
Putting VR, Volumetric Video in Refresh Mode posted: 17/08/2019
by Andy Marken
Evolution not Revolution
Hope you caught the news...Amazon Prime just launched their VR streaming. They had to because Netflix, Hulu and YouTube already have the service. Well no most of the stuff you watch isnt really VR but at least you get to use your HMD. If youre one of the few who havent experienced VR immersion youll probably put the unit on and say big deal. But we just had a chance to see what a number of volumetric and VR filmmakers are creating and once you do, youll know why creatives are working so hard to bring you into their content. Its better - much better - than last year and the content and VR games are being delivered, watched and played. Yes its good...darn good! And the number of titles continues to grow.
When you attend film festivals like Sundance, Toronto, Tribeca and most recently Cannes; all of the attention is on:
The important (and self-important) people
The budget-buster screeners
The budget-scrimping shows - short/long
The important (and self-important) people
Tomorrows opportunities
Its easy to see that everyone will have her/his private entertainment channel to watch content in 8K, then 16K HDR.
Im disappointed, not terribly, but still. It should have gone much further much faster. Its okay, though, I know what the problem is.
The roadmaps are pretty clear, and the mass merchants are ready to push aggressively, even though folks are just slowly beginning to appreciate 4K ... almost everywhere.
But whats around the corner, just over the hill?
What will filmmaking look like in 5-10 years?
At every film festival, theres a corner of the lot roped off for the immersive future, VR (virtual reality).
The mass entertainment market prophets keep telling us every year its going to be huge ... in two years.
Friends like Ted - a gaming industry expert - keep hollering, It isnt hot, sexy; wont be and in fact it was stillborn.
Others, like Jon and Mark - who play endless hours of VR games (theyre testing the stuff), tell us its just getting better and better.
Virtual pros dont have much time to chat at film festivals; but at the IBC Future Zone, the cream of the crop will be able to focus on detailing what they have been doing to push the frontiers of creativity and technology to give us a dose of real reality.
Were gonna listen!
These folks are the creative content people who believe the old saying, The best way to predict the future is to create it.
Naysayers like to point out that todays VR content is usually only 1-10 minutes long because ... you get sick!
They dont realize that in the 1890s when British Photographer Eadward Murbridge developed zoopraxiscope - primitive film devices, the projects were only 1-10 minutes long because the work was tough to do and people probably ... got sick.
It wasnt until the 1920s that films were one hour plus in length and the industry released about eight films a year that were shown in tough-to-find cinemas.
Today, we have thousands of short and long films a year produced and shown everywhere on the planet.
Not long ago, we sat through 3 hours, 2 minutes of the Avengers: Endgame ... twice!
Break Time - As people walk around their real world, they need to periodically take a break and just sit back, relax. The same is true in the virtual world which can be intense and jarring. Relaxing can be rewarding
The goal for creatives has been to help people identify/connect with the main character(s) and make the film/show their own.
VR does that, is doing that, will do that ... one segment, one viewer at a time.
Despite all of the hype, negativism and excitement, its still very new as storytellers leverage technology to help people be a part of and control their content.
At Tribeca, producer/screenwriter Andrew Cochrane and cinematographer Andrew Shulkind captured the Tribeca X Award for the 12-min The 100%, the true story of Maggie Kudirka, a ballet dancer, rising star at the Joffrey Concert Group diagnosed with incurable stage four metastatic breast cancer.
Both are recognized volumetric/VR filmmakers and Shulkind has become widely known for his painterly use of lighting.
Focused - When Andrew Shulkind isnt on a project shoot, he spends his free time trying to determine how volumetric/VR can be improved.
Like many in the field, he began in the real/unreal world of visual-effects heavy workflows and a solid tech foundation.
To deliver what isnt there, Shulkind designed his own 360-degree camera array system -- uncompressed 23K-resolution, 12-bit Headcase Cinema Camera.
Seemingly never satisfied, Shulkind finds the present VR lighting constraints to be the hardest part of the art form.
Since the viewer can see in all directions, hes currently experimenting with new ways to naturalize the medium rather than rely on the top-lit experience common in present VR films.
In Cannes, Diego Prilusky, Intel Studios general manager, said his group has been intent on not just having viewers connect with the character but actually create and intensify the experience for them whether its with a brand, sporting event or film.
With the worlds largest volumetric studio at his teams disposal and in cooperation with Paramount Pictures, they produced Grease 40th Anniversary - Immersive Cinema Experience, one of several immersive projects they unveiled at Cannes.
Planning - Intels Diego Prilusky (standing) believes that while the viewer ultimately controls what she/he sees/experiences, VR and volumetric projects also have to be scripted, planned and focused.
Joining Intel with the acquisition of capture specialist Replay Technologies, the visual effects talent has focused on developing and refining what he calls Data Powered Entertainment.
Todays digital films are still frontal, said Prilusky who has done visual effects work on proj
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/09/2026
Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...
04/09/2026
Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...
04/09/2026
LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...
04/09/2026
Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...
04/09/2026
World Team Tennis (WTT) has announced a broadcast partnership with USA Sports, the sports division of Versant. USA Sports will air all six of WTT's live mat...
04/09/2026
Gravity Media has appointed Alex Pannell as Chief Business Officer. Pannell joins from Appear, where he served as Chief Commercial Officer. He will be based in ...
04/09/2026
Dalet has announced new agentic workflow capabilities for Dalia, its AI platform for media organizations, ahead of IBC2026. The updates extend Dalia from an AI ...
04/09/2026
L-Acoustics has achieved EN 54 certification across a portfolio of loudspeakers,...
04/09/2026
EVS and Matrox Video have announced a technology partnership integrating Matrox ...
04/09/2026
NEP Group will exhibit at IBC2026 (Hall 7, Stand 7.B55, RAI Amsterdam, September 11-14), demonstrating software-defined production capabilities across NEP Platf...
04/09/2026
The Television Academy has awarded an Engineering Emmy to Dr. Roman Foltyn, Chief Engineer of FoMaSystems, and Curt O. Schaller for the development of the ARRI ...
04/09/2026
InSync Technology will exhibit at IBC2026 (Stand 1.A55, RAI Amsterdam, September 11-14), demonstrating its FrameFormer and NOVA conversion platforms for frame r...
04/09/2026
The Professional Triathletes Organisation (PTO) has signed a multi-year agreemen...
04/09/2026
Accedo and MediaKind have announced a white-label, end-to-end streaming solution for operators, combining Accedo's native application framework and cloud-ba...
04/09/2026
TAG Video Systems has announced TAG Blue, a cloud platform for shared monitoring visibility across video delivery chains, with AI-powered root-cause analysis. T...
04/09/2026
TwelveLabs has launched a video compliance platform for media organizations, inc...
04/09/2026
The Television Academy and the National Academy of Television Arts & Sciences ha...
04/09/2026
Powerful new soft synth announced
Traveler is the first software instrument to be released by KeySolutions Sounds, and it's an ambitious one! Said to co...
04/09/2026
Free virtual instrument range expanded
The latest expansion of e-instruments' free Fragments series introduces a packed-down version of the company'...
04/09/2026
Company recognised for second time
Two years after winning an Engineering, Science & Technology Emmy Award for dxRevive Pro, Accentize have been recognised ...
04/09/2026
Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
ACEMAGIC First to Introduce Ryzen AI Max PRO 495 AI Mini Workstation at IFA 202...
04/09/2026
Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Re...
04/09/2026
RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broa...
04/09/2026
Orty v2.0-web - the cold-outreach assistant moves to the web
Brie Clayton September 4, 2026
0 Comments
Orty today announced v2.0-web of its AI cold-ou...
04/09/2026
Lightware is expanding its LARA (Lightware Advanced Room Automation) platform with the GUDE Power Distribution Units (PDU) driver module. GUDE devices can now b...
04/09/2026
Lightware shares the second release in its ESG communications series. Following the first piece, which focused on the companys environmental performance, this r...
04/09/2026
Big Blue Marble supported a leading European public service broadcaster in delivering the Soccer World Cup 2026 streams, supplying more than 10 Tbps of bandwidt...
04/09/2026
Outstanding achievement in engineering, science and technology
Hitomi Broadcast has been recognised with an Engineering, Science & Technology Emmy from the Ac...
04/09/2026
California, Hollywood at a Crossroads
Andy Marken September 3, 2026
0 Comments
I'm doing everything alone. Crossing roads alone. Seeing the Eiffe...
04/09/2026
Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest Students Luca Alexandru, Annika Wild, and Johanna James received the top prizes for origin...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/09/2026
RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT
BASED ON THE DISAPPEARANCE...
03/09/2026
Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...
03/09/2026
NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...
03/09/2026
The NFL and TikTok have announced a multi-year partnership renewal expanding the league's presence on the platform. NFL posts on TikTok increased more than ...
03/09/2026
Grass Valley has appointed Ronny Van Geel as Vice President, Cameras. Van Geel began his career in 1999 at Philips DVS and moved into product management in 2005...
03/09/2026
Telestream has announced Vantage Super Resolution, an AI-powered upscaling capability for the Vantage media workflow platform, developed in collaboration with N...
03/09/2026
Solid State Logic (SSL) will debut the TCA Tour at IBC2026 (Hall 8, Stand 8.B45), a portable production system built from System T components in a desktop frame...
03/09/2026
DPA Microphones has announced the 6388 CORE Headset Microphone, making its debut at IBC2026 (Hall 8, Stand D60). The supercardioid headset features a physicall...
03/09/2026
Qvest will present a multi-vendor Dynamic Media Facility (DMF) showcase at IBC2026 (Booth 10.C24), demonstrating how the EBU's DMF architecture can be imple...
03/09/2026
Imagine Communications will showcase the Magellan PanelFlex control surface and other control portfolio updates at IBC2026 (Stand 1.B73, RAI Amsterdam, Septembe...
03/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 production probe is now available as a software-based solution, deployable on commerci...