced VR immersion youll probably put the unit on and say big deal. But we just had a chance to see what a number of volumetric and VR filmmakers are creating and once you do, youll know why creatives are working so hard to bring you into their content. Its better - much better - than last year and the content and VR games are being delivered, watched and played. Yes its good...darn good! And the number of titles continues to grow.
When you attend film festivals like Sundance, Toronto, Tribeca and most recently Cannes; all of the attention is on:
The important (and self-important) people
The budget-buster screeners
The budget-scrimping shows - short/long
The important (and self-important) people
Tomorrows opportunities
Its easy to see that everyone will have her/his private entertainment channel to watch content in 8K, then 16K HDR.
Im disappointed, not terribly, but still. It should have gone much further much faster. Its okay, though, I know what the problem is.
The roadmaps are pretty clear, and the mass merchants are ready to push aggressively, even though folks are just slowly beginning to appreciate 4K ... almost everywhere.
But whats around the corner, just over the hill?
What will filmmaking look like in 5-10 years?
At every film festival, theres a corner of the lot roped off for the immersive future, VR (virtual reality).
The mass entertainment market prophets keep telling us every year its going to be huge ... in two years.
Friends like Ted - a gaming industry expert - keep hollering, It isnt hot, sexy; wont be and in fact it was stillborn.
Others, like Jon and Mark - who play endless hours of VR games (theyre testing the stuff), tell us its just getting better and better.
Virtual pros dont have much time to chat at film festivals; but at the IBC Future Zone, the cream of the crop will be able to focus on detailing what they have been doing to push the frontiers of creativity and technology to give us a dose of real reality.
Were gonna listen!
These folks are the creative content people who believe the old saying, The best way to predict the future is to create it.
Naysayers like to point out that todays VR content is usually only 1-10 minutes long because ... you get sick!
They dont realize that in the 1890s when British Photographer Eadward Murbridge developed zoopraxiscope - primitive film devices, the projects were only 1-10 minutes long because the work was tough to do and people probably ... got sick.
It wasnt until the 1920s that films were one hour plus in length and the industry released about eight films a year that were shown in tough-to-find cinemas.
Today, we have thousands of short and long films a year produced and shown everywhere on the planet.
Not long ago, we sat through 3 hours, 2 minutes of the Avengers: Endgame ... twice!
Break Time - As people walk around their real world, they need to periodically take a break and just sit back, relax. The same is true in the virtual world which can be intense and jarring. Relaxing can be rewarding
The goal for creatives has been to help people identify/connect with the main character(s) and make the film/show their own.
VR does that, is doing that, will do that ... one segment, one viewer at a time.
Despite all of the hype, negativism and excitement, its still very new as storytellers leverage technology to help people be a part of and control their content.
At Tribeca, producer/screenwriter Andrew Cochrane and cinematographer Andrew Shulkind captured the Tribeca X Award for the 12-min The 100%, the true story of Maggie Kudirka, a ballet dancer, rising star at the Joffrey Concert Group diagnosed with incurable stage four metastatic breast cancer.
Both are recognized volumetric/VR filmmakers and Shulkind has become widely known for his painterly use of lighting.
Focused - When Andrew Shulkind isnt on a project shoot, he spends his free time trying to determine how volumetric/VR can be improved.
Like many in the field, he began in the real/unreal world of visual-effects heavy workflows and a solid tech foundation.
To deliver what isnt there, Shulkind designed his own 360-degree camera array system -- uncompressed 23K-resolution, 12-bit Headcase Cinema Camera.
Seemingly never satisfied, Shulkind finds the present VR lighting constraints to be the hardest part of the art form.
Since the viewer can see in all directions, hes currently experimenting with new ways to naturalize the medium rather than rely on the top-lit experience common in present VR films.
In Cannes, Diego Prilusky, Intel Studios general manager, said his group has been intent on not just having viewers connect with the character but actually create and intensify the experience for them whether its with a brand, sporting event or film.
With the worlds largest volumetric studio at his teams disposal and in cooperation with Paramount Pictures, they produced Grease 40th Anniversary - Immersive Cinema Experience, one of several immersive projects they unveiled at Cannes.
Planning - Intels Diego Prilusky (standing) believes that while the viewer ultimately controls what she/he sees/experiences, VR and volumetric projects also have to be scripted, planned and focused.
Joining Intel with the acquisition of capture specialist Replay Technologies, the visual effects talent has focused on developing and refining what he calls Data Powered Entertainment.
Todays digital films are still frontal, said Prilusky who has done visual effects work on proj
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
NEWPORT BEACH, Calif., April 10, 2026 Bitcentral, a leading provider of professional media solutions for broadcast and digital video, will showcase its latest...
10/04/2026
Ikegami to Introduce Expanded Range of Broadcast Production Solutions at NAB 202...
10/04/2026
AJA Debuts SMPTE ST 2110 and openGear Solutions Ahead of NAB 2026
Brie Clayton April 10, 2026
0 Comments
New gear and updates address evolving hybrid ...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/04/2026
Frequency, the engine behind the worlds leading streaming television channels, today launched its AI platform for Frequency Studio, powering the entire channel ...
09/04/2026
Staines-upon-Thames, UK, 09, April, 2026 - Yospace, the trusted leader in Dynam...
09/04/2026
just:play pro 2026 and just:live pro 2026 Sneak Preview News for NAB 2026
More Details:At NAB 2026, ToolsOnAir will showcase just:play pro 2026 and just:live p...
09/04/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS at NAB ...
09/04/2026
Zixi will demonstrate IP-based live video workflow solutions at NAB Show 2026 (Booth W2057).
The industry is moving quickly toward IP-based distribution as br...
09/04/2026
Global women's elite sports revenues are expected to reach at least $3 billi...
09/04/2026
Monitor engineer Gavin Tempany mixed Kylie Minogue s Tension Tour on a Solid Sta...
09/04/2026
KOKUSAI DENKI Electric America will exhibit at NAB Show 2026 (Booth C5507), debu...
09/04/2026
With the 2025-26 NBA regular season concluded and the playoffs beginning next we...
09/04/2026
Telestream and Mimir have announced an integration connecting Telestream's V...
09/04/2026
Bitmovin has expanded its Live Encoding and Observability solutions to provide r...
09/04/2026
The Nashville Predators and Scripps Sports have announced a multi-year media rights agreement covering local preseason, regular season, and first-round playoff ...
09/04/2026
Advanced Systems Group, LLC has announced a partnership with Beam Dynamics to offer the Beam Asset and License Intelligence Platform to its clients. The platfor...
09/04/2026
Lawo has unveiled Edge One, a combined video and audio stagebox for broadcast and Pro AV workflows. The device will be on display at NAB Show (Booth C2108, Apri...
09/04/2026
The Society of Motion Picture and Television Engineers (SMPTE) will host the SMPTE ST 2110 IP Media Roadshow on Tuesday, April 21, 2026, at the Las Vegas Conven...
09/04/2026
The Atlanta Braves have completed upgrades to video displays in and around Truist Park ahead of the 2026 MLB season. The upgrades include the Delta Out-of-Town ...
09/04/2026
The University of Southern California has contracted Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, to manufacture and install 22 LED displays across fou...
09/04/2026
Backlight, the media technology company behind Iconik and Wildmoka, will showcase its Creative Operations Platform at NAB Show 2026 (Booth N2829, April 19-22). ...
09/04/2026
MotoAmerica and V10 Entertainment have announced a partnership to broadcast MotoAmerica Superbike racing on VICE TV for the 2026 season. Coverage begins live on...
09/04/2026
Proton Camera Innovations has announced the appointment of Tod Musgrave as US Sa...
09/04/2026
Designed specifically for live sports broadcasting, new platform features IP-nat...
09/04/2026
Blending 1990s DNA, modern motion theory, and a distinctly colorful brand identi...
09/04/2026
Technical capability is essential, but long-term success often depends on how we...
09/04/2026
15 feature films, including fiction and documentaries, along with six short film...
09/04/2026
Spotify has always been about putting listeners in the driver's seat. Today, people don't just want more ways to spend their time; they want that time t...
09/04/2026
Our Chief Public Affairs Officer Dustee Jenkins shares how we're building a more positive experience for families on Spotify.
As Spotify's Chief Public...
09/04/2026
Festival season is upon us. From sun-soaked weekends out west to iconic stages in Chicago and New York, fans are getting ready to see their favorite artists liv...
09/04/2026
O Spotify sempre teve como foco colocar os ouvintes no controle. Hoje, as pessoas n o querem apenas mais formas de passar o tempo - elas querem que esse tempo s...
09/04/2026
Read the original note in English here.
Nossa Chief Public Affairs Officer, Dustee Jenkins, compartilha como estamos construindo uma experi ncia mais positiva ...
09/04/2026
New synth focuses on sci-fi scoring
Following their formation and debut releases in December 2025, Smokestack Sounds - the brainchild of composer and produc...
09/04/2026
Latest version set for May 2026 launch
Reason Studios have revealed that the latest version of their DAW software will be launching in May 2026. Currently a...
09/04/2026
New EQ aimed at mix-bus & mastering duties
Shy Audio's first two releases focused on the past, delivering recreations of the budget mixers that were com...
09/04/2026
Based on John Galsworthy's novels known collectively as The Forsyte Saga a...
09/04/2026
The Forsytes has been renewed for a third season before the period drama has even premiered on PBS Masterpiece.
The adaptation of John Galsworthy's novel, ...
09/04/2026
IThe BBC has commissioned new drama The Witch Farm, starring Gabrielle Creevy (T...