Sony Pixel Power calrec Sony

Putting VR, Volumetric Video in Refresh Mode

17/08/2019

Putting VR, Volumetric Video in Refresh Mode posted: 17/08/2019

by Andy Marken

Evolution not Revolution

Hope you caught the news...Amazon Prime just launched their VR streaming. They had to because Netflix, Hulu and YouTube already have the service. Well no most of the stuff you watch isnt really VR but at least you get to use your HMD. If youre one of the few who havent experienced VR immersion youll probably put the unit on and say big deal. But we just had a chance to see what a number of volumetric and VR filmmakers are creating and once you do, youll know why creatives are working so hard to bring you into their content. Its better - much better - than last year and the content and VR games are being delivered, watched and played. Yes its good...darn good! And the number of titles continues to grow.

When you attend film festivals like Sundance, Toronto, Tribeca and most recently Cannes; all of the attention is on:

The important (and self-important) people

The budget-buster screeners

The budget-scrimping shows - short/long

The important (and self-important) people

Tomorrows opportunities

Its easy to see that everyone will have her/his private entertainment channel to watch content in 8K, then 16K HDR.

Im disappointed, not terribly, but still. It should have gone much further much faster. Its okay, though, I know what the problem is.

The roadmaps are pretty clear, and the mass merchants are ready to push aggressively, even though folks are just slowly beginning to appreciate 4K ... almost everywhere.

But whats around the corner, just over the hill?

What will filmmaking look like in 5-10 years?

At every film festival, theres a corner of the lot roped off for the immersive future, VR (virtual reality).

The mass entertainment market prophets keep telling us every year its going to be huge ... in two years.

Friends like Ted - a gaming industry expert - keep hollering, It isnt hot, sexy; wont be and in fact it was stillborn.

Others, like Jon and Mark - who play endless hours of VR games (theyre testing the stuff), tell us its just getting better and better.

Virtual pros dont have much time to chat at film festivals; but at the IBC Future Zone, the cream of the crop will be able to focus on detailing what they have been doing to push the frontiers of creativity and technology to give us a dose of real reality.

Were gonna listen!

These folks are the creative content people who believe the old saying, The best way to predict the future is to create it.

Naysayers like to point out that todays VR content is usually only 1-10 minutes long because ... you get sick!

They dont realize that in the 1890s when British Photographer Eadward Murbridge developed zoopraxiscope - primitive film devices, the projects were only 1-10 minutes long because the work was tough to do and people probably ... got sick.

It wasnt until the 1920s that films were one hour plus in length and the industry released about eight films a year that were shown in tough-to-find cinemas.

Today, we have thousands of short and long films a year produced and shown everywhere on the planet.

Not long ago, we sat through 3 hours, 2 minutes of the Avengers: Endgame ... twice!

Break Time - As people walk around their real world, they need to periodically take a break and just sit back, relax. The same is true in the virtual world which can be intense and jarring. Relaxing can be rewarding

The goal for creatives has been to help people identify/connect with the main character(s) and make the film/show their own.

VR does that, is doing that, will do that ... one segment, one viewer at a time.

Despite all of the hype, negativism and excitement, its still very new as storytellers leverage technology to help people be a part of and control their content.

At Tribeca, producer/screenwriter Andrew Cochrane and cinematographer Andrew Shulkind captured the Tribeca X Award for the 12-min The 100%, the true story of Maggie Kudirka, a ballet dancer, rising star at the Joffrey Concert Group diagnosed with incurable stage four metastatic breast cancer.

Both are recognized volumetric/VR filmmakers and Shulkind has become widely known for his painterly use of lighting.

Focused - When Andrew Shulkind isnt on a project shoot, he spends his free time trying to determine how volumetric/VR can be improved.

Like many in the field, he began in the real/unreal world of visual-effects heavy workflows and a solid tech foundation.

To deliver what isnt there, Shulkind designed his own 360-degree camera array system -- uncompressed 23K-resolution, 12-bit Headcase Cinema Camera.

Seemingly never satisfied, Shulkind finds the present VR lighting constraints to be the hardest part of the art form.

Since the viewer can see in all directions, hes currently experimenting with new ways to naturalize the medium rather than rely on the top-lit experience common in present VR films.

In Cannes, Diego Prilusky, Intel Studios general manager, said his group has been intent on not just having viewers connect with the character but actually create and intensify the experience for them whether its with a brand, sporting event or film.

With the worlds largest volumetric studio at his teams disposal and in cooperation with Paramount Pictures, they produced Grease 40th Anniversary - Immersive Cinema Experience, one of several immersive projects they unveiled at Cannes.

Planning - Intels Diego Prilusky (standing) believes that while the viewer ultimately controls what she/he sees/experiences, VR and volumetric projects also have to be scripted, planned and focused.

Joining Intel with the acquisition of capture specialist Replay Technologies, the visual effects talent has focused on developing and refining what he calls Data Powered Entertainment.

Todays digital films are still frontal, said Prilusky who has done visual effects work on proj
LINK: https://www.live-production.tv/news/shows/putting-vr-volumetric-video-...
See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

02/06/2026

Case Study: Tennis Channel Transitions From Satellite to IP Distribution With LTN

Tennis Channel has completed a transition from satellite-based distribution to a...

02/06/2026

Daktronics Announces 2026 High School Video Summit for June 23-24

Daktronics has announced the 2026 High School Video Summit, a two-day educational event for high school educators and student production teams, taking place Jun...

02/06/2026

Fandango to Screen Telemundos FIFA World Cup 2026 Coverage at 160 Theaters Nationwide

Fandango will bring Telemundo's live Spanish-language coverage of the FIFA W...

02/06/2026

AWSN Announces Broadcast Schedule for Inaugural Professional Softball League Season

All Women's Sports Network (AWSN) has announced the live television schedule...

02/06/2026

Spalk Announces Partnerships with Ligue 1, Euroleague, and LNB

Spalk, a cloud-based multilingual commentary and production platform, has announced three new partnerships: Ligue 1 (English and Portuguese highlights), Eurolea...

02/06/2026

NHL Network Announces Stanley Cup Final Programming Schedule

NHL Network's 2026 Stanley Cup Final coverage began June 1 with NHL Tonight: Stanley Cup Final Media Day from the Carolina Hurricanes' Lenovo Center at ...

02/06/2026

Matrox Video Launches Maevex MGX Series IPMX-Ready AV-over-IP Encoders and Decoders

Matrox Video has announced the Maevex MGX Series, a lineup of IPMX-ready video e...

02/06/2026

Marshall Electronics to Exhibit IP Camera Lineup at InfoComm 2026

Marshall Electronics will exhibit at InfoComm 2026 (Booth C7521), showcasing a lineup of 4K and HD compact POV cameras for corporate, education, hospitality, wo...

02/06/2026

PAMA and Shure Extend Deadline for Mark Brunner Professional Audio Scholarship to June 15

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...

02/06/2026

MultiDyne To Debut FiberSaver-10G and New VersaBrix Frame Options at InfoComm 2026

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026 (Booth C50...

02/06/2026

Advanced Systems Group Promotes Joe Marchitto to Western Regional CTO

Advanced Systems Group (ASG) has announced the promotion of Joe Marchitto to Western Regional CTO. In his new role, Marchitto will oversee system design across ...

02/06/2026

Brothers Osborne To Perform Free Concert Outside Lenovo Center Before Stanley Cup Final Game 1

The NHL has announced that Brothers Osborne will headline a free outdoor concert...

02/06/2026

CP Communications Names First Female Executives in Company History

CP Communications has announced the appointment of its first two female executives in the company's 40-year history. Tabitha Coleman has been named Vice Pre...

02/06/2026

Lighting Design Group Designs Broadcast Studio for Yahoo at 770 Broadway

The Lighting Design Group (LDG) has announced the completion of Studio C at Yahoo's headquarters at 770 Broadway in Manhattan. The studio launched April 24 ...

02/06/2026

Zee Entertainment Acquires FIFA Media Rights for India Through 2034

Zee Entertainment Enterprises Ltd. (Z) has announced a partnership with FIFA to broadcast FIFA World Cup 2026, FIFA World Cup 2030, FIFA Women's World Cup 2...

02/06/2026

Behind The Mic: Prime Sports UK Shares On Air Roster for NBA Finals; and More

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

02/06/2026

Auburn Universitys Parker Leppien on the Nonstop Growth of War Eagle Productions

The department is broadcasting NCAA Baseball Super Regionals at Plainsman Park this weekend Broadcast and production crews at Division I institutions are busy ...

02/06/2026

With Stanley Cup Final Set To Begin, NHL and Honeywell Lay Foundation for Energy-Efficient Venues

The initiative is extends beyond the league's arenas to team training rinks,...

02/06/2026

Release Rundown: What to Watch in June, From Leviticus to The Invite

Olivia Wilde, Seth Rogen, Pen lope Cruz, and Edward Norton appear in The Invite by Olivia Wilde, an official selection of the 2026 Sundance Film Festival. (Co...

02/06/2026

Scaler Music launch Carbon Electra 2

Musically intelligent soft synth gets upgraded Scaler Music will be probably be best known to many for their music theory tools, but their product range al...

02/06/2026

Klevgrand introduce Altitude

Powerful new vocal-production tool announced Described as a vocal performance station , Klevgrand's latest plug-in combines pitch-correction with harmo...

02/06/2026

McDSP introduce DC-2 Dual Compressor for APB

Launched alongside Go Green sale extension McDSP have just released the latest addition to their APB line-up, DC-2 Dual Compressor, and have also announced ...

02/06/2026

Ableton announce Extensions SDK

Create custom tools for Ableton Live 12 Suite Ableton have just introduced a new open JavaScript toolkit that allows anyone to create their own custom tools...

02/06/2026

Eventide unveil the H9 Harmonizer Gen 2

Now features full H90 algorithm library Eventide have announced the upcoming launch of the H9 Harmonizer Gen 2, a new and improved version of their hugely p...

02/06/2026

Universal Audio release UAD Topline Vocal Tune

Plus UAD Half Yearly Sale now live The latest arrival to the Universal Audio range delivers a new native pitch-correction plug-in that's capable of deli...

02/06/2026

BTL Laboratory becomes Taiwan's first test house with a CTIA Certification compliant OTA test system by Rohde & Schwarz

BTL Laboratory becomes Taiwan's first test house with a CTIA Certification c...

02/06/2026

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV

blueCORE standalone processors headline solutions designed to simplify the trans...

02/06/2026

Monetizing the Archive: How Cantemo's JIT Playback Eliminates the Proxy Bottleneck

If you've kept up with this article series, you know by now where to start w...

02/06/2026

Calrec Scales ImPulseV for Greater Choice in Virtualised Workflows

With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...

02/06/2026

Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level

The TV agency was one of the earliest adopters of Nielsen's local television...

02/06/2026

Riedel Networks Taps Gudrun Scharler as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Grass Valley Enables Sky News Australia s Cloud-First New...

Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...

02/06/2026

STUDIO TECHNOLOGIES INTRODUCES NEW MODEL 385 MIC INTERCOM...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...

02/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...

02/06/2026

Magewell Levels-Up All-in-One Content Production with Lau...

More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...

02/06/2026

Modena Showcases farmerswife at Mediatech 2026

farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...

02/06/2026

PTZOptics showcases intelligent video ecosystem at InfoCo...

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

02/06/2026

Roku Launches the Roku Soccer Zone

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

FCC Sets Deadlines for Comments in ABC License Renewals

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Studio Technologies Introduces Model 385 Beltpack

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Dies at 73

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes Ahead of Schedule

02 Jun 2026 VEON Closes USD 1.4 Billion Bond Offering, Refinancing 2027 Notes A...

02/06/2026

The Marlow Murder Club returns for a fourth series on U

Praise for series three: The Times - sun-dappled pleasure The Daily Mail - The Homes Counties' Charlie's Angels The Sun - 4* this [is an] enjoya...

02/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

Wuppertal June 2, 2026 Gudrun Scharler Appointed CEO of Riedel Networks The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel N...

02/06/2026

Discover Your Next Book-to-Screen Obsession With Our New Dedicated Hub

Back to All News Discover Your Next Book-to-Screen Obsession With Our New Dedicated Hub Product 02 June 2026 Global Link copied to clipboard Dear most vor...

02/06/2026

New LinkedIn Data: 90% of C-Suite Leaders are Continuously ...

New LinkedIn Data: 90% of C-Suite Leaders are Continuously Building Skills to Lead in the AI Era Published on Jun 2, 2026 Categories: Data and insights Lin...